ENHYPEN‘s newest endorsement has taken the K-pop world by surprise. They recently became the first boy group to endorse a women’s lingerie brand. The septet is collaborating with Peach John Co., Ltd., a Japanese lingerie and women’s apparel retailer targeting women in their teens and 20s.
@icecream12080910 ENHYPENとPEACH JOHNのルームウェアコラボ♡ ソンフンのブラックも気になったけどラベンダーが可愛かったので買ってみた。グレージュっぽいカラーで裏起毛でゆったりサイズ、暖かくて可愛い🥰 #enhypen #sunghoon #engene #ソンフンペン #engeneさんと繋がりたい #大人engene #peachjohn
Fans got over their initial shock after the brand announced that they can see all the campaign photos on the official Peach John Co., Ltd. website. Adding to the excitement, Peach John is running what it calls a novelty campaign. Customers who purchase the Logo Hoodie Set will receive an original postcard. For those shopping online, the postcard design will be chosen at random. However, in-store shoppers can choose their preferred card design. But that’s not all. The brand also launched a second campaign where ENGENEs can win Polaroids featuring the members.
＼フォロー&リポストで抽選で7名様に📸／
新作ルームウェアの発売と、#ENHYPEN のビジュアル公開を記念して、
チェキを抽選で7名様にプレゼント🎁＜参加方法＞
✔@peach_john をフォロー
✔この投稿をリポスト（RT）
キャンペーンの詳細は返信欄のURLをチェック！＼Follow & Repost Present… pic.twitter.com/x0XxiXnCzG
— PEACH JOHN/ピーチ・ジョン（ピーチジョン） (@peach_john) January 31, 2024
ENHYPEN on their new endorsement
The ENHYPEN members have expressed their thoughts on their new endorsement. Heeseung commented, “It’s perfect for relaxing at home. I’ll definitely wear it!” For his part, Sunoo pronounced the Logo Hoodie Set “soft and nice.”
During the photoshoot for the campaign, leader Jungwon raved about the designs. “The color I’m wearing now is nice, but I want all the colors because they’re all cute.” Meanwhile, Jay focused on the fit, saying, “What I like is the hood! The size is just right.”
[PEACH JOHN WITH ENHYPEN] Behind the scenes 🎥 #ENHYPEN #엔하이픈
Sunghoon was also quite taken with the Logo Hoodie Set’s design. “The silhouette is beautiful,” he said. Lastly, maknae Ni-ki loved it so much he plans to wear it even during dance practices.
In other news, ENHYPEN just finished a successful concert in the Philippines last February 3. The FATE World Tour, which began on July 29, 2023, has included 21 concerts in 13 locations worldwide, with four in Asia. It will conclude with performances in Seoul on February 23, 24, and 25, 2024. – K-Pop News Writer
Featured Image: The Logo Hoodie Set sure looks comfy, doesn’t it? Source: X/@enhypenupdates.
