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BLACKPINK Jennie Celebrates ODDATELIER Launch with Chic Party

BLACKPINK’s Jennie celebrated the launch of her very own label with a chic and trendy welcome party. The ODDATELIER launch party drew attendance from representatives of global commercial brands. The event showcased Jennie’s entrepreneurial spirit and creativity, leaving attendees and fans impressed.

Jennie Hosts Lavish ODDATELIER Launch Party for Her Label

The gathering, attended by representatives from renowned brands like ‘Chanel,’ ‘Adidas,’ ‘Tamburins,’ ‘Gentle Monster,’ and more, became a platform for these brands to express their support for Jennie, referring to her as their favorite “muse.” The presence of such high-profile attendees highlighted the global recognition and influence that Jennie commands in the fashion and commercial industry.

Jennie’s ODDATELIER launch party was documented on social media, offering fans a glimpse into the luxurious and stylish affair. The venue featured a meticulously curated atmosphere, reflecting Jennie’s sophisticated taste. The food options were not only elegant but also in line with the overall aesthetic of the event.

One noteworthy element that added a playful touch to the party was a claw machine filled with adorable capybara dolls. Known for her affection for capybaras, Jennie has frequently shared her love for these creatures with fans. The inclusion of a capybara-themed claw machine at the party further solidified Jennie’s status as the ultimate capybara enthusiast among K-pop idols.

ODDATELIER: The Beginnings of a Promising New Label

Rumors about the creation of ODDATELIER had surfaced in November 2023, and a website linked to the speculated label appeared to confirm the news. However, due to a surge in visitor traffic following the rumors, the website became temporarily inaccessible. According to the available information, ODDATELIER, abbreviated as OA, is also envisioned as a space for creating novel and attention-grabbing content that deviates from conventional expectations. The label is reported to be founded by Jennie herself, highlighting her multifaceted role as both an artist and entrepreneur.

Jennie’s foray into establishing her label and hosting a successful launch party not only underscores her influence in the entertainment industry but also positions her as a prominent figure in the world of fashion and creativity. Fans eagerly anticipate the unique and groundbreaking content that ODDATELIER is also expected to deliver under Jennie’s creative direction.

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BLACKPINK Fans Celebrate Jennie’s Busy New Year Schedule

BLACKPINK’s Jennie has been dominating headlines with her busy New Year schedule. As the curtain fell on 2023, it was disclosed that while BLACKPINK collectively renewed their contracts with YG Entertainment, Jennie opted for a solo path under her newly founded agency ODDATELIER. Interestingly, the “You & Me” singer has been booked and busy right at the start of the year.

Jennie’s Busy New Year Schedule Has BLINKs Celebrating

Kicking off 2024 with a bang, Jennie’s schedule has been nothing short of hectic, drawing admiration from netizens. In the initial days of the year, stunning visuals of Jennie endorsing Hera and Coco Chanel surfaced, showcasing her versatility and style. The photos further fueled excitement among fans for what lay ahead in her solo career.

The buzz surrounding Jennie escalated with the release of the trailer for her upcoming show “Apartment 404” on January 2nd. Netizens eagerly anticipated witnessing Jennie in a variety show, a departure from her routine in recent times. The trailer hinted at her charismatic presence and ability to captivate audiences, leaving fans eager for the show’s premiere.

Adding to the anticipation, it was also revealed on the same day that Jennie would be the first guest on Lee Hyori’s new show “Red Carpet”. The news triggered a flurry of excitement online, especially as it marked Jennie’s maiden appearance on a KBS show, excluding music-related programs. Fans and netizens alike couldn’t contain their enthusiasm to see the idol shine in a new environment.

The announcement of Jennie’s involvement in Lee Hyori’s “Red Carpet” triggered a wave of discussions online, with some suggesting that YG Entertainment may have been hindering her potential. Amidst her various engagements, the internet was also flooded with comments lauding Jennie’s newfound freedom and the dynamic approach she has taken with her solo career.

Despite the recent unveiling of ODDATELIER, speculation arose that Jennie might have been involved in solo activities under her agency for an extended period. Fans commended her for the proactive approach to promotions, praising her for breaking free from the perceived constraints of her previous management. As the year unfolds, all eyes also remain on Jennie, eager to witness the next chapter in her flourishing solo career.

