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HYBE Merch Opens Pre-orders for BTS’ V’s ‘Layover’ Merchandise

“All the Yeontan items are SO cute!” Fans are buzzing with excitement as HYBE MERCH announces the release of official merchandise themed around BTS V‘s first album. This collection promises a range of products that celebrate the music and the bond between V and his beloved pet, Yeontan.

What merch is available?

Starting with the magnet sets, ARMY can choose between the Magnet Set (L) priced at $33.90, and the smaller Magnet Set (S), available for $25.90 USD. For those looking for something versatile, the Reversible Pouch, priced at $39.90 USD, is a must-have. Additionally, the Disposable Camera, a unique addition to the collection, can be yours for $44.90 USD.

For sticker enthusiasts, the Tin Case Sticker Set is up for grabs at $21.90 USD. The CD-themed coaster, a nod to the musical journey of BTSV, is priced at $17.90 USD. The Keyring Set, a great accessory for fans, is available for $39.90 USD.

The fashion-forward ARMY will find a variety of apparel in the collection. The collection prices both the Navy and Beige caps at $48.90 USD each. Meanwhile, the white S/S tee labeled “LAYOVER” and the white checklist tee are $50.90 USD each. For pet lovers, the collection has the purple pet tee and the black checklist pet tee at $33.90 USD each.

A diverse range of products

The real highlight of the apparel section is the oversized T-shirts featuring photos of Yeontan. One showcases a colored photo of the adorable pooch for $54.90 USD, while the other, in grayscale, is available for the same price. Both T-shirts come with a special photocard of V.

For those eager to get their hands on these items, pre-orders will commence on the Weverse Shop starting Sep 15 at 11:00 AM KST and will run until Sep 21, 6:00 PM KST. Fans should take note that there’s a limit of one disposable camera per option.

With such a diverse range of products, this collection truly encapsulates the essence of Layover and the bond between V and Yeontan. Don’t miss out on this exclusive opportunity to own a piece of BTS history. – K-Pop News Writer

Featured Image: Your BTS V collection won’t be complete without a piece of this collection! Source: Weverse.

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Look: Tommy Hilfiger Selects Stray Kids as Their Ambassador

STAYs, you have another amazing collaboration to watch out for! K-pop boy group Stray Kids has been selected by Tommy Hilfiger as its Asian Ambassadors for its upcoming Fall 2023 brand campaign “Always Together”. 

In a teaser released on GQ Korea’s Youtube account on Monday, September 11, the eight members are seen stylishly posing with Tommy Hilfiger apparel.

Bang Chan, Lee Know, Changbin, Hyunjin, Han, Felix, Seungmin and I.N, are also featured in the different sections of the brand’s website, including Tommy Families, Everyday Essentials and Tommy Tartan.

Additionally, Vogue Korea also released youthful photos of the “S-Class” hitmakers wearing the brand. “The meaningful narrative of Stray Kids and Tommy Hilfiger, who become even more powerful when eight people come together, starts now.“

As per Tommy Hilfiger, the campaign is an all-out celebration of the brand values of belonging and inclusivity with a focus on family, which Stray Kids represents.

SKZ taking over the fashion industry

Stray Kids are indeed all over the world, taking over even the fashion industry. Aside from their recent team up with Tommy Hilfiger, the boy group has already been tapped as ambassadors for numerous brands.

In June, the “Maniac” singers were chosen as SLBS’ brand ambassadors. Through this partnership, the boy group worked closely with SLBS for their campaign called “Star to Galaxy.” For this campaign, they also released products in collaboration with Samsung.

Apart from group activities, the members have exhibited their impressive styles individually as well.

In July, Hyunjin was named as Versace’s newest global ambassador. Which made him the first K-Pop idol to achieve this feat. Described as a “true Versace man” by the brand’s chief creative officer Donatella Versace, he is set to front the brand’s Holiday 2023 campaign in November. 

Moreover, the group’s lead dancer Felix, has been tapped as Louis Vuitton’s ambassador. Described by the brand as a “multi-talented artist” who is “Internationally revered for his stellar stage”, Felix flaunted his visuals as Louis Vuitton announced the news in August.

Besides their fashion ventures, the group under JYP Entertainment are in the midst of their 5-STAR Dome Tour. One of their upcoming schedules also includes performing for the 2023 MTV Video Music Awards (VMAs). 

