Category: K-POP STYLE

The Philippine makeup industry witnessed a groundbreaking moment when Ever Bilena, a leading local cosmetic brand, announced its newest brand ambassador: the renowned Korean idol, Park Chanyeol. Notably, this marks Chanyeol‘s debut in the world of cosmetics endorsements. He also stands out as Ever Bilena’s inaugural male and international brand ambassador.

This strategic partnership underscores Ever Bilena’s commitment to pioneering product innovations. Moreover, it resonates with the brand’s tagline, #ForEveryBeauty, emphasizing that beauty is for all. Denice Sy, Ever Bilena’s Chief Sales & Marketing Officer, expressed her enthusiasm about the collaboration. She said, “Chanyeol’s global charisma positions him as an ideal representative for Ever Bilena.”

Beyond his roles as a rapper and singer, Chanyeol‘s diverse talents span from playing the guitar to acting, cooking, and even philanthropy. Denice said, “His genuine heart and uplifting personality align perfectly with the aspirations of Ever Bilena users.”

His top picks

For all eager to emulate Chanyeol‘s captivating aura, his top picks from Ever Bilena are must-haves. The EB Plus Shape & Set Brow Duo is a dual-ended brow pencil and clear gel infused with vitamin E, vitamin C, and keratin, nurturing one’s eyebrow hair and the skin. 

The EB Plus Fearless Serum Skin Foundation offers lightweight, medium coverage. It also doubles as skincare, packed with glycerin, vitamin E, and CoQ10. Chanyeol‘s shade of choice is Oriental, but it also comes in a variety of other shades. 

Next, the EB Plus Two Way Cake Serum Foundation is a velvety powder foundation that moisturizes, absorbs excess oil, and offers sun protection. Lastly, the EB Plus Serum Tinted Lip Balm, Chanyeol‘s favorite, is a blend of hyaluronic acid, shea butter, and vitamin E, hydrating and soothing the lips.

More from Chanyeol and Ever Bilena

For Chanyeol‘s fans, there’s more exciting news on the horizon. Denice hinted at the possibility of the Korean idol making a return visit to the Philippines. It’s worth noting that Chanyeol‘s previous fancon in Manila, alongside fellow EXO member Sehun, witnessed tickets selling out in a mere three hours! The anticipation is palpable for the upcoming activities stemming from the Chanyeol and Ever Bilena partnership.

In the meantime, beauty enthusiasts can check out the EB Plus collection in Robinson’s Department Stores, SM Beauty Department stores, Watson’s, and more. For people who prefer online shopping, Chanyeol‘s top picks are available on Ever Bilena’s official stores on platforms like Shopee, TikTok, and Lazada. 

To stay updated on this collaboration, follow the hashtag #ChanyeolForEverBilena and Ever Bilena’s official social media channels. – K-Pop News Writer

Featured Image: This collaboration marks a first for Ever Bilena. Source: Twitter/@EverBilenaPH.

BLACKPINK‘s Jisoo recently made a fashion statement that goes beyond simply looking good. She was spotted wearing a limited-edition t-shirt from Courrèges, a renowned French fashion house. But it wasn’t just an ordinary t-shirt. It was a symbol of support for the LGBTQIA+ community, with all profits from its sales going to a noble cause.

The t-shirt is from the fashion house’s Over the Rainbow collection, which celebrates diversity and inclusivity. This collection is part of the Spring-Summer 24 line, which in turn is known for its bold designs and vibrant colors, reflecting the spirit of the LGBTQIA+ community.

Courrèges worked with Centre Pompidou on the Over the Rainbow exhibit. This exhibit aims to shed light on the artistic contributions made by the LGBTQIA+ community since the early 20th century. This collaboration is a testament to the fashion house’s commitment to social issues, particularly those related to LGBTQIA+ rights.

The profits from the sales of the limited-edition t-shirt will be donated to ARDHIS. It’s a French organization that advocates for the rights of foreign LGBTQIA+ individuals. ARDHIS gives advice, support, and walks people through various administrative procedures to help them obtain a durable right to stay in France.

Jisoo’s allyship in action

Jisoo has always supported the LGBTQIA+ community. One of the most profound statements she made was asserting that gender doesn’t matter, a sentiment that resonated within the community. This statement not only showcased her open-mindedness but also her understanding of the fluidity of gender identities.

Jisoo‘s support for the LGBTQIA+ community is also reflected in her fashion choices. During Pride Month, she was seen wearing rainbow boots. Furthermore, in the music video for “As If It’s Your Last,” both she and Lisa sported nails painted in the colors of the pride flag.

