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S.Coups Appears on the Cover of DAZED Korea’s Latest Issue

This month, the fashion and culture magazine DAZED Korea released a cover story featuring the leader of SEVENTEEN, S.Coups. With his distinctive, deep-set eyes and manly physique, S.Coups made hearts flutter on the set of the photoshoot. He cut a dashing figure in clothes by Fendi, Givenchy, Louis Vuitton, Versace, and more.

The photoshoot was organized by a team of skilled professionals. This team was led by DAZED Korea editor Keem Hyobeen. Also on board were art director Song Yuli, photographer Jang Dukhwa, stylist Choi Younghoe, and writer Kwon Sohee. S.Coups’s hair and makeup were done by Woo Eunhye and Ko Lina, respectively, both of whom are associated with Cutloose. Their collaboration resulted in a well-executed and visually appealing photoshoot.

After sustaining an ACL injury in August 2023, S.Coups went on hiatus. In the interview that accompanied the photos, he opened up about his recovery. He shared, “Yes, I’ve been diligently doing rehab, and watching all the guys’ performances. It was the first time I watched from the audience. As I watched, I thought, ‘Ah, they deserve to receive love.’ Being skilled is one thing, but they looked really happy being on stage.”

[LULU’S 101] FAST FORWARD with S.Coups

Frustrated and angry

S.Coups reflected on his role within SEVENTEEN. One of his duties involves the group’s greeting. When they have to introduce themselves, he leads the rest of the group by asking them to “Say the name.” They respond by shouting the group’s name.

According to S.Coups, his members did their best to execute the greeting properly in his absence, but they’re only human, so they naturally messed up from time to time. “They’re really bad at the greeting,” he told DAZED Korea with a chuckle. “They would keep making mistakes, so we’d talk about it and tease each other for it. That’s why I thought ‘I wish we were all together’ even more.”

While the rest of the members were working, he spent much time alone, which he found difficult. “I tried to be honest with my feelings. I was frustrated and angry with myself many times because I went from someone who uses their body to someone who can’t. Rehab felt more like overcoming myself rather than like exercise. I was worried. I had concerns like, ‘Even if I consistently do rehab, will I be able to use my body like before?’ Since I got hurt, I unconsciously became more scared and cautious when I moved.” Thinking of his members and the fans gave him the strength to go on.

[NINE HEART PICKS] S.COUPS

S.Coups is still taking it easy

The interview also delved into S.Coups’s leadership style and how it has evolved over the years. He credits fellow SEVENTEEN member Jeonghan with helping him become a better leader.

“Up until 2020, I was kind of a scary hyung,” S.Coups admits. “At one point, there were a lot of rules, and I gave a lot of feedback as the hyung. I did that wanting the members to love each other the most when it came to this job. But then we ended up not really being happy on stage. SEVENTEEN’s charm won’t show when things are awkward, too disciplined, and uptight. That’s why I felt like I was doing something wrong. At the time, Jeonghan really helped me. He has always had a casual, friend-like relationship with the members, so he gave me lots of advice and even conveyed to the members how I really felt. From that point on, I let go of a lot of things.”

S.Coups’s condition has since improved to the point that he has been able to return to work, although he’s still taking it easy. SEVENTEEN is gearing up for a comeback and more concerts. In the meantime, CARATs can see more of S.Coups in DAZED Korea’s print edition and on their website. – K-Pop News Writer

Featured Image: S.Coups is as handsome and wise as ever in this DAZED Korea feature. Source: DAZED Korea

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Ex-TO1 Member Donggeon Signs With BEAT INTERACTIVE as an Actor

Former TO1 member Donggeon, now going by his real name, Song Dong-geon, is preparing to launch an acting career. He recently joined the comprehensive entertainment company BEAT INTERACTIVE. In a statement, the agency said, “In March 2024, we signed an exclusive contract with Song Dong-geon. Mr. Song debuted as the lead vocalist of the group TO1 and has been active both domestically and internationally. He is an artist with diverse charms and boundless potential, not only as a singer but also as an actor.”

