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LE SSERAFIM Preparing for August Comeback

On June 28, Source Music officially confirmed that LE SSERAFIM is gearing up for a highly anticipated comeback, aiming for a release towards the end of August. This announcement comes amidst growing excitement from fans and industry observers alike, eagerly awaiting the group’s return after a six-month hiatus since their last release, the third mini album “EASY” in February.

The news was initially reported by SPOTV News, sparking speculation and anticipation within the K-pop community about what LE SSERAFIM has in store for their upcoming comeback. Source Music, the agency managing LE SSERAFIM, emphasized that while preparations are underway, they will provide more details, including the precise comeback date, in due course.

LE SSERAFIM, known for their distinct style and captivating performances, has steadily built a dedicated fanbase since their debut. With each release, they have showcased versatility and growth, contributing to their rising popularity in the competitive K-pop industry. As anticipation mounts, fans are eagerly awaiting updates on the concept, music style, and overall direction of their new release.

The timing of LE SSERAFIM’s comeback towards the end of August suggests strategic planning by Source Music to maximize visibility and impact in the music scene. As they prepare to unveil new music, expectations are high for the group to deliver another memorable and successful comeback, further solidifying their position in the industry.

As fans await further announcements and teasers leading up to the comeback, the buzz surrounding LE SSERAFIM continues to grow, reflecting the group’s influence and the anticipation for what promises to be a significant moment in their career. Stay tuned for more updates as LE SSERAFIM prepares to captivate audiences once again with their music and performance prowess.

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LE SSERAFIM Eunchae Criticized For Talking About ‘Pressure to Perform Well’

LE SSERAFIM Eunchae has recently faced renewed interest and criticism over a statement she made during the group’s Weverse magazine interview for their “EASY” album. The scrutiny comes amid heightened public attention and criticism towards the group.

LE SSERAFIM Eunchae Faces Criticism For Honest Statement

In the interview, Eunchae candidly expressed the pressure she feels to perform well because they come from HYBE Labels, a company known for its massive success and influence in the K-pop industry. She admitted that it can be frustrating when the results don’t always seem to match the hard work the group puts in.

“We’re literally a team that came out of HYBE, and we’re working in a good environment, with good staff, so we feel like we should perform really well, and sometimes it’s overwhelming, because people only see the finished product, and if it’s not good, I feel guilty, and it’s hard to keep up. So I think the message in ‘EASY’ is the one I’m most confident about and the one I love the most, because it’s something I’ve wanted to say for a while, and I think there were a lot of times when my team worked hard and the results didn’t match up to the hard work we put in, and that makes me sad and frustrated, but now I’m thinking, ‘It’ll be cool if it works out later.’ So I’m trying to tell myself, ‘It’s no fun if it’s good from the beginning!’” – Hong Eunchae

The honest reflection resonated with many but also drew considerable criticism from netizens. The comments from netizens were notably harsh, with a significant portion of the feedback aligning with the criticism Eunchae and her groupmates have been receiving. A major point of contention has been LE SSERAFIM’s vocal performances, particularly during encore stages and their appearance at Coachella. Fans and critics alike have been vocal about their disappointment, suggesting that the group’s live singing did not meet the high standards expected from a HYBE-affiliated group.

LE SSERAFIM’s Previous Controversies

Adding fuel to the fire, reactions from other LE SSERAFIM members to the criticism have also been under scrutiny. For instance, Sakura’s response to negative comments about their Coachella performance has sparked further debate and dissatisfaction among fans and critics. Some felt that the group’s responses to the criticism lacked accountability or understanding of the fans’ concerns.

Eunchae’s statement about the disparity between their efforts and outcomes highlights the intense pressure and high expectations placed on K-pop idols, especially those from prominent labels like HYBE. While some fans empathize with the group’s struggles, others are less forgiving, expecting immediate perfection from such high-profile artists. The incident underscores the precarious nature of public perception in the K-pop industry, where artists are often subjected to rigorous standards and relentless scrutiny.

As LE SSERAFIM continues to navigate their career, they face the challenge of meeting these high expectations while staying true to their artistic journey. The situation highlights the broader issue of mental health and well-being in the entertainment industry, where the pressure to succeed can often overshadow the personal and collective growth of the artists. Going forward, how the group and their management address these criticisms and the expectations of their fanbase will be crucial in shaping their public image and career trajectory.

