TikTok challenges have taken the K-pop world by storm, with fans eagerly watching their biases participate in them. Zico is often credited with kickstarting this phenomenon, thanks to his “Any Song” challenge. The first time he did it, it was alongside MAMAMOO’s Hwasa.
@kozico0914 #AnysongChallenge#ZICO #지코 #화사 #아무노래 #Anysong#아무노래나틀어주세요#KOZ
He also did it with 2NE1’s Dara, among other artists.
@kozico0914 샵에서 우연히 만난 버전! #AnysongChallenge with #Dara #지코 #ZICO #Anysong #아무노래
This trend, which began as a novel way to promote music, has evolved. It has since become a staple marketing strategy employed by different agencies to promote artists and their releases.
Zico expressed concern
During a recent episode of MBC’s Omniscient Interfering View, Zico opened up about his life as an artist and producer at KOZ Entertainment. It was then that he expressed concern over the trend. “Usually, singers rest or practice for their performance during the break. But nowadays, they have to meet up with their colleagues and film challenge videos. They also have to master all the others’ choreography. So I apologize now that I’m here,” Zico commented.
is this the ending of Kpop Challenges? Zico apologies to Kpop Idols
On platforms like Reddit, discussions flourished around Zico’s apology. Many acknowledged that the trend has become a double-edged sword. While it has led to increased visibility for underrated artists, some argue that the trend has gone too far.
Critics of the trend say that what began as a lighthearted interaction between idols has become a source of stress for them and their fans. After all, such challenges can fuel rivalries and expose idols to unnecessary criticism. As agencies and artists continue to depend on this trend as a marketing strategy, many hope that the essence of camaraderie and fun that once defined it can be restored. – K-Pop News Writer
Featured Image: Zico apologized almost as soon as the topic came up. Source: X/@hblfess.
