K-Pop, short for Korean Pop, has taken the world by storm in recent years. From its humble beginnings in South Korea, K-Pop has become a global phenomenon, influencing cultures and music scenes around the world. In this article, we will explore the rise of K-Pop and its impact on the global music industry.
K-Pop has its roots in South Korea, where it emerged as a distinct genre in the 1990s. Initially, the music was influenced by American and Japanese pop music, but over time, it developed its own unique style, blending elements of pop, hip-hop, R&B, and electronic dance music. K-Pop was initially popular in South Korea, but it wasn’t until the late 2000s and early 2010s that it started to gain traction outside of the country.
One of the biggest factors contributing to K-Pop’s global success is the rise of the internet and social media. In the early days of K-Pop, fans could only access the music through imports and bootlegged videos, but with the rise of the internet, fans could easily find and share K-Pop music and videos. This led to a growing interest in the genre, and soon K-Pop started to gain fans around the world.
Another factor contributing to K-Pop’s success is the industry’s focus on image and performance. K-Pop groups are known for their flashy and carefully choreographed performances, and the industry places a strong emphasis on visual appeal and image. This has helped K-Pop groups to stand out and gain attention, as they offer fans a unique and visually stunning experience.
One of the most notable aspects of K-Pop is the intense training and preparation that goes into creating a successful K-Pop group. Most K-Pop artists train for several years before they even debut, and they are often subjected to rigorous training regimes that cover everything from singing and dancing to language and cultural skills. This dedication to training and preparation has resulted in a level of professionalism and showmanship that is unmatched in the music industry.
In addition to its music, K-Pop has also had a significant impact on fashion, beauty, and lifestyle. The industry has a strong focus on image, and K-Pop artists are often seen as trendsetters, influencing fashion and beauty trends around the world. K-Pop concerts and events are also known for their elaborate stage setups and production values, and fans often come dressed in elaborate costumes and accessories, inspired by their favorite K-Pop groups.
K-Pop has also had a significant impact on the music industry as a whole. The genre has proven that there is a market for non-English language music, and it has opened the door for other non-English language music genres to gain global recognition. K-Pop has also challenged the traditional music industry model, as K-Pop groups are often managed by large entertainment companies, which handle everything from music production to marketing and promotion.
Despite its success, K-Pop has faced criticism and controversy over the years. Some have criticized the industry for its focus on image and appearance, and the intense training regimes that K-Pop artists are subjected to. There have also been concerns about the exploitation of young performers, and the industry’s treatment of female K-Pop artists, who are often subjected to strict beauty standards and sexualized imagery.
Wild stat: tweets from BTS band-members account for 17 of the 30 most-liked tweets ever. pic.twitter.com/2QRohZEBRl
Despite these criticisms, K-Pop’s global influence continues to grow. The genre has inspired a new generation of music fans, and it has opened up new avenues for artists to reach a global audience. K-Pop has also helped to break down cultural barriers and bring people from around the world together, and it has established itself as a cultural phenomenon that is here to stay.
In conclusion, K-Pop’s rise to global prominence is a testament to the power of music and the internet. From its beginnings in South Korea, K-Pop has become a cultural force, influencing fashion, beauty, and music scenes around the world. The industry’s focus on image, performance, and training has helped K-Pop artists to stand out and captivate audiences, and its impact on the music industry as a whole has challenged traditional models and opened up new opportunities for non-English language music genres. While the industry has faced criticism and controversy, K-Pop’s influence continues to grow, and its impact on the world is a testament to the power of music to bring people together and break down cultural barriers.
K-Pop, or Korean pop, is a genre of music that has become a global phenomenon, with fans all over the world. Being a K-Pop idol is a demanding and challenging job, requiring hard work, discipline, and talent. Here’s what a typical day in the life of a K-Pop idol might look like.
5:00 AM: Wake Up and Start the Day
The day starts early for K-Pop idols, who are required to wake up before the sun rises to start their daily routine. This includes a workout, which helps keep them in shape for their energetic performances, as well as preparing for their busy schedule ahead.
8:00 AM: Rehearsal
After their workout, K-Pop idols head to their rehearsal studio, where they practice their choreography and singing for hours. Rehearsals can last several hours, and K-Pop idols must be able to perform their routines perfectly, so they require a lot of focus and dedication.
12:00 PM: Lunch Break
During their lunch break, K-Pop idols have a chance to rest and recharge, fueling up with nutritious food that gives them the energy they need to keep going. They often have a short amount of time to relax and chat with their fellow idols before they are back to work.
