Tag: Compose Coffee

BTS member Kim Taehyung, aka V, impressed fans with his involvement in filming a commercial for Compose Coffee, a popular South Korean coffee brand. A behind-the-scenes video from their recent ad campaign revealed V’s active participation in the production process. He contributed to discussions about angles, shots, and other creative aspects. This demonstrated his influence on the overall direction of the shoot.

Fans got their first glimpse of the “Love Me Again” singer’s Compose Coffee campaign back in January. The ad, rich with references to films like Big Fish and The French Dispatch, reminded fans of V’s well-known fondness for European romantic comedies. This led to speculation that he might have suggested incorporating those elements into the campaign.

The ad’s fusion of cinematic visuals and Compose Coffee’s signature color palette was well-received. In an Instagram post, V acknowledged the director he worked with, Yu Kwang-goeng. The BTS member expressed gratitude to the director for allowing V to contribute his ideas to the ad and bringing them to fruition.

컴포즈커피 V 메이킹필름

Fans praised the BTS member

When fans found out about V’s active participation in the shoot, they wasted no time in praising not just his dedication, but his attention to detail as well. They admired the fact that V demonstrated an ability to contribute significantly to creative projects that go beyond music. For ARMYs, that means V can succeed in whatever he does, regardless of whether he’s an idol or not.

V’s relationship with Compose Coffee began in December 2023, when he was named the new face of the brand. Their partnership has been a resounding success, with the musician reportedly earning over 4.6 million USD for his role in the brand’s ad campaigns. His involvement led to a significant boost for Compose Coffee, which attracted over 2.6 million new users to its app. The brand also introduced coffee cup sleeves adorned with V’s image, which propelled the brand to the No. 1 spot on Baemin, South Korea’s largest delivery service.

Although they’re currently completing their military service, the BTS members, including V, continue to influence popular culture. Fans are eagerly anticipating their return as a complete group in June 2025, looking forward to more projects from the superstar septet that will showcase their creativity. – K-Pop News Writer

Featured Image: V’s not just good in front of the camera, he’s dynamite behind it too. Source: YouTube/@composecoffee.official.

Since he became its endorser, BTS’s V has played a major part in helping Compose Coffee reach new heights.

Established in Busan in 2014, Compose Coffee has rapidly expanded its presence, boasting over 2,400 locations throughout South Korea, with a significant concentration in Seoul and Busan. In May 2023, the 2023 Korea’s Most Loved Brand Awards recognized Compose Coffee as the country’s favorite coffee shop. That event was run by Forbes Korea and sponsored by South Korea’s Ministry of Science and ICT and the Ministry of Trade, Industry and Energy.

Positioned as the fourth-largest coffee chain in South Korea, Compose Coffee trails behind giants like Paris Baguette, Mega Coffee, and Ediya Coffee—but not for long. The brand plans to expand domestically and internationally. The South Korean coffee market is ripe for growth, and Compose Coffee is eager to seize opportunities to cement its presence. That’s where BTS’s V came in.

 The day he became an endorser in December 2023 marked a pivotal moment for the brand. Posters featuring the pop icon’s handsome face quickly went up in stores nationwide, signaling the start of a fruitful collaboration. A Compose Coffee representative expressed excitement about the partnership. “We’re delighted to collaborate with a global artist who is loved worldwide regardless of gender or age. Through synergy with the 21st-century pop icon, BTS’s V, Compose Coffee anticipates even greater growth next year. This collaboration marks a significant step forward.”

V is a Composer, eVeryone is a Composer

Compose Coffee launched a successful campaign

The first advertisement video featuring V, titled “V is a composer, eVeryone is a composer,” was released on the brand’s official YouTube channel on January 15. The ad, which drew inspiration from films like The French Dispatch and Big Fish, quickly captured the attention of millions of fans worldwide. It was also revealed that the “Slow Dancing” singer contributed some ideas to the making of the video, showcasing his creative side.

The impact of V’s endorsement on Compose Coffee has been nothing short of remarkable. K-media recently reported that the brand surpassed 10 million cumulative subscribers on its app. Before V became the face of the brand, it had less than 9.3 million. By January 1, this figure surged to nearly 12 million. This surge marked an increase of 2.6 million users in just 10 days. Compose Coffee has also become more popular among the youth.

Earlier this month, Compose Coffee unveiled customized cup sleeves featuring photos of V. They propelled the brand to the No. 1 spot on Baemin, South Korea’s largest delivery service. Korean fans were able to get them, while international fans have been encouraging the brand to expand its presence globally to offer products associated with V.

In other news, V is set to join the second Army Corps in Chuncheon, Gangwon-do, after finishing a three-week intensive training course with the Special Duty Team of the Capital Defense Command. Despite his enlistment, V‘s star power remains undiminished, as evidenced by the successful campaign launched by Compose Coffee. – K-Pop News Writer

Featured Image: The brand received a boost in popularity when V came on board. Sources: X/@BTSDailyInfo_Up, YouTube/@composecoffee.official.