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IU Named Global Ambassador for Beauty Brand Estée Lauder

Estée Lauder has named South Korean celebrity IU as their first Korean global brand ambassador. Starting this month, IU will feature prominently in campaigns for Estée Lauder’s hero franchises. These include Advanced Night Repair and Double Wear.

IU joins the brand’s current roster of global ambassadors. This roster includes big names like Ana de Armas, Amanda Gorman, Bianca Brandolini D’Adda, Carolyn Murphy, Grace Elizabeth, Imaan Hammam, Karlie Kloss, Manushi Chhillar, and Yang Mi. The addition of IU to this list indicates Estée Lauder’s desire to strategically expand the brand’s reach into the Asian market and beyond.

Justin Boxford, Global Brand President of Estée Lauder, expressed his enthusiasm in a statement. He praised the “Love Wins All” hitmaker as one of the most influential artists of her era. “We’re excited to collaborate with such a talented and inspiring artist. Her popularity will allow us to connect with a new generation of consumers in Asia and around the world.”

 

Estee Lauder X IU | 밤은 끝이 아닌, 또 다른 시작

IU is the perfect brand ambassador

Kyumoon Lee, Senior Vice President and General Manager for Estée Lauder Asia Pacific, noted that IU is the perfect brand ambassador. “Over the past 16 years, IU has been a pioneer in every aspect of her career, inspiring fans around the world with her talent, passion, and dedication,” he said. He added that beyond her entertainment career, she’s a philanthropist who has a deep connection with her fans. These qualities resonate with what Estée Lauder is all about.

With a career spanning over 16 years, is one of the most popular and beloved artists in South Korea and across Asia. She has released six studio albums, nine EPs, and over 30 singles. Her influence extends far beyond her music career. The multi-hyphenate is also known for her roles in various movies and TV shows, such as Broker, Hotel del Luna, and My Mister. – K-Pop News Writer

Featured Image: Doesn’t she look stunning in the brand’s new campaign? Source: X/@IUteamstarcandy.

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IU’s Agency Issues Apology for Ticket Sales Policy Controversy

The recent controversy surrounding IU’s concert ticket sales policy has sparked significant debate and raised concerns among fans. The incident, which saw an individual blocked from entering the concert and subsequently expelled from IU’s fan club for allegedly engaging in “illicit ticket trading,” has prompted widespread discussion on online platforms. As more individuals came forward with similar experiences, the controversy quickly gained traction, drawing attention to the ticketing practices surrounding IU’s concerts.

EDAM Entertainment Apologizes for IU’s Concert Ticket Sales Policy

In response to the uproar, IU’s agency, EDAM Entertainment, issued an official statement on April 9th, expressing regret over the recent issues and extending apologies to those affected. The agency acknowledged the gravity of the situation and pledged to take proactive measures to address the concerns raised by fans.

“First of all, we sincerely apologize to fans who have been affected by our excessive verification procedures regarding the ticket reservations for IU’s 2024 World Tour Seoul Solo Concert (hereinafter referred to as the “Seoul Solo Concert”). We deeply apologize to fans who always show great support for the artist and express our regret for causing concern. We also apologize to the artist herself for disappointing and hurting her with this incident,” it read.

EDAM Entertainment’s commitment to preventing a recurrence of such incidents demonstrates a recognition of the importance of maintaining transparency and fairness in ticket distribution processes. By acknowledging the shortcomings and vowing to rectify them, the agency also aims to rebuild trust and confidence among IU’s fanbase.

The controversy underscores the complexities and challenges associated with concert ticketing, particularly in the age of online reselling and scalping. While stringent measures may be necessary to combat illicit activities, it is also essential to ensure that genuine fans are not unfairly penalized in the process. Striking a balance between preventing abuse and safeguarding the interests of fans also requires careful consideration and continuous evaluation of ticketing policies and procedures.

As IU’s agency works towards implementing effective solutions to prevent future incidents, fans also remain hopeful that measures will be put in place to enhance transparency and accountability in the ticketing process. Ultimately, the goal is to create a positive and inclusive concert experience for all fans, where access to tickets is fair and equitable for everyone.