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YG Entertainment Addresses BLACKPINK Members’ Individual Activities

YG Entertainment has officially confirmed that the BLACKPINK members will exclusively sign with the company for group activities and promotions, not individual endeavors.

YGE Finally Addresses BLACKPINK Members’ Individual Activities Status

The announcement clarifies the contractual arrangements for BLACKPINK members under YG Entertainment. While all four members renewed their contracts for group activities earlier in the year, the recent statement emphasizes that their affiliation with the company is specifically for collective promotions.

“We have recently signed a contract extension for BLACKPINK’s group activities,” the company’s statement read. “We have also come to the agreement that we will not proceed with a separate contract for their individual activities.”

The decision to sign only for group promotions reflects a strategic move by YG Entertainment to maintain a collaborative framework for BLACKPINK while accommodating individual aspirations within the group. This approach allows the members to pursue diverse projects while continuing to contribute to BLACKPINK’s collective success.

Jennie, a member of BLACKPINK, has already taken a significant step towards individual pursuits by establishing her personal label ODDATELIER. This move suggests a desire for greater creative control and autonomy in her artistic journey. The confirmation of BLACKPINK members signing exclusively for group activities aligns with industry trends where artists, particularly those from successful groups, seek to explore personal ventures and creative projects beyond the confines of group commitments.

The confirmation comes at a time when several K-pop artists are exploring individual ventures, establishing personal labels, and engaging in diverse creative pursuits beyond group activities. As artists seek greater agency and creative freedom, management companies adapt their contractual structures to align with evolving industry dynamics.

For BLACKPINK, this development suggests a balance between group unity and individual artistic expression, offering fans the prospect of diverse and engaging content both collectively and individually. As the members navigate their careers, the industry will keenly observe how this dynamic approach contributes to the continued success and evolution of BLACKPINK as a group and as individual artists.

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Blackpink Jennie Launches Own Label ‘Odd Atelier’ for Solo Activities

Jennie of girl group BLACKPINK is welcoming the new year with her own label!

On December 24, the K-Pop superstar surprised her fans with the announcement that she is launching her own label Odd Atelier or OA for her solo activities.

“Hi, This is Jennie. This year was filled with many accomplishments, and I’m so thankful for all the love I’ve received,” the singer said. “I’m also excited about what’s to come, as I start my own journey in 2024 with a company that I have established called OA,” she added.

 

Alongside photos of herself in black-and-white, Jennie asked for the fans’ support in her journey. “Please show lots of love for my new start with OA and of course, BLACKPINK. Thank you,” the singer wrote as she ended her post.

Meanwhile, the company’s mission was also briefly explained through OA’s official Instagram account. 

OA is a space that aims to create new things that attract attention in a different way from what is usual or expected,” the caption read. mMoreover, it was also mentioned that the label was founded by Jennie in November 2023.

Interestingly, Odd Atelier’s Instagram account has now gained over 1.3 Million followers since the announcement.

 

 

From releasing solo music to making her acting debut in The Idol, Jennie proved to her supporters that she can excel alone in multiple fields, making fans more excited for her solo works under OA.

Further details about Jennie’s plans for the new venture will be unveiled in the future.

Jennie still in BLACKPINK’s area

Although the “Solo” singer will handle her solo activities with OA, Jennie will still participate in BLACKPINK’s group activities under YG Entertainment. As YG announced in early December, all four members have signed an exclusive contract with the agency, assuring that the quartet will continue performing together.

Since their debut in 2016, BLACKPINK established themselves as one of the biggest and most successful girl groups in the world. In 2023 alone, the “Pink Venomhitmakers managed to take home multiple awards from Billboard and Guinness World Records, among many others.

In addition, the four-piece act also released their first ever virtual concert BLACKPINK: A VR Encore last December 26 to celebrate the holidays.

However, BLACKPINK is currently inactive as Jisoo, Rose, and Lisa are still negotiating individual contracts with YG Entertainment

Featured image: Jennie establishes label OA. Credit: Instagram/Jennie

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Jay Park Wants To Join BLACKPINK Jennie’s Solo Label ODDATELIER

It looks like Jay Park is eager to work with BLACKPINK member Jennie. The soloist just expressed his interest in being signed with Jennie’s solo label ODDATELIER and fans can’t stop talking about it!

