Lotte Wellfood has enlisted the top girl group NewJeans to endorse its ZERO snack line, marking a pivotal moment in the company’s Health & Wellness campaign. Launched in 2022, the ZERO line targets customers seeking healthier snack options. It offers sweets and desserts with zero calories and zero sugar. Through this partnership, Lotte Wellfood aims to leverage NewJeans‘ widespread popularity to establish the brand as a new dessert standard.

The ZERO line, a sugar-free dessert series using alternative sweeteners, features a wide range of products. This includes ZERO Chocolate Chip Cookies, ZERO Cocoa Cake, and ZERO Fruit Jelly, among others. NewJeans is endorsing the entire line. The girl group has seen considerable success. Their second EP, Get Up, topped the US Billboard 200 Albums chart. Three songs from the EP—“Cool With You,” “ETA,” and the megahit “Super Shy”—also made the US Billboard Hot 100 Singles chart.

NewJeans will enhance ZERO’s brand image

The campaign with NewJeans will showcase video content of the members enjoying ZERO products in their daily lives. Centered around the tagline, “The dessert you want to eat every day, ZERO,” it seeks to attract fans. The brand will also release limited edition products featuring photos of members Danielle, Haerin, Hanni, Hyein, and Minji.

A representative from Lotte Wellfood shared their enthusiasm about partnering with the ADOR Music act, stating, “We plan to conduct various marketing activities to enhance the brand image of ZERO in collaboration with the global stars NewJeans. Look forward to the varied appearances of NewJeans that we will unveil through new product launches, making films, and more.”

[ NewJeans X 빼빼로 ] 뉴진스, 우리 마음 빼빼로로 말해요! – 빼빼로데이 편 (15’)

This partnership represents the second collaboration between Lotte Wellfood and NewJeans, following their endorsement of Pepero. The collaboration on the ZERO snack line is expected to further promote a healthier, more enjoyable lifestyle to consumers. – K-Pop News Writer

Featured Image: Lotte Wellfood was so pleased with the results of their first collaboration with the girls that they gave them a second one. Source: X/@NewJeansCentral.