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IU ‘Palette’ MV Hits 200M Views on YouTube

IU has achieved another impressive milestone on YouTube, as her “Palette” MV featuring BIGBANG’s G-Dragon has officially surpassed 200 million views. This marks the second time IU has reached this significant milestone, following the success of her 2018 hit “BBIBBI.”

IU’s ‘Palette’ MV Finally Hits 200 Million Views After 7 Years

The music video for “Palette,” which was first released on April 21, 2017, at 6 p.m. KST, took just over 7 years, 3 months, and 27 days to reach the 200 million mark. The song, which is a personal reflection of IU’s growth and maturity, resonated with fans worldwide, and the collaboration with G-Dragon added an extra layer of excitement and appeal to the track. The achievement is a testament to the enduring popularity of both IU and the song, which continues to captivate listeners years after its release.

“Palette” is known for its introspective lyrics and mellow, yet catchy melody, with IU expressing her thoughts on growing older and embracing her true self. The collaboration with G-Dragon, who contributes a rap verse that complements IU’s vocals, was a highlight for fans of both artists. The music video itself is a visual treat, with its vibrant colors and artistic direction reflecting the song’s themes of self-discovery and confidence.

This milestone further cements IU’s status as one of the most influential and beloved artists in the K-pop industry. With two music videos now surpassing 200 million views, IU continues to demonstrate her wide-reaching impact and the deep connection she has with her audience.

In related news, G-Dragon, who collaborated with IU on “Palette,” is once again making headlines with the launch of his new official Instagram account. Timed perfectly with his expected 2024 comeback, the new account is dedicated to his global fanbase, offering a platform for the K-pop legend to connect with fans as he prepares for his highly anticipated return to the music scene. The simultaneous buzz around both IU and G-Dragon highlights the lasting influence of their work and their continued relevance in the ever-evolving world of K-pop.

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IU Accuser Absent During First Trial of Plagiarism Lawsuit

The individual who accused IU of plagiarism failed to appear in court during the first trial of the plagiarism lawsuit filed by the singer against them.

IU’s Plagiarism Lawsuit First Trial Rescheduled as ‘A’ Fails to Attend

In May 2023, a person identified as “A” filed a complaint against IU with the Seoul Gangnam Police Station, alleging violations of the Copyright Law. The complaint cited six songs suspected of plagiarism: “The Red Shoes,” “Good Day,” “BBIBBI,” “Pitiful,” “Boo,” and “Celebrity.” Among these, IU is credited with writing and composing “Celebrity” and producing and composing “BBIBBI.” However, the complaint was dismissed as it pointed out songs that IU did not compose or write. Following these allegations, IU’s agency vowed to take strong legal action.

In response, IU filed a lawsuit against “A,” seeking damages for defamation, infringement of personal rights, and false accusations. The Seoul Central District Court’s Division 29 held the first trial of this lawsuit on July 24. While IU’s representative attended the court session, the defendant did not show up and did not send a representative.

IU’s legal team indicated that “A” is currently in the United States, and they are in the process of obtaining identity information through a trial in the US. This process is expected to take an additional three to four months. Consequently, IU’s side requested an extension to allow more time to present their case adequately.

The court accepted this request and agreed to reschedule the trial. The new trial date will be determined once the defendant is identified. This development highlights the complexities involved in international legal disputes and the challenges faced by individuals seeking justice across borders.

The plagiarism allegations and subsequent legal actions have significantly impacted IU, one of South Korea’s most beloved singers. The court’s decision to grant an extension underscores the importance of a thorough and fair legal process. Fans and the public are closely following the case, awaiting further developments as IU continues to defend her reputation and artistic integrity.

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IU and Jo Jung Suk Recalls Working Together in ‘IU’s Palette’ Vlog

IU and Jo Jung Suk shared a heartwarming reunion on the latest episode of “IU’s Palette.” The episode featured Jo Jung Suk as a guest, promoting his upcoming film “Pilot,” and reminiscing about his past work with IU.