2:00 PM: Recording and Filming
In the afternoon, K-Pop idols head to the recording studio to work on new music, or they might film a music video or promotional material. They spend several hours perfecting their performance, taking direction from their music directors, and making sure every aspect of the recording is perfect.
7:00 PM: Dinner and Rest
After a long day of work, K-Pop idols sit down for dinner, a time to reflect on the day’s events and catch up with their fellow idols. They may also take the opportunity to rest and recharge, either by relaxing or practicing, in preparation for the next day’s schedule.
9:00 PM: Performances or Fan Meetings
K-Pop idols often have evening performances or fan meetings, where they interact with their fans and perform their latest songs. This is the time when they can show off their hard work and talent, and the energy from the crowd gives them an extra boost.
12:00 AM: End of the Day
After the performance or fan meeting, K-Pop idols head back to their dorms, where they take a moment to unwind before getting ready for bed. They must be well-rested so they can start the next day refreshed and ready to take on the next challenge.
Being a K-Pop idol is a demanding and challenging job, but the reward of entertaining millions of fans and sharing their music with the world makes it all worth it. A typical day in the life of a K-Pop idol is filled with hard work, discipline, and passion, and it’s a testament to their dedication to their craft.
K-Pop has had a significant impact on beauty trends worldwide, from popularizing the “glass skin” trend to the widespread use of K-Beauty products. The “glass skin” look, characterized by a radiant, poreless complexion, has become an ideal for many people. K-Pop idols and celebrities are often credited with inspiring this trend, as their flawless skin is often the result of a strict skincare regimen.
K-Beauty products, which are formulated with natural ingredients and aim to address a variety of skin concerns, have also become increasingly popular globally. These products are known for their innovative formulas, and they often feature ingredients such as snail mucin, green tea, and honey. Many K-Beauty brands have expanded their reach to international markets, and consumers are becoming more familiar with the concept of a 10-step skincare routine, which is a cornerstone of the K-Beauty approach to skincare.
In addition to skincare, K-Pop has also influenced beauty trends in makeup. Bold, colorful eye makeup and overlined lips, as seen on many K-Pop idols, have become popular among fans and beauty enthusiasts.
In conclusion, K-Pop’s influence on beauty trends is undeniable, and it has introduced many people around the world to new skincare and makeup techniques and products. From the “glass skin” look to the widespread use of K-Beauty products, K-Pop has had a profound impact on the beauty industry, and it continues to inspire new trends and innovations.
K-pop, or Korean pop music, is a genre that has exploded in popularity around the world over the past decade. With its blend of high-energy dance beats, glossy production values, and undeniable star power, K-pop has captivated audiences from Seoul to New York and beyond. But while many fans are drawn to the genre’s latest and greatest hits, it’s worth taking a closer look at the albums that helped to define K-pop as we know it today.
Here are a few of the most iconic K-pop albums of all time:
“Boys Over Flowers” Soundtrack (2009)
If you’re a fan of K-dramas, you’ve probably heard of “Boys Over Flowers,” the mega-hit South Korean TV series that swept the world in 2009. The show’s soundtrack was just as memorable, and it helped to introduce K-pop to audiences around the world. With tracks from some of the biggest names in the K-pop world, the “Boys Over Flowers” soundtrack remains one of the most beloved K-pop albums of all time.
“Growl” by EXO (2013)
EXO is one of the biggest boy bands in K-pop history, and their 2013 release “Growl” is one of the albums that helped to establish their place in the pantheon of K-pop legends. The album’s title track is an upbeat, funky dance number that has become one of EXO‘s signature songs, and its popularity helped to solidify the group’s reputation as one of the hottest acts in K-pop.
“I Am the Best” by 2NE1 (2011)
2NE1 was one of the first K-pop girl groups to truly break through to audiences around the world, and their 2011 album “I Am the Best” remains one of the most iconic albums in the genre. With its empowering lyrics, irresistible beats, and killer production values, “I Am the Best” was a declaration of K-pop’s arrival as a major force in pop music.
“XOXO” by EXO (2013)
EXO‘s 2013 album “XOXO” is another of the group’s iconic releases, and it helped to further cement their place in the K-pop world. With a mix of upbeat dance numbers, heartfelt ballads, and everything in between, “XOXO” is a showcase of EXO‘s wide-ranging musical abilities, and it remains one of the most beloved albums in the K-pop world.
“The Boys” by Girls’ Generation (2011)
Girls’ Generation is one of the biggest girl groups in K-pop, and their 2011 album “The Boys” helped to establish them as a true force in the genre. With its catchy title track, upbeat dance numbers, and glossy production values, “The Boys” was a triumphant statement from one of K-pop’s leading lights.
