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YG Entertainment Plans To Launch Another Group in 2024

It seems like powerhouse K-pop label YG Entertainment has big plans for 2024. According to its founder Yang Hyun-suk, their plans for the year include launching a new group. And, the director said, it might not even be limited to one group only!

“We are setting a goal to announce at least one new group within this year,” YG Entertainment said in a press release. Furthermore, the agency announced that this project aims to discover and nurture global rookies selected through both local and overseas auditions.

In 2023, it can be recalled that YG Entertainment has announced that they will be holding auditions throughout South Korea in 2024. Currently, the agency has kicked off their National Audition Tour in early January. Moreover, the audition is set to make stops at different parts of the country.

Although there’s no official details yet about the said group, fans are anticipating to have another addition to the growing family of YG Entertainment. To recall, the agency is home to powerhouse K-pop acts such as WINNER, BLACKPINK and AKMU. Among their rookie groups are TREASURE and BABYMONSTER. 

As for their previous artists, the list includes BIGBANG, 2NE1, EPIK HIGH, and iKON.

YG Entertainment and its plans for existing groups

To ensure that 2024 is a successful year in terms of both music and profit, Yang added that they plan to secure new growth engines through their artists’ activities this year. 

As for the agency’s existing groups, Yang made the surprise announcement of Ahyeon’s return to BABYMONSTER. To recall, the rookie girl group debuted with only six members in November. At the time, the agency notified the public of Ahyeon’s hiatus for health reasons.

Initially, BABYMONSTER is slated to release the new digital single Stuck in the Middlein February. After that, the group has earlier announced their plans for a mini-EP. With Ahyeon returning, Yang said that the album will be re-recorded with all seven members. 

As for its boy group TREASURE, Yang announced that the 10-member act will start preparing new music after touring. Currently, the B.O.M.Bsingers are in the midst of their second Japanese Tour Reboot, with its last stop scheduled in late February.

However, the agency notably didn’t disclose any details about upcoming plans for BLACKPINK. In early January, it was confirmed that the four members—Jisoo, Jennie, Rosé, and Lisa—didn’t renew their individual contracts with the agency. Although, YG Entertainment has earlier announced that all group activities will still be handled by them. 

Featured image: Here are the current roster of artists under YG Entertainment. Credit: Website/YG Family

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YG Entertainment Wins Trademark Case Against Monster Energy

YG Entertainment has successfully defended its right to register certain trademarks for its new K-pop girl group in Singapore. The entertainment agency overcame opposition from Monster Energy Company (MEC), an American manufacturer of energy drinks. The case, filed in a Singapore court, concluded with the court dismissing MEC’s objections and siding with YG Entertainment.

YG, known for managing superstars like BIGBANG and BLACKPINK, previously applied to trademark “BABYMONSTER” and “BABYMONSTERS.” These trademarks were for a range of products including clothing and music, specifically for their new girl group, BABYMONSTER.

BABYMONSTER, consisting of six members—Asa, Chiquita, Pharita, Rami, Rora, and Ruka—debuted on November 27, 2023. They were named Rookie of the Year – Global Streaming at the Circle Chart Music Awards for their first single, “Batter Up.” They’re set to release their new song, “Stuck in the Middle,” on February 1.

YG Entertainment Wins Trademark Case Against Monster Energy

The victory is a notable one for YG

MEC, known for their energy drinks, opposed YG’s trademark applications, arguing that the names were too similar to their own “MONSTER” trademarks and could confuse consumers. However, the Intellectual Property Office of Singapore (IPOS) disagreed, finding the names different enough, especially with the addition of “BABY.”

The adjudicator, Ravindran Muthucumarasamy, referred to a past case, The Singapore Professional Golfers’ Association v Chen Eng Waye and others. Muthucumarasamy stressed the need to first see if a trademark really stands out as unique for specific goods or services. He concluded, “Having considered all the pleadings and evidence filed and the submissions made in writing and during the hearing, I find that the oppositions fail on all grounds.” MEC was also ordered to pay YG’s legal fees of around 17,400 SGD (13,000 USD).

This isn’t the first clash between these two companies. In 2020, the European Union Intellectual Property Office (EUIPO) also sided with YG in a similar dispute. This victory is a notable one for YG Entertainment, reinforcing the importance of distinct trademarks in the global entertainment industry. – K-Pop News Writer

Featured Image: MEC failed to block YG’s bid for trademarks. Sources: Top PNG, X/@MonsterEnergy.