IU and Jo Jung Suk reflect on their time together during a heartwarming reunion on “IU’s Palette”

Reflecting on their collaboration in the hit 2013 drama “You Are The Best,” IU reminded viewers that the series marked the first leading roles for both actors. Expressing her gratitude, IU revealed that she recently sought Jo Jung Suk’s acting advice for a scene in her 2023 film “Dream.” She shared how he recorded different versions of her dialogue, saying, “I was so touched. How could I ever repay you?”

Jo Jung Suk responded, “I was a bit impressed. Regardless of who has more experience, we’re colleagues, and it’s not easy to ask for that kind of advice from a fellow actor. I was really impressed by that attitude and mindset, so I wanted to be helpful in any way I could.”

The reunion episode was filled with fun behind-the-scenes stories from “You Are The Best.” The two stars also participated in the show’s signature cover segment. IU performed “Aloha” and “I Like You,” popular remakes by Jo Jung Suk from the “Hospital Playlist” soundtrack, while Jo Jung Suk sang IU’s recent hit ballad “Love wins all.”

Fans enjoyed seeing the chemistry between IU and Jo Jung Suk as they shared their experiences and showcased their musical talents. The full episode is available with English subtitles, featuring IU’s performance at 21:10 and Jo Jung Suk’s cover at 28:30.

This delightful reunion not only highlighted their strong professional bond but also provided fans with a nostalgic trip down memory lane. As both stars continue to thrive in their careers, their heartfelt interaction on “IU’s Palette” serves as a testament to their enduring friendship and mutual respect.

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Yeo Jin Goo Shares Heartfelt Letter From IU

In a recent interview, actor Yeo Jin Goo shared a heartfelt handwritten letter from IU, his co-star in the popular drama Hotel del Luna. The letter was part of a special feature on the YouTube channel B-Siders, where former co-stars sent messages expressing their thoughts on Yeo Jin Goo.

Yeo Jin Goo received a touching handwritten note from his Hotel del Luna co-star, expressing deep admiration and support

The idol-turned-actress, IU, cheered on her Hotel del Luna co-star with warm and encouraging words. She described Yeo Jin Goo as “always refreshing like a green leaf” and likened him to “the deep roots of a great tree—strong and substantial.” Despite Yeo Jin Goo’s self-reliant nature, IU emphasized that those who support him can see how firmly he has anchored himself.

In her letter, IU also expressed her hope that Yeo Jin Goo leans on his friends for support when needed, including herself. She shared her concern about his self-reliance, noting that as his “noona” (an older sister or an older female friend), she sometimes worries about him. IU expressed both apologies and gratitude, recalling how his compliments had lifted her spirits on low-confidence days.

IU thanked him for showing her strength, coolness, and kindness. She cherished the time they spent acting together, their conversations behind the scenes, and the moments they shared outside of work. IU conveyed her support for the warmth, uniqueness, and other qualities he brings as an actor.

Clearly touched by IU’s words, the actor responded, admitting that he lacked the writing skills to match her heartfelt letter. He reflected on IU’s endless charm and talent, expressing equal gratitude for her caring nature. He also admired the actress’ multifaceted personality and ability to inspire others.

This exchange between the two actors reveals their deep bond and mutual respect. It showcases the warmth and camaraderie that exists behind the scenes, highlighting the genuine connections formed in the entertainment industry.

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IU Named Global Ambassador for Beauty Brand Estée Lauder

Estée Lauder has named South Korean celebrity IU as their first Korean global brand ambassador. Starting this month, IU will feature prominently in campaigns for Estée Lauder’s hero franchises. These include Advanced Night Repair and Double Wear.

IU joins the brand’s current roster of global ambassadors. This roster includes big names like Ana de Armas, Amanda Gorman, Bianca Brandolini D’Adda, Carolyn Murphy, Grace Elizabeth, Imaan Hammam, Karlie Kloss, Manushi Chhillar, and Yang Mi. The addition of IU to this list indicates Estée Lauder’s desire to strategically expand the brand’s reach into the Asian market and beyond.