“Dope” by BTS (2015)
BTS is one of the biggest boy bands in the world, and their 2015 album “Dope” helped to establish them as a major player in the K-pop world. With its high-energy beats, powerful rapping, and confident swagger, “Dope” was a declaration of BTS’s arrival as one of the genre’s biggest stars.
“Kiss & Make Up” by BLACKPINK (2018)
BLACKPINK is one of the biggest girl groups in K-pop, and their 2018 album “Kiss & Make Up” helped to solidify their place as a major force in the genre. With its infectious blend of R&B, pop, and hip-hop, “Kiss & Make Up” showcased BLACKPINK’s versatility and musical prowess, and it remains one of the most iconic albums in the K-pop world.
“Reality in Black” by BLACKPINK (2020)
BLACKPINK continued their reign as one of the biggest girl groups in K-pop with the release of their 2020 album “Reality in Black.” The album marked a departure from their previous sound, exploring more mature themes and showcasing a grittier, edgier side of the group. With its powerful lyrics and undeniable swagger, “Reality in Black” established BLACKPINK as one of the leading voices in the K-pop world.
“Bad Boy” by Red Velvet (2018)
Red Velvet is one of the most versatile girl groups in K-pop, and their 2018 album “Bad Boy” showcased their ability to seamlessly blend different musical styles. With its sultry title track, upbeat dance numbers, and everything in between, “Bad Boy” was a standout release in the K-pop world and remains one of the group’s most iconic albums.
“Love Yourself: Tear” by BTS (2018)
BTS continued their reign as one of the biggest boy bands in the world with the release of their 2018 album “Love Yourself: Tear.” The album marked a departure from their previous sound, exploring more introspective themes and showcasing the group’s growth as artists. With its powerful lyrics, stunning production, and unforgettable tracks, “Love Yourself: Tear” remains one of the most iconic albums in the K-pop world.
In conclusion, these albums represent some of the most defining moments in the history of K-pop, showcasing the genre’s diverse and ever-evolving sound. From the high-energy beats of EXO‘s “Growl” to the introspective themes of BTS‘s “Love Yourself: Tear,” these albums have helped to establish K-pop as one of the most exciting and innovative genres in the world of pop music.
K-pop, or Korean pop music, has become increasingly popular globally and its upbeat and energetic nature makes it a great option for workout playlists. Here are some of the best K-pop songs to add to your workout playlist:
This upbeat and danceable track is perfect for your strength training routine, with its fast tempo and lively beat.
15. “Butter” by BTS
With its smooth vocals and upbeat melody, this song is perfect for your weightlifting routine.
16. “Cherry Bomb” by NCT 127
With its fast tempo and high-energy beat, this song is perfect for your cardio routine.
17. “Really Really” by WINNER
With its upbeat melody and positive lyrics, this song is great for your warm-up routine.
18. “Lion Heart” by Girls’ Generation
With its cheerful melody and upbeat beat, this song is perfect for your cool-down routine.
19. “Lotto” by EXO
With its high-energy beat and catchy chorus, this song is perfect for your strength training routine.
20. “How You Like That” by BLACKPINK
With its fast tempo and powerful vocals, this song is perfect for your weightlifting routine.
These K-pop songs are sure to add energy and excitement to your workout routine. So turn up the volume, get moving, and enjoy the upbeat sounds of K-pop while you work out!
K-Pop has been growing in popularity over the past few years, becoming one of the biggest music industries in the world. The genre has expanded beyond its Korean roots, attracting fans from all over the globe. As K-Pop continues to rise in popularity, so does the influence that its idols hold over their fans.
Idols in K-Pop are not just artists, but role models for their fans. They are known for their hard work, dedication, and impeccable image. However, many K-Pop idols are now using their platform to spread messages of social activism, addressing important issues such as mental health, LGBTQ rights, and environmental activism. This article will explore how K-Pop idols are using their fame to make a difference and the impact they are having.
Mental Health Awareness
Mental health has become a prevalent issue in society, and K-Pop idols are taking notice. With the intense demands of their careers, K-Pop idols are particularly vulnerable to mental health issues. The pressure to maintain their image and keep up with the rigorous demands of their schedules can take a toll on their mental well-being.
In response, many K-Pop idols have taken to social media to talk about their experiences and raise awareness about mental health. For example, BTS‘s RM has been open about his struggles with anxiety, and he has used his platform to encourage others to seek help and support.
By speaking out about mental health, K-Pop idols are breaking down the stigma that surrounds the issue. They are using their fame to start important conversations and raise awareness about the importance of mental health. This helps to destigmatize mental health, making it easier for people to seek help and support when they need it.
