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Four Iconic Sub-Units of K-pop You Might Not Even Know

Looking for some refreshing K-pop tunes from sub-units that you might have missed? Here are four of them.

Hi Suhyun and Bom&Hi

It must be because Lee Hi debuted in YG Entertainment at a time where the trend was (still is) is for idols to be in groups all the time that the company paired him with Suhyun of the sibling duo Akdong Musician and Park Bom of the phenomenal girl group 2NE1. Bom, Suhyun, and Hi were at the top of their game during the times they collaborated, so it goes without saying that the project “sub-unit” collabs were all hits.  First was the cover by Lee Hi and Bom of Mariah Carey’s Christmas staple, All I Want for Christmas is You, released on December 20, 2013, which peaked at #17 in the charts. It was accompanied by a very moody music video with a sort of Scandinavian aesthetic. 

Eleven months later, in November 2014, Lee and AKMU‘s Suhyun formed the sub-unit Hi Suhyun and released the digital single I’m Different featuring iKON‘s Bobby in both the song and the music video. The duo’s first stage was at SBS’ Inkigayo on November 16, following their first win the following week. Such an iconic song and music video, where we see the two having a “friendly competition” over Bobby’s affections, for them only to realize that our boy already has a girlfriend, none other the beautiful still-had-to-debut Jisoo before Blackpink exploded. One fun and cute music video where everyone just looked their most attractive. 

Playlist musts: Both I’m Different and the All I Want for Christmas cover are musts! 

Girls’ Generation – TTS

The first official sub-unit of Girls’ Generation was composed of the groups’ three main vocalists, Taeyeon, Tiffany, and Seohyun. Now, you may be asking, why weren’t the other two main vocalists, Jessica and Sunny,  not included? No official statement regarding this, but some speculate that they were the three members who were the most available and did not have other projects. Others suggest that the sub-unit was actually Tiffany’s idea, that she originally wanted only Taeyeon and the rest of the slots were available for everyone and Sica and Sunny weren’t available. Finally, there’s the theory that the three voices were the most matched with other: Taeyeon has complete control, Tiffany supplies the emotions, and Seohyun has the technical merit, making a perfect and complete combination that doesn’t really require Sica’s nasality and Sunny’s overly high pitch. 

TaTiSeo‘s debut EP, Twinkle, was released in April 2012 and secured its place in K-pop history as the first album by a Korean artist to rank number 1 on the Billboard World Albums chart. At the time, it was also the highest charting K-pop album on the Billboard 200, reaching number 126. TTS became the first subgroup to achieve a “triple crown” on South Korean music shows, reigning in the number 1 spot for three weeks in a row. Suffice to say Twinkle was the undisputed top song during its release.

It took more than two years for the group to release their follow-up effort to Twinkle. Holler was released in September 2014. The album continued the sub-unit’s success as it debuted at number 1 on South Korea’s Gaon Album Chart and the Billboard World Albums chart. With this achievement, TTS become the third Korean artist, and the first female artist, to have more than one number 1 on the Billboard World Albums chart. During promotions, the three singers were featured in the reality show The TaeTiSeo. In December 2015, TTS released their third EP, a Christmas special album titled Dear Santa. The album debuted at number 2 on South Korea’s Gaon Albums Chart and has sold at least 60,456 copies to date. Like the Twinkle EP, Seohyun contributed to the composition of a couple of songs. 

As the group is very Tiffany-heavy, GG-TTS was sparkling all the time. From the very bright sound of all their songs to the glittery outfits on their stages and music videos. It’s a bit sad that there isn’t much of a hope for a reunion since Ti and Seo aren’t with SM Entertainment anymore. But since the entire GG group is reuniting, we can still hope, yeah?

Playlist musts: Dear Santa, if you’re on a holiday mood, but otherwise, Holler and Twinkle will definitely give you instant sparkles if you happen to have a blah day. 

JJ Project

The first and perhaps only sub-unit of the hapless GOT7, the JJ Project started out even before the debut of their group. They started off adapting the stage names of JB and Jr. as there were already established singers who share their names, including Park Jinyoung, their boss in JYP Entertainment. On May 8, 2013, JYP Entertainment announced the new duo JJ Project, which debuted with the single album Bounce on May 20. The single album also features another song Hooked and a collaboration with Miss A‘s Suzy titled Before This Song Ends

In April 2013, the duo appeared once again as actors for the MBC’s drama When a Man Falls in Love. While they were preparing for the second album, they were reintegrated into JYPE’s new boy band project group, and on January 16, 2014, they debuted as members of GOT7.

On July 31, 2017, they released Verse 2, an EP of self-composed, self-written songs about the anxieties of youth. At the end of the year, Verse 2 was chosen as the fifth best K-pop album of 2017 by Billboard and was nominated in the album division at the Golden Disc Awards. JJ Project also got a nomination for the popularity award. Further activities of the duo have been muddled by Got7‘s internal troubles (aka lack of effort on JYPE’s part to promote the group). Finally, on January 19, 2021, following the expiration of their contract, they left JYP Entertainment. Since then, Got7 has reunited for an album outside the tutelage of JYPE, but there hasn’t been any news on JJ Project activities.  

Playlist musts: If you’re into the mindless anything goes fun songs JYPE produces (e.g., 2PM’s Go Crazy), then Bounce is for you. Otherwise, make sure to check out Tomorrow, Today with its breathtaking picturesque roadtrip music video.

ToHeart

ToHeart is a bit of an anomaly in K-pop because this unit is composed of two members who not only come from different groups, but different entertainment companies. Well, it can be said that Woolim Entertainment is already connected with SM Entertainment via its merger with SM Contents & Culture, but it is still an independent company, so the establishment of SHINee’s Key and Infinite’s Woohyun as ToHeart is quite a refreshing development, up to this day. 