Justin Boxford, Global Brand President of Estée Lauder, expressed his enthusiasm in a statement. He praised the “Love Wins All” hitmaker as one of the most influential artists of her era. “We’re excited to collaborate with such a talented and inspiring artist. Her popularity will allow us to connect with a new generation of consumers in Asia and around the world.”

 

Estee Lauder X IU | 밤은 끝이 아닌, 또 다른 시작

IU is the perfect brand ambassador

Kyumoon Lee, Senior Vice President and General Manager for Estée Lauder Asia Pacific, noted that IU is the perfect brand ambassador. “Over the past 16 years, IU has been a pioneer in every aspect of her career, inspiring fans around the world with her talent, passion, and dedication,” he said. He added that beyond her entertainment career, she’s a philanthropist who has a deep connection with her fans. These qualities resonate with what Estée Lauder is all about.

With a career spanning over 16 years, is one of the most popular and beloved artists in South Korea and across Asia. She has released six studio albums, nine EPs, and over 30 singles. Her influence extends far beyond her music career. The multi-hyphenate is also known for her roles in various movies and TV shows, such as Broker, Hotel del Luna, and My Mister. – K-Pop News Writer

Featured Image: Doesn’t she look stunning in the brand’s new campaign? Source: X/@IUteamstarcandy.

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IU’s Agency Issues Apology for Ticket Sales Policy Controversy

The recent controversy surrounding IU’s concert ticket sales policy has sparked significant debate and raised concerns among fans. The incident, which saw an individual blocked from entering the concert and subsequently expelled from IU’s fan club for allegedly engaging in “illicit ticket trading,” has prompted widespread discussion on online platforms. As more individuals came forward with similar experiences, the controversy quickly gained traction, drawing attention to the ticketing practices surrounding IU’s concerts.

EDAM Entertainment Apologizes for IU’s Concert Ticket Sales Policy

In response to the uproar, IU’s agency, EDAM Entertainment, issued an official statement on April 9th, expressing regret over the recent issues and extending apologies to those affected. The agency acknowledged the gravity of the situation and pledged to take proactive measures to address the concerns raised by fans.

“First of all, we sincerely apologize to fans who have been affected by our excessive verification procedures regarding the ticket reservations for IU’s 2024 World Tour Seoul Solo Concert (hereinafter referred to as the “Seoul Solo Concert”). We deeply apologize to fans who always show great support for the artist and express our regret for causing concern. We also apologize to the artist herself for disappointing and hurting her with this incident,” it read.

EDAM Entertainment’s commitment to preventing a recurrence of such incidents demonstrates a recognition of the importance of maintaining transparency and fairness in ticket distribution processes. By acknowledging the shortcomings and vowing to rectify them, the agency also aims to rebuild trust and confidence among IU’s fanbase.

The controversy underscores the complexities and challenges associated with concert ticketing, particularly in the age of online reselling and scalping. While stringent measures may be necessary to combat illicit activities, it is also essential to ensure that genuine fans are not unfairly penalized in the process. Striking a balance between preventing abuse and safeguarding the interests of fans also requires careful consideration and continuous evaluation of ticketing policies and procedures.

As IU’s agency works towards implementing effective solutions to prevent future incidents, fans also remain hopeful that measures will be put in place to enhance transparency and accountability in the ticketing process. Ultimately, the goal is to create a positive and inclusive concert experience for all fans, where access to tickets is fair and equitable for everyone.

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RIIZE Debuts New Hair at IU Concert

RIIZE’s recent appearance at the IU concert not only showcased their musical talents but also served as a platform to unveil their stunning new hairstyles. Not surprisingly, people are now convinced that the idols are preparing for another comeback!

