Categories
KPOP NEWS LATEST STORIES

Kakao Acquisition of SM Entertainment Formally Approved by Korea Fair Trade Commission

The Korea Fair Trade Commission (FTC) has given its nod to the merger and acquisition (M&A) deal between Kakao and SM Entertainment, albeit with a watchful eye and certain conditions attached.

Korea Fair Trade Commission Approves Kakao SM Entertainment Acquisition

The approval, granted on May 2 KST, marks a significant development in the Korean music industry, as it brings together two major players under one umbrella. However, concerns regarding potential anti-competitive practices prompted the FTC to impose restrictions aimed at safeguarding market dynamics.

Kakao, renowned as a dominant force in digital music planning, production, and distribution through its flagship platform Melon, joined forces with SM Entertainment, a heavyweight in the realm of music production. The prospect of these two powerhouses merging raised eyebrows at the FTC, who feared that it could stifle competition and lead to monopolistic tendencies in the market.

The commission identified two plausible scenarios that could tilt the scales of competition unfavorably. Firstly, there’s the possibility of Kakao and SM Entertainment forming an exclusive partnership, leveraging Melon’s reach to corner the market on digital music distribution. Secondly, concerns were raised about Melon prioritizing content from its subsidiaries, potentially sidelining offerings from other entities and distorting fair competition.

The Future of SM Entertainment

To address these apprehensions, the FTC outlined stringent measures that Kakao must adhere to. Kakao is mandated to provide digital music and content to all competing streaming platforms upon request, barring any valid reasons for refusal. Moreover, the content must be furnished equitably and promptly to ensure a level playing field for all market participants.

In addition to these stipulations, a monitoring body will be instituted to keep a vigilant eye on Melon’s operations for a duration of three years. This watchdog entity will scrutinize Melon’s activities, specifically looking out for any signs of preferential treatment towards affiliated companies, thereby ensuring compliance with fair trade practices.

The FTC’s decision reflects a balancing act between fostering innovation and competition while preventing the consolidation of undue market power. By imposing these conditions, the commission aims to uphold the principles of fair competition and safeguard the interests of consumers and market players alike. As Kakao and SM Entertainment embark on this new chapter of collaboration, their adherence to these regulatory measures will be closely watched, shaping the trajectory of the Korean music industry in the years to come.

Categories
K-DRAMA KPOP NEWS LATEST STORIES

EXO Suho to Participate in ‘Missing Crown Prince’ OST

Suho is set to captivate audiences once again, this time with his melodic vocals gracing the ‘Missing Crown Prince’ OST. The news confirms the EXO leader‘s commitment to his new MBN TV drama.

EXO’s Suho To Release New Song for ‘Missing Crown Prince’ OST

Titled ‘Asrai, Closer’, the OST Part sung by Suho is slated for release on May 4th at 6 PM, marking his debut as a solo artist on a drama soundtrack.

In ‘Missing Crown Prince’, Suho takes on the role of the main character, Prince Lee Gun, in this Korean-style romantic comedy drama. The series follows the antics of a crown prince who finds himself at the mercy of a woman destined to become the crown princess. As Suho immerses himself in his character’s journey, he also lends his vocals to ‘Asrai, Closer’, the theme song of Prince Lee Gun.

‘Asrai, Closer’ promises to capture the essence of the drama, depicting the intricate emotions of Prince Lee Gun as he navigates the tumultuous waters of love and duty. The song is expected to showcase Suho’s vocal prowess and emotional depth, further enhancing the narrative of ‘Missing Crown Prince’.

Suho’s foray into solo OST singing comes as no surprise, given his multifaceted talents as both a singer and actor. Previously acclaimed for his stable acting skills in dramas like ‘Hip-Hop King’, Suho continues to expand his repertoire with his role in ‘Missing Crown Prince’, further solidifying his status as a versatile performer.

As anticipation mounts for the release of ‘Asrai, Closer’, fans eagerly await the opportunity to immerse themselves in Suho’s soulful vocals and the captivating storyline of ‘Missing Crown Prince’. With its heartfelt melodies and poignant lyrics, the OST promises to leave a lasting impression, adding an extra layer of depth to the drama’s narrative and further cementing Suho’s place as a rising star in both the music and acting realms.