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LE SSERAFIM Sakura Will Not Participate in Group Schedules Due To Health Concerns

LE SSERAFIM’s announcement regarding Sakura’s absence from their group schedules due to health concerns sends a wave of concern and support throughout the fandom. The group’s official Japanese website served as the platform for conveying the unfortunate news to fans, highlighting the priority placed on transparency and communication within the fan community.

LE SSERAFIM’s Sakura To Take A Break From Group Schedules

The statement, while concise, emphasizes the seriousness of Sakura’s health condition, leading to her inability to participate in the “EASY” serial number online special event. This decision reflects the group’s commitment to prioritizing the well-being of its members above all else, demonstrating a responsible approach to managing health issues within the demanding realm of idol performances.

The rescheduling of Sakura’s video calls underscores LE SSERAFIM’s dedication to ensuring that fans still have the opportunity to interact with their beloved idol at a later date, despite the unforeseen circumstances. This gesture serves as a testament to the group’s appreciation for their fans’ unwavering support and understanding during challenging times.

As fans rally together to send their heartfelt wishes for Sakura’s swift recovery, the incident serves as a poignant reminder of the human element behind the glamorous facade of idol life. It prompts reflection on the physical and emotional toll that intensive schedules and performances can exact on artists, underscoring the importance of self-care and support systems within the industry.

In the wake of Sakura’s absence, fans unite in solidarity, showering her with messages of love, encouragement, and prayers for her speedy return to health. LE SSERAFIM’s unwavering support for their member further strengthens the bond between the group and their devoted fanbase, fostering a sense of empathy, compassion, and mutual respect that transcends the stage.

Ultimately, as Sakura embarks on her journey towards recovery, the collective outpouring of support serves as a powerful testament to the resilience of the human spirit and the enduring camaraderie between idols and their fans. May Sakura’s path be illuminated by the warmth of love and well wishes from fans around the world, guiding her back to health and happiness.

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LE SSERAFIM Takes Strong Legal Action Against False And Malicious Posts

SOURCE MUSIC has taken a decisive stance against the propagation of malicious posts and false allegations targeting LE SSERAFIM, as declared in an official statement released on April 26. The agency asserts its commitment to safeguarding the integrity and reputation of its artists by initiating strong legal action against those responsible for spreading harmful content.

LE SSERAFIM To Take Strong Legal Action Against Malicious Posts

On April 26, SOURCE MUSIC issued a statement announcing that they are taking strong legal action against malicious posts about LE SSERAFIM.

“The false allegations suggesting that LE SSERAFIM has caused harm to other artists and the presentation of groundless information as established facts to influence public opinion constitute clear instances of spreading false information. Posts containing slander and insults, defamation of the artist’s character, and instances of sexual harassment are all subject to legal action,” it read.

The catalyst for this firm response stems from the controversy surrounding LE SSERAFIM’s performance at Coachella 2024, which sparked intense debate within the K-Pop community regarding the standards of live performances in the industry. Amid heightened scrutiny following their appearance at the prestigious music festival, a viral video circulating online showcased the group’s vocals without backing tracks, further amplifying criticism and scrutiny of their performance.

SOURCE MUSIC’s proactive approach in defending LE SSERAFIM is not unprecedented. Just last month, the agency issued an official statement addressing a barrage of malicious posts targeting the group’s members.

By announcing their intent to pursue legal action, SOURCE MUSIC sends a resounding message that malicious behavior and online harassment will not be tolerated. As fans await updates on the outcome of the legal proceedings, it is imperative for all individuals to uphold principles of respect and empathy in their online interactions. Participation in or propagation of harmful rumors and gossip not only undermines the integrity of artists but also fosters a toxic online environment detrimental to the entire community.

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LE SSERAFIM Sakura Addresses Coachella 2024 Live Singing Controversy

The controversy surrounding LE SSERAFIM’s performance at Coachella 2024 has ignited a fierce debate within the K-Pop community, shedding light on the standards of live performances in the industry. Since then, Sakura has addressed the live singing controversy but netizens are not convinced.

Sakura Shares Heartfelt Post About LE SSERAFIM’s Live Singing Controversy

The group’s highly anticipated appearance at the renowned music festival quickly turned into a hot topic as viewers dissected their performance and vocal abilities. A viral video that surfaced, showcasing the group’s vocals without the backing tracks, only intensified the scrutiny and criticism.