Featured image: Stray Kids poses in Tommy Hilfiger apparel. Credit: Instagram/Vogue Korea

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Look: Twice’s Sana Stuns as Prada’s New Ambassador

Rejoice, ONCEs! JYP Entertainment revealed on Thursday, September 7, that TWICE member Sana has been named as Prada’s new brand ambassador. 

In the photo, the idol is seen flaunting her visuals as she attended the Prada Mode Seoul event.

Aside from Sana, the luxury brand also posted a series of photos including their other Korean ambassadors. Among those in attendance were NCT’s Jaehyun, Nevertheless actor Song Kang, and Alchemy of Souls actor Lee Jae Wook. Also present were actor-director Koo Kyowhan and model Irene Kim

Prior to this, the “Set Me Free” singer notably grabbed attention in the 2022 Milan Fashion Week, where she attended Prada’s Spring/Summer 2023 event. Although Sana has modeled for the brand in the previous years, this is the first time she has been officially named as an ambassador.

Interestingly, Sana is the latest K-pop idol to be tapped by a luxury fashion brand to be their global ambassador. The growing list includes BTS’ V for Cartier, SEVENTEEN’s Vernon for Kenzo, and TWICE’s Dahyun for Michael Kors. Meanwhile, (G)I-DLE’s Miyeon and STRAY KIDSHyunjin and Felix are also ambassadors for Jimmy Choo, Versace, and Louis Vuitton, respectively.

Activities of Sana in 2023

Being a brand ambassador for Prada is the latest among Sana’s partnerships with brands. In 2023, she was also tapped by GRAFF Diamonds, eSpoir, and MISSHA. 

 

Moreover, Sana also debuted as part of TWICE’s first sub-unit MISAMO, alongside Mina and Momo. In July, the Japanese trio released their first mini album Masterpiece. It consists of seven songs including the title track “Do Not Touch”.

Meanwhile, TWICE continues to take the world by storm as the nine-member girl group became the first K-Pop girl group to sell out a stadium show in Sao Paulo, Brazil. To cater to the demand, an additional show has been added. Currently, the girls are busy visiting their global fans with their 5th World Tour Ready to Be.

 

Earlier this year, TWICE also became the first Korean group to win the Breakthrough Award at the Billboard Women in Music Awards 2023.

Featured image: TWICE’s Sana attends the Prada Mode Seoul event. Credit: Twitter/Sana

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BTS’ RM Struts His Stuff at Bottega Veneta-Sponsored Event

September 5 was a big day for the BTS ARMY. After a month away from the limelight, BTSleader Kim Namjoon, known to fans as RM, graced a Bottega Veneta event in Seoul. Before he stepped out then, his last public appearance was at SUGA’s D-DAY concert last August 6, making this event even more special for his fans.

@purple_se7en

Namjoon at the Bottega Veneta event ✨💙 #namjoon #rm #bts #bottegaveneta #fyp

♬ Collide X No – Leasis

RM made his presence felt at the grand opening of Suki Seokyeong Kang’s exhibition, “Willow Drum Oriole,” a collaboration with Bottega Veneta. The musician’s appointment as the brand’s first-ever celebrity ambassador was announced in March of this year. Since then, RM has attended different events, fulfilling his ambassadorial duties with grace. At this exhibition, he cut a dashing figure in a greenish-beige full-sleeved shirt and leather pants. His outfit screamed “brand ambassador”—it was sleek, stylish, and undeniably eye-catching.

However, what truly captivated attendees and fans alike was his approachable and warm demeanor. He engaged in meaningful conversations with people, showcasing his down-to-earth and friendly and down-to-earth nature. Notably, RM had the opportunity to converse with several prominent figures, including Bottega Venetta’s CEO, Bartolomeo Leo Rongone. These interactions not only solidified his role as a brand ambassador but also highlighted his ability to connect with everyone. His interaction with the artist behind the exhibition, Suki Seokyeong Kang, was significant as it demonstrated RM’s deep interest in the art world.

RM has always loved Bottega Venetta

Fans were quick to express their admiration on X (formerly Twitter), noting his passion for art. He has been known to visit museums globally, often sharing his experiences and insights on social media. This appreciation for art mirrors his intellectual depth and creativity, qualities that shine through in his music and lyrics.