Environmental Activism
Environmental activism is another important issue that K-Pop idols are taking on. Climate change is one of the biggest challenges facing the world today, and K-Pop idols are using their platform to raise awareness about the issue and encourage their fans to take action.
For example, BTS‘s Jungkook has been vocal about his love for nature and the environment. He has encouraged his fans to take care of the planet, reduce waste, and use environmentally friendly products. In addition, the group has taken part in eco-friendly initiatives, such as using recycled materials for their merchandise and donating to environmental organizations.
jungkook is wearing hoodie from ‘Children of the Discordance.’ the brand's website states they practice “ethical sourcing” which means “buying of ethically made products that support small-scale manufacturers or local artisans and protect animals and the environment” 🥹 pic.twitter.com/t1Jr9uIIT4
By using their platform to talk about environmental activism, K-Pop idols are encouraging their fans to become more environmentally conscious. This can have a significant impact on the world, as K-Pop fans are known for their dedication and passion. If they follow the lead of their idols, they can help to make a difference in the fight against climate change.
LGBTQ Rights
The LGBTQ community has been fighting for equal rights for many years, and K-Pop idols are now taking a stand in support of their cause. With their huge following, K-Pop idols have the power to raise awareness about LGBTQ rights and promote acceptance and equality.
For example, NCT‘s Taeyong has been open about his support for the LGBTQ community, and he has used his platform to encourage his fans to embrace diversity and inclusion. Additionally, many K-Pop groups have performed at LGBTQ pride events, using their music to show their support and raise awareness about the importance of equality.
By standing up for LGBTQ rights, K-Pop idols are sending a message of hope and acceptance to their fans. They are helping to create a more inclusive and accepting world, where everyone can be themselves without fear of discrimination.
Conclusion
K-Pop idols are using their fame to make a difference in important social and political issues. By speaking out about mental health, environmental activism, and LGBTQ rights, they are encouraging their fans to become more aware and involved in these issues. With their huge following, K-Pop idols have the power to raise awareness, start important conversations, and create positive change in the world.
The impact that K-Pop idols are having on social activism should not be underestimated. By using their platform to promote important causes, they are inspiring their fans to take action and make a difference. As K-Pop continues to grow in popularity, it is likely that we will see more and more idols using their fame to bring attention to important issues and make a positive impact in the world.
In conclusion, the role of social activism in K-Pop is a testament to the power of music and the impact that artists can have on society. K-Pop idols are using their platform to make a difference, and they are proving that fame can be a force for good.
Featured Image: Screenshot from BTS’s “Permission to Dance” performance at the United Nations.
K-Pop, or Korean Pop, is a rapidly growing music genre that has taken the world by storm. With its catchy tunes, captivating dance routines, and well-coordinated fashion, K-Pop has built a massive following of fans, known as K-Pop stans. If you’re a newcomer to K-Pop, the vast and complex world of K-Pop fandom culture can be overwhelming. This beginner’s guide will help you understand the basics of K-Pop fandom culture and how to get involved.
Understanding K-Pop Groups
K-Pop groups are the backbone of K-Pop music. Each group consists of a number of members, each with their unique talents, personalities, and styles. K-Pop groups are managed by entertainment companies and are often divided into subunits, with each subunit having a different concept or genre. Some of the most popular K-Pop groups include BTS, BLACKPINK, EXO, and Red Velvet.
Getting to Know the Members
Once you’ve chosen a K-Pop group that you like, it’s time to get to know the members. You can learn about their personalities, hobbies, and interests by watching videos, reading interviews, and following their social media accounts. Many fans also create fan content, such as fanfictions and fan art, to showcase their love for their favorite K-Pop idols.
Joining the Fandom
Remember when GFRIEND united many fandoms by covering Seventeen, BTS and EXO songs. The fans were enthusiastic and singing along.
Joining a K-Pop fandom is a great way to connect with other fans who share your love for a particular group. There are several online communities, such as forums and social media groups, where fans can interact, share news, and discuss their favorite groups. You can also attend K-Pop concerts and events to meet other fans and see your favorite groups perform live.
Participating in Fan Projects and Activities
K-Pop fans are known for their dedication and passion, and this often manifests in fan projects and activities. For example, fans often create fan-made music videos, dance covers, and art projects to show their support for their favorite groups. Fans also participate in voting and streaming events to help their groups win awards and chart on music platforms.