Categories
KPOP NEWS LATEST STORIES

TWICE’s Dahyun Confirmed To Make Acting Debut

It’s officially happening: Dahyun is set for her acting debut! The exciting news of Ha Seok Jin and the TWICE member teaming up for the upcoming independent feature film “Sprint” has generated a buzz of anticipation among fans and cinephiles alike. The project, helmed by director Lee Seung Hoon, promises to deliver a heartwarming narrative that resonates with viewers through its exploration of dreams, determination, and self-discovery.

JYP Entertainment Confirms TWICE’s Dahyun’s Acting Debut

Dahyun’s acting debut in “Sprint” was confirmed by a source from JYP Entertainment. As she prepares to embark on this new cinematic journey, fans eagerly anticipate seeing her bring her talent and charisma to the screen in a role that promises to be both challenging and rewarding.

In “Sprint,” Ha Seok Jin is set to portray Kang Goo Young, a character whose story mirrors the triumphs and tribulations of real-life athlete Kim Kuk Young. Kang Goo Young’s journey from breaking Korea’s 100-meter track record to grappling with the challenges of his fading glory promises to be a compelling narrative arc, offering audiences a glimpse into the complexities of ambition, success, and regret.

Also joining Ha Seok Jin and TWICE’s Dahyun in the cast is Lee Shin Young, who will portray the role of Seung Yeol, a passionate sprinter with dreams of his own.

When To Expect ‘Sprint’

Lee Shin Young’s portrayal of Seung Yeol’s journey of self-discovery and determination is poised to add depth and nuance to the film’s exploration of the human spirit and its capacity for resilience in the face of adversity.

As production gears up to begin filming in May, anticipation for “Sprint” also continues to build, fueled by the promise of a poignant and uplifting cinematic experience. Director Lee Seung Hoon’s vision for the film, coupled with the talent and dedication of its ensemble cast, also suggests that “Sprint” has all the makings of a memorable and impactful cinematic offering that will leave a lasting impression on audiences.

With its focus on the universal themes of hope, perseverance, and the pursuit of dreams, “Sprint” also has the potential to resonate with viewers of all backgrounds, inspiring them to chase their aspirations with unwavering determination and courage. As the film begins to take shape, fans eagerly await its release, eager to embark on a cinematic journey that promises to be as exhilarating as it is uplifting.

Categories
KPOP NEWS LATEST STORIES

SM Entertainment Launches New Label KRUCIALIZE

SM Entertainment‘s recent announcement of the launch of their new music label, KRUCIALIZE, has sent waves of excitement and speculation throughout the K-Pop community. The unveiling of KRUCIALIZE marks a significant expansion for SM Entertainment, one of the industry’s leading entertainment companies, as they venture into new territory with this innovative venture.

SM Entertainment Launches KRUCIALIZE

The official launch of KRUCIALIZE was heralded by a captivating trailer released across SM Entertainment’s official social media platforms, offering fans a tantalizing glimpse into the label’s aesthetic and vision. Additionally, the announcement hinted at an immersive experience for fans, with the promise of a physical location opening its doors later in May, further solidifying SM Entertainment’s commitment to engaging with their audience in innovative ways.

Accompanying the trailer was a visually stunning “label film,” presented as a short-film one-off drama. The cinematic offering provided further insight into the ethos and artistic direction of KRUCIALIZE, setting the stage for what promises to be an exciting new chapter in SM Entertainment’s storied history.

Why Does It Look Familiar?

In the midst of the excitement surrounding KRUCIALIZE’s launch, netizens have been quick to share their reactions and observations. Some eagle-eyed fans noted similarities between KRUCIALIZE’s star-like logo and the ‘Lonsdaleite’ logo associated with Baekhyun’s solo concert series, sparking speculation about potential connections between the label and SM Entertainment’s roster of artists. Additionally, references to past legal disputes involving EXO members, including Baekhyun, Xiumin, and Chen, have fueled further discussion about the implications of the new label within the context of SM Entertainment’s history and relationship with its artists.