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JYP, SM, YG Entertainment Unveil 2024 Plans

Before HYBE became a major player in the K-pop industry, its growth was mainly driven by three agencies: JYP Entertainment, SM Entertainment, and YG Entertainment. Here’s what these agencies have planned for fans this year.

TWICE “With YOU-th” Mood Film

JYP’s global dominance

JYP Entertainment is set to continue its global dominance in 2024, with its top groups Stray Kids and TWICE at the forefront. Stray Kids, having achieved four consecutive Billboard 200 number ones, will drop two new albums and embark on their third world tour. TWICE, as one of the biggest girl groups around, will make a comeback in February with their 13th EP With YOU-th. They’ll drop a pre-release single on February 2, and the EP itself will follow on February 23.

Aside from preparing for DAY6’s full group comeback, JYP is reportedly working to debut a new boy group. The agency is also set to launch groups born of international collaborations. NEXZ, from Nizi Project season two with Sony Music Japan, and VCHA, from the A2K project with Republic Records, will begin promoting in 2024. Finally, JYP’s partnership with Live Nation for North American performances will give its artists a big platform in the world’s largest music market.

2024 SM GLOBAL AUDITION

SM remains optimistic

In 2024, SM Entertainment’s artists will broaden their reach through diverse channels. The rookie group RIIZE, which has grown in popularity since its debut, is leading the charge. NCT is expected to continue their activities seamlessly despite the anticipated enlistment of some members. SM’s plan is to strengthen its global presence through major performances. These include Key’s solo concert, NCT 127’s third tour, SMTOWN LIVE in Tokyo Dome, and Ten’s first solo concert.

SM is also planning to launch new artists, starting with aespa’s yet-to-be-named sister group. The final team of the NCT system, the Japan-based NCT NEW TEAM, is set to debut after a wildly successful pre-debut tour in Japan.

Despite facing challenges like a change in ownership and an ongoing stock probe, SM achieved record earnings last year. However, its market leadership has weakened, and its revenue heavily depends on loyal fanbases. Even so, SM remains optimistic. In fact, the agency is planning a global audition in 2024 to discover new talent, demonstrating its focus on continued growth and innovation.

BABYMONSTER NEXT PHASE | YG Announcement

YG plans to go all-in

In 2024, YG Entertainment plans to go all-in on promoting BABYMONSTER, with a focus on global expansion. BABYMONSTER will release their second single “Stuck In The Middle” this February, followed by a mini-album in April. The group plans to build a strong industry presence by releasing new music every two months.

YG is also ramping up activities with its other groups. AKMU, celebrating its 10th anniversary, has something special planned for fans. BLACKPINK will continue promoting as a group under YG, but Jennie and Jisoo signed with other agencies for solo activities. Lisa and Rosé are expected to follow suit, but no official announcement has been made yet. Meanwhile, boy group TREASURE is expected to maintain a strong presence in Japan and Korea.

Which of these three agencies do you think will make the biggest splash this year? – K-Pop News Writer

Featured Image: JYP, SM, and YG have big things up their sleeves. Source: Icon Ape, Top PNG.

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THE BLACK LABEL Reportedly Separating From YG Entertainment

In a strategic move within the entertainment industry, THE BLACK LABEL is making a surprising change. A new report reveals that the prominent music label and production company is set to relocate its main office to Hannam W Office, situated in Hannam-dong, Yongsan-gu, Seoul. This transition, scheduled for the first half of 2024 and potentially as early as next month, marks a significant shift from its longstanding headquarters at the YG Entertainment office in Hapjeong-dong, where it has been based since its establishment in 2016.

Why Is THE BLACK LABEL Moving From YG Entertainment?

The decision to relocate gained approval during a board meeting held by THE BLACK LABEL in June 2023, signifying a pivotal moment in the company’s evolution. Industry insiders perceive this move as a strategic step towards independence, indicating a potential separation from YG Entertainment.

Initially founded by Park Hong Joon, widely known as Teddy Park, the label started as an external record production company collaborating primarily with YG artists. However, recent developments highlight the label’s inclination to diversify its activities, evidenced by the recruitment of various artists and the initiation of auditions to unearth new talents.

The ownership structure further illuminates this transition. In the early stages, YG Entertainment was THE BLACK LABEL’s major shareholder, but the current scenario reflects a reduced stake of approximately 21%. Concurrently, SAEHAN Venture Capital, an initial investor, has been steadily increasing its ownership since 2021. Lee Jung Hoo, the CEO of SAEHAN and an external director at THE BLACK LABEL, plays a pivotal role in steering the label towards independence.