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RIIZE Debuts New Hair at IU Concert

RIIZE’s recent appearance at the IU concert not only showcased their musical talents but also served as a platform to unveil their stunning new hairstyles. Not surprisingly, people are now convinced that the idols are preparing for another comeback!

RIIZE Performs at IU Concert with Cool New Looks

The members’ transformations, ranging from bold blonde hues to classic black locks, captivated fans and sparked excitement for their potential comeback. As images of their fresh looks circulated online, netizens praised their versatility and applauded their ability to pull off a variety of styles with effortless charm.

The buzz surrounding RIIZE’s revamped appearance extended beyond the concert venue, with fans eagerly discussing the implications of their new hairstyles. Speculation about a potential comeback intensified as fans speculated whether the members’ updated looks signaled a new era for the group. With anticipation mounting, RIIZE’s return to the spotlight promises to be met with enthusiasm and anticipation from fans worldwide.

In addition to their striking hairstyles, RIIZE’s backstage group photos further fueled excitement among fans. The members’ camaraderie and undeniable chemistry were on full display, showcasing their strong bond and solidarity as a group. As fans shared and commented on the photos, the sense of anticipation for RIIZE’s future activities continued to grow.

What’s Next for RIIZE?

Amidst their evolving appearance and upcoming comeback, RIIZE received another momentous opportunity to showcase their talent on the global stage. The announcement of their participation in the prestigious Tecate Emblema 2024 music festival in Mexico City marked a significant milestone for the group and the K-pop industry as a whole. As the first K-pop act to perform at the renowned festival, RIIZE’s inclusion underscores the genre’s growing influence and appeal worldwide.

Set to perform alongside an impressive lineup of international and local artists, RIIZE’s presence at the festival highlights their rising stature in the global music scene. Sharing the stage with acclaimed acts such as Sam Smith, Måneskin, and Calvin Harris, RIIZE has the opportunity to showcase their music to a diverse and expansive audience, further solidifying their position as a powerhouse in the industry.

With their captivating new hairstyles, backstage camaraderie, and upcoming performance at the Tecate Emblema festival, RIIZE continues to garner attention and admiration from fans and industry insiders alike. As they embark on this exciting new chapter in their careers, the future looks brighter than ever for this talented K-pop group.

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BTS KPOP NEWS LATEST STORIES

IU Unveils ‘Love Wins All’ MV Alternate Ending Starring BTS V

It looks like they lived happily ever after, after all! IU has revealed the alternate ending to the music video for “Love Wins All” and it shows the couple played by the soloist with co-star BTS V getting what they deserved!

‘Love Wins All’ MV Alternate Ending Revealed During IU Concert

IU’s H.E.R World Tour, which commenced on March 2 at the KSPO Dome in Seoul, marked a significant milestone in the K-pop icon’s career. The tour serves as a platform to promote her latest EP, “The Winning,” released just a month prior, with its lead single “Love Wins All” garnering immense anticipation, especially due to its captivating music video featuring BTS’s V.

The music video captivated audiences with its intricate storytelling and stellar performances from IU and V. Set in a dystopian world, the protagonists navigate a perilous journey, evading an ominous entity threatening their lives. Amidst the chaos, they find solace in fleeting moments of love, envisioning an alternate reality free from the clutches of fate.

The poignant climax of the video, where the couple confronts their inevitable demise, left viewers emotionally moved. The symbolism of their torn wedding attire serves as a poignant reminder of the fragility of life and the transient nature of love.

The Alternate Ending

However, fans were granted a glimmer of hope when IU unveiled an alternate ending during her concert—a heartwarming conclusion depicting V and IU driving away together, wrapped in each other’s embrace. This alternative ending, met with widespread acclaim, offered fans the closure they yearned for, as it provided a sense of redemption and closure for the characters.

While some interpreted this ending as a literal resolution to the characters’ story, others speculated it to be a manifestation of their shared fantasy or an afterlife sequence. Regardless of interpretation, the newfound happiness portrayed in the alternative ending resonated deeply with fans, who found solace in witnessing their beloved characters find peace and happiness, if only for a fleeting moment.