While details surrounding KRUCIALIZE remain shrouded in mystery, revelations from the United States Patent Office shed light on SM Entertainment’s plans for the label. Records indicate that SM Entertainment filed trademark applications for KRUCIALIZE as far back as November 2023, signaling meticulous planning and strategic foresight behind the launch. However, the company has yet to make any official press announcements regarding the nature of the music label, leaving fans to speculate about potential implications, such as whether KRUCIALIZE will function as a subsidiary akin to Scream Records or if it will serve as a platform for emerging talent within the SM Entertainment ecosystem.

As anticipation mounts and speculation continues to swirl, SM Entertainment’s foray into the realm of KRUCIALIZE represents a bold and ambitious step forward for the industry powerhouse, promising exciting new opportunities for artists and fans alike. With the launch of KRUCIALIZE, SM Entertainment reaffirms its position as a pioneering force within the ever-evolving landscape of K-Pop, poised to shape the future of music and entertainment for years to come.

Categories
BTS KPOP NEWS LATEST STORIES

BIGHIT MUSIC Follows Up on Legal Proceedings Concerning BTS’s Rights

BIGHIT MUSIC’s recent update regarding the legal proceedings concerning BTS reflects the company’s unwavering commitment to protecting the rights and dignity of the group’s members in the face of targeted attacks and defamation.

BIGHIT Shares Update on Legal Proceedings Involving BTS Members’ Rights

In their statement released on May 2, BIGHIT MUSIC reiterated their firm stance against defamatory activities aimed at BTS, signaling the gravity of the situation and their determination to address it head-on.

“Our agency decided that the recent movement spreading false rumors and information has become excessive and announced previously that a separate law firm would be engaged to address these matters decisively.

“Thus, we have identified and compiled several posts containing misinformation aimed at defaming and slandering the artists and filed the initial round of criminal complaint to law enforcement agencies today (May 2). This compilation includes posts that were systematically uploaded then deleted as well as posts from authors who have since deleted their accounts. We will persist in our legal proceedings through continuous monitoring and gathering of evidence.

“We uphold a zero-tolerance policy for filing civic and criminal complaints against individuals who attempt to tarnish the reputation of our artists by spreading malicious falsehoods. We will offer no leniency or settlements, ensuring that offenders are appropriately punished without exception.”

The decision to pursue legal action underscores the severity of the organized campaigns aimed at tarnishing BTS’s reputation, highlighting the insidious nature of misinformation and malicious intent in the digital age. By publicly addressing these issues, BIGHIT MUSIC is not only standing in solidarity with BTS but also sending a clear message that such behavior will not be tolerated.

In addition to their proactive approach to legal proceedings, BIGHIT MUSIC’s enlistment of an additional law firm speaks to their commitment to bolstering their legal defenses and actively combating harmful content. The strategic move further strengthens their ability to navigate complex legal matters and pursue justice on behalf of BTS.

Furthermore, BIGHIT MUSIC’s emphasis on real-time monitoring underscores the urgency with which they are addressing the situation, recognizing the need for swift action to counteract malicious activities before they escalate further. By diligently gathering evidence of defamatory postings and rumors, BIGHIT MUSIC is positioning itself to take decisive measures against those responsible, holding them accountable for their actions and ensuring that BTS’s rights are upheld.

Overall, BIGHIT MUSIC’s proactive stance and comprehensive approach to addressing the targeted attacks on BTS demonstrate their unwavering dedication to protecting the group’s well-being and preserving their reputation amidst challenging circumstances. As they continue to navigate the legal proceedings, BIGHIT MUSIC remains steadfast in their commitment to defending BTS and safeguarding their rights in the face of adversity.

Categories
KPOP NEWS LATEST STORIES

aespa Unveils Promotion Schedule for ‘Armageddon’

The anticipation surrounding aespa’s highly awaited first full album, “Armageddon,” continues to reach new heights as the K-pop sensation tantalizes fans with mesmerizing teasers and promotion schedule.

aespa Drops Teaser Photos and Promotion Schedule for ‘Armageddon’

On May 2, at the stroke of midnight KST, aespa unveiled a series of captivating individual teaser photos, showcasing the members against the backdrop of a vibrant night cityscape. Radiating with ethereal beauty and allure, the images offer a tantalizing glimpse into the atmospheric world aespa is set to unveil with their upcoming release.

