BLACKPINK‘s Jennie recently bought a luxurious apartment in Seoul‘s prestigious UN Village for a whopping 3.76 million USD (5 billion KRW). What’s more, she did it in cash. This move underscores her affluence and her independence. She didn’t ask anyone—not even her bank—to help her with this significant investment.


BLACKPINK Jennie bought a new apartment in UN Village #todaysnews #blackpinknews #blackpink #kpopnews #jennie #jenniekim #allkpop #explore #foryou

♬ You & Me – JENNIE

Jennie and her new abode

The “Solo” hitmaker’s new abode, located in the high-end La Terrasse villa complex in UN Village, boasts five bedrooms and three bathrooms, spanning a total living area of 244.97 square meters (2636 square feet). This purchase comes amid public scrutiny regarding the status of her contract with YG Entertainment.

Jennie‘s journey to acquiring this property began in February 2021 when she put down a 10% deposit of 500 million KRW (approximately 379,000 USD). While the usual practice is to pay the remaining balance within six months, Jennie received an extension. She completed the payment in full with cash in July 2023.

The La Terrasse Hannam, constructed in 2012, is known for its significant security and privacy features. It comprises three floors above and three below ground, housing fifteen apartments. UN Village, located in Yongsan-gu’s Hannam-dong, is one of Korea’s most elite and wealthy localities, home to numerous celebrities and high-profile individuals.


Human Chanel, Jennie Kim. #jennie #jenniekim #chanel #parisfashionweek

♬ Bad Romance – Halestorm

Financial independence

Jennie‘s financial independence is further highlighted by her many endorsements. Known as “Human Chanel,” she represents brands like Chanel, Calvin Klein, Tamburins, Lotte Confectionery, Samsung Galaxy, and Hera. In June 2022, she collaborated with the upscale Korean eyewear company Gentle Monster to introduce the Jentle Home Collection. Each of her endorsement deals is estimated to be worth over 800,000 USD, a figure that has likely increased recently.

Amidst uncertainties about her contract renewal with YG Entertainment, Jennie has also made moves to protect her brand. She registered for a trademark on her name, “Jennie Ruby Jane,” with the Korea Intellectual Property Rights Information Service (KIPRIS) in January and March 2023. This provides her with enhanced protection against counterfeiting and market confusion.

Jennie‘s latest investment not only reflects her successful career but also her savvy as a businesswoman. It also makes her a good role model for financial independence. – K-Pop News Writer

Featured Image: We love a financially savvy queen. Source: X/@designscene.