IU’s ability to evoke such emotional responses through her music and storytelling underscores her prowess as an artist. By offering fans a glimpse into the multifaceted narrative behind “Love Wins All,” IU continues to captivate audiences worldwide, reaffirming her status as a trailblazer in the K-pop industry.

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Lee Jong Suk Continues Being Supportive Boyfriend By Attending IU Concert

The enduring romance between actor Lee Jong Suk and vocalist IU continues to capture the hearts of fans, with the couple making headlines once again for their affectionate display of support at IU’s 2024 H.E.R. World Tour in Seoul. Lee Jong Suk proved that he is always the supportive boyfriend to the soloist.

Lee Jong Suk Proves Supportive Boyfriend Fame at IU Concert

On March 2, 2024, concert attendees at the KSPO DOME venue delighted fans by sharing snapshots of Lee Jong Suk alongside his actor friend Shin Jae Ha, showcasing their attendance at IU’s opening concert. Lee Jong Suk’s presence earned him the endearing title of the most “supportive boyfriend,” as he stood by IU’s side for this milestone event, marking the beginning of her first world tour to include performances in the United States.

This demonstration of unwavering support is not unfamiliar territory for Lee Jong Suk, who has previously made headlines for his steadfast commitment to IU.

A Lasting Relationship

Last year, he made headlines for attending her concert, solidifying his reputation as a devoted partner. IU herself has acknowledged Lee Jong Suk’s presence during her performances, emphasizing the significance of his support.

In a candid interview, IU addressed the public’s fascination with her relationship with Lee Jong Suk, expressing surprise at the level of interest. She clarified that Lee Jong Suk’s presence at her concert, adorned in IU merchandise, was not a special gesture but rather a reflection of the items distributed to all concert attendees.

Reflecting on the attention surrounding their relationship, IU expressed gratitude for the overwhelming support from fans and emphasized the importance of nurturing their romance in a private, low-key manner. She acknowledged the significance of quietly maintaining their relationship while cherishing the love and encouragement from fans.

As IU and Lee Jong Suk continue to navigate their relationship amidst public scrutiny, their steadfast commitment to each other and mutual support serve as a testament to the strength of their bond. With fans cheering them on every step of the way, the couple’s enduring love story remains an inspiration to many.

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IU Permanently Bans Multiple Scalpers From Official Fanclub

IU’s stance against multiple scalpers ahead of her much-anticipated world tour, IU H.E.R World Tour, reflects her dedication to ensuring fair access to tickets for her fans.

IU Discovers Multiple Scalpers In Her Official Fanclub

With 21 shows in Asia, 2 in Europe, and 6 in North America on the itinerary, IU’s tour promises an unforgettable experience for her global audience. However, the perennial issue of scalping threatens to mar the excitement by exploiting fans with exorbitant ticket prices.

In response to this challenge, IU’s agency, EDAM Entertainment, took decisive action to combat fraudulent ticket transactions. They announced the cancellation of “fraudulent tickets” for IU’s Seoul concerts, totaling 44 reservations. Additionally, EDAM permanently expelled five users from IU’s official fan club and canceled tickets for 29 regular ticket holders who exhibited abnormal transaction patterns.

Furthermore, the agency suspended five individuals who engaged in illegal ticket trading and canceled purchases for five general ticket holders. EDAM’s proactive measures demonstrate their commitment to upholding fairness and integrity within IU’s fan community.

In their statement, EDAM Entertainment also emphasized their thorough investigation process, offering buyers an opportunity to provide explanations for suspicious transactions. For cases where explanations were insufficient, alternative arrangements for ticket acquisition, such as on-site ticket collection and admission after identity verification, were facilitated.

As IU prepares to grace the stage for four shows in Seoul at the KSPO Dome, her agency’s actions send a clear message that IU also stands firmly against scalpers and unfair ticket practices. By prioritizing the interests of her fans and ensuring equitable access to her performances, IU reaffirms her appreciation for the unwavering support of her dedicated fanbase.

As IU’s world tour approaches, fans can look forward to an unforgettable concert experience, knowing that measures are in place to safeguard their interests and also preserve the integrity of IU’s music and performances.