RIIZE Performs at IU Concert with Cool New Looks

The members’ transformations, ranging from bold blonde hues to classic black locks, captivated fans and sparked excitement for their potential comeback. As images of their fresh looks circulated online, netizens praised their versatility and applauded their ability to pull off a variety of styles with effortless charm.

The buzz surrounding RIIZE’s revamped appearance extended beyond the concert venue, with fans eagerly discussing the implications of their new hairstyles. Speculation about a potential comeback intensified as fans speculated whether the members’ updated looks signaled a new era for the group. With anticipation mounting, RIIZE’s return to the spotlight promises to be met with enthusiasm and anticipation from fans worldwide.

In addition to their striking hairstyles, RIIZE’s backstage group photos further fueled excitement among fans. The members’ camaraderie and undeniable chemistry were on full display, showcasing their strong bond and solidarity as a group. As fans shared and commented on the photos, the sense of anticipation for RIIZE’s future activities continued to grow.

What’s Next for RIIZE?

Amidst their evolving appearance and upcoming comeback, RIIZE received another momentous opportunity to showcase their talent on the global stage. The announcement of their participation in the prestigious Tecate Emblema 2024 music festival in Mexico City marked a significant milestone for the group and the K-pop industry as a whole. As the first K-pop act to perform at the renowned festival, RIIZE’s inclusion underscores the genre’s growing influence and appeal worldwide.

Set to perform alongside an impressive lineup of international and local artists, RIIZE’s presence at the festival highlights their rising stature in the global music scene. Sharing the stage with acclaimed acts such as Sam Smith, Måneskin, and Calvin Harris, RIIZE has the opportunity to showcase their music to a diverse and expansive audience, further solidifying their position as a powerhouse in the industry.

With their captivating new hairstyles, backstage camaraderie, and upcoming performance at the Tecate Emblema festival, RIIZE continues to garner attention and admiration from fans and industry insiders alike. As they embark on this exciting new chapter in their careers, the future looks brighter than ever for this talented K-pop group.

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IU Unveils ‘Love Wins All’ MV Alternate Ending Starring BTS V

It looks like they lived happily ever after, after all! IU has revealed the alternate ending to the music video for “Love Wins All” and it shows the couple played by the soloist with co-star BTS V getting what they deserved!

‘Love Wins All’ MV Alternate Ending Revealed During IU Concert

IU’s H.E.R World Tour, which commenced on March 2 at the KSPO Dome in Seoul, marked a significant milestone in the K-pop icon’s career. The tour serves as a platform to promote her latest EP, “The Winning,” released just a month prior, with its lead single “Love Wins All” garnering immense anticipation, especially due to its captivating music video featuring BTS’s V.

The music video captivated audiences with its intricate storytelling and stellar performances from IU and V. Set in a dystopian world, the protagonists navigate a perilous journey, evading an ominous entity threatening their lives. Amidst the chaos, they find solace in fleeting moments of love, envisioning an alternate reality free from the clutches of fate.

The poignant climax of the video, where the couple confronts their inevitable demise, left viewers emotionally moved. The symbolism of their torn wedding attire serves as a poignant reminder of the fragility of life and the transient nature of love.

The Alternate Ending

However, fans were granted a glimmer of hope when IU unveiled an alternate ending during her concert—a heartwarming conclusion depicting V and IU driving away together, wrapped in each other’s embrace. This alternative ending, met with widespread acclaim, offered fans the closure they yearned for, as it provided a sense of redemption and closure for the characters.

While some interpreted this ending as a literal resolution to the characters’ story, others speculated it to be a manifestation of their shared fantasy or an afterlife sequence. Regardless of interpretation, the newfound happiness portrayed in the alternative ending resonated deeply with fans, who found solace in witnessing their beloved characters find peace and happiness, if only for a fleeting moment.

IU’s ability to evoke such emotional responses through her music and storytelling underscores her prowess as an artist. By offering fans a glimpse into the multifaceted narrative behind “Love Wins All,” IU continues to captivate audiences worldwide, reaffirming her status as a trailblazer in the K-pop industry.

