TREASURE Launches ‘Double Donation’ Campaign for Youth

K-pop boy group TREASURE and label YG Entertainment are welcoming the new year with a noble cause!

On Wednesday, January 3, YG Entertainment announced that the boy group TREASURE will be participating in Naver’s Happy Bean Double Donation Program.

To note, the said program is a donation-participating service where companies donate the same amount of funds the campaign has raised.

#TREASURE is set to take part in the Naver Happy Bean campaign in January 2024. Their involvement aims to generate funds for educational assistance, healthcare, and culture and arts programs for young people. The objective is to contribute to the positive development of youth. pic.twitter.com/7eTDzAXska

— BOY GROUPS CHARTS (@kbgcharts) January 4, 2024

According to YG Entertainment, they aim to raise a total of 60 Million Won for the campaign. The amount which will be collected until the end of the month will be used to support children and adolescents’ needs, including education support, medical care, art programs, and other categories.

“We hope the children and teenagers can grow up in an environment where they can dream and experience as much as they want,” TREASURE said in a press release. “We hope that our assistance can enable them to take a step forward,” the “DARARI” singers added.

In the group’s X account, the idols also encouraged their fans, Treasure Makers or Teumes, to participate in the program. “We ask for your interest in the double fundraising box that we personally selected,” they said.

On social media, the group’s fanbase shared that they are proud of TREASURE for initiating the warm gesture. Moreover, several fans called them “best boys.” One fan even said “I really stan the right group.”

Best boy!! What a great way to start 2024!!
Thank you TREASURE, thank you YGe.

— ✦ 푸트리 — PUTRI | rest (@easteume) January 3, 2024

I really stan the right group 🥰❤️

— ɴᴀɢɪɴɪ ✦ ᴋᴀɴᴇᴍᴏᴛᴏ (@GDisCL) January 3, 2024

More about TREASURE

Originally a 12-member group, TREASURE made their debut in February 2020 with the track “Boy.” For those unfamiliar, the band was formed through the reality-survival program Treasure Box in 2019.

Currently, TREASURE is composed of 10 members: Hyunsuk, Jihoon, Yoshi, Junkyu, Jaehyuk, Asahi, Haruto, Doyoung, Jeongwoo, and Junghwan. In November 2022, YG Entertainment announced that members Bang Ye-Dam and Mashiho officially parted ways with the group.

With their four years in the K-pop scene, TREASURE has gained recognition for their upbeat music. In their powerful discography, they are most known for bop tracks “Bona Bona,” “Hello,” “Jikjin,” among others.

Moreover, the group had its latest comeback in July 2023 with the release of their second full-length album REBOOT. In the same month, TREASURE’s first official sub-unit, T5, was revealed. Composed of Jihoon, Junkyu, Jaehyuk, Doyoung and Junghwan, T5 exhibited their dancing skills with the release of their first single “Move.”