They added, “We ask for your continued interest and love for Song Dong-geon as he makes a fresh leap as an actor under BEAT INTERACTIVE. We will provide unwavering support to ensure he can actively participate in various projects both in Korea and internationally.”

TOO — Unhelpful guide to Song Donggeon

Dong-geon, a 24-year-old with a commanding presence, is known for his attractive features and pleasant voice. His background is quite interesting, having been born into a family where his father was a pilot. This fueled his desire to explore the world, particularly Europe and Africa. This adventurous spirit led him to live in the Philippines for a while, where he studied English.

His musical journey began when he placed fifth in the survival show WORLD KLASS, which led to the formation of the boy group TOO, later renamed TO1. During his time with TO1, Dong-geon served as one of the group’s vocalists. He was celebrated for his great vocal range and ability to hit high notes effortlessly. He was also considered one of the group’s visuals. Dong-geon was hailed for his excellent physique, especially his washboard abs. However, his favorite part of his body is his arms because they are muscular and veined.

We wish Dong-geon the best

All eyes are on Dong-geon as he embarks on this new chapter of his career. BEAT INTERACTIVE, home to groups like A.C.E, the crossover group Forestella, and actors such as Choi Jong-hyun and Park In-hwan, provides a dynamic and supportive artistic environment. Now that he’s part of the agency’s diverse roster, Dong-geon is expected to explore opportunities that will allow him to stretch himself creatively. Fans are also hopeful that he will not only act in a K-drama but also contribute to its soundtrack as a solo artist.

In the meantime, he has filmed a YouTube video with A.C.E’s Kang Yuchan. This collaboration involved their agency and Trip.com. Check it out below.

Yuchan & Donggeon’s healing Taipei trip [with Trip.com]

Aside from signing with BEAT INTERACTIVE, Dong-geon also joined the private messaging service DearU Bubble on April 2, giving fans a way to communicate with him directly. Previously, during his time with TO1, he shared this service with his bandmates. Now that he’s striking out on his own, we wish him all the best. – K-Pop News Writer

Featured Image: With a new agency behind him, the sky’s the limit for this talented young man. Source: X/@kpopers_family.

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NCT WISH Wins First Rookie Award 50 Days After Debut

Some K-pop groups take time to find success, while others make it big soon after their debut. NCT WISH, the latest sub-unit of the SM Entertainment boy group NCT, falls into the latter category. This sextet, consisting of members Jaehee, Riku, Ryo, Sakuya, Sion, and Yushi, won a rookie award just 50 days after their debut. On April 10, NCT WISH bagged the Best New Artist trophy at the 2024 Asia Star Entertainer Awards (ASEA). The ceremony was held at the Yokohama K-Arena in Japan.

@mybrii7_ent

Congratulations to #NCTWISH for winning Best New Artist at ASEA 2024! 🌟🏆💚#NCTWISH #wishzen #Kpopfyp @NCT Official

♬ original sound – AERII7E – AERII7E

In his acceptance speech, the group’s leader Sion said: “Thank you to our SMTOWN hyungs and noonas, Neo Production hyungs and noonas, our BoAnoona, and our fans, Czennies, for making it possible for us to receive an award at the first ceremony we attended. After receiving this award, we will continue to work harder and have fun. Let’s stay together for a long time! And lastly, our members! I never had the chance to express my gratitude to the members during an acceptance speech. Thank you all, I love you!”

Yushi stepped up to the mic after Sion finished speaking. “Hello, this is NCT WISH’s Yushi,” he said in Japanese. “It hasn’t even been two months since we debuted, so thank you for giving us such a great award. We will continue to work hard with the members in the future too, so please support us.”

Hands Up + Wish ‘ASEA: Asia Star Entertainer Awards 2024 ’ [240410]

NCT WISH put on spectacular performances

Aside from taking home the Best New Artist award (which they shared with TWS and ZEROBASEONE), NCT WISH put on two spectacular performances. First, they treated the crowd to renditions of their debut track “Wish” and their pre-debut song “Hands Up.” An article posted on SM Entertainment’s official site after the ceremony described their performance as brimming with “hopeful energy and refreshing charm.” It also noted that they elicited “enthusiastic responses from the audience.” 

