Make way for the newest fashion icons! Monster rookies RIIZE have been tapped as the newest faces of the luxury fashion house Louis Vuitton. 

On December 11, the newest boy group from SM Entertainment was announced as the latest addition to the prestigious brand. 

“The Maison is pleased to welcome the members of RIIZE — Shotaro, Eunseok, Sungchan, Seunghan, Wonbin, Sohee, and Anton — as House Ambassadors,” Louis Vuitton shared on social media.

On their own social media accounts, the group also shared the good news. “RIIZE’s ‘another level’ of influence that the global fashion world also paid attention to!”

Despite being relatively new in the K-pop scene, Louis Vuitton wholeheartedly put their trust in the rookies.

“RIIZE has established an unrivaled presence since their debut, attracting attention from around the world with its unique style, personality and music,” the brand explained. According to a press release, the fashion house expressed their excitement in future collaborations with the group. “We plan to continue our journey with RIIZE whom we will create a vision with together,” they said. 

A week after the announcement, the “Memories” singers also released the behind-the-scenes clips of their Louis Vuitton photoshoot on their Youtube channel. In the 11-minute video, the members were seen flaunting their visuals while wearing pieces from the luxury brand.

With the group officially named as its ambassador, they will now be joining the likes of BTS’ J-Hope, Stray Kids’ Felix, and girl group NewJeans in the Louis Vuitton family.

RIIZE continues to dominate

Notably, being tapped as Louis Vuitton ambassadors is another testament to the group’s impact beyond the music industry. With this, the seven-piece act continues to prove their status as the ‘best rookie’ in 2023. To note, it has only been three months since the group debuted with the single album Get a Guitar on September 4.

Carrying this achievement to end the year, the boys are now gearing up to return early in 2024 after their successful arrival in the music scene.

According to SM Entertainment, the group will be making a comeback next year with a new single on January 5. Although other details have yet to be released, the label has already asked for the fans’ support and interest.

With the upcoming comeback, the septet will be returning with new music in just two months. In October, the group released the single “Talk Saxy.” 

Although highly-anticipated, the group is currently promoting with six members only as member Seunghan is on indefinite hiatus.

Featured image: Members of RIIZE pose while wearing Louis Vuitton pieces. Credit: Twitter/Louis Vuitton