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LE SSERAFIM Eunchae Criticized For Talking About ‘Pressure to Perform Well’

LE SSERAFIM Eunchae has recently faced renewed interest and criticism over a statement she made during the group’s Weverse magazine interview for their “EASY” album. The scrutiny comes amid heightened public attention and criticism towards the group.

LE SSERAFIM Eunchae Faces Criticism For Honest Statement

In the interview, Eunchae candidly expressed the pressure she feels to perform well because they come from HYBE Labels, a company known for its massive success and influence in the K-pop industry. She admitted that it can be frustrating when the results don’t always seem to match the hard work the group puts in.

“We’re literally a team that came out of HYBE, and we’re working in a good environment, with good staff, so we feel like we should perform really well, and sometimes it’s overwhelming, because people only see the finished product, and if it’s not good, I feel guilty, and it’s hard to keep up. So I think the message in ‘EASY’ is the one I’m most confident about and the one I love the most, because it’s something I’ve wanted to say for a while, and I think there were a lot of times when my team worked hard and the results didn’t match up to the hard work we put in, and that makes me sad and frustrated, but now I’m thinking, ‘It’ll be cool if it works out later.’ So I’m trying to tell myself, ‘It’s no fun if it’s good from the beginning!’” – Hong Eunchae

The honest reflection resonated with many but also drew considerable criticism from netizens. The comments from netizens were notably harsh, with a significant portion of the feedback aligning with the criticism Eunchae and her groupmates have been receiving. A major point of contention has been LE SSERAFIM’s vocal performances, particularly during encore stages and their appearance at Coachella. Fans and critics alike have been vocal about their disappointment, suggesting that the group’s live singing did not meet the high standards expected from a HYBE-affiliated group.

LE SSERAFIM’s Previous Controversies

Adding fuel to the fire, reactions from other LE SSERAFIM members to the criticism have also been under scrutiny. For instance, Sakura’s response to negative comments about their Coachella performance has sparked further debate and dissatisfaction among fans and critics. Some felt that the group’s responses to the criticism lacked accountability or understanding of the fans’ concerns.

Eunchae’s statement about the disparity between their efforts and outcomes highlights the intense pressure and high expectations placed on K-pop idols, especially those from prominent labels like HYBE. While some fans empathize with the group’s struggles, others are less forgiving, expecting immediate perfection from such high-profile artists. The incident underscores the precarious nature of public perception in the K-pop industry, where artists are often subjected to rigorous standards and relentless scrutiny.

As LE SSERAFIM continues to navigate their career, they face the challenge of meeting these high expectations while staying true to their artistic journey. The situation highlights the broader issue of mental health and well-being in the entertainment industry, where the pressure to succeed can often overshadow the personal and collective growth of the artists. Going forward, how the group and their management address these criticisms and the expectations of their fanbase will be crucial in shaping their public image and career trajectory.

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NewJeans Voice Their Support for ADOR CEO Min Hee Jin

NewJeans may have chosen a side. All five members of the group have reportedly voice their support for ADOR CEO Min Hee Jin during her first trial against HYBE Labels.

NewJeans Voice Their Support for Min Hee Jin

On May 18, 2024, Yonhap News reported that the five members of NewJeans allegedly submitted a petition to the court the day before, during the first trial between HYBE and ADOR CEO Min Hee Jin. The court trial was initiated due to HYBE’s request for a provisional injunction against Min Hee Jin, specifically targeting her voting rights regarding the management of ADOR. This petition marks the first official action taken by the NewJeans members in this ongoing legal conflict. Until this point, they had not publicly addressed the issue nor provided any personal statements.

The specifics of the petition remain undisclosed. However, the strong bond between the NewJeans members and their CEO, Min Hee Jin, has been evident since their debut. On May 17, 2024, during the court session, Min Hee Jin’s legal representative stated, “NewJeans want to be with Min Hee Jin,” indicating the members’ preference to continue their professional relationship with her.