On February 20, 2014 SM Entertainment released a teaser announcing ToHeart, which debuted three weeks later with the mini album Delicious and the music video for the title track was released on March 10. On the same day, the duo held their first showcase in the Coex Artium, hosted by bandmates Minho and Sunggyu. Both Woohyun and Key stated that it was their idea to create this unit, since both are friends and had an interest in working with each other. They didn’t expect to do a singing collaboration project, instead thinking of photoshoots and something similar. Close to two months after the release of Delicious, the duo followed up their promotions with Tell Me Why featuring Infinite Sungyeol’s little brother, Lee Daeyeol (who later joined Golden Child) as well as actress Mun Kayoung. The song was requested most by fans and is produced by Sweetune. It tells the story of a man’s unwillingness to let a lover go.

The sub-unit’s career was short and sweet, having produced only those two singles and that one mini album. During the year they were active, the two were also flooded with controversy, primary among them were rumors claiming that the two were more than just friends and co-workers. Fashion magazine photoshoots of the two that could be best described as bordering on homoerotic only added fuel to the fire. However, rumors of a lover’s spat exploded when the two just ceased activities as ToHeart and also unfollowed each other on social media. The rumors were later quashed as the two followed each other again on Instagram and Key actually asking Woohyun to go with him to fulfill his mandatory military duty in 2019. But then, many pointed out that the two haven’t been as close as they used to be, and there hasn’t been any news of the duo reuniting to work together again or release new music. But then, if the degree of the duo’s closeness is best defined by those hot magazine photoshoots, those levels may never return. However, based on recent activity, it would be safe to guess that the two are still very close even outside of showbusiness. 

Playlist musts: Delicious and Tell Me Why are second generation K-pop gems that nobody can deny.

Make sure to check their songs out so you won’t wonder how you been living on this earth without knowing them!

Featured Image: Youtube Screengrab from ToHeart’s music video “Delicious”

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What Went Wrong With PD101 Season 1 Girl Groups? Ft. Gugudan

Now, before you all raise your pitchforks in revolt and start your witchhunt for silly ‘ol me, let me be clear: I’m not actually talking about the groups resulting from the Produce shows such as IOI, IZ*ONE, WANNA ONE, and X1 (although it can be argued that X1 got the shortest end of the stick with their disbandment following the vote-rigging scandal revelation). I’m talking about the groups that these trainees / contestants / eventual winners joined after their project groups disbanded. Haven’t you noticed that none of them exploded the way their project groups did?  Let us do a survey of some of these groups that the PD101 girls joined after and see whether indeed there’s a curse concerning the groups they became part of. 

For this article, let’s talk about the group formed with the second placer of the reality show: Jellyfish Entertainment’s Gugudan.

Gugudan

In the middle of IOI’s promotions, several members returned to their home agencies to establish new groups while the remaining members promoted as a sub-unit. One of the groups that were created during this break was Gugudan, formed by Jellyfish Entertainment (which until that time had so far only produced the boy band VIXX) with nine members that included Produce 101 second placer Sejeong, ninth-ranked Mina, and finalist Kim Nayoung. At the start, anticipation was high for the group Jellyfish was going to produce because the three PD101 alumnae were quite loved during and even after the show. People were still on board when the company announced that it would be a nine-member group and not a trio as most originally speculated. However, many were a bit weirded out by the name Gugudan, which literally means “multiplication table”.

So, the explanation the company and the girls eventually came up with was, “Gugudan means that there are nine girls in the group with nine unique charms.” People were willing to give it a pass; however came the debut concept – a mermaid concept reinforced by the group’s first EP, Act. 1 The Little Mermaid and the music video for the lead single Wonderland, where we see the girls performing in a theater located… underwater! Suffice to say people were not impressed by the concept, saying it was boring and does not give justice to the girls’ talents, not to mention this sweet and innocent concept is a dime in a dozen when it comes to girl groups. Haters started asking questions, like “where did they hide Spongebob and Patrick?” and other allusions to the popular cartoon.

Apologists and fans were quick to defend the concept, with this explanation making the rounds on fan pages as soon as the hate started: “The name gugudan is a wordplay. It comes from the Korean word “geuk-dan” which means theatrical performance. In other words, this girl group debuted with the concept that they were going to take stories, movies, and plays and portray them in their own way through their songs. Each album is going to be based on a famous work of literature or art, and it’s going to carry a lot of hidden meanings. For this debut song, Gugudan is portraying how much they dreamed about performing on stage instead of just dreaming about it behind the scenes- just like the little mermaid wanted to become a human and live above water. That’s why the ending is them picking up a shell and bowing to a crowd- it symbolizes them fulfilling their dreams and debuting! ” 

Act. 2 Narcissus, Act. 3 Chococo Factory, Act. 4 Cait Sith, and Act. 5 New Action followed, each having diminishing returns for the group. While Wonderland and A Girl Like Me (off the Act. 2 album) both charted in Korean singles charts, the rest of the singles didn’t, which may have been the fault of the third EP. Seriously, what was Jellyfish thinking when they released the song entitled Chococo

https://twitter.com/milfyoungera/status/1604367109701730305?s=20&t=RfX2oQPjrUXthUsCiyzQ_A

We were already getting to a point where people were willing to forget about the mermaid concept and charge that debacle to debut jitters with the very strong comeback A Girl Like Me. A Girl Like Me had the girls displaying all they had – visuals, vocals, charisma. Then Chococo, which felt like more of an Orange Caramel song, happened. And only Orange Caramel can do Orange Caramel levels of camp.