Additionally, NCT WISH dazzled the fans with a dance medley. They grooved to Girls’ Generation‘s “Genie,” SHINee’s “Lucifer,” Super Junior’s “Sorry, Sorry,” the Japanese version of TVXQ’s “MIROTIC,” and EXO’s “Growl.”

ASEA 2024 Special Stage | Genie + Lucifer + Sorry Sorry + Mirotic + Growl

After making their debut with a performance at the Tokyo Dome, NCT WISH made a splash on the charts in Japan and South Korea. Remarkably, they secured a win on a Korean music show a mere eight days into their promotional activities. Grammy.com also included the group in its list of “11 K-pop Newcomers to Watch in 2024.”  Talk about walking on the flower path! – K-Pop News Writer

Featured Image: It didn’t take NCT WISH long to bring home the bacon, so to speak. Source: SM Entertainment.

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NewJeans’ Hyein Halts Activities Due to Foot Injury

Earlier today, NewJeans’ agency ADOR made an announcement regarding member Hyein. “She has sustained an injury during practice and will be suspending her activities for the time being,” ADOR said in a statement. This news comes as a disappointment to fans eagerly awaiting the girl group’s next comeback.

@newjeans_official

Hyein’s pov 🌼🛍🥯 #NewJeans #뉴진스 #HYEIN #NewJeans_is_Everywhere

♬ See You Again (feat. Kali Uchis) – Tyler, The Creator

According to the agency, Hyein was taken to a hospital after complaining of pain in the top of her foot during a training session. The 15-year-old idol was eventually diagnosed with a microfracture, a very small break or crack in the bone. Microfractures don’t break the bone completely but do make moving difficult and painful. This kind of injury is often caused by overuse, repetitive stress, or a sudden impact. Given the intense dancing idols like her do in practice rooms and onstage, it isn’t surprising that Hyein was injured.

A microfracture may be small, but it shouldn’t be taken lightly. Such injuries can cause sharp pain or swelling. The recovery time from a microfracture can vary but is usually between 6 to 12 weeks. The key to healing is to keep the injured joint as relaxed as possible. During this period, the patient must avoid putting weight or stress on the injured foot. That’s why Hyein is suspending her activities, as she can’t engage in anything that involves complex choreography or extensive standing and moving.

How will this affect NewJeans’ comeback?

Hyein sustained this injury while preparing for NewJeans’ highly anticipated comeback on May 24. Despite this setback, NewJeans plans to continue with their activities. The five-member girl group will release a double single featuring the title track “How Sweet” and the B-side “Bubble Gum.” NewJeans and the Japanese company Kao recently released a commercial featuring the latter, which you can check out below.

花王 Essential きらめく朝、はじまる。篇 60秒 CM NewJeans

They’re also going ahead with their second Japanese fan meeting at the Tokyo Dome on June 26 and 27.

Meanwhile, fans of the group have taken to social media to support Hyein, expressing wishes for her speedy recovery and anticipation for the group’s comeback. – K-Pop News Writer

Featured Image: Get well soon, Hyein! Source: UHD Wallpaper.

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BLACKPINK’s Lisa to Release Solo Music Under RCA Records

BLACKPINK’s Lisa has taken a significant step in her career by signing with RCA Records for her solo recordings. This collaboration between Lisa and her creative/management company, LLOUD Co., with RCA, is groundbreaking. It allows her to retain ownership of her master recordings as a soloist while continuing to be part of BLACKPINK. The group will release new music under Interscope Records in the US and YG Entertainment in South Korea. 

Expressing her excitement, Lisa shared, “I’m super excited to be joining the RCA family, and I am confident they are the best team to create a bigger movement in my solo career. Looking forward to showing the world everything we have been preparing.”