Accompanying the stunning teaser photos, aespa also revealed the schedule poster, unveiling the meticulously planned rollout of teaser content leading up to the album’s release. With each teaser promising to offer fans deeper insights into the album’s concept and sound, anticipation continues to mount as aespa embarks on their journey towards “Armageddon.”

In addition to their album preparations, aespa recently made headlines with their collaboration on the track “Die Trying” for the “Rebel Moon” project. Produced in collaboration with acclaimed Korean-American producer Tokimonsta, the track is inspired by the character Nemesis from the “Rebel Moon” franchise. Tokimonsta’s involvement also underscores the international appeal of aespa’s music, as they merge their unique talents with a diverse lineup of artists to bring the fictional universe of “Rebel Moon” to life through music. With “Die Trying,” aespa also aims to capture the heroic spirit and complexity of Nemesis’s character, promising a dynamic and compelling listening experience for fans.

As the release date for “Armageddon” draws near, excitement continues to build within the global K-pop community. Scheduled for May 27 at 6 PM KST, aespa’s debut album is poised to make a significant impact, showcasing the group’s evolution as artists and setting the stage for a new chapter in their burgeoning career. With stunning visuals, captivating music, and exciting collaborations, aespa is also primed to captivate audiences worldwide with their ambitious and visionary approach to pop music.

Categories
KPOP NEWS LATEST STORIES

‘Road To Kingdom 2’ Lineup Reportedly Revealed

“Road to Kingdom 2” is officially coming and the lineup may have already been revealed. It looks like CRAVITY will be one of the major acts joining the second season of the highly anticipated show.

‘Road to Kingdom 2’ Teases CRAVITY, xikers, and More

The anticipation surrounding the lineup for the upcoming season of “Road to Kingdom” has reached fever pitch, with reports confirming CRAVITY’s potential participation in the highly anticipated Mnet boy group competition show. While Starship Entertainment, the agency representing CRAVITY, has clarified that no definitive decision has been reached, discussions with the production team are actively underway, hinting at the possibility of their involvement in the show’s second season.

Alongside CRAVITY, rumors abound regarding the inclusion of several other boy groups in the lineup. Speculations suggest that xikers, THE NEW SIX, 8TURN, YOUNITE, ATBO, and TEMPEST are poised to join the competition. However, neither their respective agencies nor Mnet have issued official confirmations regarding these reports, leaving fans eagerly awaiting further announcements.

What to Expect in ‘Road to Kingdom’ Season 2

The announcement of “Road to Kingdom 2” has reignited excitement among K-Pop enthusiasts. Initially premiered in 2020, the show garnered widespread acclaim for its innovative format, which pitted seven boy groups against each other in weekly missions. The intense competition showcased the talents of groups like PENTAGON, ONF, Golden Child, THE BOYZ, VERIVERY, ONEUS, and TO1, captivating audiences with electrifying performances and thrilling showdowns.

The winning team from “Road to Kingdom” earned the coveted opportunity to advance to the subsequent program, “Kingdom,” solidifying their status as rising stars within the fiercely competitive K-Pop landscape. As fans eagerly await further details regarding the new season, including the program title and broadcast date, anticipation also continues to mount, with expectations running high for another exhilarating showcase of musical prowess and artistic excellence.

With the promise of fresh talent and exhilarating performances on the horizon, the forthcoming season of “Road to Kingdom” holds the potential to captivate audiences once again, cementing its status as a must-watch event for K-Pop enthusiasts worldwide. As the excitement builds and speculation abounds, fans also eagerly await the unveiling of the complete lineup and the thrilling competitions that lie ahead.

Categories
KPOP NEWS LATEST STORIES

Netizens Discover SEVENTEEN Fans Discarding Albums in Japanese Streets

SEVENTEEN’s latest album, “17 IS RIGHT HERE,” accompanied by the electrifying title track “MAESTRO,” marked a significant milestone for the K-Pop sensation. However, amidst the excitement surrounding their comeback, a troubling incident surfaced online, sparking widespread dismay among fans as hundreds of albums were discovered discarded in Japanese streets.