Sakura, a member of LE SSERAFIM, recently addressed the backlash indirectly, expressing pride in her team’s efforts and gratitude towards supportive fans. However, her remarks failed to quell the skepticism and disappointment among Korean netizens, who questioned whether mere effort was enough to justify a lackluster performance on such a prestigious global stage.

“I seriously prepared for this stage, struggled through it, and enjoyed it. On the day of the show, I believe I was able to show everything. To some eyes, it might appear immature, but no one is perfect for everyone, and it is an undeniable fact that, among all the stages we have shown, this was the best. That’s why I’m very excited to become a better team, and I really want to work even harder,” Sakura wrote.

Netizens React to Sakura’s Statement

The topic has generated significant traction on online forums, with thousands of comments pouring in and opinions sharply divided.

On one side of the debate, loyal fans have rallied behind the group, pointing to their perceived improvements and growth over time. They argue that harsh criticism overlooks the dedication and hard work put in by the members. Conversely, critics argue that professional standards should not be compromised, especially on a stage as prominent as Coachella. They emphasize the importance of delivering polished performances that meet the expectations of global audiences.

The controversy surrounding LE SSERAFIM’s Coachella performance underscores broader discussions about talent, effort, and public perception in the competitive world of K-Pop. It raises important questions about the balance between acknowledging progress and holding artists accountable for their onstage performances. As the discourse continues to unfold, it serves as a reminder of the complexities and challenges faced by idols in the pursuit of success in the fiercely competitive entertainment industry.

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SOURCE MUSIC Takes Legal Action Against Malicious LE SSERAFIM Posts

SOURCE MUSIC, the agency behind LE SSERAFIM, recently issued an official statement regarding the onslaught of malicious LE SSERAFIM posts targeting the members.

SOURCE MUSIC Takes Action Against Malicious LE SSERAFIM Posts

In their statement released on March 22, SOURCE MUSIC expressed their firm stance against these baseless accusations and vowed to take legal action against those responsible for spreading falsehoods and defamatory content.

“Given the fact that some vicious attacks severely infringe the personal rights of members, including legal minors, we are taking strict measures to address malicious postings that violate our artists’ rights across all available channels, including social media platforms and online communities,” the statement read.

The agency’s decision to pursue legal action underscores their commitment to protecting the integrity and reputation of the LE SSERAFIM members. Malicious rumors and unfounded allegations not only tarnish the image of the group but also have a detrimental impact on the mental health and well-being of the members themselves.

 

By initiating legal proceedings against individuals involved in spreading malicious content, SOURCE MUSIC aims to hold perpetrators accountable for their actions and deter future instances of cyberbullying and harassment. The agency emphasized the seriousness of the situation and urged fans to refrain from engaging with or spreading unverified information that could harm the members of LE SSERAFIM.

As the legal process unfolds, SOURCE MUSIC assured fans that they would continue to provide support and protection to the members, prioritizing their safety and welfare above all else. The agency’s proactive approach to addressing online defamation reflects their unwavering dedication to ensuring a safe and supportive environment for their artists to thrive in.

In conclusion, SOURCE MUSIC’s decision to pursue legal action sends a clear message that malicious behavior and online harassment will not be tolerated. As fans await further updates on the outcome of the legal proceedings, it is essential to uphold respect and empathy in all online interactions and refrain from participating in or perpetuating harmful rumors and gossip.

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LE SSERAFIM Enters US Billboard Hot 100 for the First Time With ‘EASY’

LE SSERAFIM has officially entered the Billboard Hot 100 with their new single, “EASY.” This marks a major milestone for the South Korean girl group. The quintet, whose name is an anagram of “I’m fearless,” includes members Hong Eunchae, Huh Yunjin, Kazuha, Kim Chaewon, and Sakura. “EASY” debuted at No. 99 on the Billboard Hot 100. It secured 5.2 million official streams and 1,000 downloads sold in the U.S. during its first full tracking week (Feb. 23-29), according to Luminate.

The song was released as part of their new five-track EP of the same name. It also made an impressive entrance at No. 8 on the Billboard 200 with 41,000 equivalent album units earned. This achievement comes as TWICE’s With YOU – the EP enters at No. 1 on the Billboard 200. It marks the very first week that two all-female K-pop groups made the top 10 at the same time. “EASY” also debuted at No. 2 on both the World Albums and Top Album Sales charts. Meanwhile, the title track surged to No. 6 on the Billboard Global Excl. U.S. chart. This represents the group’s second, and highest-charting, top 10 entry.