K-Pop has its own unique language and terminology that can be difficult to understand for new fans. Some of the most commonly used terms include “stan,” “bias,” “OTP,” and “fanchant.” A “stan” is a super fan, a “bias” is your favorite member of a group, an “OTP” is your favorite pairing of members, and a “fanchant” is a chant that fans use to support their favorite groups during concerts.
In conclusion, K-Pop fandom culture is a vibrant and passionate community that is constantly growing and evolving. By getting to know the groups, participating in fan projects and activities, and understanding K-Pop terminology, you can become an active and engaged member of the K-Pop community. So what are you waiting for? Start exploring the exciting world of K-Pop today!
K-Pop, short for Korean Pop, has been taking the world by storm over the last few years. Originating in South Korea, the music genre has now become a global phenomenon, with millions of fans worldwide and multiple K-Pop groups topping charts across the world. But how did K-Pop rise to the heights it is today?
K-Pop can be traced back to the early 1990s when South Korea was rapidly developing and modernizing. The government saw the potential for K-Pop to promote Korean culture globally and began investing in the music industry. This investment helped to bring about the creation of record labels, talent agencies, and training programs that would later launch the careers of many of today’s most popular K-Pop groups.
One of the first K-Pop groups to gain recognition was Seo Taiji and Boys. The group was formed in 1992 and combined elements of pop, hip hop, and techno music. Their music and innovative style quickly gained popularity in South Korea and they became known as the pioneers of K-Pop.
In the late 1990s and early 2000s, K-Pop continued to grow and expand, with new groups and solo artists emerging. The music genre began to incorporate more Western influences and started to gain a following outside of South Korea. This period saw the emergence of some of K-Pop’s biggest names, including BoA and TVXQ, who became popular not only in South Korea but also in Japan and other countries in the region.
However, it wasn’t until the late 2000s and early 2010s that K-Pop truly began to make its mark on the world stage. With the rise of social media and the increasing globalization of the music industry, K-Pop groups and artists were able to reach a larger audience than ever before. In 2012, K-Pop group PSY’s “Gangnam Style” went viral, becoming the first K-Pop music video to reach one billion views on YouTube. This global recognition helped to introduce K-Pop to a whole new audience and opened the door for other K-Pop groups to follow in PSY’s success.
Since then, K-Pop has continued to grow in popularity and reach new heights. Groups like BTS, BLACKPINK, and EXO have become household names and have topped charts across the world, selling out arenas and attracting millions of fans. K-Pop groups are known for their high-energy performances, catchy music, and visually stunning music videos. The attention to detail and the level of dedication and hard work put into every aspect of their image and music have helped to make K-Pop a truly unique genre of music.
K-Pop groups are also known for their tight-knit communities of fans, known as “fandoms.” These fans are fiercely dedicated to their favorite groups and are known for their passion and loyalty. They play an important role in helping to promote and spread the popularity of K-Pop, using social media to share news, videos, and merchandise with other fans around the world.
One of the key factors in the success of K-Pop is the intense training and preparation that goes into becoming a K-Pop star. Record labels and talent agencies invest a lot of time and resources into training and preparing their artists, helping to create polished and professional performances that have become a hallmark of the genre. Many K-Pop groups and artists undergo years of training before making their debut, learning everything from singing and dancing to acting and foreign languages.
In conclusion, the rise of K-Pop has been nothing short of phenomenal. From its humble beginnings in the early 1990s, K-Pop has become a global sensation, captivating millions of fans and helping to promote Korean culture and entertainment to the world. With its high-energy performances, catchy music, and dedicated fan base, K-Pop is showing no signs of slowing down and will continue to shape the future of the music industry for years to come.
K-pop, short for Korean pop, has taken the world by storm in recent years. From its origins in South Korea, this vibrant and energetic genre of music has spread across the globe, captivating audiences of all ages and cultural backgrounds.
But what is it about K-pop that has captured the hearts and minds of so many people, and why is it taking over the world? Here are ten reasons why K-pop is the hottest trend in music today.
1. The production value is off the charts.
One of the biggest reasons that K-pop has become so popular is the incredible production value that goes into each and every performance. From the carefully choreographed dances to the visually stunning music videos, K-pop groups put on a show that is both entertaining and visually stunning.
2. The music is catchy and fun.
Another reason that K-pop has become so popular is that the music itself is incredibly catchy and fun. Whether you’re a fan of upbeat dance tracks or more introspective ballads, there is something for everyone in the world of K-pop.
3. The artists are incredibly talented.
Many K-pop artists are trained for years before they even make their debut, and it shows in their performances. From their powerful vocals to their impressive dance moves, K-pop artists are incredibly talented and put on a show that is both entertaining and inspiring.