The relocation aligns with THE BLACK LABEL’s broader vision of expansion. Following the move, the company is anticipated to seek additional investments from venture capitalists as part of its strategic plan to recruit new artists and extend its business ventures. Currently, the company boasts a roster of diverse talents, including Zion.T, Jeon So Mi, Taeyang, Park Bo Gum, Lee Jong Won, and more.

This significant shift in office location not only underscores the label’s commitment to growth and autonomy but also signals a new chapter in THE BLACK LABEL’s journey within the ever-evolving landscape of the Korean entertainment industry. As it positions itself for further expansion and innovation, the relocation becomes a symbolic and strategic move, reflecting the dynamic nature of the music business.

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TREASURE Launches ‘Double Donation’ Campaign for Youth

K-pop boy group TREASURE and label YG Entertainment are welcoming the new year with a noble cause! 

On Wednesday, January 3, YG Entertainment announced that the boy group TREASURE will be participating in Naver’s Happy Bean Double Donation Program.

To note, the said program is a donation-participating service where companies donate the same amount of funds the campaign has raised.

According to YG Entertainment, they aim to raise a total of 60 Million Won for the campaign. The amount which will be collected until the end of the month will be used to support children and adolescents’ needs, including education support, medical care, art programs, and other categories.

“We hope the children and teenagers can grow up in an environment where they can dream and experience as much as they want,” TREASURE said in a press release. “We hope that our assistance can enable them to take a step forward,” the “DARARI” singers added.

In the group’s X account, the idols also encouraged their fans, Treasure Makers or Teumes, to participate in the program. “We ask for your interest in the double fundraising box that we personally selected,” they said.

On social media, the group’s fanbase shared that they are proud of TREASURE for initiating the warm gesture. Moreover, several fans called them “best boys.” One fan even said “I really stan the right group.”

More about TREASURE

Originally a 12-member group, TREASURE made their debut in February 2020 with the track “Boy.” For those unfamiliar, the band was formed through the reality-survival program Treasure Box in 2019.

Currently, TREASURE is composed of 10 members: Hyunsuk, Jihoon, Yoshi, Junkyu, Jaehyuk, Asahi, Haruto, Doyoung, Jeongwoo, and Junghwan. In November 2022, YG Entertainment announced that members Bang Ye-Dam and Mashiho officially parted ways with the group.

With their four years in the K-pop scene, TREASURE has gained recognition for their upbeat music. In their powerful discography, they are most known for bop tracks “Bona Bona,” “Hello,” “Jikjin,” among others.

Moreover, the group had its latest comeback in July 2023 with the release of their second full-length album REBOOT. In the same month, TREASURE’s first official sub-unit, T5, was revealed. Composed of Jihoon, Junkyu, Jaehyuk, Doyoung and Junghwan, T5 exhibited their dancing skills with the release of their first single “Move.”

In 2024, the 10-piece act is set to light up the Japan stage as they are bound to perform in multiple cities for their REBOOT concert tour.

Featured image: TREASURE is participating in Naver’s donation campaign. Credit: Twitter/TREASURE

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PSY’s “Gangnam Style” Becomes 1st Korean MV To Hit 5 Billion Views

PSY’s iconic music video for “Gangnam Style” has once again made YouTube history, surpassing 5 billion views on December 30 at approximately 5:47 a.m. KST. This achievement solidifies “Gangnam Style” as the first Korean music video to reach the 5 billion mark on YouTube. Notably, it took the song about 11 years, 5 months, and 15 days to achieve this remarkable milestone.

‘Gangnam Style’ MV Continues Global Domination With Viewership Milestone

Originally released on July 15, 2012, “Gangnam Style” became a global phenomenon, with its catchy tune and distinctive dance moves capturing the world’s attention. The song’s success contributed to PSY’s international recognition and earned him a spot in music history. The term “Gangnam Style” itself became synonymous with a trendy and lavish lifestyle associated with the Gangnam district of Seoul.

Interestingly, “Gangnam Style” has outpaced other Korean music videos, setting a new record for the highest number of views on YouTube. It is also important to note that Pinkfong’s children’s song “Baby Shark Dance” still holds the title of the most-watched YouTube video of all time, with over 13.8 billion views.

PSY’s departure from YG Entertainment in 2018 marked a new chapter in his career. He went on to establish his own agency P Nation, showcasing his entrepreneurial spirit and commitment to furthering his artistic endeavors.