SEVENTEEN Albums Discarded in Japanese Streets Shocks Netizens

A Twitter post depicting a distressing scene in Shibuya, Japan, quickly garnered over 1 million views. The video showcased hundreds of SEVENTEEN albums unceremoniously discarded on the streets, accompanied by a sign inviting passersby to take as many as they desired. The sight struck a chord with fans, who were appalled to witness the blatant disregard for the group’s hard work and dedication poured into each album.

The incident took a disheartening turn as it became apparent that opportunistic individuals seized the opportunity to capitalize on the albums, primarily for their coveted photo cards and codes, rather than appreciating the music and supporting the artists. This exploitation not only undermined SEVENTEEN’s artistic endeavors but also deprived genuine fans, affectionately known as CARATs, of the opportunity to acquire the albums they desired, exacerbating the disappointment felt within the fandom.

The aftermath of the incident also sparked a wave of reflection among netizens, who called for a fundamental overhaul of the album purchasing system. The prevailing sentiment was one of urgency, with many expressing a fervent desire to curb the actions of resellers and safeguard the integrity of artists’ efforts from being callously discarded or exploited for profit.

As the online discourse intensified, fans rallied behind the notion of implementing measures to prevent such incidents from recurring, emphasizing the importance of respecting the artistic contributions of idols and ensuring equitable access to their music for genuine enthusiasts. The collective outcry also underscored the need for systemic changes within the industry to safeguard the interests of both artists and fans alike, fostering a more sustainable and supportive environment for K-Pop culture to thrive.

Categories
KPOP NEWS LATEST STORIES

Dahn World Issues Statement Addressing Cult Controversy with HYBE

The accusations linking HYBE to the controversial organization Dahn World sparked widespread concern and scrutiny from the public. Fan-driven speculations proliferated rapidly, with netizens pointing out supposed cult-related symbolism in the music and videos of HYBE artists, intensifying the backlash against the entertainment conglomerate. Now, Dahn World has issued a statement addressing the cult controversy in connection to HYBE and ADOR.

Dahn World Breaks Silence on HYBE Cult Controversy

On May 1, 2024, Dahn World broke its silence on the matter, utilizing its official social media platforms to issue a statement refuting any affiliation with HYBE. The organization, registered as a well-being and yoga company, emphasized its role as an educational institution focused on promoting holistic wellness practices rather than any form of cult activity.

In a preview video released on their channels, Dahn World vehemently denied the accusations leveled against them, asserting their identity as a yoga corporation committed to teaching beneficial practices for personal development and enhanced well-being. They emphasized that they had been inadvertently dragged into the controversy surrounding HYBE and sought to clarify their position.

“This is the preview to Dahn World’s official statement about the issue with HYBE. We will release the full version on May 2, 2024. Dahn World has absolutely no link to HYBE. We plan on taking legal action against the damaging controversy that is unfolding. Please stop the in-discriminatory malicious acts towards Dahn World. We plan on deleting such comments without prior notice and taking legal action.”

Furthermore, Dahn World announced plans to release a full-length video elaborating on their official stance on May 2, 2024, providing a more comprehensive response to address the public’s concerns and dispel any misconceptions regarding their association with HYBE.

In tandem with Dahn World’s statement, ADOR CEO Min Hee Jin and the company’s employees released a detailed response to the accusations raised by HYBE. This comprehensive statement aimed to address each allegation systematically, offering insights into ADOR’s perspective on the ongoing conflict and striving to rectify any misunderstandings between the parties involved.

For now, Dahn World has not yet released the full-length video explaining their side of the story. In the meantime, netizens are anticipating a full statement that would hopefully reveal the truth behind the controversy.

Categories
KPOP NEWS LATEST STORIES

ADOR Issues Statement Refuting All HYBE Accusations

In an official statement released by ADOR, a subsidiary of HYBE Labels, CEO Min Hee Jin and its employees have diligently addressed all HYBE accusations. The statement stands as a comprehensive response to the allegations brought forth by HYBE, aiming to clarify misunderstandings and present ADOR’s perspective on the matter.