4. The fashion is on-point.
One of the biggest draws of K-pop is the fashion. Whether they’re wearing bold and bright colors or more understated and chic styles, K-pop artists always look incredible. From their on-stage outfits to their streetwear, the fashion in K-pop is always on-point.
5. The fans are dedicated and passionate.
Another reason that K-pop has become so popular is the passionate and dedicated fanbase. From their elaborate fan theories to their dedicated social media presence, K-pop fans are some of the most dedicated fans in the world.
6. The messages in the music are positive and uplifting.
Many K-pop songs carry positive and uplifting messages, whether they’re about self-love, perseverance, or overcoming obstacles. These messages, combined with the high-energy performances, create an experience that is both entertaining and empowering.
7. The global reach of K-pop.
K-pop has a global reach that is unmatched by any other music genre. From concerts in Europe and North America to the massive popularity of K-pop in countries like China and Japan, the reach of K-pop is truly global.
8. The use of technology in K-pop.
K-pop has embraced technology in a way that other music genres have yet to match. From the use of virtual concerts to the integration of augmented reality into music videos, K-pop is always pushing the boundaries of what is possible with technology.
9. The cultural exchange.
One of the most exciting aspects of the rise of K-pop is the cultural exchange that is taking place. As K-pop spreads across the globe, it is opening up new opportunities for cultural exchange and understanding.
10. The passion and energy of K-pop.
Finally, the passion and energy of K-pop is what sets it apart from other music genres. From the high-energy performances to the enthusiastic fans, K-pop is a genre that is defined by its energy and passion.
In conclusion, K-pop is taking over the world for many reasons. From its high production value and talented artists, to its passionate fans and positive messages, K-pop is a force that cannot be ignored. As the genre continues to grow and evolve, it will likely only become more popular and widely recognized.
It is clear that K-pop has something special that appeals to people of all ages and backgrounds. Whether you are a fan of the music, the fashion, or the message, K-pop has something for everyone. So if you haven’t already, it’s time to jump on the K-pop bandwagon and experience the energy and excitement for yourself.
In a world where there is so much negativity and division, K-pop offers a ray of hope and positivity. It is a genre that brings people together, regardless of their background or culture, and encourages them to embrace their individuality and be proud of who they are.
As the world continues to evolve and change, K-pop will undoubtedly continue to play a significant role in shaping the future of music and entertainment. So whether you are a die-hard fan or just discovering K-pop for the first time, there is no denying that this genre is taking over the world and changing the game.
In this industry of Korean pop music which we all love, change (pun alert to HyunA’s debut single) can be a good thing. The risks associated with change paid off for groups like Apink, BTS, and Dreamcatcher, as well as with Jay Park who established a solo career after leaving 2PM, and Chungha and Somi who opted to go solo after being identified with the girl group survival show Produce 101 and the subsequently produced girl group IOI.
But changes are indeed risky. The odds of getting good results after a change can only be matched by the odds of falling flat on your face after deciding to go ahead with the change. Here are two cases of changes in K-pop that may not have gone in the artists’ (and their companies’) favor.
Weeekly: The Case of the Unexplainable Concept Change
When it comes to image, concept, or sound change, IST Entertainment (aka the company that is only keen on changing its name from A Cube to Plan A to Play M before finally settling on IST, but who knows what the future holds) is one of the more conservative companies. After all, IST is behind the most enduring concepts for a girl group in K-pop, with Apink taking a whole seven years before finally tweaking their bright and innocent concept into a more sophisticated one. With how the concept change was resoundingly successful for their banner group and not a lot of revamps have also been implemented on the company’s male group VICTON, it was expected for the company to also be very cautious and deliberate when it comes to any change for their representative 4th gen group, Weeekly.
The group actually started out well. Considering everything (the fact that they’re not a Big 4 group, they debuted four days after Blackpink released How You Like That and a day after Hwasa released Maria, among others), their debut with the EP We Are and Tag Me went fairly well. Their steady performance continued with their next single Zig Zag from their second EP We Can released four months after their debut. By this time, people were anticipating that it won’t be long before the group will get their big break ala My My of their sunbaes Apink, their breakthrough song that was released six months after their debut.
Alas, IST hit a gold mine nine months into the group’s career as After School, a single off Weeekly’s 3rd EP We Play became a viral hit. It wasn’t just one incident or factor, but Koreans started using the song on their social media posts because of its inherent catchiness. Casual K-pop fans quickly pointed out that the song sounds like something Apink can release, which means that the song sounds like a 1st to 2nd gen k-pop song, something that obviously piqued the interest of the more “advanced” (in age) music lovers.