It’s no surprise that RM’s doing well as a brand ambassador for Bottega Venetta. He has worn many pieces from the brand over the years. Before the brand brought him on board, RM talked about his desire to work with them. “I’d love to. Although I’ve lost interest in brands, fashion weeks, and the constant change in Pantone, Bottega Venetta is different,” he told media outlet El Pais in a previous interview. “They don’t use a logo, they have a history with weaving and leather, they don’t even have Instagram. They’re beyond the buzz.”

RM‘s presence at the “Willow Drum Oriole” exhibition celebrated the fusion of art and fashion. As he continues to make waves in the realms of fashion and art, fans eagerly await the next chapter in RM‘s journey as an art lover and fashion icon. – K-Pop News Writer

Featured Image: For an art lover like RM, getting to talk to Suki Seokyeong Kang at the event was everything. Source: Twitter/@KNJsSource.

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Look: ENHYPEN Stuns as Seoul Fashion Week’s Brand Ambassadors

K-pop boy group ENHYPEN takes over the fashion industry as they are named Seoul Fashion Week’s brand ambassadors for the 2024 Spring/Summer edition. 

Officials for the Seoul Fashion Week SS24 confirmed to Vogue Business that the septet has been tapped due to the “growing global hunger for Korean culture.” 

 

The Seoul Fashion Week started on Tuesday, September 5 and will run until Saturday, September 9. It will be held at the Dongdaemun Design Plaza (DDP), which is located in Seoul’s most fashionable district.

ENHYPEN X Prada 

The news of ENHYPEN’s participation at the Seoul Fashion Week came months after the group was announced as brand ambassadors for the fashion luxury brand Prada in June 2023. 

Prior to that, the seven-piece act attended Prada’s men’s fall 2023 fashion show in Milan in January. According to reports, ENHYPEN’s group appearance at the runway show generated $40.4 million in media impact value. 

Hence, it’s no surprising how the artists under BELIFT LAB are already considered to be fashion icons. During the opening of Seoul Fashion Week, Heeseung, Jay, Jake, Sunghoon, Sunoo, Jungwon, and Niki flaunted their jaw-dropping visuals as they were fully dressed in Prada. 

 

Moreover, they also attended the Prada Mode in Seoul installation titled “Plural and Parallel.” The group’s appearances were posted by multiple fashion magazines including W, VOGUE, and ALLURE.

 

Prada also shared photos of ENHYPEN in their event, alongside their other brand ambassadors Kim Taeri, Lee Byungheon, and Esom. 

ENGENE’s excitement for ENHYPEN

Apart from being brand ambassadors for Prada, ENHYPEN were also tapped by Airbnb to be hosts for the fashion show. Two lucky guests were able to preview Seoul Fashion Week with an overnight stay at DDP. 

“We are honored to partner with Airbnb and DDP to bring guests behind the scenes of Seoul Fashion Week like never before. It’s so exciting to be part of the K-Wave movement, and share the magic of Korean music and fashion with the world.”, the group’s leader, Jungwon said then about the partnership.

Given ENHYPEN’s participation in Seoul Fashion Week, the group’s fandom, ENGENEs expressed their excitement for the boys upon hearing the news.  

Fans congratulated ENHYPEN and trended the hashtags #ENHYPEN_SFWAmbassadors #ENHYPENxPRADA on social media. “That means they are the face of the event this year. OMG, they are so big,” one fan wrote.

https://twitter.com/entanonly/status/1698871340885856444

 

ENGENEs also applauded Seoul Fashion Week’s decision to have the septet as ambassadors following their successful appearance at the Milan Fashion Week in January. There, ENHYPEN showed their remarkable impact as they drew in almost 7,000 fans, a crowd size the event had not seen in its previous years.

https://twitter.com/The_lost_spring/status/1698889812475077021

https://twitter.com/entanonly/status/1698881978110820370

 

Meanwhile, after their participation at the Seoul Fashion Week, the “Polaroid Lovesingers are flying to Japan. They are slated to hold a two-day concert at the Tokyo Dome this September 13 and 14.

The show is part of the ENHYPEN WORLD TOUR ‘FATE’ IN JAPAN. They will then continue the tour in six cities across the United States throughout October.