ADOR’s Full-Length Statement Addresses All HYBE Accusations

On May 2, ADOR released the full-length statement regarding its current controversy. The statement offers a detailed account of each allegation, explaining the label’s side of the story.

The full statement reads as follows:

We would like to provide accurate facts regarding HYBE’s claims.

We deeply regret having to release a statement on a matter other than [news about] our artist again at an important time when NewJeans’s new music is being released.

ADOR has repeatedly requested HYBE to refrain from media activities that spread news about other issues unrelated to news about the artist so that the value of NewJeans’s efforts is not damaged through conversations with the media. HYBE also stated that they would not refute the press conference held by CEO Min Hee Jin. We express deep disappointment and regret that HYBE resumed its refutation through the media in less than a day.

Despite HYBE’s refutation, ADOR has not responded in order to not cause harm to the artist’s activities and to protect their value. However, as unverified issues continue to add to the public’s confusion, ADOR wishes to clarify the accurate facts regarding the current controversy.

1. Regarding the takeover of management rights

HYBE’s claim of a “management rights takeover” is baseless. The evidence they provided was not intended for a takeover but emerged from ongoing conflicts with HYBE based on “imagination.” We reiterate that there was no specific plan or execution related to this.

As the audit began and the malicious battle of public opinion worsened, the [ADOR] vice president who was quite concerned for Min Hee Jin’s safety approached HYBE’s senior management to request a halt to their unilateral battle of public opinion. However, HYBE’s management responded that it was not the time to worry about Min Hee Jin and coerced cooperation with statements such as, “If you get sued and your tie gets cut off for being the person in charge, how are you going to cover the damages you have to pay?” and “Think about your family.” They psychologically pressured the vice president into signing a consent form for information provision by saying, “There will be no issues if you cooperate with us.” The next day, the vice president’s KakaoTalk messages were disclosed to the media. This is a severe invasion of privacy and violation of human rights. Recently, Min Hee Jin’s legal representative confirmed with Yongsan Police Station, in the process of submitting the power of attorney form, that the vice president who wrote it was excluded from being a defendant.

HYBE maliciously edited the content of the conversations to make it appear as if the original intention was to take over management rights and intentionally publicized this extensively in the media. Min Hee Jin’s statement, “This will have to be noted as being casual conversation,” which is completely unrelated to the context, was also selectively edited.

2. Regarding financial compensation

Firstly, Min Hee Jin stated at the press conference that the “incentive” is 2 billion won (approximately $1.45 million), not her salary. This was a reward for achieving 33.5 billion won (approximately $24.3 million) in operating profit two years after ADOR’s establishment.

As stated at the press conference, the issue she raised regarding the incentive calculation was not about the amount itself but about the criteria for determining the incentive and the transparency of the decision-making process. Min Hee Jin believed that HYBE’s criteria for determining incentives was unclear and that there was a lack of clear explanation regarding the process of calculating incentives.

Distorting the facts about the incentive like this and obfuscating the issue by mentioning Min Hee Jin’s salary, incentive, and stock compensation can only be seen as HYBE’s attempt to falsely frame Min Hee Jin as being motivated by financial greed.

3. Regarding the internal whistleblowing and audit process

It is said that CEO Park Ji Won replied to ADOR’s internal whistleblowing email on April 22 at 10 a.m. At the same time, HYBE not only initiated an audit including seizing the vice president’s laptop but also sent a letter demanding Min’s resignation and calling for a general shareholders’ meeting. Just a few hours after, news articles were continuously published, announcing the sudden activation of the audit rights on ADOR’s management. The following day, articles continued as if it were a live broadcast with HYBE’s aggressive media activity. We would like to ask HYBE. What was your response to Min’s internal whistleblowing email?

We would like to ask this also. What kind of listed company discloses to the public the details of an audit that should be conducted discreetly, even editing in unverified information, and reports them as if they were a live broadcast? Moreover, this happened just at the time when a subsidiary label’s artist was preparing for a comeback.