With IST’s track record of shying away from risky concept changes, no one expected the company to rock the boat, especially after a wildly successful release. They did exactly that, all right, with the bright and cheerful Holiday Party, which more or less continued the group’s infectious and youthful sound. Alas, Holiday Party did not perform as well as the viral After School, for which the company seemed to take matters into its own hands. And by that, they implemented a concept change that was something so left field with the group’s next release Ven Para.
Ven Para… an attempt at doing a Chungha/D.O by releasing a Spanish-tinged song? Not really, because as you may have heard and seen from the song and the music video, there’s not a lot of Latin flavor on both, except that phrase. Instead, we were given a girl crush song coupled with a girl crush music video. Yes, the girls we saw donning casual attire and performing silly cute antics were not wearing leather-infused outfits and dancing with literal fire (not just fire on LED screens) in the background.
Now, you may argue that this is basically a Cube Entertainment move when they completely revampedCLC from cuties singing No On Ohwith fruits in their outfits (watch the music video and look for the cherries, strawberries, and lemons in the girls’ shirts, pants, and skirts) to barbed wire-covered baseball bat brandishing women in Hobgoblin. But then, until that time, CLC didn’t have an established concept and the company felt like there was space that their girl crush group 4Minute vacated after their disbandment that CLC could readily occupy.
In the case of Weeekly, the concept change doesn’t add up for a number of reasons. One, the company hasn’t had prior successful experience in the girl crush realm – not that the queens of Apink cannot do girl crush, it’s just that they didn’t need to do it as girl crush just isn’t their stryle, AS IST WOULD KNOW). Two, Weeekly already had success with the colorful and uplifting After School, so why fix what clearly wasn’t broken? Three, IST is a company known to be quite conservative when it comes to implementing changes to their groups, so why start now and in such a drastic fashion?
Take note that the group has steadily sold more units with every new release, with Play Game: Awake (the single album that has the anomalous Ven Para on it) selling more than 83,000 units. This goes to show that the group has continued to rise in popularity at least in Korea. What that weird concept change did was to definitely alienate fans (mostly international) who fell in love with the group in their After School era, hoping to hear more of the same from them. Moreover, there is doubt that the concept change was successful in establishing the girls’ identity as a group because when you ask people what comes to mind when they hear “Weeekly”, they will likely sing to you the melody of After School’s chorus, the one that goes, “Urin seukeiteubodeu wiro” or that English line, “I’m so good with you”, not leather-clad girls dancing with literal fire behind them!
Weeekly’s Ven Para comeback is one of the biggest conundrums of k-pop, and with the girls still not having a comeback after that fiasco, we sincerely hope that their next release won’t have everyone scratching their heads again because one more misstep for this group may inch them closer to the world of doomed k-pop girl groups (read CLC, Momoland, and Lovelyz).
KARD: The Case of the Temporary Unnecessary Sound Change
The world of K-pop is not that kind to coed groups. If you’re not convinced, give me a name of a hugely successful K-pop coed group. Give up? That’s because there’s none. The only successful female-male collabs are in pairs, with AKMU and Troublemaker defying the odds – only that they’re actually just pairs, not groups. In recent memory, only Triple H managed to perform decently, and unfortunately, we all know what happened to them after only two releases. The rest like SM The Ballad and SSAK3 are only project groups and if you don’t know Roo’Ra, don’t blame yourself because they were active in the 1990s. And there was s#arp, which figured in the biggest bullying scandal in the K-pop industry and Coed School with the female subunit figuring in bullying incidences as well. With all those bullying events, it’s not hard to see why Koreans may have lost interest in coed groups.
Thus, when DSP Media, a company that, if we’re being honest here, has a patchy history of managing their idol groups, debuted a new coed group in 2017, people were a bit excited but have somehow managed expectations. You see, DSP Media actually has a solid track record of creating idol groups. Fin.K.L, Sech Kies, April, Rainbow, Kara, and SS501 all started with DSP. You might wonder now, how can a company with such a stellar line-up not end up at the Big 3 (or 4) level or even with legit challengers like Cube and Starship? It seems to be a combination of factors, with the main reason being the artists do not seem to have that much of an affinity with their agency. Not a lot of their talents choose to renew their contracts once they are about to expire, as evidenced by Jiyoung and Nicole of Kara. When the group Sech Kies reunited years after their disbandment, they did so under YG Entertainment, not DSP. Alas, when Kara reunited in 2022, DSP was already bought by RBW, so the Kara comeback was already handled by the buyers.
