TR Entertainment has confirmed the sudden passing of Shinsadong Tiger, a legendary figure in the industry, at the age of 40. The news came after reports surfaced of him being found collapsed at his studio in Seoul. The cause of death remains unknown, leaving the K-pop community in shock.

Shinsadong Tiger, born Lee Ho-yang and also known professionally as S.Tiger, was celebrated for his ability to craft chart-topping hits and significant contributions to K-pop. His agency, TR Entertainment, expressed their sadness over the news. They are currently in the process of confirming details regarding his funeral arrangements. They have asked the public to refrain from spreading speculative reports about what happened. The agency made this request for the sake of his bereaved family. They also stated that they will conduct the producer’s funeral quietly. They will allow only his relatives and colleagues to attend.

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TRI.BE speaks

TR Entertainment also represents TRI.BE, Universal Music Korea’s first K-pop group. Shinsadong Tiger and collaborators crafted this group, which then signed to Republic Records in the US. Following the tragic news, TRI.BE has canceled and postponed its promotional schedule. This schedule was for the newly released single “Diamond” and b-side track “Run.” Both tracks were produced and co-written by Shinsadong Tiger

The group has since released a statement, which reads, “We regret to inform you that this week’s scheduled ‘Diamond’ comeback promotion has been canceled and postponed. Additional information regarding the schedules will be provided later. We apologize to the fans and kindly ask for your understanding.”

TR Entertainment added that TRI.BE promises to return for more televised performances as soon as possible. They want to honor the late producer by doing their best to promote “Diamond,” since it marks the last single Shinsadong Tiger worked on.

TRI.BE – Diamond

Shinsadong Tiger solidified his legacy

Shinsadong Tiger embarked on his journey as a songwriter in 2005. Between 2011 and 2013, he produced four chart-topping hits on the now-discontinued K-Pop Hot 100. These include Ailee’s “U&I,” T-ara’s “Roly-Poly” and “Lovey Dovey,” and Trouble Maker’s “Now.” He produced “Fiction” for Beast and won Song of the Year at the 2011 KBS Song Festival awards. His collaborations with EXID, HyunA, T-ara, and WJSN even made it to Billboard’s list of 100 Greatest K-Pop Songs of the 2010s.

HyunA’s “Bubble Pop!” exemplifies his knack for producing hits. It was a YouTube hit, making HyunA the first K-pop soloist to surpass 100 million views on a music video. Furthermore, his work on MOMOLAND’s “Bboom Bboom” played a crucial role in catapulting the group to stardom in 2018. The song’s music video has amassed over 626 million views on YouTube. It is one of the most-viewed K-pop videos on the platform. Through these achievements, Shinsadong Tiger solidified his legacy.

Shinsadong Tiger’s memory as a producer who shaped the sound of K-pop and reached audiences worldwide will be remembered. The music world mourns the loss of a true pioneer and visionary. – K-Pop News Writer

Featured Image: Rest in power, Shinsadong Tiger. Source: X/@Jeff__Benjamin.