The activation of audit rights has severely hindered the work of Min Hee Jin and ADOR staff members, who were working tirelessly in preparation for NewJeans’s comeback. Although HYBE claimed that they immediately provide new laptops and allow downloading existing work materials to ensure no disruption to work, this is not true. The laptops were taken away without giving the vice presidents time to download their work materials, and the process of seizure was also unreasonable.

4. Regarding HYBE’s promise to debut [NewJeans] as the first girl group

HYBE had publicly declared NewJeans as Min Hee Jin’s girl group and HYBE’s first girl group since the “Plus Global Audition.” This is a fact remembered by the parents of NewJeans members and the executives and employees of ADOR at the time as witnesses. Eventually, with the recruitment of Sakura and Kim Chaewon, LE SSERAFIM became HYBE’s first girl group, and even though it was revealed that HYBE did not keep its promise of “HYBE’s first girl group,” HYBE is not hesitating to make false claims. At the time, Min Hee Jin requested the establishment of ADOR while giving up her shares, and she endured various disputes in order to transfer and debut the NewJeans members in ADOR.

Despite the truth about NewJeans’s debut process, HYBE claimed, “NewJeans’s debut schedule could not help but be delayed regardless of HYBE’s intention due to the division of the company and the transfer of contracts.” It is regrettable that HYBE continues to lie about the truth of what has already happened.

5. Regarding the request not to promote NewJeans’s debut

HYBE claims there were concerns that the fact that Sakura joined SOURCE MUSIC as well as the information on the composition of NewJeans members would be exposed, but this is not only factually incorrect but also logically inconsistent.

There is no explanation whatsoever on what relation there is between revealing that ADOR’s debut team is “composed only of rookies” and Sakura joining SOURCE MUSIC as well as what problems could result in exposing the information on the composition of ADOR’s debut members.

HYBE gave the excuse, “As there was not adequate time for the two groups’ promotions because their debut schedules followed one after the other right away, it was decided that minimum promotional periods would be set,” but in actuality, there were no such agreements. At the time, HYBE wanted to create confusion within the industry that LE SSERAFIM could be Min Hee Jin’s girl group, and CEO Park Ji Won explicitly asked Min Hee Jin through calls and social media [messages] for ADOR to not promote NewJeans. This is confirmed by the social media conversation records between Park Ji Won and Min Hee Jin, yet HYBE continues to change their story while giving irrelevant reasons.

6. Regarding the claim that it was not a slave contract

Min Hee Jin does not deny the necessity of the non-competition clause itself. As the head of a company engaged in the entertainment business, she understands that working in a competing business during and for a certain period after employment can be prohibited. However, business and duration subject to the prohibition of competition must be reasonable, which is not the case with the current shareholders’ agreement.

Contrary to the official statement on April 25, HYBE’s rebuttal statement distributed to all media outlets on April 26 blamed Min Hee Jin for disclosing the shareholders’ agreement and refuted by revealing part of its content.

The irrationality of the current shareholders’ agreement primarily lies in the fact that Min Hee Jin can only be freed from the non-competition clause by no longer holding any shares, and addressing this unfairness is only natural. HYBE claimed in its rebuttal that it sent a response in December last year stating, “There were differences in interpretation in the provisions related to selling stocks in the contract. We will resolve the clause with ambiguous interpretation,” but any legal expert would find the interpretation unambiguous, and Min Hee Jin would continue to bear the non-competition obligation until she disposes of all shares with HYBE’s consent. Although HYBE claimed to have sent a response to resolve the ambiguous clause in December, it was not until mid-March this year that a revised proposal containing this content was received.

7. Regarding follow-up reports on the shareholders’ agreement

Following HYBE’s rebuttal, several follow-up reports confirmed by HYBE through the media have been rife with speculation and distortion regarding the shareholders’ agreement. To correct further misunderstandings, we provide this information.

HYBE has misled by claiming that Min Hee Jin demanded an increase to 30x for the put option, suggesting that the current conflict is motivated by financial reasons. However, the 30x was a reflection of the value of our future boy group production and one of the proposals during the negotiation process to change the shareholders’ agreement with various unreasonable aspects, and it was not a priority item in the negotiations.

