Gucci, the esteemed luxury fashion house, has welcomed a notable addition to its roster of brand ambassadors. The latest face to join the illustrious brand is none other than hip-hop and R&B artist  Jay Park. 

Prior to being introduced as an ambassador, Jay Park has previously attended the Gucci Cruise 2024 fashion show at Gyeongbokgung Palace in Seoul in May. With this ambassadorship, the artist expands his influence beyond the realm of music, embracing the world of high-end fashion.

On Instagram, the artist shared photos of him effortlessly showcasing various Gucci products, ranging from the iconic loafers to a strikingly vibrant pullover. “[Your] new Gucci global brand ambassador,” he captioned the post. 

In a press release, the singer-songwriter also expressed his enthusiasm for his new role, saying that he resonates with Gucci’s rich history of “more than 100 years, continuously evolving in its own innovative and unique way. Additionally, he said: “I am happy to be Gucci’s global brand ambassador and to work closely together.” 

With this, Jay Park is now placed in the esteemed company of other Gucci ambassadors, including the likes of Shin Min-a, Lee Jung-jae, and NewJeans’ Hanni. Furthermore, it signifies a strategic move from Gucci to diversify its pool of ambassadors and tap more of the global appeal brought by Korean artists. 

Jay Park outside of fashion 

Since his debut in 2008, Jay Park has consistently demonstrated his versatility as a singer, songwriter, dancer, and producer. Notably, the previous 2PM member has become synonymous with Korean hip-hop, and his impact on the genre is undeniable.

On Friday, November 17, days after being announced as a Gucci ambassador, the artist also released his latest single “Why.”

Beyond his musical endeavors, Jay Park has evolved into a multifaceted entrepreneur.  He founded multiple music labels, such as AOMG, H1GHR MUSIC, and MORE VISION. He also actively supports emerging artists and contributes to the growth of the hip-hop and R&B scenes in South Korea. 

As Jay Park takes on the prestigious role of Gucci’s global brand ambassador, fans are awaiting for exciting collaboration between musical artistry and fashion. 

Featured image: Gucci shares photo of their new ambassador Jay Park. Credit: Twitter/Gucci