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Former LOONA Members Talk About Rebranding as LOOSSEMBLE

In a cutthroat industry like K-pop, it’s not every time that we get to see idols get several chances in making their dreams come true. And LOOSSEMBLE, a group formed of LOONA members, is aware of that. Which is why, they couldn’t help but be emotional as they look back at their fresh start. 

On September 15, quintet made its official debut as they presented their new music with a self-titled album. A month after their debut, Hyunjin, Yeojin, Vivi, Go Won, and Hyeju, held a press event at Ilchi Art Hall in Seoul to open up about their new beginning. 

According to Korean media, Go Won stated: “Embarking on this new journey was quite daunting for me. However, after numerous discussions with my fellow members, we realized our shared desire to accomplish more, reconnect with our fans and rekindle the excitement. Furthermore, she explained that this sparked a desire in them to “wholly embrace this re-debut.” 

Meanwhile, Yeojin couldn’t help but share the group’s goals for the future. “We want to win a No. 1 trophy on a weekly music show, break existing records and more,” she said. As for Hyunjin, LOOSSEMBLE’s leader, she has bigger dreams for the group. “I also want our song to land on Billboard’s Hot 100 chart,” she mentioned.

Moreover, Vivi also concisely answered that she was half nervous and half excited to re-debut. 

While the other members’ answers were more positive, Hyeju became candid with her response. “I was actually quite hesitant and worried about starting again,” she uttered with honesty. However, Hyeju revealed that it was the fans who cleared her doubts. “We are here together with the goal to meet our fans once again and to march forward together,” she added. 

From LOONA to LOOSSEMBLE 

The debut of LOOSSEMBLE comes months after their exhaustive legal battle with LOONA’s agency, Blockberry Creative.

Originally an 11-member group, LOONA has suspended their exclusive contracts with Blockberry Creatives citing unfair contract terms as their basis. After winning their lawsuit against the agency, Hyunjin, Yeojin, Vivi, Go Won, and Hyeju found a new home under CTDENM.

According to CTDENM,  the name LOOSSEMBLE stands for LOONA Assemble, referring to the quintet coming together as one. 

Putting behind their struggles in the past, the girl group started afresh with a self-titled album consisting of eight songs including the title track “Sensitive.” Said album also has six other songs, and the English version of its title track. 

As proof of their solid fanbase, their debut album was warmly received by K-pop fans. In the first week of its release, LOOSSEMBLE sold over 75,000 copies, marking a good start for the girl group.

Featured image: The members pose for the concept photo of their debut mini-album. Credit: Twitter/LOOSSEMBLE

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LOOSSEMBLE Wins Group Name Lawsuit Against Blockberry Creative

LOOSSEMBLE just got a landmark victory. The former LOONA members have won in a group name lawsuit filed by their former company Blockberry Creative. This means that they will be able to continue promoting under their new name!

LOOSSEMBLE Group Name Lawsuit Comes To A Close

According to multiple legal officials, CTD ENM, the agency representing the K-Pop girl group LOOSSEMBLE, has recently emerged victorious in a lawsuit brought forth by Blockberry Creative. Blockberry Creative had filed a civil suit, seeking various injunctions, including a ban on performances and the restriction of using names similar to “LOONA,” “LOONA ASSEMBLE,” or “LOOSSEMBLE.”

Had Blockberry Creative succeeded in its petition, it would have barred LOOSSEMBLE from utilizing their newly adopted name. However, following the court’s decision, LOOSSEMBLE can continue using their new name and carry on with their activities without any hindrances.

This legal outcome signifies a significant development for LOOSSEMBLE and their agency, CTD ENM, as it enables them to move forward with their musical endeavors and promotional activities under their chosen name. It also marks a resolution to the dispute with Blockberry Creative, allowing the group to focus on their artistic pursuits and engage with their fans without any further legal constraints.

This is great news for LOOSSEMBLE and their fans who recently got an official name. The idols recently took to a live broadcast to unveil their new fan club name. It was confirmed that the fandom will be known as C.LOO (pronounced as “crew”). This choice carries the sentiment that fans are an integral part of LOOSSEMBLE’s crew, an acknowledgment of the tight-knit bond between the group and their supporters.

LOOSSEMBLE has wasted no time in generating anticipation for their debut album. The group has already unveiled their plans for the highly-anticipated US Debut Ceremony tour, during which they intend to connect with fans across the United States at eight different locations. This tour promises to be an exciting opportunity for fans across America to engage with LOOSSEMBLE and be part of their milestone US debut.

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LOOSSEMBLE Announces Official Fan Club Name

LOOSSEMBLE made a heartwarming announcement about their official fan club name, evoking a range of emotions among their dedicated followers. The five members of LOONA confirmed that their fandom now has an official name. In addition to that, the girls assured ORBITs are still very much a part of their family.

LOOSSEMBLE Finally Unveils Fan Club Name

On September 1, LOOSSEMBLE took to a live broadcast to unveil their new fan club name. It was confirmed that the fandom will be known as C.LOO (pronounced as “crew”). This choice carries the sentiment that fans are an integral part of LOOSSEMBLE’s crew, an acknowledgment of the tight-knit bond between the group and their supporters.