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IU Confirms Unexpectedly Long Friendship with RIIZE Anton

IU has been in the entertainment industry for several years but it looks like she has an unexpectedly long friendship with a rookie! The soloist confirmed she has known RIIZE member Anton for a lot longer than expected.

IU Has Unexpectedly Long Friendship with RIIZE’s Anton

IU’s recent comeback sparked a wave of excitement among her devoted fans, who wasted no time in launching the “IStanU” challenge to celebrate the occasion. Among the unexpected participants in this viral challenge was RIIZE’s very own Anton, who took to his group’s social media platforms to showcase his support for the iconic singer-songwriter.

Anton’s involvement in the “IStanU” challenge garnered significant attention, particularly after IU herself acknowledged his participation. The acclaimed artist not only watched Anton’s challenge but also took the time to repost a screenshot of it on her Instagram account, accompanied by words of praise. In her caption, IU commended Anton, affirming that he was “totally a pro” and showcasing her genuine appreciation for his efforts.

What makes Anton’s participation in the challenge even more noteworthy is the longstanding connection between IU and his family. IU’s close relationship with Anton’s father, Yoon Sang, has been well-documented over the years, with the two artists sharing a deep bond that transcends their respective careers in the music industry. As a result, IU has played a significant role in Anton’s life, offering support and guidance as he navigates his own path in the entertainment world.

Friends Since Pre-Debut

Prior to Anton’s debut as a member of RIIZE, he shared fond memories of spending time with IU, including a memorable meal they shared together and a generous gift of Louis Vuitton shoes from the esteemed singer. IU’s support for Anton extends beyond mere social media interactions, as evidenced by her decision to follow his personal Instagram account even before his official debut.

The enduring friendship between IU and Anton serves as a heartwarming testament to the genuine connections forged within the entertainment industry. Despite their busy schedules and demanding careers, IU and Anton have maintained a strong bond rooted in mutual respect, admiration, and shared experiences. As IU continues to inspire audiences with her music and artistry, it’s clear that her impact extends far beyond the stage, touching the lives of those fortunate enough to call her a friend.

As IU and Anton’s friendship continues to thrive, fans eagerly anticipate the possibility of future collaborations and interactions between the two artists. In the meantime, their heartwarming exchange on social media stands as a touching reminder of the power of genuine connections and the enduring influence of friendship in the world of entertainment.

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K-DRAMA KPOP NEWS LATEST STORIES

IU, Park Bo Gum to Star in Netflix’s ‘When Life Gives You Tangerines’

Buckle up, K-drama fans! South Korean stars IU and Bo Gum will soon be appearing in a series together! On January 30, Netflix confirmed that singer-actress IU and renowned actor Park Bo Gum will be teaming up for the upcoming romance drama When Life Gives You Tangerines.

According to Netflix, the series will follow the story of Ae Sun (IU), an unyielding rebel and Gwan Sik (Bo Gum), a reliable guy who’s been keeping feelings for Ae Sun since childhood. Set in Jeju Island, the drama’s title is a play on the Jeju dialect which literally translates to “Thank You for Your Hard Work.” 

Aside from the appealing storyline, fans are also excited to see the chemistry between the two stars. Since both of them are known to have made several hit dramas, supporters are looking forward to seeing them in one project. 

To note, IU, whose real name is Lee Ji Eun, is considered as one of the most esteemed lead actresses in the industry. Aside from her astonishing career as a singer, her stellar performances as an artist also extends to film.

Some of her most notable works include Scarlet Heart Ryeo and My Mister. Meanwhile, When Life Gives You Tangerines will also be IU’s comeback drama after Hotel del Luna, which was released way back in 2019.

On the other hand, Park Bo Gum has established himself as one of the highly admired actors of his generation. Among his works that gained him popularity are the hit dramas Reply 1988, Encounter, and Record of Youth

What we know so far about ‘When Life Gives You Tangerines’

In the series, the older versions of the two lead characters will later be played by veteran actors Moon So Ri  and Park Hae Joon. To note, Moon is known for her role in The Queenmaker while Park starred in The World of the Married.

