The dating rumors surrounding YoonA and Junho from the drama King the Land have caused quite a stir. However, there might be a reason behind the sudden emergence of these rumors.

On July 3, fans and the media were taken aback by rumors that the two stars had been dating since before they started filming the drama. A media outlet claimed they only agreed to star in the show because of their alleged relationship.

This news raised suspicions among netizens who believed the dating rumor was a calculated move to generate attention and buzz. Some pointed out that more established outlets, such as Dispatch and Sport Seoul didn’t cover the news. Instead, a relatively new outlet called The Proof reported on it. Interestingly, this outlet was established in March 2023, and its biggest investor is a competitor to JTBC, the network that airs King the Land.

Moreover, the timing of the dating rumors also raised eyebrows. They surfaced after an episode of the drama aired, leading some to speculate that Proof News reported on the dating rumors in a bid to affect its ratings. This theory gained traction because the drama is steadily gaining attention. In fact, after the sixth episode, King the Land achieved its first double-digit rating. Furthermore, the main leads topped the Good Data Corporation‘s Most Buzzworthy Drama and Actor List.

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King the Land co-stars Yoona and Lee Junho have denied the Dating Rumors #KingTheLand #킹더랜드 #YoonA #leejunho #fyp #fypシ #fypシ゚viral #fypage

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Netizens couldn’t help but express their disappointment in certain media outlets for writing about the rumors without solid proof. They believed the Korean media should’ve been more responsible, as King the Land is currently airing.

YoonA and Junho, idols from two prominent second-generation K-pop groups, Girls’ Generation and 2PM, respectively, gradually transitioned from acquaintances to friends after collaborating on some things. They hosted award shows and performed the Camila Cabello–Shawn Mendes duet “Señorita” at the 2021 MBC Music Festival, solidifying their bond.

While the dating rumors initially stunned the public, the circumstances surrounding their emergence hint at a possible motive behind the news. Whether it was an attempt to affect the show’s ratings or gain attention, the dating rumors created a buzz around YoonA and Junho, even if their agencies firmly denied the romantic relationship.

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