Min Hee Jin Vs HYBE

The hearing for Min Hee Jin’s injunction against HYBE occurred at Seoul’s Central District Court on May 17. The injunction was filed by Min Hee Jin to prevent HYBE from terminating her position. During the hearing, Min Hee Jin’s legal team accused HYBE of attempting to sabotage, threaten, and mistreat the members of NewJeans. Additionally, they revealed that HYBE had plans to place NewJeans on an 18-month hiatus, a move that reportedly frightened the members.

The situation has garnered significant attention due to the high stakes involved. NewJeans is one of the most promising new acts under ADOR, which itself operates as a subsidiary of HYBE. Min Hee Jin, renowned for her creative direction and successful management, has played a pivotal role in shaping the group’s identity and success. Her potential ousting by HYBE has therefore raised concerns about the future of the group and the direction of ADOR.

The legal battle reflects broader tensions within the entertainment industry, where creative control and managerial decisions often clash. For NewJeans, the prospect of an 18-month hiatus could severely impact their momentum and growth in the highly competitive K-pop landscape. Their apparent support for Min Hee Jin underscores their trust in her leadership and their desire to maintain stability within their professional environment.

As the court proceedings continue, the outcome will be closely watched by fans, industry insiders, and stakeholders. The resolution of this dispute will not only affect the future of NewJeans but could also set a precedent for how similar conflicts are handled within the industry. The dedication of the NewJeans members to their CEO highlights the importance of leadership and mutual respect in achieving success and navigating challenges in the dynamic world of K-pop.

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HYBE Addresses NewJeans Parents’ Email

HYBE, the powerhouse behind numerous K-pop sensations, has responded to the recent controversy stirred by NewJeans parents’ email. The saga began when Ilgan Sports disclosed an email from Min Hee Jin, who forwarded a letter allegedly authored by the concerned parents to HYBE in April.

HYBE Responds to NewJeans Parents’ Email

In the email, the parents articulated grievances regarding the resemblance between BELIFT LAB’s girl group ILLIT and NewJeans, highlighting concerns about Bang Si Hyuk’s handling of NewJeans and related matters.

In response, HYBE has also issued a statement, expressing gratitude for the feedback from the parents. They emphasized their commitment to fostering an environment where artists can thrive creatively while respecting intellectual property rights. HYBE reiterated their dedication to addressing any concerns raised by stakeholders and promised to conduct a thorough investigation into the matter.

“We also want to state that the claim that the start of the ADOR incident was due to ‘neglect such as not responding to greetings’ is a one-sided argument and not true,” the statement read.

“We find it very unfortunate that Min Hee Jin is using an old-fashioned practice as she drags in artists and their families in her own battles for her personal greed,” it added.

Furthermore, HYBE assured the public of their unwavering support for both ILLIT and NewJeans, stressing their belief in the unique potential of each group to captivate audiences worldwide. They emphasized their belief in fair competition and vowed to uphold transparency and integrity in all their endeavors.

The response from HYBE seeks to reassure fans and stakeholders alike, conveying their dedication to resolving the issue amicably and upholding the values of creativity and respect within the K-pop industry. As the situation unfolds, all eyes remain on HYBE’s actions as they navigate through this challenging chapter in their storied journey.

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Taeyeon Supports NewJeans Amidst HYBE/ADOR Controversy

The tension between HYBE Labels and its subsidiary ADOR has not only rattled the K-pop industry but also sparked widespread debate and speculation. As the HYBE/ADOR controversy continues to unfold, tensions between the two entities have escalated, with accusations and counter-accusations flying back and forth. In the midst of this turmoil, Taeyeon, one of K-pop’s most prominent figures, has made her voice heard in support of a group caught in the middle.

Taeyeon Picks a Side in The HYBE/ADOR Controversy

On May 11th, Taeyeon took to her Instagram story to express her support for NewJeans, a move that caught the attention of fans and industry insiders alike. Sharing a screenshot of her streaming NewJeans’ track “Cool With You,” which was released in July 2023, Taeyeon sent a clear message of solidarity to the embattled group amidst the turbulent times facing the music industry.

While Taeyeon’s show of support for NewJeans may seem unrelated to the ongoing controversy between HYBE and ADOR, it underscores the interconnected nature of the K-pop community and the importance of standing by fellow artists during challenging times. In a landscape where alliances and allegiances can shape the trajectory of an artist’s career, Taeyeon’s gesture serves as a reminder of the power of solidarity in an industry often fraught with competition and conflict.