Jay Park Reacts to BLACKPINK Jennie’s Solo Label ODDATELIER

Jay Park injected a playful twist into the online buzz surrounding BLACKPINK’s Jennie and her newly rumored label, ODDATELIER. In response to an Instagram post by HIP (@hipkr_) announcing Jennie’s label establishment and the subsequent website crash due to a surge in traffic, Jay Park humorously commented in Korean phonetics, “Sign me.”

Netizens were quick to react, expressing delight at Jay Park’s playful gesture. Many interpreted it as a lighthearted desire to join Jennie’s label, despite the fact that Jay Park already has his own. Some netizens fondly recalled Jay Park’s known admiration for BLACKPINK, adding an extra layer of amusement to the comment.

What is ODDATELIER?

The creation of ODDATELIER, linked to the alleged establishment in November 2023, has generated considerable excitement. The label is described as a space for creating unconventional and attention-grabbing content, deviating from conventional expectations. Although the website is currently inaccessible due to heightened traffic, its brief description aligns with Jennie’s multifaceted role as both an artist and entrepreneur.

As BLACKPINK recently renewed their contract with YG Entertainment for group activities, the details surrounding Jennie’s solo endeavors have remained officially undisclosed. The emergence of ODDATELIER also adds an intriguing dimension to Jennie’s career, hinting at potential solo projects and a platform for expressing her unique artistic vision. Jay Park’s humorous comment only adds to the excitement and speculation surrounding this new chapter in Jennie’s career.

In related news, Jennie finally released a special Christmas treat for fans. On December 24 at midnight KST, she unveiled her rendition of two winter-themed songs: Zion.T’s “Snow” and Sia’s “Snowman.” The release also reflects Jennie’s thoughtfulness and desire to bring warmth and joy to her supporters during the holiday season.

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BLACKPINK Jennie Finally Releases Special Christmas Cover

BLACKPINK’s Jennie has spread festive cheer among fans by releasing a special Christmas cover as a heartwarming gift. On December 24 at midnight KST, she unveiled her rendition of two winter-themed songs: Zion.T’s “Snow” and Sia’s “Snowman.” The release reflects Jennie’s thoughtfulness and desire to bring warmth and joy to her supporters during the holiday season.

Jennie Drops Special Christmas Cover for Fans

Announcing the cover on her Instagram story, Jennie expressed her wishes for fans to have a “warm end of the year” and extended a heartfelt “Merry Christmas.” The decision to cover songs by Zion.T and Sia adds a unique touch to the festive gift, blending a mix of soulful and contemporary elements to create a memorable listening experience.

What makes this musical surprise even more special is Jennie’s engagement with fans. Prior to the cover’s release, she had invited BLINKs to participate in the decision-making process by allowing them to choose the Christmas song she would perform. This interactive approach not only heightens the excitement but also reinforces the close bond between Jennie and her dedicated fanbase.

The anticipation for Jennie’s Christmas cover has been palpable since she initially shared her plans to gift fans with a special song for the holiday season. As one of BLACKPINK’s leading vocalists, Jennie’s solo endeavors consistently showcase her versatility and musicality, and this special Christmas cover is expected to be no exception.

Jennie’s commitment to providing fans with delightful surprises aligns with a broader trend in the K-pop industry, where artists go beyond their regular releases to connect with audiences on a more personal level. The notion of a Christmas cover serves as a festive gesture, allowing fans to celebrate the season with the enchanting voice of Jennie.

As the cover resonates with fans, it adds a musical touch to the holiday spirit, creating lasting memories for BLINKs. Jennie’s dedication to sharing her love for music and bringing joy to her supporters exemplifies the genuine connection that artists strive to foster with their fanbase. With the release of this special Christmas cover, Jennie continues to leave a musical imprint that transcends the boundaries of the stage.

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BLACKPINK Jennie Reportedly Establishes Personal Label

Amidst rumors circulating on December 23, speculation has arisen that BLACKPINK’s Jennie has taken a significant step in her career by establishing her personal label. Rumored to be named ODDATELIER, this would mark a noteworthy development in her artistic journey, suggesting a desire for greater creative control and autonomy.

Did BLACKPINK Member Jennie Establish Her Own Personal Label?

