Charting a new course in the entertainment industry can be daunting for idols whose contracts have expired or whose groups have disbanded. The options for continuing their careers are often limited. However, streaming has emerged as a viable platform for many former idols, allowing them to leverage their fame and connect with fans in new ways. Seo Jisoo, previously of Lovelyz, is one idol who has recently ventured into streaming on South Korea’s AfreecaTV.

Lovelyz debuted in 2014 and were best known for their signature song “Ah Choo.” They had a steady career until 2021 when seven members, including Jisoo, parted ways with Woollim Entertainment. Although they still wanted to promote together, the members found themselves embarking on separate paths. Jisoo signed with Mystic Story’s actors division but has yet to find significant success in her acting career.

러블리즈(Lovelyz) “Ah-Choo” Official MV

On February 26, she surprised fans by going live on AfreecaTV. “I’ve been pursuing acting opportunities, but things haven’t been going well for me lately. I decided to start streaming after carefully considering what I could do well in a world where trends are constantly changing,” she explained.

Jisoo embarked on this new chapter in her life with optimism, although she was initially hesitant to do so due to concerns about how streaming might affect her image. Many female AfreecaTV BJs (broadcast jockeys) wear revealing clothes and do suggestive things while streaming. While this is perfectly valid work, South Korea’s conservative values mean these streamers often face scrutiny. Even so, Jisoo didn’t back down.

 Jisoo on Lovelyz’ future

“My career in the entertainment industry has experienced highs and lows. As I’ve gone through both success and failure, all I want now is to stream with a happy heart and people I love to enjoy my streaming,” she said.

Jisoo also clarified her focus would be on gaming, a passion of hers. In her debut stream, she engaged with fans while playing a video game for over four hours. She earned an impressive 5.5 million KRW (approximately 4,127 USD) in donations from over 8,000 viewers.

She also addressed fans’ curiosity about Lovelyz’ future during her broadcast. While acknowledging the slim chances of a group reunion, she remained hopeful. “The chances are like five percent, but who knows? I believe it’s possible because CEO Lee Jung-yeop of Woollim Entertainment loves us a lot.” Despite the members’ busy schedules, Jisoo assured fans that everyone involved is doing their best to make it happen.

Jisoo’s decision to go from idol to streamer reflects the many ways in which celebrity-fan interactions have evolved since Lovelyz debuted 10 years ago. Here’s hoping that streaming becomes a viable source of income for her! – K-Pop News Writer

Featured Image: It’s nice to see that Jisoo is doing her best to move forward in life. More power to her! Source: AfreecaTV.