What’s Going On With HYBE and ADOR?

Meanwhile, the dispute between HYBE and ADOR continues to escalate, with both sides issuing statements and accusations against each other. The revelation of an illegal audit conducted by HYBE has only added fuel to the fire, further complicating an already contentious situation. With both parties digging in their heels, the future remains uncertain, leaving fans and industry observers on edge as they await further developments.

Amidst the chaos, Taeyeon’s involvement in the upcoming season of ‘Zombieverse 2’ offers a welcome distraction for fans eagerly anticipating the release of the popular series. Taeyeon’s confirmation to join the cast and her completion of filming her part add to the mounting excitement surrounding the new season, providing a glimmer of positivity in an otherwise turbulent time for the industry.

As the controversy between HYBE and ADOR continues to unfold, Taeyeon’s support for NewJeans serves as a beacon of solidarity, reminding fans and artists alike of the importance of standing together in the face of adversity. In an industry characterized by its highs and lows, unity and support are more important than ever, offering hope for a brighter future amidst the storm.

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ADOR CEO Reportedly Requested Authority to Terminate NewJeans’ Exclusive Contracts with HYBE

The Korean entertainment industry, known for its intricacies and power dynamics, recently witnessed a significant development surrounding CEO Min Hee Jin of ADOR and her request for authority over the termination of NewJeans’ exclusive contracts.

Did Min Hee Jin Try to Override HYBE in Terminating NewJeans’ Exclusive Contracts?

The request sheds light on the complexities of contract negotiations and power struggles within entertainment conglomerates.

Min Hee Jin‘s request to amend her shareholder’s contract with HYBE Labels, ADOR’s parent company, emerged against the backdrop of negotiations from the previous year, notably concerning put back options and the issuance of new shares. These negotiations, which took place in February, laid the groundwork for Min Hee Jin’s subsequent bid for unilateral authority over contract terminations.

Traditionally, decisions regarding the exclusive contracts of major artists are subject to shareholders’ meetings, ensuring transparency and collective decision-making. However, Min Hee Jin’s purported request seeks to circumvent this process, granting her sole discretion over terminating NewJeans members’ contracts without consultation with the board or interference from HYBE.

Min Hee Jin’s Ongoing Battle

The move has raised eyebrows within the industry, as it diverges from established norms and potentially undermines corporate governance principles. With Min Hee Jin, Vice President Shin, and board member Kim constituting ADOR’s current shareholder’s board, HYBE’s substantial ownership stake affords it significant influence over board dynamics and decision-making processes.

HYBE’s rejection of Min Hee Jin’s proposal underscores the tension brewing between the ADOR CEO and the conglomerate. Suspicions of Min Hee Jin’s alleged intentions to orchestrate an “exit” strategy without HYBE’s involvement further exacerbate the rift, prompting the conglomerate to assert its control and safeguard its interests.

The unfolding saga underscores the intricate power dynamics at play in the Korean entertainment industry, where corporate maneuvers and contractual negotiations often intersect with creative endeavors. As the industry continues to evolve, stakeholders grapple with balancing artistic autonomy with corporate oversight, navigating a landscape shaped by ambition, competition, and strategic maneuvering.

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Dahn World Issues Statement Addressing Cult Controversy with HYBE

The accusations linking HYBE to the controversial organization Dahn World sparked widespread concern and scrutiny from the public. Fan-driven speculations proliferated rapidly, with netizens pointing out supposed cult-related symbolism in the music and videos of HYBE artists, intensifying the backlash against the entertainment conglomerate. Now, Dahn World has issued a statement addressing the cult controversy in connection to HYBE and ADOR.

Dahn World Breaks Silence on HYBE Cult Controversy

On May 1, 2024, Dahn World broke its silence on the matter, utilizing its official social media platforms to issue a statement refuting any affiliation with HYBE. The organization, registered as a well-being and yoga company, emphasized its role as an educational institution focused on promoting holistic wellness practices rather than any form of cult activity.

