Vernon is going global with his latest project. The SEVENTEEN rapper has been confirmed as the first global ambassador for KENZO. Hansol Vernon Chwe‘s first gig was representing the French luxury brand at Men’s Fashion Week in Paris this weekend.
KENZO Announces SEVENTEEN’s Vernon As First Global Ambassador
The official KENZO Instagram account made the announcement by sharing a new photo of Vernon with Nigo, the fashion brand’s Artistic Director.
“KENZO is thrilled to announce VERNON as its first global ambassador,” the caption read.
“[Vernon] is joining the KENZO universe, teaming up with a House that shares strong links to the international entertainment scene, under the influence of Artistic Director [Nigo],” it continues.
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Nigo also expressed his excitement about the collaboration. “I’m pleased and grateful to welcome Vernon into the KENZO family,” the Artistic Director told WWD.
KENZO explained why they chose the SEVENTEEN rapper as their first global ambassador.
“[Vernon’s] exceptional command of vocal range, tone, and visual versatility quickly helped him garner global recognition and reputation,” the brand said in a statement.
Vernon also issued a statement about the collaboration.
“I feel honored and fortunate to be Kenzo’s global ambassador,” the rapper said. “I’m excited to explore the synergy this partnership will introduce and look forward to showcasing a new side of me to fans around the world.”
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Vernon debuted as a member of SEVENTEEN in May 2015. He is part of the group’s Hip-Hop Team and serves as their main rapper.
In December 2022, Choi Hansol released the mixtape Black Eye and the single of the same name. It served as the third addition to SEVENTEEN’s The Thirteen Tapes series which already includes Hoshi’s Spider and Woozi’s Ruby.
SEVENTEEN recently released their tenth EP FML with its title tracks Super and F*ck My Life. The 13-member group will hold a 2-day concert in Seoul, titled Follow to Seoul at the Gocheok Sky Dome on July 21 to 21, 2023.
