Stray Kids Hailed As New Brand Ambassadors for Brand SLBS

Mobile accessory brand SLBS has chosen Stray Kids as their new brand ambassadors, as Slash B Co., Ltd. announced on June 28. The popular boy group will collaborate with the Galaxy-exclusive accessory company for their upcoming campaign, “STAR to GALAXY.“

Los fondos de pantalla de SKZOO en la colaboración de Stray Kids con SLBS y Samsung, son animados 😭😭😭pic.twitter.com/DOmfWVsV2Z

— SKZ Info Esp ★★★★★ (@skzinfoesp) June 30, 2023

SLBS is an esteemed partner of Samsung Electronics’ mobile accessory partnership program, known for its eco-friendly accessory lineup called Eco Friends. Stray Kids will work closely with SLBS to create collaborative accessories that will be available for a range of Samsung devices, including the Galaxy Z-flip series, Z-fold series, S-series, Buzz, Watch, Tablet, and more.

stray kids are the new exclusive models for slbs (slash b slash) and are releasing a new campaign called "star to galaxy", they will be releasing products in collaboration with samsung and skz! a store will open this month, they will release z-flip 4 special edition with skzoo! pic.twitter.com/16VQ7zawn3

— 🐺왕자 찬이 (@_franandrea) June 28, 2023

In the News Nate report, Jeong Yong-chae, CEO of Slash B’Slash Co., Ltd. Kids Samsung Gangnam, shares: “We look forward to the synergy between Stray Kids, a global trend group that has taken over the Billboard with K-POP, and SLBS, an innovative and sensuous fashion tech brand.”

To celebrate this partnership, SLBS STUDIO will launch at the end of this month in Samsung Electronics’ flagship store in Gangnam.

The studio will showcase Stray Kids’ adorable animal characters, known as SKZOO, along with eco-collaboration accessories and a captivating theme experience space—and fans can’t get enough, taking to Twitter to share snippets of the products.