By aligning with RCA Records, Lisa joins a roster of world-renowned artists. They include A$AP Rocky, Becky G, Doja Cat, Foo Fighters, Justin Timberlake, KAYTRANADA, Latto, Mark Ronson, P!NK, Steve Lacy, SZA, Tems, Tate McRae, Victoria Monet, and WizKid. As part of RCA, Lisa aims to expand her global influence.

The BLACKPINK star has made significant strides

Her tenure with BLACKPINK has been nothing short of spectacular. After debuting in 2016, the group achieved monumental success. Their studio albums The Album (2021) and Born Pink (2022) peaked at No. 2 and No. 1, respectively, on the US Billboard 200 Albums chart. They also made history by becoming the first K-pop act to headline Coachella in 2023.

Lisa‘s solo endeavors have also been remarkably successful. In South Korea, her debut single album Lalisa sold 736,221 copies in the first week of release. It was eventually certified triple platinum for selling 750,000 copies. Both of the songs on Lalisa—the title track “Lalisa” and “Money”—charted within the Top 10 of the Billboard Global 200. What’s more, “Money” is the longest-charting song by a female K-pop soloist on the Billboard Hot 100 and the UK Singles Chart.

Lisa ng Blackpink, makakasama sa 3rd season ng “The White Lotus” | Saksi

Beyond music, Lisa has made significant strides in social media and television. She has over 120 million Instagram followers and is preparing to make her acting debut in season three of The White Lotus.

RCA’s leadership is thrilled about the partnership. In a joint statement, RCA chairman/CEO Peter Edge and president/COO John Fleckenstein said, “Lisa is a multidimensional talent and an irrefutable global force. We are thrilled to welcome her and her team to the RCA Records family.” – K-Pop News Writer

Featured Image: The news was met with cheers on social media and beyond. Source: X/@sonymusicph.

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TXT Releases Several Teasers for ‘minisode 3: TOMORROW’

TOMORROW X TOGETHER, aka TXT, captivated fans with a series of six videos teasing their upcoming mini-album, minisode 3: TOMORROW. Released earlier this month, these videos exude a fairy tale-like vibe, offering fans a glimpse into the new album’s enchanting concept. The videos show the members clad in elegant ivory outfits and sparkling paper crowns, setting an otherworldly yet romantic mood.

minisode 3: TOMORROW is set for release in April. It marks the conclusion of the group’s “The Name Chapter” series and heralds the beginning of a new chapter in TXT’s journey. The mini-album weaves together stories from “The Dream Chapter,” “The Chaos Chapter,” and “The Name Chapter.” It delves into themes of failed love, fractured friendships, and temptation—themes TXT has explored since their debut in 2019.

 

TXT released more teasers

Apart from the videos, the group also unveiled the album package image for minisode 3: TOMORROW. It intrigued fans with the line: “Even if we part ways, let’s promise to meet here again.” This line was noteworthy because it had previously appeared in the MV for “Nap of a Star,” the final track of TXT’s debut album, The Dream Chapter: STAR. The inclusion of this line in the album package image for minisode 3: TOMORROW hints at the story TXT will tell with this album and how it connects to their previous releases.

@bethtxtuk

I’m so excited for txt’s new album AND there’s going to be 7 songs on the tracklist, WE CHEERED!! #txt #tomorrow_x_together #tomorrowxtogether #txtcomeback #txtmoa #kpop #kpopfyp #minisode3

♬ End of Beginning – Djo

Adding to the ethereal teasers, TXT also released a new video titled “Light.” It shows all five members in a celestial garden, surrounded by trees, fluttering leaves, and a radiant glow. The presence of a mysterious pair of feet wearing ballet slippers adds an intriguing twist, capturing the attention of viewers. It serves as one more hint at the narrative of minisode 3: TOMORROW.

TXT (투모로우바이투게더) minisode 3: TOMORROW – Concept Clip ‘Light’

TXT’s minisode 3: TOMORROW is poised to be a significant addition to the group’s discography. Fans are eagerly awaiting the album’s release at 6;00 PM KST on April 1, ready to dive into the latest chapter of TXT’s evolving story. – K-Pop News Writer

Featured Image: Fans got even more excited for the album when the newest teaser dropped. Source: YouTube/@HYBELABELS.