By the time Act 4 was released three months after, people may have lost interest already despite the very strong concept and song. Then, Jellyfish commits another mistake: Introducing the subunit SeMiNa that had the three PD101 contestants as members before the group comeback nine months after their last one. And that’s basically asking the public to forget your rookie group. Thus, when November came, the comeback thoroughly underperformed, with the EP not even selling more than 10,000 copies and the very strong Not That Type not even charting.    

Then, Chinese member Sally left for China to join a survival show. Finally, after a year of no activities for Gugudan, Jellyfish announced the group’s disbandment. 

So, what happened? Three developments:

The members started getting unreliable.  

Only a year after their official debut, Soyee went on hiatus in order to fully recover from a shoulder injury that she had since prior to her debut. The following year, it was announced that youngest member Hyeyeon would go on a temporary hiatus from all the group activities due to health issues. Five months later, she left the group for personal reasons. For the group to have those problems so early in their careers may mean that either the agency didn’t take care of their talents that well or the members may not have been very committed to the group, after all. When that happens, a lot of people eventually lose interest.

It eventually became Sejeong and the girls. 

Since it is accepted that Kim Sejeong is the most popular member of the group, therefore it may have been inevitable for Jellyfish to milk her for all her worth. In fact, while the company still made efforts to make things like line distribution and music video exposure more on the fair side during their debut, the “favoritism” became more and more obvious as the singles came along. Even with the silly song Chococo, Sejeong still had the most lines and by the fourth and fifth songs were released, there was no doubt that some of the girls were only Sejeong’s backup dancers who only had five to ten seconds worth of exposure.

Yes, the push for Sejeong is very understandable, as her popularity is simply low-hanging fruit and a surefire way for the group to have popularity as well, but this brings us back to when the company was still forming the group. To make the members be mere backup talents to the most popular member is very unfair to all parties, as the members do not get the much-needed exposure to make them more popular (becomes a bit of a catch-22 dilemma). It is unfair for Sejeong as well as it was seen as the members holding her back from pursuing solo stardom. Many have since then commented that Jellyfish should just have made Sejeong a solo star like Somi and Chungha and not capitalize on her popularity for the group that in the end, they still eventually sabotaged. Looking back, Jellyfish really did all parties dirty. 

Jellyfish didn’t know what they were doing. 

I think everyone was expecting Jellyfish to work their magic on Gugudan just like what they did on VIXX. After all, the company hit a goldmine when they cornered a market with their boy group, transforming them into the concept kings that they were when they were at their peak. But then, they kept on committing errors in judgment, such as letting the girls debut with a sweet and innocent “mermaid” concept. You may charge that to the company still groping in the dark as to what would be the best concept to debut a girl group on, but the mistakes that follow, particularly the Chococo comeback cost the group a lot. 

Alas, in 2021, all members except three have announced their departure from Jellyfish. Aside from Hyeyeon who had already left even before their disbandment, Soyee and Mimi followed suit, with Nayoung and Haebin also leaving Jellyfish Entertainment. This means only Sally who is in China, Mina and Sejeong are the members who are still with Jellyfish. And with Mina only signing with the agency as an actress, it’s practically only Sejeong who is still active as an idol in the agency. 

And here’s a bit of real talk: As it should be from the start. 

Featured Image: Screenshot from Gugudan’s “Chococo” music video

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Meet the Korean Idols who Broke Kpop’s 7 Year Curse

If you think the seven-year curse has affected each and every Kpop artist, here are four Kpop groups that broke the dreaded 7-year curse:

Girls’ Generation (2007 – Present)

TWICE may have arguably taken the title “Nation’s Girl Group,” but we cannot deny that the OGs still have it. And there were a lot of girl groups before Girls’ Generation, groups like Fin. K.L, SeeYa, and SM Entertainment labelmate SES dominated public consciousness for a time, but nothing has come close to how SNSD has endeared themselves to the Korean public and how they have stayed relevant all these 15 years. Yes, the group debuted in 2007 and there hasn’t been any major hiccup in their career, save for that one person everybody regards like Bruno in Enchanted: Ms. Jessica Jung. Alas, right on the dot of the group’s 7th anniversary in 2014, Jessica just wasn’t a member of Girls’ Generation anymore. Was she removed? If yes, by who? Did the company give her the boot? Did her groupmates vote her out, Survivor-style? Did she resign from the group to focus on her other career ventures (aka her fashion line and her boyfriend Tyler Kwon)? 

Despite that, they still continued with some chart-toppers like Lionheart and Party, then commemorated their 10th year as a group with the double release of All Night and Holiday before Sooyoung, Tiffany, and Seohyun left SM Entertainment (but not the group!) the next year. The remaining members with SME continued to make up the subunit Oh!GG and still topped the charts. And now, all eight members are reuniting with a 15th anniversary release. That this might coincide with Blackpink’s August comeback is giving me an anxiety attack. 

BIGBANG (2006- Present)

BIGBANG has been around for more than 16 years. Debuting in 2006, the group quickly became a success and single-handedly built YG Entertainment’s reputation, raising the company’s status among Korea’s top 3 entertainment companies. As with most groups, BIGBANG had its share of controversies, and how! These were some of the biggest scandals in the Korean entertainment industry has been involved in.

Let’s take a quick trip down memory lane to remember them. Let’s see, there was GD’s marijuana use, Daesung’s manslaughter, TOP’s drug case, TOP’s attempt at taking his own life, Seungri’s involvement in the Burning Sun scandal part 1 (the being a front of illegal gambling and drug trade activity), Seungri’s involvement in the Burning Sun scandal part 2 (illegal sexual harassment video trafficking), Seungri’s resignation from the group and the Korean entertainment industry, Seungri’s jail sentence, Seungri’s removal from conscription and transfer to a civilian prison. 

