Category: K-POP STYLE

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SEVENTEEN Hoshi Confirmed as New Face of DIESEL

Hoshi from SEVENTEEN has been announced as the new face of Diesel! The renowned Italian lifestyle brand made the announcement official by sharing new images of the idol.

SEVENTEEN Member Hoshi Announced as New Face of DIESEL

On July 16, the brand’s social media accounts unveiled three striking images of Hoshi, marking his debut as Diesel’s brand ambassador.

Hoshi has already been actively involved in various global events for Diesel. He made notable appearances at the brand’s Fall-Winter 2024 show in Milan last February, showcasing his keen fashion sense and aligning himself with Diesel’s innovative spirit. Additionally, Hoshi participated in the Shibuya store opening in May, further solidifying his relationship with the brand on an international stage.

A New Venture

Expressing his enthusiasm about his new role, Hoshi shared, “I’m really happy to be part of the Diesel family as their brand ambassador. I can’t wait to show different sides of myself through Diesel.” His excitement reflects a mutual eagerness between Hoshi and Diesel, promising a dynamic collaboration that will explore new creative directions.

Diesel is also preparing for a significant milestone in Korea with the launch of its third and largest store. Set to open on July 20 KST, this store is designed by the brand’s Creative Director, Glenn Martens. The grand opening event will feature Hoshi, who will be present to celebrate this special occasion. His presence at the event also underscores his integral role in Diesel’s brand strategy and highlights the brand’s commitment to strengthening its presence in the Korean market.

As Diesel’s new brand ambassador, Hoshi is also poised to bring a fresh, vibrant energy to the brand. His involvement is expected to attract a broader audience, bridging the worlds of fashion and K-pop in a unique and exciting way. Fans of both Diesel and SEVENTEEN can also look forward to seeing more of Hoshi’s influence in upcoming Diesel campaigns and events.

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Parisian Brand Maison Fred Taps BTS’s Jin as Its New Global Ambassador

Maison Fred has unveiled South Korean singer and songwriter Kim Seok-jin, better known as Jin of BTS, as its first global ambassador. The announcement was accompanied by stunning photos of Jin in stylish outfits, each showcasing different jewelry pieces from the Parisian brand.

Founded in 1936 by Fred Samuel in Paris, the brand established itself as a prestigious jeweler. It gained popularity among celebrities and high society figures. Originally from Argentina, Samuel was inspired by the vibrant atmosphere of the Côte d’Azur, which influenced his designs. Maison Fred became known for creations like the “Pretty Woman” necklace worn by Julia Roberts in the 1990 film and the Force 10 bracelet, which Jin wore for his photoshoot.

In 1995, Maison Fred was acquired by the LVMH Group. Valérie Samuel, Fred Samuel’s granddaughter, currently serves as its artistic director and vice president.

@fredjewelry

Dive into Maison FRED’s universe and discover its iconic sun-filled collections infused with the light of The Sunshine Jeweler. FREDTheSunshineJeweler

♬ son original – FRED Paris – FRED Paris

Maison Fred speaks

On its official website, Maison Fred stated, “Maison Fred is pleased to announce its new Global Brand Ambassador: Jin of 21st-century emblematic pop icons BTS. As a true generational symbol, he has made a global impact with his talent and personality, continuing to inspire millions of fans worldwide. Both considerate and committed, with a perpetual smile and a great sense of humor, the eternal lover of life perfectly embodies the spirit of Maison Fred.” 

The brand added, “Jin’s radiant personality and contemporary, casual chic style chimes with the modernity and individuality of Maison Fred creations. His collaboration with The Sunshine Jeweler promises to shine with a unique sparkle.”

Valérie Samuel added, “His artistic qualities, values and high standards constantly push him to excel, strongly resonating with those of our maison and our founder Fred Samuel, with whom he shares an unwavering optimism and joie de vivre.”

Mindless consumers

Jin himself expressed enthusiasm for the partnership on Instagram. “Grateful to be part of the Fred family as the Global Brand Ambassador,” he wrote. Expect a lot of new and varied looks that we will be showing with Fred in the future.”

Within hours of the announcement, fans noticed that the pieces featured in Jin’s photoshoot for the brand were going fast. A yellow gold bracelet he wore, priced at 375,000 KRW (about 273 USD), sold out quickly. So did the Force 10 Iconic Necklace, which Jin paired with an all-black outfit. Some fans criticized others for buying such expensive jewelry instead of focusing on more pressing issues, with one person calling them “mindless consumers.” 