Additionally, HYBE promised Min Hee Jin an additional 10 percent stake in ADOR as stock options during the stock purchase agreement and shareholders’ agreement signing in March last year. However, legal advice revealed that stock options could not be granted to major shareholder Min Hee Jin under the Commercial Code. This stock option was not requested by Min Hee Jin but proposed by HYBE. Min Hee Jin could not dismiss the perception that HYBE had deceived her. It was a matter of “trust.”

It is also not true that Min Hee Jin rejected HYBE’s proposal to release the non-competition obligation. HYBE suggested that Min Hee Jin serve a mandatory eight-year tenure and bear a one-year non-competition obligation after resignation, with the put option to be exercised in stages according to that period. However, the controversy over ILLIT arose during the shareholders’ agreement negotiations, leading to the current situation. Min Hee Jin has not communicated any stance on HYBE’s proposal. It is untrue that Min Hee Jin expressed a refusal.

8. Regarding the fact that the shaman is simply a friend

NewJeans’s success and ADOR’s remarkable achievements made in a short period of time are based on rational business decisions. These claims are part of HYBE’s framing to undermine and deny ADOR’s success.

ADOR’s revenue and operating profit stem from preventing unnecessary expenses, efficiently managing the budget, and striving to enhance the brand image. If what they claim is possible, why would Min Hee Jin and ADOR’s staff members work tirelessly day and night?

It is regrettable that HYBE, which should be a leader of K-pop, attempted to frame with personal defamation unrelated to the issue and not even worth responding to, especially announcing it just before Min Hee Jin’s press conference.

9. Regarding the fact that HYBE does not cherish NewJeans

HYBE was the one who suddenly announced the audit to the media on April 22 without waiting for the audit results. Without any concrete evidence, they claimed an impossible “takeover of management rights” and did not even attempt to listen to ADOR’s stance internally, sparking this issue before NewJeans’s comeback.

HYBE claims they suggested not to mention the artist. If they believed attacking Min Hee Jin and ADOR publicly would not affect NewJeans’s brand value, it indicates a lack of understanding of label management and is sophistry to cover up their own misjudgments in management.

We hope the above information helps to resolve further speculation and misunderstandings.

On April 16, Min Hee Jin stated, “HYBE is unprepared, lacks understanding, and has the wrong attitude toward a multi-label system,” pointing out various issues and proceeding with internal whistleblowing. Despite it being a frank statement made with trust in Chairman Bang Si Hyuk’s guideline to “speak up about differences and your opinions when faced with injustice and irrationality in the workplace although it may be difficult to do so,” the situation has come to this current extreme state with accusations of “breach of trust.”

ADOR is currently contributing all of our efforts into supporting NewJeans’s activities and will continue to do so. If HYBE truly wishes to protect the IP as claimed and considers the shareholders’ interests, we hope they will stop spreading the unconvincing malicious propaganda and show a reasonable attitude by supporting ADOR so we can showcase full dedication to creation.

Following HYBE Labels’ internal audit and allegations against Min Hee Jin of attempting to “steal” ADOR and NewJeans, ADOR’s official statement meticulously dissects each claim, offering insights into the company’s operations and clarifying any misconceptions. CEO Min Hee Jin, alongside ADOR’s employees, collectively stand by their actions and refute any assertions of wrongdoing.

Moreover, ADOR’s statement addresses the press conference held by Min Hee Jin on April 25, where initial discussions regarding the conflict between ADOR and HYBE were brought to light. ADOR emphasizes the importance of transparency and open communication, underscoring their commitment to resolving disputes through dialogue and cooperation.

On April 26, HYBE issued a more detailed statement, further elaborating on specific claims made during the ongoing conflict. ADOR’s response to this statement reflects a thorough examination of the issues raised by HYBE, providing a nuanced perspective and offering solutions to reconcile differences between the two entities.

In essence, ADOR’s official statement serves as a testament to their dedication to transparency, integrity, and resolving conflicts in a constructive manner. By addressing each issue and accusation with diligence and clarity, ADOR reaffirms its commitment to upholding ethical standards and fostering a harmonious relationship within the HYBE Labels ecosystem.

For now, HYBE Labels has not yet issued a response to the full-length statement issued by ADOR.

Exit mobile version