If we are to look at the entire history of Korean pop music, only BTS has surpassed the level of BIGBANG’s domestic and international success. Before BTS, BIGBANG was THE representative K-pop group. And based on their latest comeback that only featured the four remaining members, Still Life was an instant hit both at home and abroad. This begs the question, how can a group that has been at the center of so much controversy and involved in so many scandals continue to be loved even by Korean fans, known to be quite a conservative bunch? I guess it’s a mix of really good music and the individual personalities of the members. BIGBANG just never disappoints with their releases. There was never a BIGBANG song that was released with the public going, “Maybe I’ll like it with a few more listens.” Every BIGBANG song simply appealed to listeners. But more than producing earworms and radio-friendly hits, BIGBANG songs are also very artistic. This bleeds to their personalities that just scream artist, not just singers or musicians. They’re eccentric and aspirational but also very relatable at the same time. They keep their distance from the public but have never been reported to be rude, cold, or curt towards fans and “ordinary” folk. 

But then, if the group’s latest comeback Still Life is any indication, we may have to wait for years until the next BIGBANG comeback. With TOP leaving YG Entertainment, Taeyang focusing on his family, and GD and Daesung reportedly pursuing solo projects, combined with Still Life’s bittersweet message, it seems that the group will be taking a long but well-deserved breather. Fans may have to deal with the fact that BIGBANG has taken that dreaded word – hiatus, but we’ll take that as there still hasn’t been an official announcement of that more dreaded word, the one that starts with “dis” and ends with “band”. 

Shinhwa (1998 – Current)

Hear ye, the gold standard of K-pop groups. Ask any debuting K-pop group about their longevity goals, and the chances are high that they will answer “We want to stay active as long as Shinhwa sunbaenim has.” After all, Shinhwa has not only lasted for a decade, but two decades already, and still running. Yes, the granddaddy of still active first-generation K-pop groups will be marking their silver anniversary, aka 25th, in 2023!

Shinhwa debuted under SM Entertainment in 1998 and has stayed as a complete group, with no member changes. Yep, that’s close to 25 years of no members getting removed or resigning, not even “leaving the company but staying in the group”. After all, the group is self-managed, meaning the group established their own company to manage their careers. This is also basically the reason that the group left SM Entertainment, as the latter offered all members except Dongwan a new contract after their old one was set to expire. The group’s latest release was in 2018, Heart, which commemorated the group’s 20th anniversary with the single Kiss Me Like That, where the group again sported a very sexy but elegant image. We are highly anticipating new releases next year for the group’s 25th year in the entertainment industry!

Super Junior (2005 – Present)

Speaking of long-lasting groups, let us not forget hallyu pioneers Super Junior, a group that made its debut in 2005. Being a group from SM Entertainment, it has been a foregone conclusion that SJ will stay in the business for a very long time. After all, SM Entertainment does not disband groups under them. It usually takes a contract dispute (e.g., H.O.T and Shinhwa) or all members deciding not to continue with their contracts with the company (e.g., f(x)) for the group to “disband”, although you will never see the company issuing any statement that their groups have disbanded. SM issues official statements about their talents being bullied, in a romantic relationship, or even leaving the group (as in the case of Jessica and SNSD), but never about their groups getting disbanded. 

This has been the case with SJ as well. Super Junior was initially envisioned as Super Junior ‘5, a group with a mix of members who may not sing, rap or dance, but be active in the entertainment business just the same in other capacities (as hosts, actors, etc.) after being in the group for a period, after which they “graduate” after achieving their (or the company’s) desired degree of popularity, much like the original idea for the Pledis girl group After School. So, there was supposed to be a Super Junior 06, Super Junior 07, and so on and so forth with different line-ups depending on which members graduated and which new members get introduced into the group. As such, at the start, you may notice that Shindong did not have lines in the group’s early releases. That’s because Shindong, after debuting with the 05 batch, was supposed to be a comedian. But then the concept of making SJ an annual generation thing fell through, and with the inclusion of Kyuhyun in 2006, Super Junior became a permanent group. 

While SJ’s original concept was to have regular lineup changes based on “generation”, the group still had members removed despite the original concept getting a no-go. In the group’s awe-inspiring 17 years, three have left the group, two of which were not the most favorable of circumstances, and one is currently on a very long and extended hiatus, much like the other one who disappeared into the abyss. 

First was Chinese member Hangeng, who actually joined the group in the weirdest way. Being Chinese, he was limited to performing on three Korean TV stations. Thus, in some performances, he had to wear as a mask and had to be blended with the backup dancers so as not to attract unnecessary attention. But then, in 2009, after a series of incidents where he felt discriminated against because he is not Korean (e.g., his family getting relegated to cheap seats in a Super Junior concert in Shanghai, being forced to attend and perform on events even though he was sick or injured while Korean members recuperated in the hospital), he just packed his bags, left the group’s dormitory, and went home. As expected, lawsuits got served and in 2011, Hangeng, Yuehua Entertainment (his agency then), and SME finally came to an agreement. 

Meanwhile, the case for member Kangin was quite the opposite. It was almost as if Kangin was overly favored by SM Entertainment even when he got involved in very un-idol-like behavior. In 2007, Kangin hosted three(!) variety programs on MBC, but was caught in the middle as a timeslot dispute transpired between the TV station and SM. After SM pulled out Kangin in one program (his hosting sting in Show! Music Core), MBC unofficially banned Super Junior from appearing on their programs. Subsequently, Kangin had to leave the two other programs, both of which got canceled after ratings plummeted after his departure. MBC unilaterally ended the dispute by stating that the ban on SJ was never official and inviting them to host a new program. 