Signed to Source Music/Geffen Records/IGA, LE SSERAFIM notched its first Billboard chart entry on May 14, 2022. That was the day “FEARLESS” debuted on the Global Excl. U.S. and the Billboard Global 200 charts. To date, the quintet has charted seven songs each on the Global 200 and Global Excl. U.S. and five on World Digital Song Sales.

LE SSERAFIM (르세라핌) ‘EASY’ Dance Practice (Moving ver.)

Congratulations, LE SSERAFIM!

The group has also tallied three entries on the World Albums chart: ANTIFRAGILE (No. 1 in November 2022), UNFORGIVEN (its debut full-length LP; No. 1 in May 2023), and now EASY.

While the group has faced severe criticism in South Korea for their poor live singing during music show encores, this latest feather in their cap may shut up the haters once and for all. It’s not easy to crack the Billboard Hot 100 as the U.S. music market is extremely competitive. The fact that they did it bodes well for their future as a group outside of their Japanese and Korean promotions.

Congratulations, girls! – K-Pop News Writer

Featured Image: They released a dance practice video for ‘EASY’ after the track made its Hot 100 debut. Source: YouTube/@LESSERAFIM_official.

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Sakura Adds Personal Touch to LE SSERAFIM’s ‘M Countdown’ Stage

LE SSERAFIM’s Sakura has not only dazzled fans with her performance skills but also with her adeptness at crocheting, transforming her hobby into stunning accessories and stage outfits. She took up crocheting last year, finding it the perfect activity to occupy her during downtime in waiting rooms. She became so good at it that she even crafted hats for TWICE’s Mina, Sana, and Momo. Each hat took her about three to four hours to complete, showcasing her dedication and focus. She also made a special present for someone’s dog.

What else has Sakura made?

Sakura’s focus is evident in how she once spent five continuous hours crocheting on a flight to the US without any distractions. Her dedication was highlighted last week when she revealed that she had crocheted her top for a Music Bank performance of LE SSERAFIM’s new single, “Easy.” (It’s the title track of their third mini album.)

‘EASY'(LE SSERAFIM SAKURA Fancam) @뮤직뱅크(Music Bank) 240223

The top, which she made with various crochet techniques to incorporate the song’s title into its design, impressed fans. Many said it looked professionally made. When Sakura posted photos of herself wearing it on Instagram, they showered her with comments and likes, praising her craftsmanship and fashion sense.

The admiration for Sakura’s crocheting talent also extended to LE SSERAFIM’s “Smart” performance on M Countdown, where each member appeared in beautifully crocheted tops and skirts, complete with matching accessories. Initially, fans believed Sakura had crafted every piece. It was later clarified, however, that she had made only some of the items. 

‘최초 공개’ LE SSERAFIM – Smart #엠카운트다운 EP.831 | Mnet 240229 방송

Sakura later shared pictures of the pieces she did make, further showcasing her talent and adding a personal touch to LE SSERAFIM’s stage. 

Dedication can lead to proficiency

The ability to use one’s artistic vision to create something from nothing is both challenging and rewarding. Crocheting involves mastering various stitches and techniques. Beginners typically start with simpler projects, such as scarves or dishcloths, to become acquainted with the yarn and hook. The fact that Sakura can now produce items that she and others can wear indicates she has reached at least an intermediate, if not advanced, level. This skill, like any, has a learning curve. Despite that, Sakura’s rapid advancement in crafting complex items within a year demonstrates that dedication can lead to proficiency.

Sakura’s contributions to the group’s aesthetics highlight her creativity and dedication. This endeared her even more to fans around the world. – K-Pop News Writer

Featured Image: Sakura made her skirt and Kazuha’s headband. Amazing, right? Source: X/@sserasainte.

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LE SSERAFIM’s Sakura Compares Her Japanese and Korean Promotions

Source Music’s LE SSERAFIM recently made a comeback with their third mini album, EASY. As part of their ongoing promotions, leader Kim Chaewon and Miyawaki Sakura appeared on comedian Yoo Jae Suk’s YouTube show, Pinggyego. They discussed their early years in the K-pop industry and what it’s like to be in a group together for the second time (they were previously in IZ*ONE together).