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RIIZE Confirmed for Spring Comeback, Changes Official Lightstick

RIIZE—currently composed of Anton, Eunseok, Shotaro, Sohee, Sungchan, and Wonbin—is gearing up for a spring comeback. Their agency, SM Entertainment, has recently confirmed that the group is set to release new material in April. Their last release, the single album Love 119, dropped in January.

With “Love 119,” RIIZE won their first music show trophy on M Countdown. They also became the first boy group that debuted in the 2020s to score a win on Inkigayo, with 6,167 points, beating out songs by ITZY and Lim Jae Hyun. RIIZE joins other K-pop artists who are preparing to return to the music scene in April, including their seniors SEVENTEEN and TOMORROW X TOGETHER (TXT).

RIIZE win 1st place with Love 119 on SBS INKIGAYO 240121

The controversial hand shape

The anticipation for RIIZE’s comeback was further fueled by a teaser their agency shared earlier this month. The teaser hinted at the upcoming release of the group’s official lightstick. However, not everyone was happy with the design, which featured a hand with the index finger and thumb pointing outward. Some fans thought it looked too much like Epik High’s “Park Kyu Bong” lightstick.

Concerns arose over the design potentially causing issues for the group in Japan,  where the gesture of the index finger and thumb pointing outward connotes cursing. After fans let SM Entertainment know what they thought of the design via their KWANGYA 119 platform, the agency decided to revise it. They later posted a new teaser for the lightstick. This one omitted the controversial hand shape. All it said was, “Official fanlight will be released in April.”

RIIZE will embark on a worldwide tour

Looking ahead, RIIZE is set to hold their first fan concert since their debut at the Jamsil Indoor Stadium on May 4 and 5. Following these performances, they will embark on a worldwide tour, visiting cities across the globe including Hong Kong, Los Angeles, Manila, Singapore, Taipei, and Tokyo. 

2024 RIIZE FAN-CON TOUR ‘RIIZING DAY’ GREETING MESSAGE

This tour will further solidify their international appeal and fanbase. – K-Pop News Writer

Featured Image: Are you ready for RIIZE’s return? Source: X/@yantong321.

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Felix Struts His Stuff on the Louis Vuitton Fall/Winter 2024 Runway

When Stray KidsFelix participated in Louis Vuitton’s Paris Fashion Week show, he marked his official debut in the high fashion world. The event showcased the luxury brand’s ready-to-wear fall 2024 line and saw Felix don a distinctive ensemble. The K-pop idol wore furry white gloves, sleek white and silver pants, and a textured white turtleneck. He carried a gray handbag in one hand as he strutted down the runway. His blonde hair was a frosty shade of platinum, which matched the icy vibe of his outfit.

The show celebrated Nicolas Ghesquière’s tenth anniversary as the artistic director of women’s collections at Louis Vuitton. According to WWD, the “collection, while not exactly a greatest hits compilation, could be read as a distillation of his work at the house. There were futuristic takes on sportswear, like a graphic two-tone windbreaker with a curved zipper, or a silver flight suit with scarification marks.”

Felix at the Women’s Fall-Winter 2024 Show in Paris| LOUIS VUITTON

Meanwhile, Nicole Phelps of Vogue wrote, “The jackets heavily embroidered with metallic threads and embellished with cabochon stones recalled the frock coats of the Louis XVI collection for spring 2018 he presented in the medieval part of the Louvre. Sparkling skirts that bubbled below the knees seemed to be a callback to spring 2021, a pandemic-time show he staged without an audience. And the swirling asymmetric hems of the spectacular fringy evening numbers evoked the deconstructed scuba-suit dresses from his resort 2017 show in Rio.”

There were plenty of K-pop stars in the audience, including BLACKPINK’s Lisa, NewJeansHyein, and TWICE’s Nayeon. Hollywood celebrities Ana de Armas, Chloë Grace Moretz, and Sophie Turner were also seen checking out the brand’s offerings.