As seen in this incident, the reason Kangin got heavily favored by SM, suffice to say was that he was a pretty popular member. He had numerous hosting jobs under his belt, and for some reason, the Korean TV viewing public liked his acerbic hosting style, as he often said a number of off-color comments which can be viewed as bigoted, sexist, racist, and downright offensive. Apart from his activities in SJ, he had a thriving TV career, and was on-demand as a runway model, having walked for renowned designer Andre Kim. First DUI case? SM sent him to finish his military duty as he “reflected on his actions”. Assault case? SM strongly defended him, saying he actually was the one who stopped the fight. Second DUI case? SM managed to settle it. Second assault case? SM managed to sweep matters under the rug, again. But while SM has managed to keep things hush-hush for Kangin, ELFs were not particularly impressed with him anymore and threatened to boycott any SJ comebacks that featured him. Finally, in 2019, after 14 years with the group and two years after this latest brush with the kaw (the second harassment case featuring a woman who was allegedly his girlfriend), he officially left the group.

The third member, Kibum, was another victim of the group’s concept change. As he was under the impression that the group would have the generation/graduation thing going, he figured he would start as a rapper, then later move on to other facets in the entertainment industry, such as acting. But with SM deciding that SJ would be a permanent group, Kibum did not have the flexibility to change his career’s direction as Shindong had. While also realizing he didn’t want to continue as an idol he honestly told SM that he doesn’t want to be involved in any Super Junior work and just ride out the rest of his contract. So he took acting jobs here and there but refused to promote with his group until 2015, when his contract with SM Entertainment finally ended. 

Then, finally we have Sungmin, the member eternally on hiatus since getting married. Prior to December 2014 (when he married his then-girlfriend), Sungmin was one of the busiest SJ members. He was present in all SJ comebacks and wrapped up all his commitments on musicals before finally starting his enlistment in March 2015. But yes, before starting his mandatory military duty, he forgot to tell the public that he has gotten married and did it in private. This clandestine action earned the irk of Korean ELFs who started petitions for Sungmin’s removal from SJ and their boycott of any comeback that would include him and Kangin. SM has indirectly acquiesced to these calls, as Sungmin has not joined any SJ comeback since Mamacita, which was in 2014. He has released solo projects though, also under Label SJ.

Meanwhile, SJ has released new material nonstop for 17 years, the latest with nine active members being The Road: Keep on Going, with lead single Mango, to be released on July 12. And we haven’t even talked about the “removed” Super Junior-M members!

Here’s to more years and banging releases from these four evergreen groups. 

Featured Image: Super Junior Official Twitter

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Now Showing: Amazing Plot-Driven K-Pop Music Videos to Watch

Sharp choreography, stunning outfits, and unreal visuals certainly help in making K-pop music videos rack up the views. But there are music videos that go the next level by adding a compelling story. Here, we list down several K-pop music videos with storylines that could be the next cinematic blockbuster.

While this is by no means an exhaustive list, check out these 10 music videos that have elaborate, dramatic storylines that could possibly give Netflix productions a run for their money:  

Thank U – TVXQ Yunho 

U-Know Yunho, one half of the legendary duo TVXQ!, serves up an almost eight-minute cinematic masterpiece in his music video for Thank U. The song is off his second mini-album Noir, and the music video, as the album title suggests, is heavily influenced by noir films. It’s much more graphic and violent than your average K-pop music video; it’s actually tagged as age-restricted on YouTube. 

The music video tells the story of a gang leader—Yunho—who was betrayed by the mob boss and was attacked and left for dead by the boss’ henchmen. Only, he survived, and has now planned on taking down the mob. He recovers, trains, and faces off with his nemeses. In his final face-off with the mob boss, Yunho engages in a game of Russian roulette and comes out victorious.  

This music video really felt like a movie rather than a music video. The opening seconds already gave off a sense of foreboding. Then Yunho was repeatedly stabbed—which was a great shock, since no effort was made to blur out or tone down the color of blood. Plus, the use of enclosed spaces for several of the scenes helps the viewer zoom in on the action. There are dance breaks in between scenes, but instead of those scenes being a distraction, the choreography served as transitions that helped the story move along. 

It’s eight minutes of action, suspense, and revenge. 

One More Day – Sistar 

Topics such as homosexuality and domestic violence are considered taboo in most countries, including South Korea. Not a lot of K-pop artists take on such issues in such a straightforward manner for fear of getting criticized by the general public. So when a K-pop music video that boldly tackles these topics is released, it is bound to draw attention. 

Sistar’s 2016 single, One More Day, went against the grain and released a video that features these taboo topics. This dark, yet compelling story opens with two women dragging a huge suitcase through a dark alley. The video then flashes back to times when the two women’s friendship grows into something more. However, one of the women is also in what seemed to be an abusive relationship with a boyfriend. When the two women run into the boyfriend after a night out together, the boyfriend gets angry and all three get into a scuffle. The boyfriend drags his girlfriend back home, where things escalate further and the women end up killing the boyfriend. 

The next scene then goes back to the two women dragging the suitcase—presumably containing the dead boyfriend—loading it in a car, and then setting the car on fire as they walk away. 

Lies and Haru Haru – Bigbang 

Bigbang’s breakthrough hit Lies, released in 2007, took the dramatic love story to the next level. The drama-inspired music video was popular around that time, and this music video straight-up served all the emotions in four minutes. 