She has also donned pieces from various brands’ Pride collections, including Adidas and Balenciaga. Jisoo even wore a shirt featuring a photo of lesbian feminist Sandra Brant in BLACKPINK’s music video for “Ddu-Du Ddu-Du.” She has said that there’s “no gender in clothes,” and has been seen wearing many pieces from menswear, further proving her statement.

Jisoo goes beyond fashion too

Her support extends to media representation as well. Jisoo openly shared that she was watching “Mine,” a Korean drama with a lesbian storyline. She also recommended books centered on queer characters to BLINKs, BLACKPINK‘s loyal fanbase. This showed her interest in diverse narratives and helps to normalize and promote LGBTQIA+ representation in media.

Jisoo also made a significant decision during the production of their first title track. The song was originally titled “OPPAYAH,” which translates to “looking for an oppa.” However, Jisoo changed the title to “BOOMBAYAH,” instead. She removed the gender-specific term, emphasizing her belief in gender neutrality.

In conclusion, Jisoo‘s fashion choice is more than just a style statement. It’s a nod to the power of fashion in driving social change. Her other actions and statements clearly demonstrate her support for queers worldwide, making Jisoo a significant figure in the fight for LGBTQIA+ acceptance and representation. – K-Pop News Writer

Featured Image: Jisoo let bigots know where she stands on the issue of LGBTQIA+ rights when she wore this shirt. Source: Instagram/@jisooyaachu.

Weverse Magazine recently provided an insightful look into the standalone pop-up store of the girl group LE SSERAFIM. The store was more than a retail outlet. It was a physical embodiment of the group’s music, message, and brand.

Located in the trendy Seongsu-dong neighborhood of Seoul, the pop-up store was open from April 26 to May 7, 2023. Weverse Magazine highlighted the store’s popularity, noting it attracted over 16,000 visitors during its two-week run. The store had a wide array of official merchandise, giving fans a tangible connection to the group.

Weverse Magazine’s feature included an interview with the group’s creative director, Nu Kim. He explained the purpose of the pop-up store. “With LE SSERAFIM‘s growing influence, we wanted to create a sensory experience that encapsulates the wholesome lifestyle they promote,” he explained.

LE SSERAFIM in 2023 S/S POP UP✨ l 핌둥이들이랑 팝업 스토어 구경할 피어나 모여라~🌸

Weverse Magazine focused on the merch

The magazine’s coverage emphasized the store’s immersive aspect. Upon entering, fans were drawn into the world of LE SSERAFIM‘s first studio album, UNFORGIVEN. The pop-up store’s interiors were a visual representation of the album’s themes, with props from the group’s music videos and a two-story inflatable sculpture, Wing, taking center stage.

Weverse Magazine also focused on the merchandise, carefully curated to reflect LE SSERAFIM‘s identity. “LE SSERAFIM is a fearless, progressive group, and athleisure wear”— a style of athletic clothing typically worn as everyday wear—“was a perfect choice to capture that dynamic image,” Kim said.

The pop-up store’s unique culinary experience was another highlight of Weverse Magazine’s piece. In collaboration with a famous dessert shop, the group created a selection of gateaux. Each one was named by the LE SSERAFIM members themselves. (For the uninitiated, there are five girls in the group: Chaewon, Eunchae, Kazuha, Sakura, and Yunjin.) The desserts were designed to reflect their image, with chic, sophisticated exteriors and bright, colorful insides.

2023 LE SSERAFIM POP UP STORE TOUR • 르세라핌 팝업 못 오는 외국인들을 위한 영상

Redefining the pop-up store concept

Weverse Magazine’s coverage underscored that the pop-up store was more than just a retail space; it was a platform for LE SSERAFIM to connect with their fans on a deeper level. It allowed visitors to experience firsthand the group’s message and attitude of fearlessness.

Looking back, the pop-up store was a testament to LE SSERAFIM‘s influence and the power of the group’s message. Weverse Magazine concluded that the group’s ideals could probably go way beyond music, permeating nearly every aspect of someone’s life. As Kim said, “We hope LE SSERAFIM will be a positive influence on people’s whole lifestyles, even beyond their music and performances.”

Weverse Magazine’s piece on LE SSERAFIM‘s pop-up store was a comprehensive exploration of an innovative and immersive experience that brought the group’s music, message, and brand to life. It served as a reminder of music’s power to influence and inspire, and it set a new standard for what a pop-up store can and should be. – K-Pop News Writer

Featured Image: Since the girls are going on tour soon, it’d be cool if they took the pop-up along to different countries! Source: Twitter/@weverseofficial.