Louis Vuitton Fall-Winter 2024 Show | LOUIS VUITTON

Fashionable Felix

During a recent live broadcast on Instagram, Felix shared some behind-the-scenes tidbits from the show. “Nicholas prepared two large bouquets of flowers, and they were white. He prepared them for me before the show. He sent them to my waiting room, so I took a photo of them. It was sweet of him to send flowers, because in a sense it showed that he cared. He really wanted to cheer me on before the show.”

Felix also gave a shout-out to Squid Game star Jung Hoyeon, who opened the show and joined him onstage for the finale. “On the runway, Hoyeonnim took really good care of me and taught me quite a lot. I’m thankful to Hoyeonnim for teaching me how to walk on the runway. I received feedback and tips on how to do it, which was quite helpful.”

https://www.youtube.com/watch?v=MFSe5WEn2h0

[MULTI SUBS] 170324 StrayKids Felix Instagram live 스트레이키즈 필릭스 인스타라이브

Felix’s relationship with Louis Vuitton began in August 2023 when he was announced as a house ambassador. Ghesquière praised Felix for his “unique personality” and “audacious sense of style.” Prior to his Paris Fashion Week appearance, he attended Ghesquière’s 2024 cruise show for Vuitton. Ghesquière also styled Felix for the Lollapalooza music festival in Paris.

Fashionable Felix wasn’t the only member of Stray Kids who participated in fashion-related events last month. I.N. went to the Alexander McQueen show while Seungmin attended a Loewe event. Finally, Hyunjin was seen at the Versace show in Milan, where he posed for photos with actress Anne Hathaway. – K-Pop News Writer

Featured Image: When Felix walked the runway, he drove 4.4 million USD in earned media value (EMV) for Louis Vuitton. Source: X/@voguebusiness.

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Karina’s Apology for Dating Reminds Fans of AKB48’s Minami Minegishi

aespa’s Karina apologized to her fans after Dispatch exposed her relationship with actor Lee Jae Wook.

Earlier this month, she posted a handwritten letter on Instagram in which she addressed the news and fans’ reaction to it. She apologized for disappointing them.

Most fans rallied behind Karina in the comments, telling the K-pop star she didn’t have to apologize because she didn’t do anything wrong. Others criticized SM Entertainment, Karina’s agency, for what they perceived to be SM’s poor handling of the crisis. They believe the agency shouldn’t have let Karina write the letter in the first place.

The case of Minami Minegishi

Some compared Karina’s apology letter to the case of Minegishi Minami, a former member of the J-pop girl group AKB48. In 2013, she was caught after spending the night at the home of Alan Shirahama, the leader of boy group Generations from Exile Tribe. A few hours after the weekly tabloid Shukan Bunshun published its report about the incident, AKB48 announced that Minegishi would be demoted to trainee status as punishment. The idol eventually posted a video on the group’s official channel, in which she apologized profusely to fans for what happened. What’s more, she shaved her head for the video (in Japan, shaving one’s head is an act of contrition).

The Most Tragic Case Of Breaking The Idol “NO DATING” Ban

At the time, Japan Times writer Ian Martin published an article saying, “What is happening here is the protection of fans’ fragile fantasies automatically trumps the basic human right to a life outside that fantasy framework. Though as lawyer Hifumi Okunuki pointed out in a Japan Times article on Jan. 22, such an arrangement is probably illegal under Japanese labor laws.”

Minami Minegishi’s case is similar to Karina’s in the sense that both incidents revolve around the pressures and societal expectations idols face. In Japan and South Korea, idols must maintain the illusion that they’re pure as the driven snow—which includes avoiding dating or even talking about it. It’s exceedingly rare for idols to date publicly. Karina may not have had to shave her head, but the fact that she too felt compelled to apologize says a lot.

When did Karina start dating?

Dispatch was the first to report that Karina and Lee Jae Wook started dating after a Prada show in Milan last January. The publication said the couple would usually meet in Lee Jae Wook’s neighborhood and take late-night walks together.