For now, PSY has yet to match the success of his first major hit. On the other hand, it wouldn’t be a surprise if the soloist stages a comeback that will set the global stage alight. With that in mind, fans are looking forward to his next release.

The longevity and continued popularity of “Gangnam Style” highlight its enduring impact on global pop culture. PSY’s innovative and entertaining music video has not only stood the test of time but also cemented its place as a historic and influential contribution to the world of K-pop. Congratulations to PSY on this remarkable achievement!

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YG Entertainment Addresses BLACKPINK Members’ Individual Activities

YG Entertainment has officially confirmed that the BLACKPINK members will exclusively sign with the company for group activities and promotions, not individual endeavors.

YGE Finally Addresses BLACKPINK Members’ Individual Activities Status

The announcement clarifies the contractual arrangements for BLACKPINK members under YG Entertainment. While all four members renewed their contracts for group activities earlier in the year, the recent statement emphasizes that their affiliation with the company is specifically for collective promotions.

“We have recently signed a contract extension for BLACKPINK’s group activities,” the company’s statement read. “We have also come to the agreement that we will not proceed with a separate contract for their individual activities.”

The decision to sign only for group promotions reflects a strategic move by YG Entertainment to maintain a collaborative framework for BLACKPINK while accommodating individual aspirations within the group. This approach allows the members to pursue diverse projects while continuing to contribute to BLACKPINK’s collective success.

Jennie, a member of BLACKPINK, has already taken a significant step towards individual pursuits by establishing her personal label ODDATELIER. This move suggests a desire for greater creative control and autonomy in her artistic journey. The confirmation of BLACKPINK members signing exclusively for group activities aligns with industry trends where artists, particularly those from successful groups, seek to explore personal ventures and creative projects beyond the confines of group commitments.

The confirmation comes at a time when several K-pop artists are exploring individual ventures, establishing personal labels, and engaging in diverse creative pursuits beyond group activities. As artists seek greater agency and creative freedom, management companies adapt their contractual structures to align with evolving industry dynamics.

For BLACKPINK, this development suggests a balance between group unity and individual artistic expression, offering fans the prospect of diverse and engaging content both collectively and individually. As the members navigate their careers, the industry will keenly observe how this dynamic approach contributes to the continued success and evolution of BLACKPINK as a group and as individual artists.

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Here’s Why G-Dragon Left YG Entertainment Instead of Renewing His Contract

On December 21, G-Dragon of BIGBANG decided against renewing his contract with YG Entertainment, surprising fans and the industry alike. Reports from Sports Seoul shed light on the events leading up to this decision, revealing a crucial mistake on YG Entertainment’s part.

Why Did G-Dragon Decide Against Renewing His Contract with YG Entertainment?

As YG Entertainment engaged in contract renewal negotiations with BLACKPINK members, they were also in talks with G-Dragon regarding his future with the company. Negotiations were reportedly progressing, and there were indications of the BIGBANG leader renewing his contract. However, the situation took an unexpected turn.

Amid the negotiations, G-Dragon became the subject of drug abuse allegations, leading to an investigation. YG Entertainment responded by stating they couldn’t publicly comment on the matter as the artist was not currently signed with the label. This approach, characterized by YG’s tendency to provide limited statements, proved to be a misstep.

Facing the allegations, G-Dragon found support from Choi Yong Ki, CEO of Galaxy Corporation and a close friend. Choi offered legal advice, becoming a crucial ally during a challenging time. While reports suggested that G-Dragon might sign with Galaxy Corporation instead, YG Entertainment’s founder, Yang Hyun Suk, reportedly tried to dissuade him. However, the attempt failed, and G-Dragon ultimately decided to move forward with Galaxy Corporation.

Clearing all charges without support from YG Entertainment, G-Dragon, reportedly influenced by Sports Seoul’s article, chose to embark on a new chapter with Galaxy Corporation. The incident highlights the complex dynamics between artists and entertainment companies, emphasizing the significance of support and strategic communication during challenging moments. G-Dragon’s decision to align with Galaxy Corporation showcases the role of personal connections and supportive environments in an artist’s career trajectory.

G-Dragon’s first move after signing with Galaxy Corporation is launching a foundation that will fight against drug abuse. He is also set for a comeback in 2024.

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G-Dragon Signs With New Company After YG Entertainment Exit

G-Dragon has found a new company. The BIGBANG leader has officially signed with Galaxy Corporation after his departure from YG Entertainment. In line with that, the agency shared an official statement from the idol about his upcoming endeavors.