Featured image: ENHYPEN attends Prada Mode event during the Seoul Fashion Week. Credit: Twitter/ENHYPEN

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ATEEZ’s Hongjoong Joins Balmain’s ‘Army’ of Ambassadors

The world of high fashion witnessed a significant moment on September 5 when ATEEZ’s Hongjoong was named the latest member of Balmain’s “Army.” This announcement by the French luxury fashion house was accompanied by a series of captivating photos showcasing Hongjoong in their Fall/Winter 2023 collection. These photos exude elegance and charm, and are a testament to Hongjoong‘s rising stature in the fashion world.

Balmain’s approach to brand representation is different and resonates with its ethos. Rather than using the conventional term “ambassador,” they created a community known as the “Balmain Army.” This community comprises people who embody the brand’s spirit. The ATEEZ leader’s induction into this elite group solidifies his position in the fashion world and highlights Balmain’s recognition of his influence and unique style.

Hongjoong has long been vocal about his passion for fashion. From a young age, he exhibited a knack for reforming clothes. (In Korea, “reforming clothes” refers to the act of “repairing old clothes so they’ll look new” or “repurposing old clothes, turning them into items like new bags or slippers.”) He once mentioned that he used to play in his mother’s clothing store as a kid. The time he spent doing that ignited a flame that has grown brighter with time. Today, Hongjoong is known for using fashion to express himself. But his love for it goes beyond dressing up; he wants to launch a gender-neutral, inclusive fashion line in the future.

When Hongjoong met Rousteing

Balmain has been a significant influence in Hongjoong‘s fashion journey. Throughout his career as a K-pop idol, he has consistently worn the fashion house’s pieces for various events and performances. ATINYs (ATEEZ’s fans) are aware of his admiration for the fashion house and its creative director, Olivier Rousteing. This was highlighted when Hongjoong revealed that Rousteing personally invited him to attend a Balmain event in Paris. When they finally met face to face, Hongjoong learned that he inspired Rousteing to work on new collections. That made him insanely happy.

ATEEZ(에이티즈) – HONGJOONG’s Balmain Presentation Behind

The relationship between Hongjoong and Balmain has been blossoming for a while, and ATINYs have eagerly anticipated a formal collaboration. Their wishes came true with this announcement, leading to an outpouring of support from ATINYs worldwide. Platforms like Reddit and Twitter are buzzing with congratulatory messages, discussions, and expressions of pride for the ATEEZ leader.

Hongjoong‘s induction into the Balmain Army is a significant milestone in his fashion journey. As he continues to inspire and draw inspiration, fans eagerly anticipate what he and Balmain will do next. – K-Pop News Writer

Featured Image: This announcement is a dream come true for Hongjoong, who has loved the fashion house for a while. Source: Instagram/@balmain.

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Look: NCT’s Jungwoo Selected as First Korean Male Ambassador of TOD’S

Jungwoo of K-pop boy group NCT has been tapped to be the newest face of Italian luxury fashion brand TOD’s. 

On Monday, September 4, TOD’s shared photos of the idol posing with the brand’s products as they announced that Jungwoo will serve as their first-ever Korean male ambassador.

In the caption, TOD’s mentioned that the artist “shares the same passion for timeless style and the contemporary spirit of the brand.” As an ambassador, Jungwoo will accompany TOD’sin many of the brand’s activities in South Korea.

Moreover, the singer also expressed his gratitude in being chosen to join the brand’s roster. “I am honored to be an ambassador representing TOD’s. I hope to experience the true Italian lifestyle through our future projects together,” he said. 

With the hashtag TODSxJungwoo, fans have sent their congratulatory messages for the idol for the latest partnership. 

 

Additionally, W Korea also shared photos and videos from their shot with Jungwoo while he’s wearing TOD’s pieces. 

 

Interestingly, Tod’s isn’t the only luxury brand that has tapped K-pop idols to be their global ambassadors. The list includes BTS’ V for Cartier, SEVENTEEN’s Vernon for Kenzo, and TWICE’s Dahyun for Michael Kors. Meanwhile, (G)I-DLE’s Miyeon and STRAY KIDSHyunjin and Felix are also ambassadors for Jimmy Choo, Versace, and Louis Vuitton, respectively.

More of Jungwoo’s Activities

Aside from his new role as TOD’s ambassador, Jungwoo is also occupied in numerous NCT activities.