Karina debuted with aespa in 2020. Their group is known for the hits “Black Mamba” and “Next Level.” Meanwhile, Lee Jae Wook debuted as an actor in 2018 and has since appeared in several K-dramas such as Extraordinary You and Alchemy of Souls. – K-Pop News Writer

Featured Image: The incident involving Minami Minegishi happened over a decade ago. It’s kind of sad that things haven’t changed much since then. Sources: X/@rinaoutsold, YouTube/@Sandwellnews.

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ENHYPEN Endorses Dunkin’ PH, Sets Bench Fan Meeting in Manila

ENHYPEN surprised their Filipino fans once again, this time by becoming the new faces of Dunkin’ Philippines. 

ENHYPEN Dunkin’ Pasalubong Ng Bayan | Dunkin’ PH

The brand celebrated this new partnership with the BELIFT LAB act by dressing up select stores in orange, reminiscent of the septet’s latest mini-album, ORANGE BLOOD. They also set up ENHYPEN-themed photo areas and invited fans to take photos there. Finally, they launched a new promo: Get an ENHYPEN photo strip with every purchase of the Famous or Delights bundles.

This partnership places ENHYPEN alongside other esteemed Korean stars like Kim Soo Hyun and Cha Eun Woo, who have previously served as ambassadors for the brand.

@dunkin.ph

D’Day with ENHYPEN! 🧡 #ENHYPEN_DunkinPH #ENHYPEN #DunkinPH

♬ original sound – Dunkin’ Philippines – Dunkin’ Philippines

Dunkin’, originally named Dunkin’ Donuts, was founded in 1950 by William Rosenberg in Quincy, Massachusetts. It started as a coffee and doughnut shop and quickly became known for its high-quality coffee and baked goods. Over the years, Dunkin’ evolved into a leading global bakery-cafe chain, emphasizing speed and convenience while expanding its menu to include a wide range of beverages and food items.

Dunkin’ first entered the Philippines in 1981 through its local franchisee, Golden Donuts, Inc., with the opening of its first store in Makati City. It recently opened its 800th store in the Philippines, marking it as the largest coffee operator in the country. This milestone was achieved after the opening of 13 new stores in one weekend in August 2023.

@dunkin.ph

Receive a special gift with every purchase of Famous or Delights Bundle. #ENHYPEN_DunkinPH #ENHYPEN

♬ original sound – Dunkin’ Philippines – Dunkin’ Philippines

ENHYPEN’s ‘sweet experience’

Beyond their endorsement deal with Dunkin’ Philippines, ENHYPEN is exciting Filipino fans by planning a return to Manila for a fan meeting named “A Sweet Experience.” Bench, a Philippine retail brand that ENHYPEN endorses, is organizing this event at the SM Mall of Asia Arena on May 28.

Bench has a long history of collaborating with Korean artists. They started with Choi Siwon and Lee Donghae of Super Junior in 2012. Over the years, Bench has expanded its roster of Korean endorsers to include a wide range of personalities from the world of K-drama and K-pop. This reflects the brand’s commitment to engaging with the Hallyu wave and its fans in the Philippines.

It’s Q&A time with ENHYPEN!

Some notable Korean celebrities who have endorsed Bench include Ji Chang Wook, Hyun Bin, Kim Soo Hyun, Lee Min Ho, Park Hyung Sik, Park Seo Joon, and Park Shin Hye. K-pop groups like ITZY, Stray Kids, and TWICE have also joined the brand’s lineup of Korean endorsers. These collaborations have not only helped Bench solidify its fashion-forward brand but also created buzz and excitement, drawing fans closer through exclusive content and other special promotions featuring Korean celebrities.

As ENHYPEN prepares to meet their fans in Manila, the anticipation builds not just for the event itself but also for the impact it will have. 

Elevate Your Style Game with ENHYPEN’s Iconic Jacket!

With these activities, ENHYPEN continues to bridge the gap between K-pop and the Philippines. – K-Pop News Writer

Featured Image: Jungwon, Heeseung, Jay, Jake, Sunghoon, Sunoo, and Ni-ki are the latest Hallyu stars to sign with Dunkin’ Philippines. Source: X/@dunkinph.

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