PLEDIS Entertainment’s new boy group, TWS, recently made an impressive debut with “plot twist.” The song, described as energetic and refreshing, earned a lot of praise from Korean netizens. As the first boy group to come from the agency since SEVENTEEN in 2015, TWS faced high expectations. In a time dominated by girl groups like NewJeans, IVE, and (G)I-DLE, TWS appears to have met these expectations.
The group ranked first among fifth-generation boy groups in global Google Trends search volume. TWS also topped Naver’s trend search volume as of February 2. Their lively, refreshing choreography has become a hot topic among K-pop fans, coinciding with a significant upward trend in various metrics following the widespread exposure of their performance videos.
TWS (투어스) ‘첫 만남은 계획대로 되지 않아’ Official MV
The content that increased TWS‘s YouTube channel subscription rate consists entirely of their performance videos. Furthermore, the cumulative views of content on TWS‘s TikTok account, mainly featuring short-form performance videos, surpassed 100 million views about a month after the account was opened, demonstrating TWS‘s popularity and relevance.
TWS’s debut title track has achieved remarkable success in South Korea and elsewhere. “plot twist” jumped 24 positions to rank at No. 64 on the MelOn Top 100 chart by January 31. It maintained the No. 6 position on Bugs, reached new peaks at No. 35 on Genie and No. 38 on FLO, and climbed to No. 40 on MelOn. Their debut album Sparkling Blue also made a significant impact, surpassing 267,000 sales on Hanteo.
@tws_pledis #OhMymyChallenge 💙 with #SHINYU #신유 #DOHOON #도훈 #TWS #투어스 #OhMymy_7s #NewMusic
TWS continues to grow in popularity
“plot twist” showcased a strong presence on digital platforms as well. It entered the MelOn Daily Chart at No. 268 on release day (January 22) and climbed to No. 16 by February 5. It also saw substantial rises on the Bugs and Genie daily charts, moving up to No. 2 and No. 47, respectively. On Spotify Korea, the song entered the daily chart at No. 170 and ascended to No. 18. On the “Top Songs” weekly chart, it leaped from No. 178 to No. 33. Meanwhile, Apple Music’s daily charts saw “plot twist” debut at No. 43, peaking at No. 4. This upward trajectory across various charts underscores TWS’s growing popularity.
Their popularity is soaring in Japan as well. Sparkling Blue entered the Oricon Daily Album Ranking at No. 3 on January 23. The album showed strong momentum by climbing to No. 1 on February 5, about two weeks later.
TWS 그리고 신세계면세점과 함께 Play with Us! [FULL ver.]
In other news, TWS bagged a new endorsement deal for Shinsegae Duty Free. The group released a new music video of “plot twist” as part of this deal. Together, they’re poised to redefine the travel retail experience by blending the worlds of music and duty-free shopping.
Congratulations to TWS on all their achievements! – K-Pop News Writer
Featured Image: TWS’s growing popularity can’t be denied. Source: Facebook/@shinsegaedutyfree.