The 20-member boy group under SM Entertainment recently held their NCT NATION: To The World Seoul Concert in August. Then, they will continue the tour in Tokyo and Osaka this September.

Apart from this, the full group also released their fourth album Golden Age in August. This marked NCT’s first full group comeback in almost two years.

Currently, Jungwoo is busy preparing for NCT 127’s upcoming comeback on October 6. The sub-unit is set to release their unrivaled music with their fifth album, Fact Check.

Featured image: TOD’s welcomes NCT’s Jungwoo to their brand. Credit: Twitter/TOD’s

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Peep the Expensive Birthday Gift TXT’s Taehyun Bought Hueningkai

When it comes to birthdays, the members of TOMORROW X TOGETHER (TXT) truly know how to celebrate in style. On the special day of their maknae Hueningkai, there were several notable items that caught the attention of MOAs everywhere.

First, in a video Taehyun posted, Hueningkai was seen clad in an Oversized Hoodie from Temporary Universe, priced at 198.00 USD (or 223,000 KRW). Made of heavyweight 100% cotton, it promises both comfort and longevity. It also features a kangaroo pocket, adding to its trendy design. Special prints grace both its front and back, with an embroidered logo taking center stage on the chest. 

The fabric’s unique pigment lends the hoodie a distinct look, which evolves with each wash, giving it a more natural, worn-in feel. However, this fabric requires gentle care, especially when stained, to avoid color loss. Proudly made in Korea, this hoodie is a blend of style and substance.

Headphones for Hueningkai

Next, there are the Artesia AMH-11 Studio Headphones, available for 49.95 USD (roughly 56,000 KRW). These headphones boast a vast dynamic range. Ideal for tasks like mixing and deep listening, their wired connectivity guarantees a consistent experience. With a 2-inch driver size, they ensure clear sound. 

Their specs include an impedance of 60 OHM and a sensitivity of 93db+/-3db. This allows them to manage a frequency response from 18Hz to 25kHz. These headphones are also lightweight. Clocking in at just eight ounces, they promise comfort and superior sound isolation, making them perfect for extended listening sessions.

Last, but definitely not the least

Finally, pièce de résistance: the ARTESIA Legacy A30 Electronic Drum Kit, which Taehyun bought for Hueningkai. (We couldn’t find conclusive proof that he also bought the headphones, but it’s safe to assume that they came with the drum kit.)

Priced at 799.00 USD (or about 900,000 KRW), this offers features that rival kits twice its price. Targeted at student players, it features multi-sensored 2-layered mesh head pads, 2-zone Hi Hat and Crash cymbal pads, and a 2-zone Ride Cymbal pad. With 30 preset kits, 10 user kits, USB audio and MIDI support, and a range of effects, it’s a comprehensive package for budding drummers. The kit’s pad sizes and the inclusion of a Bass Drum Pedal make it the top choice for both students and professionals.

Hueningkai‘s birthday gifts showcased a mix of style and music, reflecting his personal tastes and the special bond he has with his members, especially the talented and thoughtful Taehyun. – K-Pop News Writer

Featured Image: Hueningkai for Season of TXT: YOUTH. Source: Twitter/@hnkapics.

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Lancôme China Taps Jessica Jung for New Campaign

Lancôme China recently announced a collaboration with Jessica Jung, unveiling a new campaign that showcases the Teint Idole Ultra Wear Foundation. On August 20, the luxury cosmetic brand shared a glimpse of this campaign on their official Weibo account. 

https://twitter.com/JJUNGDAILY/status/1693440651969384729

The advertisement captures a day in the author, singer, and style icon’s fabulous life, emphasizing the foundation’s durability. From grabbing a coffee to shopping, the foundation remains impeccable, highlighting its promise of an all-day wear without the need for touch-ups.

https://twitter.com/JJUNGDAILY/status/1693441405765452144

Moreover, the campaign doesn’t just focus on Jessica. It also features Japanese–American singer Caelan Moriarty, who gained fame in China after his stint on Produce Camp 2021. This strategic inclusion further amplifies the campaign’s appeal to a broader audience.