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Lee Jong Suk Continues Being Supportive Boyfriend By Attending IU Concert

The enduring romance between actor Lee Jong Suk and vocalist IU continues to capture the hearts of fans, with the couple making headlines once again for their affectionate display of support at IU’s 2024 H.E.R. World Tour in Seoul. Lee Jong Suk proved that he is always the supportive boyfriend to the soloist.

Lee Jong Suk Proves Supportive Boyfriend Fame at IU Concert

On March 2, 2024, concert attendees at the KSPO DOME venue delighted fans by sharing snapshots of Lee Jong Suk alongside his actor friend Shin Jae Ha, showcasing their attendance at IU’s opening concert. Lee Jong Suk’s presence earned him the endearing title of the most “supportive boyfriend,” as he stood by IU’s side for this milestone event, marking the beginning of her first world tour to include performances in the United States.

This demonstration of unwavering support is not unfamiliar territory for Lee Jong Suk, who has previously made headlines for his steadfast commitment to IU.

A Lasting Relationship

Last year, he made headlines for attending her concert, solidifying his reputation as a devoted partner. IU herself has acknowledged Lee Jong Suk’s presence during her performances, emphasizing the significance of his support.

In a candid interview, IU addressed the public’s fascination with her relationship with Lee Jong Suk, expressing surprise at the level of interest. She clarified that Lee Jong Suk’s presence at her concert, adorned in IU merchandise, was not a special gesture but rather a reflection of the items distributed to all concert attendees.

Reflecting on the attention surrounding their relationship, IU expressed gratitude for the overwhelming support from fans and emphasized the importance of nurturing their romance in a private, low-key manner. She acknowledged the significance of quietly maintaining their relationship while cherishing the love and encouragement from fans.

As IU and Lee Jong Suk continue to navigate their relationship amidst public scrutiny, their steadfast commitment to each other and mutual support serve as a testament to the strength of their bond. With fans cheering them on every step of the way, the couple’s enduring love story remains an inspiration to many.

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IU Permanently Bans Multiple Scalpers From Official Fanclub

IU’s stance against multiple scalpers ahead of her much-anticipated world tour, IU H.E.R World Tour, reflects her dedication to ensuring fair access to tickets for her fans.

IU Discovers Multiple Scalpers In Her Official Fanclub

With 21 shows in Asia, 2 in Europe, and 6 in North America on the itinerary, IU’s tour promises an unforgettable experience for her global audience. However, the perennial issue of scalping threatens to mar the excitement by exploiting fans with exorbitant ticket prices.

In response to this challenge, IU’s agency, EDAM Entertainment, took decisive action to combat fraudulent ticket transactions. They announced the cancellation of “fraudulent tickets” for IU’s Seoul concerts, totaling 44 reservations. Additionally, EDAM permanently expelled five users from IU’s official fan club and canceled tickets for 29 regular ticket holders who exhibited abnormal transaction patterns.

Furthermore, the agency suspended five individuals who engaged in illegal ticket trading and canceled purchases for five general ticket holders. EDAM’s proactive measures demonstrate their commitment to upholding fairness and integrity within IU’s fan community.

In their statement, EDAM Entertainment also emphasized their thorough investigation process, offering buyers an opportunity to provide explanations for suspicious transactions. For cases where explanations were insufficient, alternative arrangements for ticket acquisition, such as on-site ticket collection and admission after identity verification, were facilitated.

As IU prepares to grace the stage for four shows in Seoul at the KSPO Dome, her agency’s actions send a clear message that IU also stands firmly against scalpers and unfair ticket practices. By prioritizing the interests of her fans and ensuring equitable access to her performances, IU reaffirms her appreciation for the unwavering support of her dedicated fanbase.

As IU’s world tour approaches, fans can look forward to an unforgettable concert experience, knowing that measures are in place to safeguard their interests and also preserve the integrity of IU’s music and performances.

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