In a preview video released on their channels, Dahn World vehemently denied the accusations leveled against them, asserting their identity as a yoga corporation committed to teaching beneficial practices for personal development and enhanced well-being. They emphasized that they had been inadvertently dragged into the controversy surrounding HYBE and sought to clarify their position.

“This is the preview to Dahn World’s official statement about the issue with HYBE. We will release the full version on May 2, 2024. Dahn World has absolutely no link to HYBE. We plan on taking legal action against the damaging controversy that is unfolding. Please stop the in-discriminatory malicious acts towards Dahn World. We plan on deleting such comments without prior notice and taking legal action.”

Furthermore, Dahn World announced plans to release a full-length video elaborating on their official stance on May 2, 2024, providing a more comprehensive response to address the public’s concerns and dispel any misconceptions regarding their association with HYBE.

In tandem with Dahn World’s statement, ADOR CEO Min Hee Jin and the company’s employees released a detailed response to the accusations raised by HYBE. This comprehensive statement aimed to address each allegation systematically, offering insights into ADOR’s perspective on the ongoing conflict and striving to rectify any misunderstandings between the parties involved.

For now, Dahn World has not yet released the full-length video explaining their side of the story. In the meantime, netizens are anticipating a full statement that would hopefully reveal the truth behind the controversy.

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ADOR Issues Statement Refuting All HYBE Accusations

In an official statement released by ADOR, a subsidiary of HYBE Labels, CEO Min Hee Jin and its employees have diligently addressed all HYBE accusations. The statement stands as a comprehensive response to the allegations brought forth by HYBE, aiming to clarify misunderstandings and present ADOR’s perspective on the matter.

ADOR’s Full-Length Statement Addresses All HYBE Accusations

On May 2, ADOR released the full-length statement regarding its current controversy. The statement offers a detailed account of each allegation, explaining the label’s side of the story.

The full statement reads as follows:

We would like to provide accurate facts regarding HYBE’s claims.

We deeply regret having to release a statement on a matter other than [news about] our artist again at an important time when NewJeans’s new music is being released.

ADOR has repeatedly requested HYBE to refrain from media activities that spread news about other issues unrelated to news about the artist so that the value of NewJeans’s efforts is not damaged through conversations with the media. HYBE also stated that they would not refute the press conference held by CEO Min Hee Jin. We express deep disappointment and regret that HYBE resumed its refutation through the media in less than a day.

Despite HYBE’s refutation, ADOR has not responded in order to not cause harm to the artist’s activities and to protect their value. However, as unverified issues continue to add to the public’s confusion, ADOR wishes to clarify the accurate facts regarding the current controversy.

1. Regarding the takeover of management rights

HYBE’s claim of a “management rights takeover” is baseless. The evidence they provided was not intended for a takeover but emerged from ongoing conflicts with HYBE based on “imagination.” We reiterate that there was no specific plan or execution related to this.

As the audit began and the malicious battle of public opinion worsened, the [ADOR] vice president who was quite concerned for Min Hee Jin’s safety approached HYBE’s senior management to request a halt to their unilateral battle of public opinion. However, HYBE’s management responded that it was not the time to worry about Min Hee Jin and coerced cooperation with statements such as, “If you get sued and your tie gets cut off for being the person in charge, how are you going to cover the damages you have to pay?” and “Think about your family.” They psychologically pressured the vice president into signing a consent form for information provision by saying, “There will be no issues if you cooperate with us.” The next day, the vice president’s KakaoTalk messages were disclosed to the media. This is a severe invasion of privacy and violation of human rights. Recently, Min Hee Jin’s legal representative confirmed with Yongsan Police Station, in the process of submitting the power of attorney form, that the vice president who wrote it was excluded from being a defendant.

HYBE maliciously edited the content of the conversations to make it appear as if the original intention was to take over management rights and intentionally publicized this extensively in the media. Min Hee Jin’s statement, “This will have to be noted as being casual conversation,” which is completely unrelated to the context, was also selectively edited.

2. Regarding financial compensation

Firstly, Min Hee Jin stated at the press conference that the “incentive” is 2 billion won (approximately $1.45 million), not her salary. This was a reward for achieving 33.5 billion won (approximately $24.3 million) in operating profit two years after ADOR’s establishment.