In the opening scene, G-Dragon is seen running away from his pursuers, trying to call a woman using a pay phone, and eventually getting caught by police. As the music video progresses, the woman goes about her routine, but she clearly looks distressed. Meanwhile, the Bigbang members sing, skate, and walk around her as if invisible. It looks a bit strange, having five guys on roller blades skate around a woman walking to her car, but perhaps the members represent her troubled thoughts? 

Later on, it turns out that she accidentally killed her abusive boyfriend and GD (a former lover? A friend who carries a torch for her?) took the fall for her.

Bigbang once again turned up the dramatics in 2008 with their music video for Haru Haru. This time, the music video featured a love triangle involving GD and T.O.P. 

In the opening scene, GD sees T.O.P seemingly trying to get with his girlfriend, and they get into an argument—and a fistfight. In the next scene, T.O.P flaunts the relationship, and GD, clearly heartbroken, goes into depression. 

Then—plot twist—the girlfriend turns out to have a terminal illness. She breaks up with GD, and only pretends to be with T.O.P to spare the former’s feelings. In the end, though, Taeyang calls GD to come to the hospital to see the girlfriend, but by the time GD gets there, it was already too late. 

The acting in the music video was a bit cheesy and over-the-top, but it further amplified all the feels that helped the song become one of the biggest songs of the year in South Korea. It also cemented Bigbang’s status as a top idol group.  

I Need U – BTS 

Since BTS debuted in 2013, the boys have never shied away from tackling social issues in their music. From directly addressing mental illness to expressing their thoughts on the overwhelming pressures and expectations on the youth, the group has always shared powerful messages in their songs. 

This extends to their music video concepts. In 2015’s I Need U, the group portrayed the realities that trouble today’s youth, such as depression, abuse, loneliness, and suicide. There isn’t a single storyline in the video; rather, each of the members tell a specific story through their characters. 

In the video, the members were trying to hold on to the happiness of their lost youth, as they each face a major tragedy in their lives. Lyrically, though, the song is about a breakup; the members sing about trying to hold on to a relationship that has ended. Either way, one can’t help but feel heartbroken to see and hear the boys go through so much hardship in the music video. 

Watch the video below: 

Error – VIXX 

VIXX’s music video for Error tells of a tragic love story between two human-turned-cyborgs. The main character is the group’s visual, Hongbin, a scientist distraught by the death of his girlfriend, portrayed by Youngji of KARA. To forget about his heartbreak, he turns himself into a cyborg, though it seemed that the painful memories still couldn’t be erased.  

Hongbin then works to turn Youngji into a cyborg as well. In his lab, surrounded by the rest of the half-completed VIXX robots, he brings his girlfriend back to life by turning her into a cyborg, and transfers his memories to her. They start to live happily once more, until uniformed men track them down and deem the girlfriend as an illegal humanoid. Rather than lose his love again, Hongbin fights off the men and decides to deconstruct both himself and Youngji. 

VIXX has always impressed audiences with their creative, well-planned concepts. This music video is another example of the boys breaking out of the “idol” mold to fully immerse themselves in their characters. 

Watch the doomed android love story below: 

Mamacita – Super Junior 

Super Junior turned to western inspiration in the music video for 2014’s Mamacita. In the music video, Siwon stars as the town sheriff whose reputation is on the line because the thief, Leeteuk, escaped from prison. The thief then sees a bejeweled crown, and then proceeds to steal it from under Sungmin’s nose.  

What follows next is a series of crazy antics from the rest of the members. While escaping with the loot, the thief bumps into and destroys Kangin, the fruit seller’s precious watermelon. Clueless bounty hunter Donghae asks Eunhyuk and—incredibly—Leeteuk if they’ve seen the thief. 

Leeteuk and blacksmith Shindong, together with gambler Kyuhyun, admire the stolen crown. As they make their way back into town, they come across the bounty hunter, and a fight ensues, and barber Ryeowook almost gets caught in the crossfire. The sheriff continues his search, and eventually, he and the thief cross paths. The thief shoots the sheriff, and the sheriff falls—but is literally saved by his badge from the bullet. Meanwhile, the thief sells the crown to Heechul, the bartender.

The plan was a success—turns out that Leeteuk was in cahoots with Shindong and Heechul. But their scheme was foiled in the end by Kyuhyun, who was actually a double agent. The perps are jailed, the sheriff keeps his reputation intact, the crown is returned to its rightful owner, and the town is peaceful once more. 

Super Junior has got the funny, meme-able music video down to an exact science. Watch the fun and chaotic “drama” version of the music video below:  

 

One Shot – B.A.P.

The music video begins with all seven members partying it up on a yacht. Then it is revealed that the B.A.P members are part of a gang, who were suddenly attacked at their hangout spot. One of the thugs threw a USB stick, which contained a ransom video. The thugs have Youngjae, and they demand $10million in exchange for his safe return. 

In between some really cool choreography clips, we see the remaining six members plan to get the money by robbing an armored truck so they can rescue their kidnapped bro. Then the boys head to a subway station to meet the kidnappers and hand them the money; however, the thugs kill Youngjae anyway. The B.A.P gang is broken, and in their grief and rage, they start shooting the enemy gang. The gunfight escalates, and everyone dies. 

But! The video suddenly rewinds and instead of a shootout, a SWAT team comes in and surrounds both gangs. It turns out that Youngjae was actually an undercover officer, and betrayed the B.A.P gang. The SWAT team subdues the gangs, and Youngjae walks away. 

At almost seven minutes long, it’s one of the more hardcore story-based K-pop music videos in this list.  Watch the music video below: 

 

Come Back Home – 2NE1 

The legendary second-gen girl group 2NE1 tread the line between fantasy and reality in their music video for Come Back Home. The video is set in a dystopian society in the far future, where humans have the option to live in a virtual utopia. 