The announcement stirred mixed reactions among netizens, with some expressing concerns about whether this shift would mean that Vivi, Hyunjin, Gowon, Hyeju, and Yeojin would become less connected to their original fandom during their time with LOONA.

Thankfully, these worries were swiftly put to rest. Yeojin reassured fans that despite the introduction of C.LOO as the new fan club name, there would be no need for supporters to make a choice between being a C.LOO and remaining an Orbit.

“It’s not that we’re not using Orbit anymore. We’re just using C.LOO when it’s the five of us. Orbits will always be Orbits,” Yeojin said.

ORBIT, the original fan club name during LOONA’s active period still holds a special place in the hearts of the members, and their commitment to both C.LOO and ORBIT signifies the enduring connection between LOOSSEMBLE and their cherished fan base. This heartfelt assurance underscores the group’s dedication to maintaining their strong relationship with their fans as they continue their musical journey together.

LOOSSEMBLE has wasted no time in generating anticipation for their debut album. The group has already unveiled their plans for the highly-anticipated US Debut Ceremony tour, during which they intend to connect with fans across the United States at eight different locations. This tour promises to be an exciting opportunity for fans across America to engage with LOOSSEMBLE and be part of their milestone US debut.

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LOONA Members Drop LOOSSEMBLE Trailer Debut

LOONA’s HyunJin, YeoJin, ViVi, Go Won, and HyeJu, now known as Loossemble, are set to make their debut. Following their signing with a new agency founded by a former BlockBerry Creative staffer, these five talented LOONA members have united to create LOOSSEMBLE, an exciting new group with the acronym “Loona Assemble.” Now, they are hyping up their debut with a new trailer.

LOOSSEMBLE Drops First Mysterious Teaser For Upcoming Debut

On August 21, Loossemble dropped their first video teaser titled “..searching for their friends.” It does not feature any of the members. However, the video suggests that HyunJin, YeoJin, ViVi, Go Won, and HyeJu will display a somber mood. Nevertheless, people are already looking forward to the five-member group’s upcoming debut.

It’s an awesome yet mysterious teaser for LOOSSEMBLE’s debut next month. Hopefully, the next teaser will feature the members as well.

Although they have been successful, the members of LOONA has gone through a lot in their career. Originally a 12-member group, Chuu was removed from the line-up due to a contract dispute in November 2022. Later, all remaining members, except for Hyunjin and Vivi, sought provisional injunctions to suspend their agreements with Blockberry Creative.

On January 13, 2023, HeeJin, Kim Lip, JinSoul, and Choerry were granted preliminary injunctions, leading them to sign with Modhaus on March 17. Meanwhile, HyunJin and ViVi were also granted preliminary injunctions in May of that year and both inked deals with CTDENM. On June 16, it was revealed that the remaining members had emerged victorious in their legal battle against the label. They effectively terminated their contracts with the agency.

The remaining members would also pursue solo careers. On June 21, it was revealed that Haseul had signed with Modhaus while Yves announced her decision to pursue a solo career in July. YeoJin, Go Won, and HyeJu would later join CTDENM, reuniting with HyunJin and ViVi.

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Look: Loossemble Unveils New Photos, Announces Us Tour

It’s really the start of a new era for former LOONA members HyunJin, YeoJin, ViVi, Go Won, and HyeJu as they’ve officially announced their upcoming activities as LOOSSEMBLE. 

Under their new agency CTDENM, the five idols are set to re-debut as LOOSSEMBLE (or Loona Assemble).

After launching its official social media accounts, LOOSSEMBLE also unveiled new set of photos for each members. 

The two sets of individual photos saw the members donning white and black ensembles. Aside from the individual shots, HyunJin, YeoJin, ViVi, Go Won, and HyeJu also posed in group photos. 

What’s in store for LOOSSEMBLE? 

The developments didn’t stop there as LOOSSEMBLE announced on Wednesday, August 2, that they’re embarking on a concert tour at the United States. 

Titled Loona Assemble: The US Debut Ceremony, the group will hold shows in 10 cities across the US. The stops include New York, Washington, Atlanta, Los Angeles, and Oakland, among others. 

The general sales for the ticket will start on August 5, at midnight KST. Meanwhile, the VIP package sales can be availed by the public between August 7, at 11 a.m. KST, to September 7, at 11:49 KST.

LOOSSEMBLE also shared their excitement for the upcoming shows.

“We are preparing a lot of great performances for the dearest fans. We are also preparing to spend meaningful time talking deeply with fans. So please look forward to it,” they said. 

 

Aside from the upcoming showcase tour, CTDENM has also teased that LOOSSEMBLE is planning to release a new album. Additional details about the upcoming album have yet to be disclosed. 

All 12 members of LOONA left their original agency BlockBerry Creative after a legal battle. 

Hyunjin and Vivi signed with CTDENM in June, with Yeojin, Go Won, and HyeJu following in July. 

The news of LOOSSEMBLE’s formation came shortly after Odd Eye Circle made their comeback with Version Up in July. The unit is composed of former LOONA members, JinSoul, Choerry, and Kim Lip, who are now all under Modhaus. 

Featured image: LOOSSEMBLE unveils first group photos. Credit: Twitter/LOOSSEMBLE

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