As stated at the press conference, the issue she raised regarding the incentive calculation was not about the amount itself but about the criteria for determining the incentive and the transparency of the decision-making process. Min Hee Jin believed that HYBE’s criteria for determining incentives was unclear and that there was a lack of clear explanation regarding the process of calculating incentives.

Distorting the facts about the incentive like this and obfuscating the issue by mentioning Min Hee Jin’s salary, incentive, and stock compensation can only be seen as HYBE’s attempt to falsely frame Min Hee Jin as being motivated by financial greed.

3. Regarding the internal whistleblowing and audit process

It is said that CEO Park Ji Won replied to ADOR’s internal whistleblowing email on April 22 at 10 a.m. At the same time, HYBE not only initiated an audit including seizing the vice president’s laptop but also sent a letter demanding Min’s resignation and calling for a general shareholders’ meeting. Just a few hours after, news articles were continuously published, announcing the sudden activation of the audit rights on ADOR’s management. The following day, articles continued as if it were a live broadcast with HYBE’s aggressive media activity. We would like to ask HYBE. What was your response to Min’s internal whistleblowing email?

We would like to ask this also. What kind of listed company discloses to the public the details of an audit that should be conducted discreetly, even editing in unverified information, and reports them as if they were a live broadcast? Moreover, this happened just at the time when a subsidiary label’s artist was preparing for a comeback.

The activation of audit rights has severely hindered the work of Min Hee Jin and ADOR staff members, who were working tirelessly in preparation for NewJeans’s comeback. Although HYBE claimed that they immediately provide new laptops and allow downloading existing work materials to ensure no disruption to work, this is not true. The laptops were taken away without giving the vice presidents time to download their work materials, and the process of seizure was also unreasonable.

4. Regarding HYBE’s promise to debut [NewJeans] as the first girl group

HYBE had publicly declared NewJeans as Min Hee Jin’s girl group and HYBE’s first girl group since the “Plus Global Audition.” This is a fact remembered by the parents of NewJeans members and the executives and employees of ADOR at the time as witnesses. Eventually, with the recruitment of Sakura and Kim Chaewon, LE SSERAFIM became HYBE’s first girl group, and even though it was revealed that HYBE did not keep its promise of “HYBE’s first girl group,” HYBE is not hesitating to make false claims. At the time, Min Hee Jin requested the establishment of ADOR while giving up her shares, and she endured various disputes in order to transfer and debut the NewJeans members in ADOR.

Despite the truth about NewJeans’s debut process, HYBE claimed, “NewJeans’s debut schedule could not help but be delayed regardless of HYBE’s intention due to the division of the company and the transfer of contracts.” It is regrettable that HYBE continues to lie about the truth of what has already happened.

5. Regarding the request not to promote NewJeans’s debut

HYBE claims there were concerns that the fact that Sakura joined SOURCE MUSIC as well as the information on the composition of NewJeans members would be exposed, but this is not only factually incorrect but also logically inconsistent.

There is no explanation whatsoever on what relation there is between revealing that ADOR’s debut team is “composed only of rookies” and Sakura joining SOURCE MUSIC as well as what problems could result in exposing the information on the composition of ADOR’s debut members.

HYBE gave the excuse, “As there was not adequate time for the two groups’ promotions because their debut schedules followed one after the other right away, it was decided that minimum promotional periods would be set,” but in actuality, there were no such agreements. At the time, HYBE wanted to create confusion within the industry that LE SSERAFIM could be Min Hee Jin’s girl group, and CEO Park Ji Won explicitly asked Min Hee Jin through calls and social media [messages] for ADOR to not promote NewJeans. This is confirmed by the social media conversation records between Park Ji Won and Min Hee Jin, yet HYBE continues to change their story while giving irrelevant reasons.

6. Regarding the claim that it was not a slave contract

Min Hee Jin does not deny the necessity of the non-competition clause itself. As the head of a company engaged in the entertainment business, she understands that working in a competing business during and for a certain period after employment can be prohibited. However, business and duration subject to the prohibition of competition must be reasonable, which is not the case with the current shareholders’ agreement.