In the music video, Dara is miserable in her relationship, as the man she loves is completely enamored with the virtual paradise, preferring to live in fantasy rather than stay trapped in a lifeless and colorless world. 

Dara, along with CL, Bom, and Minzy, then infiltrate the virtual paradise to wreak havoc in it. The music video ends with the ladies leading a group of warriors, who destroy the machine-powered fantasy world. 

Check out the music video below: 

Love Story – Kyuhyun

Super Junior’s Kyuhyun is no stranger to emotive ballad tracks, and in Love Story, he amps up the sentimentality. The single is the final track of the singer’s Project: Season series, and marks the end of a string of song releases that focused on each of the four seasons. 

The music video tells the story of two people who were once in love and have now drifted apart. In the opening seconds of the video, a woman is in the middle of packing her things. Then, it cuts to a montage of memories—from when the woman and the man first met, to their happy memories together, and their eventual breakup. 

Near the end of the video, the woman is sifting through photos of happier moments with her ex-lover. It is a poignant depiction of the pain and feeling of nostalgia that comes at the end of a relationship.  

Get bombarded with the feels by watching the music video below: 

We’ve also written about K-pop music videos with dark and creepy storylines—which are also worthy additions to this list! What other K-pop music videos do you think have compelling plotlines? 

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The Short and Sad Story of Kpop Group X1

One of the most tragic events in the recent history of K-pop is the disbandment of the otherwise promising group, X1. Following the career trajectories of the project groups that resulted from the first three seasons of the Produce series – I.O.I, WANNA ONE and Iz*one, success for X1 was almost inevitable. And actually, if you consider the five months that the group was active, you could say that they did experience success albeit their limited lifespan. 657,000+ copies of their debut album sold, 11 music show wins for a single song (their only release, Flash), 100 million views on YouTube for their debut music video, numerous rookie of the year wins, all despite the persistent issue of vote manipulation that hounded them throughout their short-lived stint. And to think they were supposed to be promote as a group for five years, huh? 

Let’s take a look back on what happened to X1 as they trekked their way to the top and start their careers individually as the rug was unceremoniously pulled from under them. 

The initial phenomenon and the sudden pause

After Produce X 101’s run, the winning eleven contestants formed X1 and debuted under Stone Music’s Swing Entertainment, the same label that produced the music of Wanna One, the winners of Produce 101 Season 2. Amidst the brewing anticipation for the group’s debut, issues arose as a civil lawsuit was filed against Mnet as soon as allegations arose regarding producers of the show manipulating the votes and thus, the final lineup of the group. As early as that time, several brands have already pulled out of their endorsement deals with X1. Moreover, the agencies of some of the members refused to sign their talents to the X1 commitment until all allegations are cleared. Despite the delays and the unresolved issues, the group’s debut proceeded as planned. 

On August 1, it was revealed that the group’s debut album would have the title Emergency: Quantum Leap and would have Flash as its title track, a song composed by Megatone, Score, and Onestar (producers of Taemin’s Criminal and Golden Child’s Burn It, among others)  To further ingratiate the group to the public, their reality show, X1 Flash, premiered on August 21 on Mnet. Six days after the premiere of their reality show, the group’s debut showcase was held at Gocheok Sky Done.   

The group’s first ever music show win happened during the second week of their promotions, on September 1 in SBS MTV’s The Show. This proved to be a record breaking moment for X1 as it made them the group to win in a music show the fastest – August 27 to September 1, which is a measly five days! Not even WANNA ONE, who had to wait for nine days to win. Thus, they broke the record previously held by WINNER who only had to wait for six days from debut to win for Empty. The song won ten more times, their 11th and final win happening on M Countdown on Spetember 19. 

The EP and song also broke records as Emergency: Quantum Leap debuted into the Billboard World Albums Chart at number 15 and number 9 at the World Digital Songs Chart. So, not only was the group experiencing local success, but was also making a name in the international market. Also, by this time, aside from the vote manipulation accusations, the only controversy the group was involved in was connected to their debut song, Flash. Several sources then voiced out that K-Pop group’s song has very notable similarities to Tiesto’s remix of Chris Lake’s ‘Helium’. However, expert music producers also opined that the  two songs have an intro in the same key while having very similar rhythmical and sound elements. Thus, the observations may not be conclusive enough to consider it as 100% plagiarism, although the song’s producers can be accused of being unoriginal.

As for the voting manipulation scandal, the civil case filed was due to allegations that label and entertainment company executives would supposedly wine and dine the producers of the show Produce 101 to make their trainee contestants rank higher and eventually become part of the final lineup for the group the show produced. So, it may appear that if these allegations were true, the results of the show were already determined by the producers even before the first episode aired, and the votes of the “public producers” will all be just for show and profits.  

After their promotions for Emergency: Quantum Leap, the group had a lull in activities as the calls to investigate what really happened in the show intensified instead of dying out as expected, despite the group’s soaring popularity. For once, it seemed Mnet’s usual tactic of sweeping everything under the rug didn’t yield the expected results. 

Alas, things went awry as Ahn Joonyoung, the producer of the show where X1 came from, was arrested on November 5. During the investigation, he admitted to manipulating the rankings of the contestants to favor those who he wants to join the final lineup for X1. With that, Mnet decided to cancel all of the group’s appearances and put on hold all promotional activities. The year ended with CJ ENM announcing that Stone Music, the members, and their respective agencies were in discussion as to the group’s future. 