Another fan hit back on X, writing, “People who’re buying $27k jewelry aren’t on Twitter arguing with y’all.” Someone else noted, “Should we tell her that even the 97k necklace is also sold out?” Meanwhile, another fan tried to bring the conversation back to Jin by pointing out that the brand’s website crashed and its Instagram following surged to over 200,000.

@butter_army07

Both the ‘Force 10 winch bracelet ($27,127) AND the Force 10 iconic necklace ($97,398) that Seokjin was wearing in the pictures are out of stock now!! THIS IS INSANE!! #Jin #bts #fredjewelry

♬ MIC Drop (Steve Aoki Remix) – Full Length Edition – BTS

What else is Jin up to?

This deal with Maison Fred is Jin’s first solo endorsement for a luxury brand. In 2021, Louis Vuitton tapped all seven members of BTS to be brand ambassadors. This was back when Virgil Abloh was artistic director for menswear. Before enlisting in the South Korean military 18 months ago, Jin signed a deal with Ottogi to endorse Jin Ramen noodles. 

The 31-year-old is the first BTS member to complete his mandatory service, and he quickly reconnected with fans through a “hugathon” event to mark BTS’s 11th anniversary. He also dropped a limited-edition collab with outdoors specialist Kolon, featuring the Wootteo cartoon character from one of his singles.

In a recent Q&A on the fan platform Weverse, Jin revealed that he’s filming variety shows and recording new music. Although he didn’t provide release dates or other details, rumor has it that fans can expect him to drop an album in the second half of the year. – K-Pop News Writer

Featured Image: Jin’s star power caused the brand’s website to crash within hours of the announcement. Source: X/@seokjinism1.

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ATEEZ’s San Shuts Down Rumors of Racism at Dolce & Gabbana Event

Fans of ATEEZ member San recently accused fashion brand Dolce & Gabbana of racism after pictures of the K-pop singer at a fashion show went viral. Last July 2, San attended the Dolce & Gabbana Alta Moda event in Sardinia, Italy, attracting much attention for his unique outfit.

San wore a chestplate shirt paired with sleek satin brown pants. The harness-style plate, designed to resemble ornate molding, shone under the fashion show lights with its patent chocolate-brown finish. He mingled comfortably with other high-profile attendees, posing for photos with Naomi Campbell and sitting next to Halle Bailey and Alessandra Ambrosio in the front row. The latter even followed him back on Instagram after the event.

Despite his front-row seat, San was photographed squeezed between two people without a cushion to sit on, unlike others around him. This led fans to accuse the event’s organizers of racism, with ATINYs expressing frustration over San’s apparent discomfort and his outfit, which they felt was too revealing. They were worried that it was uncomfortable compared to the other attendees’ outfits.

Dolce & Gabbana accused of racially discriminating ATEEZ San

San addressed these concerns

Days later, San addressed these concerns during a POP! Livestream, saying, “It’s sad to see misunderstandings happening.” He added that he didn’t experience any racism at the show. “It was a great experience for me. As for the cushion, it was my doing. The people around me—myself included—were big, and sometimes they had to sit on the edge as well. The seat wasn’t large enough.” 

Regarding his shirt, San said, “It was my favorite among the ten outfits prepared by the brand. I wanted to be recognized in the fashion world through that daring outfit.” 

He also shared that he had a positive interaction with the designers, including a dinner with Italian designer Domenico Dolce, who he affectionately dubbed “Grandpa Dolce.” According to San, the designer was very kind to him. “We talked about various things. He even said, ‘Italians love you.’ I had a great time!”

@jghveai

they filmed the vid with their ass atp #choisan #san #foryou #viral #fyp #에이티즈 #ateez #dolcegabbana #domenicodolce

♬ original sound – ridz – ridz

An early birthday present

San considered his experience at the show an early birthday present, as he turned another year older the week after returning from Italy. He posted a heartfelt message thanking ATINYs for their birthday wishes and expressing his gratitude for their support. “I feel like I received a precious gift from you, so I feel good, and I want to come closer to you with a cooler side of me in the future,” he wrote.

He added, “I hope that you guys who are next to me are the happiest today. I also hope your work, meals, and daily routine are filled with things that make you smile. I always wonder how I should repay the love I receive, but I’ll do everything I can to show it to you with my heart and my performances. Thank you for always being by my side. I hope in the days ahead, that happiness and I will be there for you. Fighting! I love you 3000.”

Meanwhile, ATEEZ will be embarking on their ATEEZ WORLD TOUR [TOWARD THE LIGHT: WILL TO POWER] in North America from July 14 to August 11, with stops in cities like Oakland, Los Angeles, and New York. – K-Pop News Writer

Featured Image: Contrary to fans’ speculations, San chose this outfit himself because he wanted to stand out at the Dolce & Gabbana event. Source: W Magazine.

