Yorch Yongsin, a distinguished Thai artist, is set to make his K-pop debut in a new boy group under GRID Entertainment.

 

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Despite his young age, Yorch has already worn many hats in the entertainment industry. He caught the Thai public’s eye with his role in Thong Nuea Kao (2013) and has since participated in numerous projects in Thailand. In 2022, he was selected as a trainee by BigHit Music and put in the Trainee A project. Although it was later called off, Yorch continued to pursue his dream.

Upon returning to Thailand, Yorch founded his own entertainment agency, Yorch Entertainment, and promptly released a single titled “Seven (7).” His dedication and hard work eventually paid off when he announced on Instagram that GRID Entertainment would be his new home. GRID Entertainment is part of 131 Label under Kim Han Bin, a.k.a. B.I., a former member of the boy group IKON.

The announcement of Yorch’s forthcoming debut has sparked excitement among many, heightening anticipation for the reveal of additional group members. In line with its boy group plans, GRID has also started a label business and incorporated 131 Label as its first subsidiary. This move is part of GRID’s strategy to bolster its global footprint by concentrating on the core of K-Pop performance to produce diverse music that blends various genres.

GRID Entertainment is not just another newcomer in the industry. It was established by a group of experienced professionals from esteemed agencies like SM Entertainment and YG Entertainment. The company’s CEO, Sim Hyejin, brings a wealth of expertise from her former roles in planning and production at various companies. Under her guidance, GRID meticulously manages every facet of its operations, from scouting talents to nurturing artists.

She says, “131 will be incorporated as a subsidiary label and strengthened as a specialized label for soloists. We’ll preserve its autonomy and offer comprehensive support for recruiting and developing extraordinary artists.”

 

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Yorch‘s journey to becoming a K-pop idol is a testament to his resilience and dedication. Despite the disbandment of Trainee A, he continued to pursue his passion for singing and is now on the verge of realizing his dream. His forthcoming debut with GRID Entertainment is a significant development in K-pop and is eagerly awaited by fans worldwide.

(Featured Image: Yorch posted this photo to announce that he joined GRID Entertainment. Source: Instagram/Yorch Yongsin’s official Instagram account)