K-pop boyband ENHYPEN has recently embarked on a unique collaboration with the globally beloved franchise, Pokémon. The band released a video for their latest drop, “One and Only,” as part of the Pokémon Music Collective project. This collaboration has not only delighted fans of ENHYPEN and Pokémon but also marked a significant milestone in the intersection of music and gaming culture.
The music video for “One and Only” features the members of ENHYPEN accompanied by popular Pokémon characters like Charizard, Charmander, Lucario, Pikachu, Piplup, Snorlax, and Zoroark. The video showcases the band members and their Pokémon companions preparing for a special camping trip. After setting up their caravan, they enjoy roasting marshmallows and take to the skies in hot air balloons.
The lyrics of the song reflect the joy and excitement of this adventure, with the chorus stating, “The whole world is beautiful, it’s so wonderful / When the day goes by, my heart flutters even louder / It makes me excited, more and more / It goes on even when I close my eyes / You’re my one and only.”
The Pokémon Music Collective is a collaboration between The Pokémon Company and Universal Music Group. It features new tracks by various artists, incorporating sounds and music from the Pokémon video game universe. “One and Only” is the second track to be released from this project, following “Utau” by J-pop producer Imase in September 2022.
This collaboration comes less than two months after ENHYPEN released their fourth mini-album, DARK BLOOD, led by the single “Bite Me.” The album marked the first installment of the boyband’s new ‘Blood’ series of releases and was praised as ENHYPEN’s most cohesive work so far.
The music video for “One and Only” is a delightful blend of the band’s energy and the charms of the Pokémon. The Pokémon are shown living with the ENHYPEN members in their dorm and helping with various chores, adding a touch of whimsy and cuteness to the video.
@rita_oka ペアのキャラクターはどうやって選んだんだろう🤔 楽曲の公開が楽しみ(*´꒳`*) #ENHYPEN #엔하이픈 #POKEMON #oneandonly #リザードン #ヒトカゲ #ゾロアーク #ピカチュウ #ルカリオ #ポッチャマ #カビゴン
ENHYPEN isn’t the first artist to team up with Pokémon. The Pokémon Company has collaborated with artists like Ed Sheeran, J Balvin, Katy Perry, and Post Malone. In the K-pop sector, Pokémon has also worked with the girl group ITZY.
Formed under BELIFT LAB, ENHYPEN debuted in 2020 after its members were selected through the reality show I-LAND. They recently confirmed that they would start their second world tour in South Korea.
(Featured Image: This was posted on Twitter when the music video dropped. Source: Twitter/ENHYPEN’s Japanese Twitter account.)