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Jihyo Wows in Summer Fashion and Japanese Skills on ‘Tenant’

Jihyo, a member of the popular girl group TWICE, recently showcased her fashionable summer style on social media. On July 6th, she treated fans to behind-the-scenes glimpses from her appearance on the OTT variety show “Tenant: Entering All the Guesthouses in the World.” In these photos shared on her Instagram, Jihyo confidently sported a trendy crop tube top that elegantly highlighted her shoulders and waist, paired with fashionable wide-leg denim pants. Her ensemble was complemented by stylish sunglasses, embodying a chic and modern MZ fashion aesthetic.

The final episode of “Tenant” Season 1, which aired on July 2nd, featured Jihyo exploring a guesthouse in Fukui Prefecture, Japan. This marked the show’s inaugural venture abroad, and Jihyo captivated viewers with her impressive Japanese language skills. She effortlessly engaged with locals, leaving a positive impression with her ability to communicate fluently and naturally.

Jihyo’s appearance on “Tenant” not only showcased her fashion sense but also highlighted her versatility and charisma on screen. Fans praised her for seamlessly adapting to different environments and cultures, making her exploration of the Japanese guesthouse a memorable and enjoyable experience for viewers. Her participation in the show further solidifies her status as a talented entertainer capable of connecting with audiences both domestically and internationally.

As Jihyo continues to pursue various activities beyond her music career with TWICE, including television appearances and fashion endorsements, she continues to garner attention for her talent and charm. Her journey on “Tenant” underscores her growing presence in the entertainment industry and her ability to shine in diverse roles and settings. Fans eagerly anticipate what new endeavors and achievements Jihyo will pursue next as she continues to make her mark in the world of K-pop and beyond.

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G-Dragon Shines in Unique Androgynous Fashion Shoot

On the 25th, G-Dragon took to Instagram to share captivating snapshots from a recent photoshoot. The images reveal the K-pop icon adorned in haute couture garments from prestigious brands, showcasing a range of poses. G-Dragon effortlessly embodies an androgynous fashion aesthetic, blending traditional masculine and feminine elements with his signature flair. His distinctive style shines through in each meticulously curated outfit, highlighting his innate ability to redefine contemporary fashion norms.

 

In the released photos, G-Dragon exudes confidence and charisma, captivating viewers with his bold fashion choices and impeccable presentation. From sleek tailored suits to avant-garde ensembles, he effortlessly navigates between different styles, leaving a lasting impression with his unique charm and flamboyant demeanor.

Born on August 18, 1988, in Seoul, South Korea, G-Dragon embarked on his entertainment journey from a young age, making his debut on MBC’s children’s program Bbo Bbo Bbo at just 7 years old. Initially part of the group Little Roo’Ra, he later transitioned into the spotlight as a pivotal member. In 2006, G-Dragon emerged as the lead vocalist of the groundbreaking K-Pop sensation, Big Bang, which left an indelible mark on the Korean music landscape.

G-Dragon has played a pivotal role in propelling BIGBANG to unprecedented success, crafting numerous chart-topping hits and significantly boosting the group’s international acclaim. His solo work delves into themes ranging from self-empowerment and love to poignant social commentary, striking a chord with audiences across the globe.

Fans and fashion enthusiasts alike are drawn to G-Dragon’s ability to push boundaries and set trends, solidifying his status as a global style icon. His Instagram update not only delights followers but also sparks admiration for his ongoing influence in the fashion industry.

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Billie Eilish Joins Yoo Jae-Suk and Jo Se-Ho on ‘You Quiz on the Block’

Billie Eilish made her third trip to Korea recently, appearing on the popular tvN variety show ‘You Quiz on the Block’ on June 19 KST. During her visit, she joined hosts Yoo Jae Suk and Jo Se Ho in a lively and memorable encounter, as captured in photos shared by the show’s team on social media. Eilish showcased her signature style, sporting a bandana and horn-rimmed glasses, while Jo Se Ho amused fans by sporting a replication of her iconic green hair, sparking amusement and surprise among netizens.


Eilish’s visit to Korea coincided with promotions for her latest album, ‘Hit Me Hard and Soft,’ with a listening session held on June 18, hosted by BLACKPINK’s Jennie. Apart from ‘You Quiz on the Block,’ Eilish also participated in filming for KBS 2TV’s ‘The Seasons – Zico’s Artist,‘ further cementing her presence in the Korean entertainment scene and deepening her connection with fans in the region. Her activities have generated significant buzz, highlighting her influence and popularity across global audiences.

