The Philippine makeup industry witnessed a groundbreaking moment when Ever Bilena, a leading local cosmetic brand, announced its newest brand ambassador: the renowned Korean idol, Park Chanyeol. Notably, this marks Chanyeol‘s debut in the world of cosmetics endorsements. He also stands out as Ever Bilena’s inaugural male and international brand ambassador.

This strategic partnership underscores Ever Bilena’s commitment to pioneering product innovations. Moreover, it resonates with the brand’s tagline, #ForEveryBeauty, emphasizing that beauty is for all. Denice Sy, Ever Bilenaโ€™s Chief Sales & Marketing Officer, expressed her enthusiasm about the collaboration. She said, “Chanyeolโ€™s global charisma positions him as an ideal representative for Ever Bilena.”

Beyond his roles as a rapper and singer, Chanyeol‘s diverse talents span from playing the guitar to acting, cooking, and even philanthropy. Denice said, “His genuine heart and uplifting personality align perfectly with the aspirations of Ever Bilena users.”

His top picks

For all eager to emulate Chanyeol‘s captivating aura, his top picks from Ever Bilena are must-haves. The EB Plus Shape & Set Brow Duo is a dual-ended brow pencil and clear gel infused with vitamin E, vitamin C, and keratin, nurturing oneโ€™s eyebrow hair and the skin.ย 

The EB Plus Fearless Serum Skin Foundation offers lightweight, medium coverage. It also doubles as skincare, packed with glycerin, vitamin E, and CoQ10. Chanyeol‘s shade of choice is Oriental, but it also comes in a variety of other shades.ย 

Next, the EB Plus Two Way Cake Serum Foundation is a velvety powder foundation that moisturizes, absorbs excess oil, and offers sun protection. Lastly, the EB Plus Serum Tinted Lip Balm, Chanyeol‘s favorite, is a blend of hyaluronic acid, shea butter, and vitamin E, hydrating and soothing the lips.

More from Chanyeol and Ever Bilena

For Chanyeol‘s fans, there’s more exciting news on the horizon. Denice hinted at the possibility of the Korean idol making a return visit to the Philippines. It’s worth noting that Chanyeol‘s previous fancon in Manila, alongside fellow EXO member Sehun, witnessed tickets selling out in a mere three hours! The anticipation is palpable for the upcoming activities stemming from the Chanyeol and Ever Bilena partnership.

In the meantime, beauty enthusiasts can check out the EB Plus collection in Robinsonโ€™s Department Stores, SM Beauty Department stores, Watsonโ€™s, and more. For people who prefer online shopping, Chanyeol‘s top picks are available on Ever Bilenaโ€™s official stores on platforms like Shopee, TikTok, and Lazada.ย 

To stay updated on this collaboration, follow the hashtag #ChanyeolForEverBilena and Ever Bilena’s official social media channels. – K-Pop News Writer

Featured Image: This collaboration marks a first for Ever Bilena. Source: Twitter/@EverBilenaPH.