FIFTY FIFTY, currently embroiled in a conflict with their agency, ATTRAKT, is on the verge of receiving their first payment this month. Industry insiders reveal that the girl group has turned a profit, paving the way for the members’ first paycheck. Keena, the only member to return to the agency, is expected to receive a significant first paycheck, estimated to be in the tens of millions of KRW (Korean won). This substantial amount translates to a hefty sum in USD (US dollars).
The group’s primary source of income comes from music streaming platforms. Remarkably, FIFTY FIFTY achieved profitability just two years after their debut, relying solely on streaming revenues. This is particularly impressive when you realize they did it without additional earnings from concerts, endorsements, or other public appearances. They lost many opportunities due to the legal battle.
Their success is largely attributed to the global popularity of their hit single, “Cupid.” The track performed well on major music platforms like Billboard and Spotify. According to the international music revenue system, it typically takes four to nine months from revenue generation to settlement. Hence, this month is the time when the members will finally receive their well-deserved earnings.
FIFTY FIFTY’s Keena To Receive Massive First Payout — Netizens React
Netizens say Keena had great timing
However, the situation is less clear for Aran, Saena, and Sio, who have been in a dispute with the agency since April. Their receipt of any payments may be affected by the fact that the agency has terminated their exclusive contracts. “The three FIFTY FIFTY members have not shown any signs of reflections regarding their serious contract violations and thus, made our decision. We’ll discuss follow-up measures regarding the members moving forward,” ATTRAKT said in a statement.
Keena, on the other hand, is set to receive her first settlement and plans to continue with FIFTY FIFTY. The group, nominated for the 2023 Billboard Music Awards, will see Keena attend the awards ceremony in the U.S. as its sole representative. There are also plans to revive the group with new members. This new iteration of FIFTY FIFTY may see Keena standing in the center.
K-netizens have expressed varied opinions on this issue, with comments ranging from admiration for Keena‘s timing to criticism of the other members’ decisions. Some believe that the other members have missed out on a significant opportunity. It’s all because of their refusal to mend fences with the agency. – K-Pop News Writer
Featured Image: The other members may not get any money because they have yet to settle things with ATTRAKT. Source: X/@wekdramalovers_.