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SEVENTEEN Challenges Gender Norms in ‘17 IS RIGHT HER’ Concept Photos

In the lead-up to their upcoming greatest hits album, 17 IS RIGHT HERE, K-pop powerhouse SEVENTEEN is breaking new ground, not only in their music but also in fashion and societal norms. The boys have created quite a stir by incorporating skirts into their concept photos. By doing so, SEVENTEEN is challenging traditional ideas about what is appropriate or expected for men to wear. That’s no small feat in a conservative country like South Korea.

The members who opted to wear skirts are Jeonghan, Jun, Mingyu, and The8. The concept photos for the new album involve SEVENTEEN revisiting iconic concepts and songs they did in the past. Jeonghan, the group’s second-eldest member, chose to embody “Super” from their SEVENTEEN 10th Mini Album FML. He wore a suit and varsity jacket to go with the skirt.

Jun went for a skirt that matched his statement shirt and the texture of his blazer, while Mingyu sported a skirt that matched the pattern and texture of his tartan suit. Finally, The8 portrayed their 2023 hit “God of Music.” He paired his skirt with a suit and jacket. Their sartorial choices has been met with enthusiasm from fans and netizens alike, who appreciate the group’s efforts to push the boundaries of gender-specific fashion. 

@ryjnna

the skirts gang 🙌🙌 #fyp #jeonghan #jun #mingyu #the8 #seventeen #seventeencomeback #17isrighthere

♬ original sound – 𓆩 ᴀ ᴅ ɪ ᴋ 𓆪

SEVENTEEN set themselves apart with the skirts

SEVENTEEN‘s decision to incorporate skirts into their wardrobe aligns with a growing trend in fashion where lines are becoming more and more blurry.

In a country known for its conservatism, especially regarding gender norms and presentation, SEVENTEEN’s approach can be seen as a progressive move that sparks discussions about gender identity and expression. This choice not only sets the group apart from their peers, but it also aligns with global conversations on diversity and inclusivity. It may even increase their appeal to international audiences who value such qualities.

By adopting such styles, the 13-member boy group not only showcases their unique artistic vision but also prompts a wider conversation within South Korea itself, potentially influencing perceptions and acceptance of non-traditional gender presentations in broader culture. – K-Pop News Writer

Featured Image: Talk about pushing the envelope! Nice work, boys. Source: X/@ShinAlthea96.

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IU Named Global Ambassador for Beauty Brand Estée Lauder

Estée Lauder has named South Korean celebrity IU as their first Korean global brand ambassador. Starting this month, IU will feature prominently in campaigns for Estée Lauder’s hero franchises. These include Advanced Night Repair and Double Wear.

IU joins the brand’s current roster of global ambassadors. This roster includes big names like Ana de Armas, Amanda Gorman, Bianca Brandolini D’Adda, Carolyn Murphy, Grace Elizabeth, Imaan Hammam, Karlie Kloss, Manushi Chhillar, and Yang Mi. The addition of IU to this list indicates Estée Lauder’s desire to strategically expand the brand’s reach into the Asian market and beyond.

Justin Boxford, Global Brand President of Estée Lauder, expressed his enthusiasm in a statement. He praised the “Love Wins All” hitmaker as one of the most influential artists of her era. “We’re excited to collaborate with such a talented and inspiring artist. Her popularity will allow us to connect with a new generation of consumers in Asia and around the world.”

 

Estee Lauder X IU | 밤은 끝이 아닌, 또 다른 시작

IU is the perfect brand ambassador

Kyumoon Lee, Senior Vice President and General Manager for Estée Lauder Asia Pacific, noted that IU is the perfect brand ambassador. “Over the past 16 years, IU has been a pioneer in every aspect of her career, inspiring fans around the world with her talent, passion, and dedication,” he said. He added that beyond her entertainment career, she’s a philanthropist who has a deep connection with her fans. These qualities resonate with what Estée Lauder is all about.

With a career spanning over 16 years, is one of the most popular and beloved artists in South Korea and across Asia. She has released six studio albums, nine EPs, and over 30 singles. Her influence extends far beyond her music career. The multi-hyphenate is also known for her roles in various movies and TV shows, such as Broker, Hotel del Luna, and My Mister. – K-Pop News Writer

Featured Image: Doesn’t she look stunning in the brand’s new campaign? Source: X/@IUteamstarcandy.

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G-Dragon’s Art Piece ‘Youth is Flower’ Pulled From Upcoming Auction

The decision to pull the mixed media art piece ‘Youth is Flower’ from the auctioning list has sparked curiosity and intrigue within the art world and among fans of the artist, G-Dragon. The BIGBANG leader has confirmed that it will no longer be up for auction.

