Hoshi from SEVENTEEN has been announced as the new face of Diesel! The renowned Italian lifestyle brand made the announcement official by sharing new images of the idol.

SEVENTEEN Member Hoshi Announced as New Face of DIESEL

On July 16, the brand’s social media accounts unveiled three striking images of Hoshi, marking his debut as Diesel’s brand ambassador.

Hoshi has already been actively involved in various global events for Diesel. He made notable appearances at the brand’s Fall-Winter 2024 show in Milan last February, showcasing his keen fashion sense and aligning himself with Diesel’s innovative spirit. Additionally, Hoshi participated in the Shibuya store opening in May, further solidifying his relationship with the brand on an international stage.

A New Venture

Expressing his enthusiasm about his new role, Hoshi shared, “I’m really happy to be part of the Diesel family as their brand ambassador. I can’t wait to show different sides of myself through Diesel.” His excitement reflects a mutual eagerness between Hoshi and Diesel, promising a dynamic collaboration that will explore new creative directions.

Diesel is also preparing for a significant milestone in Korea with the launch of its third and largest store. Set to open on July 20 KST, this store is designed by the brand’s Creative Director, Glenn Martens. The grand opening event will feature Hoshi, who will be present to celebrate this special occasion. His presence at the event also underscores his integral role in Diesel’s brand strategy and highlights the brand’s commitment to strengthening its presence in the Korean market.

As Diesel’s new brand ambassador, Hoshi is also poised to bring a fresh, vibrant energy to the brand. His involvement is expected to attract a broader audience, bridging the worlds of fashion and K-pop in a unique and exciting way. Fans of both Diesel and SEVENTEEN can also look forward to seeing more of Hoshi’s influence in upcoming Diesel campaigns and events.