Contrary to the official statement on April 25, HYBE’s rebuttal statement distributed to all media outlets on April 26 blamed Min Hee Jin for disclosing the shareholders’ agreement and refuted by revealing part of its content.

The irrationality of the current shareholders’ agreement primarily lies in the fact that Min Hee Jin can only be freed from the non-competition clause by no longer holding any shares, and addressing this unfairness is only natural. HYBE claimed in its rebuttal that it sent a response in December last year stating, “There were differences in interpretation in the provisions related to selling stocks in the contract. We will resolve the clause with ambiguous interpretation,” but any legal expert would find the interpretation unambiguous, and Min Hee Jin would continue to bear the non-competition obligation until she disposes of all shares with HYBE’s consent. Although HYBE claimed to have sent a response to resolve the ambiguous clause in December, it was not until mid-March this year that a revised proposal containing this content was received.

7. Regarding follow-up reports on the shareholders’ agreement

Following HYBE’s rebuttal, several follow-up reports confirmed by HYBE through the media have been rife with speculation and distortion regarding the shareholders’ agreement. To correct further misunderstandings, we provide this information.

HYBE has misled by claiming that Min Hee Jin demanded an increase to 30x for the put option, suggesting that the current conflict is motivated by financial reasons. However, the 30x was a reflection of the value of our future boy group production and one of the proposals during the negotiation process to change the shareholders’ agreement with various unreasonable aspects, and it was not a priority item in the negotiations.

Additionally, HYBE promised Min Hee Jin an additional 10 percent stake in ADOR as stock options during the stock purchase agreement and shareholders’ agreement signing in March last year. However, legal advice revealed that stock options could not be granted to major shareholder Min Hee Jin under the Commercial Code. This stock option was not requested by Min Hee Jin but proposed by HYBE. Min Hee Jin could not dismiss the perception that HYBE had deceived her. It was a matter of “trust.”

It is also not true that Min Hee Jin rejected HYBE’s proposal to release the non-competition obligation. HYBE suggested that Min Hee Jin serve a mandatory eight-year tenure and bear a one-year non-competition obligation after resignation, with the put option to be exercised in stages according to that period. However, the controversy over ILLIT arose during the shareholders’ agreement negotiations, leading to the current situation. Min Hee Jin has not communicated any stance on HYBE’s proposal. It is untrue that Min Hee Jin expressed a refusal.

8. Regarding the fact that the shaman is simply a friend

NewJeans’s success and ADOR’s remarkable achievements made in a short period of time are based on rational business decisions. These claims are part of HYBE’s framing to undermine and deny ADOR’s success.

ADOR’s revenue and operating profit stem from preventing unnecessary expenses, efficiently managing the budget, and striving to enhance the brand image. If what they claim is possible, why would Min Hee Jin and ADOR’s staff members work tirelessly day and night?

It is regrettable that HYBE, which should be a leader of K-pop, attempted to frame with personal defamation unrelated to the issue and not even worth responding to, especially announcing it just before Min Hee Jin’s press conference.

9. Regarding the fact that HYBE does not cherish NewJeans

HYBE was the one who suddenly announced the audit to the media on April 22 without waiting for the audit results. Without any concrete evidence, they claimed an impossible “takeover of management rights” and did not even attempt to listen to ADOR’s stance internally, sparking this issue before NewJeans’s comeback.

HYBE claims they suggested not to mention the artist. If they believed attacking Min Hee Jin and ADOR publicly would not affect NewJeans’s brand value, it indicates a lack of understanding of label management and is sophistry to cover up their own misjudgments in management.

We hope the above information helps to resolve further speculation and misunderstandings.

On April 16, Min Hee Jin stated, “HYBE is unprepared, lacks understanding, and has the wrong attitude toward a multi-label system,” pointing out various issues and proceeding with internal whistleblowing. Despite it being a frank statement made with trust in Chairman Bang Si Hyuk’s guideline to “speak up about differences and your opinions when faced with injustice and irrationality in the workplace although it may be difficult to do so,” the situation has come to this current extreme state with accusations of “breach of trust.”

ADOR is currently contributing all of our efforts into supporting NewJeans’s activities and will continue to do so. If HYBE truly wishes to protect the IP as claimed and considers the shareholders’ interests, we hope they will stop spreading the unconvincing malicious propaganda and show a reasonable attitude by supporting ADOR so we can showcase full dedication to creation.

