So, finally, Lisa of BLACKPINK drops her debut single, the third member of the group to do so. Only six months after main vocal Rosé released the all-English On the Ground, it’s the group’s Thai rapper-main dancer to go solo by introducing herself in her debut single, LALISA. Notice the power in that? She keeps on saying her name throughout the highly repetitive chorus while seemingly hypnotizing us listeners into saying “Lalisa love me Lalisa love me, Call me Lalisa love me Lalisa love me.” It’s definitely a trap, not that we mind at all.
And in now-typical YG fashion, the music video dropped at 1 in the afternoon, Korean time. This is not that usual considering most MVs and singles in Korea get released at 6 PM, so that they can compete with the other popular music that day in the charts, as 6 pm is a time when a lot of people are still awake, employees getting home from work or students waiting for their academy classes to start while listening to music.
Also read: All Rise for Lalisa’s First Solo Album
Up until around 2016, the most common practice was to release songs and music videos at midnight. However, many fans complained that some artists (obviously not them exactly, but their companies) are manipulating the chart systems, using bots to continue streaming music even during ungodly hours. With the rise of these accusations of forms of sajaegi (chart manipulation), most music charts implemented a chart freeze, particularly between 1 AM until 7 AM, so downloads and streams during that time will not be counted until when the charts reopen after 7.
Most companies, including YG have followed the practice for fear they might be accused of chart manipulation. Even Jennie’s Solo was released at 6 PM, but things started to change with Rosé, whose music video for On the Ground was released at 2 PM. The company took it a notch further (make that an hour earlier) now by releasing Lisa’s music video and single at 1 in the afternoon.
So far, the move has proven to be successful, as Lisa has immediately charted on Instiz, Korea’s music chart aggregator. As of 6:30 KST, Lalisa is already at #18 on Instiz, #41 in Melon, #27 in Genie, and #2 in Bugs (only topped by former YG artist Lee Hi and her Red Lipstick, which was only released September 10). Since Flo and Naver’s VIBE do not have real-time charts and only release daily charts, we can be sure that Lalisa shall chart higher in Instiz by tomorrow. An all-kill or even a PAK (perfect all-kill) shouldn’t be that impossible.
Another thing international fans obsess over is YouTube views of music videos. With BLACKPINK holding a number of YouTube view records, it is expected that Lisa will also break a number of records with this solo debut. After two hours, total views for the music video reached 25,228,666 views and as of 7 PM KST, the video has slid past the 30 million view mark.
After reaching 10 million YouTube views after only an hour and a half, the LALISA MV has already broken numerous records, although these are still unofficial.
LALISA is the fastest debut MV to hit 10 million views on YouTube in history, as well as the fastest music video by a K-pop solo artist to reach the 10 million mark and the fastest MV by a female soloist in the world to exceed 10 million YouTube views, breaking Taylor Swift’s record of two hours for her Me! music video. It is also the second-fastest MV by a female K-pop artist to accumulate 10 million views in history, only beaten by a video of her own group, Lovesick Girls, which achieved the figure in under 53 minutes.
It’s safe to say that Lisa’s record-breaking ways will continue in the coming days, and we’re here to witness it all.
Bonus: How well do you know your Blackpink?
