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Stray Kids’ Hyunjin Is Milan Fashion Week’s Top Influencer

Hyunjin

On February 29, 2024, Stray Kids’ Hyunjin made headlines by securing the top spot on the Most Visible Influencers by Estimated Media Value (EMV) list during Milan Fashion Week. Remarkably, he achieved this significant digital milestone with just one Instagram post. 

This feat was highlighted by Lefty, an influencer marketing platform known for optimizing strategy and automating workflows. STAYs were thrilled, because the other celebrities on the list engaged with their brands through multiple posts, ranging from two to 25 times.

As a global brand ambassador for Versace, Hyunjin’s presence brought significant attention to the luxury brand. According to Lefty, the week ended with a total EMV of 149 million USD. Versace’s global brand ambassador emerged as the event’s most influential figure, with that one post from Hyunjin generating an astounding 4.02 million USD in EMV and an impressive 37.4% engagement rate. These numbers underscore the K-pop idol’s unparalleled influence and proves that Versace did the right thing by partnering with him.

@skzeditroom

Congrats to @Versace for having Hwang Hyunjin #HyunjinxVersace #Hyunjin #Versace #mfw24 #HyunjinxVersaceFW24 #hyunjinedit #hwanghyunjin #milanfashionweek #versacefw24 #현진 #straykids

♬ 락 (樂) LALALALA – Stray Kids

Hyunjin is making waves in fashion

Versace itself reaped substantial benefits from this partnership, becoming the top brand of Milan Fashion Week with an EMV of 19.9 million USD. This success was largely due to its association with Hyunjin. His role as Versace’s global brand ambassador, starting on July 20, 2023, was historic. He became the first K-pop industry icon to represent the Italian luxury brand in such a capacity.

Meanwhile, as Hyunjin makes waves in fashion, his group, Stray Kids, continues to do so in music. They laid out all their plans for the year, including their fourth fan meeting, through their STEP OUT 2024 video. They’re also set to perform at Italy’s I-Days Milano music festival on July 12, 2024. They will perform in front of 80,000 spectators, becoming the first fourth-generation male K-pop act to headline this big event. – K-Pop News Writer

Featured Image: No other celebrity’s impact came close to Hyunjin’s. He’s truly in a league of his own. Source: X/@ElleMenThailand.

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aespa’s Ningning Chosen as New Versace Global Ambassador

Ningning just landed a major endorsement. The youngest aespa member has just been confirmed as the new Versace global ambassador!

Ningning is the Latest Versace Global Ambassador

On February 8, aespa’s Ningning achieved a significant milestone in her career by joining the esteemed ranks of global ambassadors for the iconic Italian luxury brand Versace. The announcement, made by none other than Donatella Versace herself, underscored Ningning’s remarkable talent, vision, and undeniable charm.

Donatella Versace expressed her excitement about welcoming Ningning into the Versace family, highlighting not only her exceptional talent but also her innate sense of style and confidence. Ningning’s appointment as a Global Brand Ambassador marks a significant achievement for the aespa member, signaling her emergence as a fashion icon with global appeal.

For Ningning, this partnership with Versace represents her first solo collaboration with a luxury fashion brand, following aespa’s previous group ambassadorship with the renowned French fashion house, Givenchy. The distinction of being chosen as a global ambassador underscores Ningning’s growing influence and standing in the world of fashion and entertainment.

aespa’s Solo Endorsements

In addition to Ningning’s partnership with Versace, another member of aespa, Karina, has also made waves in the fashion industry. Karina was recently announced as the newest ambassador for Converse Korea, adding another prestigious brand to her portfolio. The announcement comes as Converse Korea unveiled Karina as the face of their spring campaign, aptly themed “Create Next, Nothing’s Wrong.”

The choice of Karina as the ambassador for Converse Korea’s spring campaign reflects the brand’s commitment to empowering the younger generation and fostering creativity and self-expression. Karina’s involvement in the campaign is expected to resonate strongly with Converse’s target audience, delivering a message of encouragement and support to inspire the next generation of innovators and trendsetters.

Overall, Ningning and Karina’s respective partnerships with Versace and Converse Korea underscore aespa’s growing influence and global appeal beyond the realm of music. As the group continues to captivate audiences worldwide with their talent and creativity, their individual achievements in the fashion industry also serve as a testament to their versatility and status as rising stars in the world of entertainment.

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