Anyhow, KARD was off to a promising start in 2016 despite DSP not really having the best standing in the industry. The foursome caught the attention of some Korean music fans who were intrigued by the tropical sound of which the group was one of the earlier adapters. But more than their domestic success, the group acquired a bigger following in the international market, with fans liking their fresh sound, the idea of a group with boy and girl members together, and the undeniable physical attractiveness of all four members. I mean, who can ignore how hot J Seph, BM, Somin, and Jiwoo are?
The group’s success continued with their next releases, particularly with their official debut single Hola Hola released in 2017, which charted in Korea and pushed the group into a “world tour” of Asian countries like Singapore, Hong Kong, Taipei, Manila, Melbourne, and Jakarta. They also performed in high-profile music festivals in Japan (Summer Sonic Festival) and even the US (SXSW). Finally, it was on August 19, 2018, when the group held their first solo concert in Seoul. Throughout these ballsy efforts by DSP to promote the group overseas, criticism of the group also started in their home country, as it was apparent that the company is pushing the group more internationally. Domestic K-pop observers have gone as far as saying that KARD is a “fictional group” along the lines of aespa’s virtual members who live in the virtual world of KWANGYA.
But this is not actually where the weird events related to KARD started. Everything was (and actually, still is) swimmingly fine for the group until three years in, they decided to tweak their sound with the two successive releases in 2019, Bomb Bomband Dumb Litty. The Latin-tinged moombahton sound which has become the group’s bread-and-butter signature sound since their first project single was adjusted to reflect a more commercial dubstep sound that for a time, was the trend in K-pop.
4 years ago today in kpop history, KARD debuted with Hola Hola. It would go on to peak at 2 on the Gaon 3 on the Billboard US World Albums charts. pic.twitter.com/eDvsN3EdM1
— i'm too old to be this into k-pop (@TooOld4Kpop) July 20, 2021
For us fans with basic music taste, here’s a simple explanation: In the “old” Kard releases, the Latin influences come in chill, reggaeton beats. With Bomb Bomb and Dumb Litty, the group shifted to singing songs that ceaselessly build up in the verses until that explosive “beat drop” that supposedly makes everyone including their mom lose their heads because… the beat has dropped! In a euphoric, almost orgasmic fashion at that! For further reference, go to the following: Hate by 4MINUTE, Miroh by Stray Kids, and I Don’t Wanna Cry by SEVENTEEN. But that’s not to say that moombahton-heavy songs don’t have beat drops. It’s just that the beats are being dropped in a rather… suave manner. With dubstep songs, it’s as if listeners are encouraged to hold their breaths until they turn blue before the beat finally drops and we can all breathe freely once again.
Which was why when the 2019 KARD releases came out, fans scratched their heads in confusion. Why am I listening to something so familiar, though I swear to all supreme beings that this is not the KARD I am used to? What is going on? The two tracks continued the group’s popularity especially overseas, although many die-hard Hidden KARDs found the songs… strange Obviously, they love the songs because they’re by KARD, but it feels awkward to see the group surrender their signature sound to the all-consuming “beat drop” trend.
I mean, KARD is supposed to be a group setting trends, not merely following them. They’re the lone coed act in a sea of exclusive-gender groups, they were more focused (read: stubborn) in maintaining their international appeal rather than gaining a foothold on the domestic music market, and they are among the pioneers of the moombahton sound in k-pop. BM has been quoted in interviews in saying that the group in 2019 was trying to diversify their sound, but doing so would mean being unfaithful to the sound they’ve attached themselves to a bit too early in their careers. And that can put off some fans who were on their way to completely joining the Hidden KARD fandom.
But then, 2020-2022 happened, the world went into a standstill because of the pandemic, J Seph served his mandatory military service for Korea, Somin had to deal with the undying rumors of her role in the APRIL bullying scandal, (yes, KARD main vocal Somin was also APRIL main vocal Somin for a time, and the two girls had to continue dealing with the other undying rumor of them not getting along with each other. Fortunately, on June 22 last year, the group came back with the EP Re: (complete with teasers asking the question, “Do you RE:member KARD?” after all that has happened in the world, including that weird sound change in 2019) and the title track Ring the Alarm gave us KARD pre-2019, so yes, we remember KARD, all right. More of these and less of the suffocating beat drops in the future, juseyo!
The good news with both groups, as we’ve already mentioned in the case of KARD, is that they are still active groups and therefore can still do some “damage control”. KARD has already reverted to their old sound that is not too beat drop-reliant and Weeekly can still be pretty much considered a rookie group, being only in the business for two years. May the odds be in their favor the next time they (or their companies) plan on implementing such huge risks!
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