The alleged creation of ODDATELIER reportedly took place in November 2023, as indicated by a website linked to the rumored label. However, due to a surge in visitor traffic following the rumors, the website is currently inaccessible. The information available on the site suggests that ODDATELIER, abbreviated as OA, is envisioned as “a space for creating novel and attention-grabbing content that deviates from conventional expectations”. The label is said to be founded by Jennie herself, emphasizing her role as both an artist and entrepreneur.

While BLACKPINK, including Jennie, recently renewed their contract with YG Entertainment for group activities, the details regarding her solo endeavors had not been officially disclosed. The emergence of rumors about ODDATELIER adds an intriguing layer to Jennie’s career trajectory, hinting at potential solo projects and an avenue for expressing her distinct artistic vision.

Despite the circulating rumors, neither Jennie nor official sources have confirmed the establishment of ODDATELIER. The lack of official confirmation has left fans eagerly anticipating an official statement from the artist or her management team.

If the rumors are accurate, Jennie’s move to establish a personal label aligns with a broader trend within the K-pop industry, where artists seek greater control over their creative direction and explore diverse ventures beyond their group affiliations. Establishing a personal label can also provide artists with a platform to experiment with their artistic expression, collaborate with other creatives, and venture into unique projects that may not fit within the conventional structures of major entertainment companies.

As fans await official confirmation or statements from Jennie and her team, the speculation surrounding ODDATELIER has also generated considerable excitement and curiosity about what new and innovative endeavors Jennie may embark upon under her own creative banner.

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‘Apartment 404’ Featuring BLACKPINK’s Jennie, Yoo Jae Suk Drops Teasers

Attention, tvN’s newest variety show Apartment 404 is getting ready for its much-awaited release!

In the 15-second trailer posted on Wednesday, December 20, the show’s full cast lineup has been unveiled.

Notably, the variety program will feature Jennie of girl group BLACKPINK, and veteran host Yoo Jae Suk. Moreover, Moving actors Cha Tae Hyun and Lee Jung Ha, Alchemy of Souls actress Oh Na Ra and Yang Se Chan of Running Man.

With Jennie confirmed to be a part of the show, fans, especially BLINKs, are even more excited! Especially as this will be the idol’s first variety show appearance as a mainstay in five years. In 2018, she was part of the show Village Survival, the Eight. 

In Apartment 404, the cast will play as the six residents of an apartment who will trace the truth behind extraordinary events. What makes the storyline more exciting is that these events are based on the real-life experiences of people.

Moreover, the program will also be led by director Jung Chul Min, known for his work Sixth Sense. Set in different locations and periods each episode, the viewers’ investigative skills and memory will be put into test as they try to solve mysteries with the cast.

Get to see the chemistry between the cast of ‘Apartment 404’

With the announcement of the final cast lineup, fans are anticipating how the members will work their way together.

Known as an entertainment show veteran, Yoo Jae Suk is expected to show his leadership and wisdom in solving cases in the show. As seen in his previous shows such as Busted! and The Zone: Survival Mission, Jae Suk proved that he also has an edge in mystery variety shows.

Meanwhile, Jennie, who’ll be having her return on variety programs, will act as the mascot for Apartment 404. Her fans are already looking forward to her adorable appearance in the show. 

They will be joined by actors Cha Tae Hyun and Lee Jung Ha who both gained recognition for the hit 2023 drama Moving. In particular, Tae Hyun who has two-decades experience in the industry is also expected to show his wits in the table. On the other hand, Jung Ha will be showing his charm as the youngest member in the group. 

And the chemistry between the cast is even made powerful with actress Oh Na Ra’s bubbly personality. But the lineup is made complete by comedian Yang Se Chan, who’s known for his unique and fun tactics.

Apartment 404 is set to premiere in the first half of 2024.

Featured image: tvN releases the first teaser for new variety show ‘Apartment 404.’ Credit: YouTube/tvN

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BLACKPINK Renews Contract With YG Entertainment for Group Activities

All four members of BLACKPINK have officially extended their contracts with their original agency, YG Entertainment, for future group activities, putting an end to the speculation surrounding the acclaimed K-pop sensation’s future.

On Wednesday, December 6, YG Entertainment announced that they’ve successfully secured exclusive contracts for group endeavors with Jisoo, Jennie, Rosé, and Lisa. A representative from the label emphasized that this decision was reached after thorough discussions and is founded on a deep sense of trust between the parties involved.