Following HYBE Labels’ internal audit and allegations against Min Hee Jin of attempting to “steal” ADOR and NewJeans, ADOR’s official statement meticulously dissects each claim, offering insights into the company’s operations and clarifying any misconceptions. CEO Min Hee Jin, alongside ADOR’s employees, collectively stand by their actions and refute any assertions of wrongdoing.

Moreover, ADOR’s statement addresses the press conference held by Min Hee Jin on April 25, where initial discussions regarding the conflict between ADOR and HYBE were brought to light. ADOR emphasizes the importance of transparency and open communication, underscoring their commitment to resolving disputes through dialogue and cooperation.

On April 26, HYBE issued a more detailed statement, further elaborating on specific claims made during the ongoing conflict. ADOR’s response to this statement reflects a thorough examination of the issues raised by HYBE, providing a nuanced perspective and offering solutions to reconcile differences between the two entities.

In essence, ADOR’s official statement serves as a testament to their dedication to transparency, integrity, and resolving conflicts in a constructive manner. By addressing each issue and accusation with diligence and clarity, ADOR reaffirms its commitment to upholding ethical standards and fostering a harmonious relationship within the HYBE Labels ecosystem.

For now, HYBE Labels has not yet issued a response to the full-length statement issued by ADOR.

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HYBE Investigating Serious Accusations of Chart Manipulation, Concept Theft, and More

Recent reports have stirred up a storm of controversy surrounding BTS and their management company, HYBE, with serious accusations ranging from chart manipulation to association with a cult. These claims have sent shockwaves through online forums, prompting a clamor for clarity and accountability.

HYBE Reportedly Launching Investigations on Serious Accusations

One of the earliest accusations stems from documents and discussions dating back to 2017, implicating an individual referred to as “Mr. A” in extorting money by threatening to expose alleged controversial marketing strategies employed by BTS. Court documents reveal that Mr. A was convicted of exploiting confidential information and sentenced to one year in prison, shedding light on BTS’s tumultuous past dealings.

In a twist of events in 2018, an online post purportedly from Mr. A surfaced, alleging involvement in illegal chart manipulation on behalf of BTS and claiming non-payment for services rendered. This revelation added fuel to the fire, intensifying scrutiny on BTS’s integrity and ethical practices in the music industry.

The ‘Wet’ Concept

Adding to the intrigue, accusations from a former model and editor named Duri have emerged, accusing Bang Si Hyuk, the founder of HYBE, of plagiarizing her “wet” concept and utilizing it without authorization for BTS’s concept photoshoot. This allegation raises questions about artistic integrity and intellectual property rights within the entertainment industry.

Perhaps the most alarming accusation revolves around BTS’s alleged association with a controversial cult known as Dahn World. The organization, purportedly operating under the guise of a meditation community, has been accused of exhibiting cult-like behaviors. Accusers point to symbols associated with BTS’s music as indirect promotion of the cult, sparking concerns about the group’s influence on impressionable fans.

As these accusations continue to circulate online, there is a palpable sense of confusion and skepticism among netizens. Many await a clear and decisive response from HYBE to address these allegations head-on. The company’s statement to Donga.com, acknowledging their review of the matters, hints at a potential forthcoming explanation, though the gravity of the accusations demands thorough and transparent clarification.

In the midst of this maelstrom, BTS’s reputation hangs in the balance, with their credibility as artists and role models under intense scrutiny. The outcome of HYBE’s investigation and their subsequent actions will undoubtedly shape the narrative surrounding BTS and determine their standing within the global music industry. Until then, the online community remains on edge, eagerly anticipating resolution and closure to this gripping saga.

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HYBE Responds to NewJeans Neglect Accusations

Min Hee Jin’s neglect accusations against HYBE, particularly regarding the alleged neglect of NewJeans in favor of LE SSERAFIM, have ignited a firestorm of controversy within the K-Pop community. Fans, deeply invested in the success of NewJeans, have raised valid concerns about the group’s visibility and promotion under the HYBE umbrella. Now, HYBE has issued a statement regarding the issue.