All about the new Lancôme foundation

Delving deeper into the product, the Teint Idole Ultra Wear Foundation is not just about longevity. It promises a natural matte finish with buildable full coverage. Designed to combat the challenges of sweat, humidity, and even water, this foundation ensures a transfer-resistant wear that lasts 24 hours. It takes care of one’s skin too. Dermatologically tested, it’s free from fragrance and mineral oils. It’s also non-comedogenic and suitable for all skin types, including the sensitive ones.

https://www.youtube.com/watch?v=4ETst6eq6TY

NEW TEINT IDOLE ULTRA WEAR FOUNDATION | LANCÔME

But what truly sets this foundation apart are its enriched ingredients. It boasts a formula enhanced with hyaluronic acid, prebiotics, Moringa seed extract, and Vitamin E. Also, this particular Lancôme foundation offers a diverse shade range. With the inclusion of Chromium Oxide Green pigments, it provides true olive shades, while the Ultra Marine Blue pigments ensure rich deep shades without gray undertones. Lancôme encourages users to find their perfect match using the E-Shade Finder or by consulting a virtual beauty advisor.

Jessica’s continuous expansion in China

Jessica‘s new collaboration with Lancôme isn’t her only venture in China. Her fashion brand, BLANC & ECLARE, is witnessing expansion in the region. This year alone, new stores have opened in Beijing, Changchun, Chongqing, and Hebei. Apart from her business endeavors, Jessica remains active in the music industry, performing at events like the Diva’s Night concert and appearing on popular Chinese variety shows.

https://twitter.com/JJUNGDAILY/status/1690768811518038018

China’s fashion market has surged, especially during the pandemic. While global spending on fashion witnessed a decline, China’s expenditure actually rose. Major conglomerates are making significant inroads into the Chinese market. Jessica’s continuous expansion in China aligns with this trend, and that bodes well for her brand and collaborations in the region. – K-Pop News Writer

Featured Image: Steal Jessica’s look with this Lancôme product! Source: Twitter/@hyori_sunie.

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NBA and BTS’ SUGA Launch Collaboration With Mitchell & Ness

The National Basketball Association (NBA) and BTS’ SUGA announced on Friday, August 25, its collaboration with clothing brand Mitchell & Ness for a new apparel collection.

The collection comes months after SUGA was named as the league’s global ambassador in April. “Music and basketball have been shared passions of mine since my youth, and it’s a dream to be named an NBA ambassador,” SUGA said then. 

As an NBA ambassador, the rapper is expected to participate in numerous initiatives and promotional activities that will be featured on the league. 

In an official release, NBA Deputy Commissioner and Chief Operating Officer Mark Tatum also shared his excitement towards joining forces with the worldwide superstar. 

Tatum said: We look forward to working with SUGA to bring the same excitement he engenders from his global fanbase in support of our continued efforts to grow our brand.” 

Even before he was made an ambassador, SUGA has been very vocal about being an avid fan of basketball. The producer opened up that he initially dreamt of becoming a professional basketball player when he was younger. 

In one of BTS’ initial interviews, the rapper also revealed that even his stage name is inspired by the sport. The idol took “SUGA” out of the first syllables of “Shooting Guard”, a position he played during his early years.

The SUGA X NBA Capsule Collection 

Taking their relationship into the next step, the NBA and the South Korean idol now unveiled its collaboration with the American sports clothing company Mitchell & Ness

Titled “Suga x NBA Capsule Collection,” it will feature a total of six NBA teams. The list includes Los Angeles Lakers, Los Angeles Clippers, Golden State Warriors, New York Knicks, Chicago Bulls and Brooklyn Nets.

These teams were chosen based on the US locations the BTS member visited for his Agust D D-DAY world tour.

 

The apparel will include hoodies, jackets, t-shirts, shorts, and headwear featuring the said teams. The collection, which SUGA personally provided creative input into, will also include the Agust D logo.

“I’m so excited for the next phase of my relationship with the league with the launch of my very own NBA capsule collection. As a longtime fan of the NBA and its teams, this collection is incredibly special to me. I look forward to sharing this with all of you.” SUGA said.

Meanwhile, NBA announced that the “SUGA x NBA Capsule Collection” will be available in the coming weeks via NBA stores, Mitchell & Ness stores, and HYBE’s Weverse Shop

Fans can also get early access to the collection by registering with an NBA ID through the league’s Official Website.

In other news, SUGA started his military enlistment process in early August. He will be the third member of BTS to enlist in the military. 

Featured image: NBA shares SUGA’s capsule collection. Credit: Twitter/NBA

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