G-Dragon’s New Company Immediately Springs To Action for BIGBANG Leader

BIGBANG’s G-Dragon recently shared a handwritten letter during a press conference held by his agency, Galaxy Corporation, where he discussed his future activities and plans for a comeback.

The press conference, which took place on December 21, was organized by Galaxy Corporation to address and clarify G-Dragon’s recent drug-related case, in which he was cleared of all suspicions. During the event, Galaxy Corporation officially announced that they had signed an exclusive contract with G-Dragon, paving the way for his return to the music scene in 2024.

Director Jo Sung Hae from Galaxy Corporation explained that the announcement of G-Dragon’s comeback had been delayed due to the recent controversy surrounding the drug-related case. The press conference served as a platform for the agency to share their plans for G-Dragon’s future activities and address any concerns or questions from the public.

“Initially, Kwon Ji Yong (G-Dragon’s real name) planned on personally greeting all the reporters and fans in the new year. However, after the drug-related investigation concluded, there were many confusing reports, and in order to set this straight, we hurriedly decided the day before to hold a press conference, so we ask for your understanding that it was difficult [for Kwon Ji Yong to attend] and adjust his schedule,” they said.

G-Dragon Announces New Foundation to Help Society’s Unfortunate Individuals

To convey his thoughts and feelings directly, G-Dragon penned a handwritten letter, which was read aloud by director Oh Hee Young during the press conference. The letter revealed that the BIGBANG leader will establish a foundation that aims to help society.

“I decided to make a foundation to take on this activity sincerely and continuously,” the letter read. “The foundation will stand by the sides of those who were harmed and pained by our world’s prejudice and unfairness, and we hope to create a society where everyone lives together while being treated equally and fairly respected.”

The press conference was a significant moment for G-Dragon and his fans as it marked the official announcement of his exclusive contract with Galaxy Corporation and also the confirmation of his return to the music industry. The transition comes after YG Entertainment announced on December 20 that they would be parting ways with G-Dragon, wishing him well on his new journey.

With the press conference and the announcement of G-Dragon’s exclusive contract, fans can also look forward to the artist’s much-anticipated comeback in 2024, and it signals a fresh start for the iconic K-pop figure.

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YG Entertainment Confirms G-Dragon’s Exit From Agency

G-Dragon, a prominent figure in the K-pop industry, has officially parted ways with YG Entertainment, as confirmed by an announcement from the agency on December 20. G-Dragon’s exit from the company follows recent speculation about the renewal of the BIGBANG leader’s contract. It also comes on the heels of drug abuse allegations, which have been subsequently cleared by the police.

YG Entertainment Issues Official Statement Confirming G-Dragon’s Exit

On December 20, YG Entertainment shared an official statement.

“This is YG Entertainment. G-Dragon was one of our iconic artists since his debut with Big Bang in 2006. It was an honor to spend this past time with him,” the statement read. “We sincerely wish G-Dragon blessings for his new chapter. We ask for a lot of support and encouragement from his fans.”

The announcement marks a significant change in G-Dragon’s professional trajectory, and it comes amid a complex situation involving the renewal of the ‘G-Dragon’ trademark by YG Entertainment. Notably, the agency applied for the renewal of the trademark, signaling its intention to retain ownership of the iconic stage name. The ‘G-Dragon’ trademark was initially secured in February 2003 and had its rights extended in 2013, with validity until September 13, 2023.

What Will Happen to G-Dragon?

The renewal of the trademark suggests that YG Entertainment aims to maintain control over the ‘G-Dragon’ stage name. This move can potentially impose restrictions on G-Dragon’s use of the name if he were to sign with another company, as the rights to the stage name would remain with YG Entertainment. Trademark ownership plays a crucial role in protecting intellectual property, and in the context of the entertainment industry, it often involves safeguarding the brand identity of artists.

In related developments, G-Dragon’s recent drug test results came back negative, concluding the investigation into drug suspicions related to his hair color. The National Forensic Service conducted the test to determine whether recent changes in hair color, such as dyeing or bleaching, could impact the accuracy of drug tests. The investigation stemmed from statements made by a female manager at an entertainment establishment in Gangnam, Seoul. Despite initial drug suspicions, the lack of additional evidence during the investigation has cleared G-Dragon of any drug-related allegations.

G-Dragon’s departure from YG Entertainment marks a new chapter in his career, and the situation highlights the intricacies involved in managing intellectual property and navigating controversies in the dynamic landscape of the K-pop industry.

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