Moreover, the upcoming romance drama will be helmed by the experienced director Kim Won Seok. His filmography includes Misaeng, Signal, and My Mister, where he first worked with IU.

Furthermore, director Kim will work alongside writer Lim Sang Chun. To note, Lim previously made the hits Fight for My Way and When the Camellia Blooms

Although there is no official date yet, When Life Gives You Tangerines  is expected to premiere on Netflix this 2024.

Featured image: IU and Park Bo Gum will headline a new Netflix drama. Credit: Twitter/Netflix

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IU Confirms Surprise Collaboration with NewJeans’ Hyein

As IU prepares to unveil her sixth mini-album ‘The Winning’ the excitement has reached new heights with the recent release of the official tracklist. Interestingly, it has been revealed that the soloist has a surprise collaboration with NewJeans member Hyein!

‘The Winning’ Tracklist Reveals Surprise Collaboration Between IU and Hyein

Shared online by the singer’s label on February 4, the tracklist for ‘The Winning’ was presented in a creative online shopping cart format, giving fans a sneak peek into the musical treasures awaiting them.

‘The Winning’ boasts a collection of five brand-new songs, with the spotlight shining on two title tracks, namely “Shopper” and “Holssi.” The pre-release single, “Love Wins All,” adds to the anticipation, featuring alongside two other tracks, “I Stan U” and the intriguing “Shh..”. The latter has particularly captured attention, not only for being one of the tracks but also for its notable feature of two artists—Joe Won Sun and Hyein from NewJeans.

Fans are buzzing with excitement about the collaboration between Joe Won Sun, a seasoned Korean singer, and Hyein, a rising star from the rookie group NewJeans. Hyein’s inclusion in IU’s album at such a young age is also seen as a significant honor, and many enthusiasts have linked this collaboration back to a memorable episode on IU’s Palette, where NewJeans made a special guest appearance. During the show, when Hyein performed “Get Up” live, IU was reportedly captivated by her voice, setting the stage for a potential collaboration.

With ‘The Winning’ scheduled for release on February 20 at 6 PM KST, IU’s latest endeavor also promises a musical journey enriched with diverse collaborations and fresh sounds. As fans eagerly await the unveiling of the complete album, the tracklist revelation has only heightened the anticipation, leaving them eager to experience the magic that IU has undoubtedly woven into each track.

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IU Announces Comeback Date With ‘The Winning’ Mood Film

IU, the acclaimed South Korean artist, is building anticipation for her highly awaited sixth mini album. Her latest tease on January 30 at 12 a.m. KST is ‘The Winning’ mood film which offers a sneak peek into the artistic direction and atmosphere of the upcoming album.

IU Unveils ‘The Winning’ Mood Film Ahead of Album Release

Scheduled for release on February 20 at 6 p.m. KST, “The Winning” has already set records and created waves ahead of its official debut.

IU’s pre-release single, “Love Wins All,” released on January 24 at 6 p.m. KST, has made history by claiming the No. 1 spot on various domestic real-time music charts, including a remarkable debut at No. 1 on Melon’s Top 100. IU becomes the first female artist to achieve such a debut on Melon’s prestigious chart.

The success of “Love Wins All” extends beyond domestic charts, with the single reaching No. 1 on iTunes Top Songs charts in more than 23 regions worldwide. Countries such as Bahrain, Brunei, Cambodia, Cape Verde, the Czech Republic, Finland, Honduras, Hong Kong, Indonesia, Kazakhstan, and others have witnessed IU’s global influence. Her ability to connect with diverse audiences on an international scale solidifies her status as a musical icon with universal appeal.

IU’s return with “Love Wins All” marks her first release in two years since “Pieces” in late 2021. With a history of well-received releases, IU’s latest project has generated high expectations among fans and the music industry. The immediate success of the song on global charts underscores IU’s dominance in the music world, and fans eagerly await the full release of her upcoming album “The Winning.”

As IU continues to captivate audiences with her unique style and musical prowess, “The Winning” promises to be a significant milestone in her illustrious career. The mood film offers a glimpse into the artistic journey IU is set to embark on, leaving fans eager for the immersive experience that awaits with the full album release.

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