HYBE Issues Statement Addressing NewJeans Neglect Accusations

In response to mounting criticism, HYBE issued an official statement on April 26, 2024, refuting allegations of neglect towards NewJeans. However, fans remain skeptical, especially in light of Min Hee Jin’s claims that she was barred from promoting the group prior to their official debut. This revelation only adds fuel to the controversy surrounding NewJeans’ management and promotion within HYBE.

“The two teams debuted one after another and did not have enough time to sufficiently promote each other, so we decided to set a promotion period for at least a certain period of time,” the statement read. “The request was made to protect all of the team’s news value, and even this period was shortened in the middle to start promoting NewJeans,” it continues.

One glaring issue fans point out is the stark absence of NewJeans’ content on official HYBE platforms. While other groups enjoy exposure on the HYBE Labels YouTube channel, NewJeans’ promotional material remains confined to their own channel. This discrepancy in visibility raises questions about HYBE’s commitment to promoting the group effectively.

Furthermore, fans note the conspicuous absence of Bang Si Hyuk, the visionary founder of HYBE, in NewJeans’ promotional activities. Unlike his visible support for other HYBE artists, Bang Si Hyuk’s apparent disengagement from NewJeans’ debut has not gone unnoticed by fans, fueling speculation about the group’s treatment within the company.

As tensions escalate between fans, industry insiders, and the entertainment giant, the fate of NewJeans hangs in the balance. Whether HYBE can address concerns and reaffirm its commitment to the group’s success remains to be seen, but one thing is certain: the K-Pop community is watching closely, demanding transparency and accountability from one of the industry’s most influential players.

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ADOR CEO Min Hee Jin Holds Emotional Press Conference Addressing HYBE Situation

In the wake of mounting allegations and an impending formal accusation from her company, ADOR CEO Min Hee Jin took a defiant stance, vehemently denying any wrongdoing and expressing her anguish over what she perceives as unfair treatment. Min decided to call for a press conference where she got emotional as she finally spoke about the HYBE situation.

Min Hee Jin Breaks Into Tears During Press Conference Addressing HYBE Situation

At an emergency press conference held at the Korea Conference Center, Min Hee Jin confronted the accusations head-on, highlighting the stark disparity between her perspective and that of HYBE. She lamented the toll the situation had taken on her mental well-being, expressing fears for her own safety and questioning whether her adversaries would be satisfied only with her demise.

Asserting her innocence, Min Hee Jin refuted the notion that financial gain was her motive, citing her existing contractual arrangements and undisclosed benefits from ADOR. She vehemently contested the allegations put forth by HYBE, labeling them as advantageous fabrications designed to discredit her.

Addressing the contentious issue of NewJeans and its alleged resemblance to another project, Min Hee Jin clarified the process of selecting members and underscored her contributions to the group’s formation. She accused HYBE of obstructing the promotional pathways for NewJeans, suggesting ulterior motives behind their actions.

Min Hee Jin adamantly denied any intention to usurp management rights, portraying herself as a victim of betrayal rather than a perpetrator. She denounced HYBE’s actions as an attempt to silence her and stifle her success within the company.

More Revelations

Expressing profound sadness at the prospect of parting ways with NewJeans, Min Hee Jin revealed the emotional toll the ordeal had taken on both herself and the members of the group. Despite her anguish, she maintained that her primary concern was not personal gain but rather a commitment to addressing injustices within the company.

In a tearful revelation, Min Hee Jin disclosed the internal turmoil she grappled with, torn between her loyalty to her “children” at NewJeans and her disillusionment with HYBE. She reiterated her motivations for speaking out, citing a moral imperative to confront wrongdoing rather than passively benefiting from it.

In a final plea, Min Hee Jin implored the public to see beyond the accusations leveled against her, emphasizing her dedication to her work and her genuine concern for the well-being of those under her care. She painted herself as a scapegoat, unfairly targeted for her success and her refusal to remain silent in the face of injustice.

As the controversy continues to unfold, Min Hee Jin’s impassioned defense serves as a reminder of the complexities and power struggles inherent within the entertainment industry, where personal ambition and corporate interests often collide with devastating consequences.

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