Sakura has been an idol for over a decade. She debuted with Japan’s HKT48 in 2011, then with IZ*ONE in 2018, and finally with LE SSERAFIM in 2022. During the conversation, Sakura compared her experiences promoting in Japan and South Korea.

[EN/JP] 240220 mini핑계고 : 유재석, 르세라핌(김채원, 사쿠라) @뜬뜬편집실 (OneCam)ㅣ EP.10

When Sakura was in HKT48, she also held a concurrent position in AKB48. At its peak, the 48 Group, which includes AKB48 and its sister groups, had over 600 members. This number reflects the collective total across all the groups within the franchise, including teams based outside Japan. The extensive membership is more than just a characteristic; it’s a crucial part of how these groups perform and market themselves.

(Watch this performance of “Kimi wa Melody,” an AKB48 single for which Sakura was the center, to get an idea of how large their roster can be.)

Kimi wa Melody 君はメロディー AKB48 Groups

A significant shift for Sakura

The scale of the 48 Group, while enhancing fan engagement by offering a diverse array of personalities for fans to support, made it challenging for individual members to form close relationships within the supergroup. It wasn’t unusual for Sakura to encounter fellow members at concerts or other events whom she hadn’t met before. This situation highlights the logistical and social complexities of being part of such a large ensemble.

Transitioning to being in groups like IZ*ONE and LE SSERAFIM marked a significant shift for Sakura. In a smaller setup, the dynamics are inherently different, allowing for closer interaction and collaboration among members. This fosters stronger bonds, contrasting sharply with Sakura’s time in the 48 Group.

LE SSERAFIM ‘Smart’ Special Performance Video

For Sakura, the difference in the number of members she performs with now versus her days as a J-pop idol represents the biggest contrast between her Japanese and Korean promotions. She expressed relief that these days, it’s easier for her to understand her fellow members, and she’ll never have to worry about not knowing a fellow member again. – K-Pop News Writer

Featured Image: It’s easier to get along with everyone if you’re in a smaller group. Source: Instagram/@39saku_chan.

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Miyawaki Sakura Explains Why She’s Not LE SSERAFIM’s Leader

In a revealing interview with Yoo Jae Suk on Pinggyego, LE SSERAFIM members Sakura and Chaewon opened up about various aspects of their idol lives, from their hectic schedules to their group dynamics. A significant part of the conversation centered on Chaewon’s role as the group’s leader, a position that comes with its own set of challenges and responsibilities. 

Leaders in K-pop groups often act as the glue that holds the members together. They represent the group to the public and the company. They also frequently find themselves in the spotlight during interviews and other public appearances. Chaewon shared her thoughts on what it means to be LE SSERAFIM’s leader. “Having the title of leader is a burden to carry, but I think that kind of pressure keeps me productive,” she remarked.

She revealed that Source Music appointed her the leader just before LE SSERAFIM’s debut, a decision that wasn’t made through voting but rather recommended by the company itself. “They asked me, and I agreed to it. I said that I wanted to lead this group well,” Chaewon explained.

[EN/JP] 240220 mini핑계고 : 유재석, 르세라핌(김채원, 사쿠라) @뜬뜬편집실 (OneCam)ㅣ EP.10

Sakura shed light on her stance

Given South Korea’s hierarchical culture, it’s common for the oldest member of a K-pop group to automatically assume the leadership role. This prompted Yoo Jae Suk to inquire why Sakura, born in 1998 and the eldest in the group, was not the leader, especially when Chaewon was born in 2000. 

Sakura’s response shed light on her stance regarding leadership. She revealed her strong disinterest in being a leader, which led her to ask for a clause in her contract that would keep her from assuming the position. “It wasn’t because I was afraid,” she explained. “If the oldest person becomes the leader, then the others might feel uneasy.”

Chaewon supported Sakura’s reasoning, noting that their team’s current structure, with defined roles for the eldest member and the leader, works for LE SSERAFIM. “But I think it’s good for us. Having a leader is also like having an older sister. A leader could get burnt out carrying all the weight. So it’s nice to have an older sister to lean on,” Chaewon added.  – K-Pop News Writer

Featured Image: Sakura’s still an asset to the group even if she’s not the leader. Source: X/@elsserafim.

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