G-Dragon Pulls Beloved Art Piece From Seoul Auction

Initially slated to be part of the ‘Contemporary Art Sale’ auction, the sudden withdrawal of the piece has raised questions about its origins and the circumstances surrounding its intended sale.

‘Youth is Flower’ held significant significance not only as an artwork but also as the first piece created by G-Dragon to be put up for auction. Given G-Dragon’s stature as a renowned artist and cultural icon, the prospect of acquiring one of his original creations generated considerable anticipation among collectors and enthusiasts alike.

However, the abrupt removal of the piece from the auction comes as a surprise, particularly since it was previously scheduled for sale. Galaxy Corporation, G-Dragon’s agency, clarified that the artist himself was not involved in the decision to auction the artwork and was unaware of the details surrounding its inclusion in the auction.

Who Put ‘Youth is Flower’ up for Auction?

The revelation raises intriguing questions about how ‘Youth is Flower’ came to be listed for auction without G-Dragon’s knowledge or consent. Speculation abounds regarding the motives behind its appearance in the auction and the identity of the individual or entity responsible for initiating its sale.

The artwork itself, created by G-Dragon in 2017 for the cafe ‘2017 Untitled’ at Jeju Shinhwa World, holds sentimental value for both the artist and his fans. Its sudden emergence on the auction block adds an unexpected twist to its narrative, casting a shadow of uncertainty over its future ownership and fate.

While the decision to withdraw ‘Youth is Flower’ from the auction may disappoint potential buyers eager to acquire a piece of G-Dragon’s artistic legacy, it underscores the importance of ethical and transparent practices in the art market. The incident serves as a reminder of the complexities involved in buying and selling artwork, especially when it comes to pieces associated with high-profile artists like G-Dragon.

As the mystery surrounding ‘Youth is Flower’ continues to unfold, one thing remains clear: the allure of G-Dragon’s artistry transcends mere commercial transactions, embodying a deeper connection between the artist, his creations, and his audience.

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EXO Baekhyun Confirmed as New Ambassador for BENCH Philippines

Filipino EXO-Ls have reason to celebrate as Baekhyun has been announced as the newest brand ambassador for BENCH Philippines, one of the country’s leading fashion companies.

Baekyun Revealed as New BENCH Philippines Ambassador

The exciting news was revealed through BENCH Philippines’ official social media channels, accompanied by a captivating video teaser of Baekhyun’s upcoming photoshoot.

Baekhyun’s collaboration with BENCH Philippines comes as a delightful surprise for fans, especially as it coincides with his highly anticipated return to the Philippines for the local leg of his “LONSDALEITE” concert tour. Scheduled to take place at the iconic Araneta Coliseum, the concert promises an unforgettable experience for fans eager to witness Baekhyun’s electrifying performances and captivating stage presence.

Joining the ranks of other esteemed Korean stars who have previously endorsed BENCH Philippines, including popular K-pop groups like ENHYPEN, ITZY, and Stray Kids, Baekhyun’s partnership with the renowned fashion brand further solidifies his influence and appeal not only in South Korea but also on the global stage.

Baekhyun’s journey in the world of K-pop began in 2012 when he debuted as a member of the legendary boy group EXO. With chart-topping hits such as “Ko Ko Bop” and “Love Shot,” EXO quickly rose to prominence, earning a dedicated fanbase worldwide. Baekhyun’s exceptional vocal prowess and charismatic stage presence contributed significantly to EXO’s success, establishing him as one of the industry’s most talented performers.

Baekhyun’s Bright Solo Career

In 2019, Baekhyun embarked on a new chapter in his career with the launch of his solo debut album “City Lights.” His solo endeavors garnered widespread acclaim, earning him numerous accolades, including the prestigious Best Male Artist prize at the Mnet Asian Music Awards (MAMA) consecutively from 2019 to 2021.

Baekhyun’s solo career showcased his versatility as an artist and further solidified his status as a prominent figure in the K-pop industry. He is currently set to reunite with EXO for the group’s 12th debut anniversary fan concert ‘2024 EXO FAN MEETING : ONE‘ at the prestigious Incheon Yeongjongdo Inspire Arena on April 14, 2024.

As Baekhyun continues to captivate audiences with his exceptional talent and charm, his collaboration with BENCH Philippines is poised to further elevate his presence in the Philippines and strengthen his connection with Filipino fans. With his infectious energy and unwavering dedication to his craft, Baekhyun’s partnership with BENCH Philippines heralds an exciting new chapter in his illustrious career, promising an array of captivating projects and engagements to come.

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