After careful discussions with BLACKPINK, we signed exclusive contracts for group activities based on deep trust,” YG Entertainment said, according to a Soompi report. 

 

Furthermore, Yang Hyun Suk, the executive producer at YG Entertainment, expressed his joy in continuing the collaborative journey with BLACKPINK. He said: “BLACKPINK will continue to do their best to shine even brighter in the global music market as artists representing not only our agency but also K-pop, and we send our unwavering support and faith for their future steps.”

According to South Korean media reports, the contract renewal will see the quartet release new music and hold another large-scale world tour soon. 

BLACKPINK still in our area

While the renewal covers group activities, there has been no official announcement regarding the members’ solo pursuits yet. 

Since the quartet’s original contract with YG Entertainment expired in August, there’s speculation that the members would pursue individual activities with other agencies. To recall, there were reports claiming that Lisa will be signing with an American agency, while Jennie and Jisoo will allegedly set up their own labels. Notably, these reports also included deals that allegedly promised business and promotional opportunities for the artists outside of their K-pop activities. 

Although there’s no news about the members’ contract for their solo activities, the latest news concludes months of uncertainty about BLACKPINK’s future as a group. 

Since their debut in 2016 with hit singles like “Whistle” and “Boombayah,” BLACKPINK has risen to become one of the most commercially successful female acts in the K-pop industry.  

Furthermore, they also made history as the first K-pop act to headline the renowned Coachella music festival in the United States, solidifying their global influence and popularity. Recently, the members were also awarded with honorary memberships in the Order of the British Empire.

Featured image: Jisoo, Lisa, Rosé, and Jennie pose after their Coachella performance. Credit: Facebook/BLACKPINK

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BLACKPINK Receives Honorary MBEs From King Charles at Buckingham Palace

BLACKPINK, the renowned South Korean girl group, has been granted honorary membership in the Order of the British Empire.

In a special investiture ceremony on November 22 at Buckingham Palace, King Charles presented all four members of BLACKPINK with honorary MBEs. Notably, South Korean President Yoon Suk Yeol and First Lady Kim Keon Hee were also present during the investiture ceremony. 

On the Royal Family’s official social media accounts, they also shared clips of the BLACKPINK members receiving their honorary MBEs from King Charles. “The K-pop band have been awarded the honors in recognition of their role as advocates for the COP26 Summit in Glasgow,” they captioned the post. 

For those unfamiliar, the MBEs are part of a series of medals and honors that the King can confer on behalf of the government.

According to reports, Rosé, holding dual New Zealand citizenship and being a national of a British realm, received a “substantive” MBE. This distinguishes her from the purely honorary recognition bestowed upon the three remaining members: Jisoo, Jennie, and Lisa

Another historic feat for BLACKPINK 

As recognition stems from their pivotal role as official advocates for the forthcoming United Nations Climate Change Conference (COP26) in Glasgow, the Royal Family further commended BLACKPINK for their vocal support for the campaign to raise awareness about climate change. 

A day prior to the investiture ceremony, King Charles also hosted a banquet at Buckingham Palace for the South Korean president and first lady, with all four BLACKPINK members in attendance. 

In his banquet speech, King Charles commended Jennie, Jisoo, Lisa, and Rosé, for effectively conveying the message of environmental sustainability to a global audience while balancing their roles as international superstars. Based on the clips circulating online, the members were visibly surprised by the acknowledgment of their pivotal role. 

Moreover, BLACKPINK’s contributions for this initiative extended beyond verbal support. As the group also released educational videos aimed at enlightening the younger generation about climate issues. Which led to the group being appointed as global ambassadors for the United Nation Sustainable Development Goals. 

With this, BLACKPINK has now become the first and only non-British musical artist to receive this prestigious honorary award. Furthermore, they’ll be joining notable musical artists such as The Beatles (1965), Adele (2013), and Ed Sheeran (2017) as recipients of the Most Excellent Order of the British Empire (MBE). 

On social media, fans of the group are overjoyed with BLACKPINK’s latest achievement. On top of that, they’re also delighted to see all four members together again amidst the group’s ongoing contract renewal negotiation with YG Entertainment.

Featured image: BLACKPINK poses with their honorary MBEs. Credit: Twitter/Royal Family

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