GherarVini di Matteo Gherardini, an Italian winery, unveiled a new wine named Layover. This wine is inspired by V of BTS and his solo album. It’s part of the winery’s innovative Music In A Bottle series. The Layover wine is linked to Spotify through a barcode on the back of the bottle. Enthusiasts can scan that barcode and listen to V’s single “Slow Dancing” while enjoying the wine. GherarVini picked a white wine to complement the jazzy and refreshing vibes of the song.
GherarVini’s Music In A Bottle series also features wines inspired by other musicians and cultural icons. So far they have bottles linked to Taylor Swift’s “Exile,” King Crimson’s “21st Century Schizoid Man,” and various Christmas carols. They also produced a Lionel Messi wine celebrating the football star’s 2022 FIFA World Cup victory.
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More on the ‘Layover’ wine
The idea for the series originated during the height of the COVID-19 pandemic in 2021, as Matteo Gherardini, the proprietor of GherarVini, sought to combine his two greatest passions: wine and music. Gherardini took great care in developing this project, registering the designs to secure the uniqueness of his idea. The product’s name reflects the simplicity and directness of the concept.
The initiative not only appeals to wine lovers but to music fans as well, particularly those of BTS’s V. Their idol previously influenced wine markets without meaning to. In September, V went on SUGA’s YouTube show Suchwita and talked about his preference for white wine. He revealed that when he posted about the 2001 vintage Chateau Margaux, led to a global sell-out and the drink’s rise in popularity on Google Trends.
Gherar Vini’s Music In A Bottle series, including the Layover wine, is but one of the many ways in which wine can be paired with other things to create a unique consumer experience. For more details on this delightful fusion of music and wine, enthusiasts can check out the GherarVini website. The brand also has an active Instagram account. – K-Pop News Writer
Featured Image: What do BTS’s V and a fine wine have in common? They’re loved by millions worldwide. Source: X/@thv_btstwt.
