Winter of K-pop girl group aespa has been chosen as the first solo brand ambassador for Polo Ralph Lauren. 

On Monday, November 20, the globally recognized fashion powerhouse proudly introduced Winter as its newest official face. Additionally, the announcement was accompanied by images of the idol in the brand’s Fall and Holiday collections for 2023. 

According to media reports, Ralph Lauren Korea was all-praises for the aespa member. “Winter, who has received much love from fans as the representative all-rounder of a girl group who stands out in many fields, is the person who can perfectly portray the classic designs and aristocratic images that shows Polo Ralph Lauren’s originality,” they said. 

In the photos, Winter was praised for effortlessly looking elegant while showcasing the brand’s chic outfits and accessories.

One of the photos showed the idol in a chic, knitted cream-colored sweater paired with a matching beret cap. Another photo featured the aespa member in a black midi-dress with a red plaid skirt and styled with brown leather boots. 

On social media, fans couldn’t help but praise how the artist complemented the fashion brand’s pieces. Moreover, fans have been eagerly anticipating this moment of Winter being tapped as a global ambassador since April 2023 as she has previously graced the cover of a leading magazine where she also wore pieces from Polo Ralph Lauren.

With this, Winter joins the growing list of K-pop idols making waves in the fashion industry. Other stars who are brand ambassadors include BTS’ V for Cartier, TWICE’s Dahyun for Michael Kors, and SEVENTEEN’s DK for Bally. 

Busy 2023 for Winter

Apart from being a brand ambassador, she has also been busy with aespa’s latest comeback. On November 10, the quartet released their fourth mini-album Drama. 

Meanwhile, Winter has also recently collaborated with (G)I-DLE’s Soyeon and IVE’s Liz for the new single “Nobody.” 

Featured image: Winter poses as Polo Ralph Lauren’s ambassador. Credit: Twitter/aespa