As for the investigations, it was found that there was fraud in the first, third, and final rounds of voting for the show. As early as the first round, Timothee Anzardi was eliminated when he should have not. On the third round of voting, eliminated contestants were Kim Kookheon (of Music Works, formerly of the duo B.O.Y with fellow Produce X 101 contestant Song Yuvin) and Lee Jinwoo (of Maroo Entertainment, most known to have developed a close friendship with Up10TiON’s Jinhyuk during the show, now with GHOST9). With the final episode, three contestants were excluded from the final lineup of X1: Koo Jungmo (of Starship Entertainment, now with CRAVITY with Minhee and Hyeongjun), Lee Jinhyuk (of TOP Media with Wooseok,as in the “dad of Lee Jinwoo, still with UP10TION and has also debuted as a solo artist and actor), and Keum Donghyun (of C9 Entertainment, now known as Keum of the group Epex).

The bitter end of X1

The start of the year was tragic to say the least for X1 and their fans. Even before the world would be hit by the pandemic, the group was already in a crisis situation as representatives of the agencies and Swing Music stakeholders met on January 6 to decide the group’s future once and for all. After an hour of deliberations, a secret ballot was held by the nine agencies of the the eleven members (Hyeongjun, Minhee, Dohyun and Hangyul were under one agency). Prior to the vote, all agencies agreed that the group will continue only if the decision for them to stay as a group is unanimous, meaning if even just one agency objects to the group’s continuation, then the group would have to be disbanded. 

Only four agencies voted for the continuation of X1, with four voting to disband and one agency  casting an unclear vote. It should be noted that the members were not invited to the meeting, despite them wanting to attend. After the decision of the group’s disbandment, CJ ENM representatives suggested for the release of a winter song the group has already recorded to serve as their goodbye song. One agency representative also suggested to have the members record a final video. Both ideas were not agreed upon unanimously, with one of two agencies objecting to the suggestions. So, both did not push through. 

A PR agency representing the group released a statement on the same day the meeting was adjourned, announcing the disbandment of X1. The fanbase of the group, One It, felt the action was unfair to the group and their members. They staged protests on the CJ ENM complex, demanding for the group to be relaunched. One It groups sent trucks with LED screens flashing their demands to the demonstration area to clarify their demands and close to 1,000 fans attended the three-hour long protest. All stakeholders stuck to their (dis)agreement and thus, X1 met its untimely end.

Where’s X1 now?

Yohan: The top-ranked trainee contestant joining the ranks of Somi, Daniel, and Winyoungm was packaged as a taekwondo expert who abandoned his career in athletics to start a new one as an idol trainee. Thus, when X1 was disbanded in the most anti-climatic of fashions, the first activity Yohan was rumored to participate in was a lead role in the School series as a taekwondo student athlete who had to undergo a life overhaul because of an injury. While his participation in the drama was confirmed as early as February 2020 for the series to be aired starting August, the pandemic and a casting controversy over the female lead forced KBS to cancel the series. But things have turned for the better since, with recastings and final agreements made. So, School 2020 became School 2021 and the drama finally saw the light of day in November 2021. 

While the future of School 2021 was a bit unsure in 2020, Yohan was given another opportunity to flex his acting muscles with the web drama A Love So Beautiful, which is a Korean remake of a Chinese program of the same title. The drama ran on the Kakao TV platform from the end of 2020 to early 2021, and Yohan was also given the chance to showcase his singing talents by contributing to the show’s OST with the song Recently, released on January 11. 

Apart from his acting debut, Yohan has also been a common fixture in variety shows, thanks to his relatable personality. Among his variety show appearances are Chick High Kick along with HaHa and Na Taejoo and The Greater Ocean Territory of Korea with Jung Sunghwa. He has also dabbled into hosting, starting with being the MC for the first day of the 26th Dream Concert “CONNECT:D“. Currently, he is one of the main hosts for SBS MTV’s music program The Show alongside Ateez’s Yeosang and Weeekly’s Jihan.

As for his idol career, on June 17, 2020, Oui Entertainment announced that they will be debuting a new boy group where he was expected to be part of with his labelmates Kim Donghan and Jang Daehyeon (of Produce 101 Season 2 and RAINZ fame), and Kang Seokhwa (who was with Yohan in Produce X 101 and finished 35th). A month later, the company launched social media accounts for their new boy group called “WEi” which Yohan has been confirmed to be a member of. He released a digital single with the title No More on August 25, 2020, ahead of his future debut with WEi. Finally, on October 5, 2020, he debuted with WEi with the mini album IDENTITY: First Sight, with title track “Twilight“. The group has so far released 3 EPs and a single Starry Night in October 2021.  

Wooseok: Not to be confused with Pentagon’s Jung Wooseok, UP10TION’s Kim Wooseok finished second in Produce 101. As with Yohan, his first reported activity outside X1 was also a web drama, Twenty-Twenty, which premiered in August 15. However, his solo debut single came before, on May 25, to be exact. His debut extended play 1st Desire (Greed) along with the lead single Red Moon was released to favorable reception, as his EP peaked at #3 in the Gaon Albums Chart, selling more than 117,000 copies, which is quite a feat for a debuting idol coming from a group that was disgraced very recently. With this release, he was awarded New K-Wave Voice Award at the 4th Soribada Best K-Music Awards in 2020.

Close to nine months after, Wooseok made a comeback with 2nd Desire (Tasty), which peaked on top of the Gaon charts. The lead single Sugar gave Wooseok further recognition as he won his first music show trophy with the song on M Countdown and the song actually charted and peaked at #16 in the Gaon Digital Chart. 

On the acting front, Wooseok has also made some strides with the drama Bulgasal, where he played Nam Doyoon, a high school student who becomes a sort of disciple of the show’s main character Dan Hwal (played by Lee Jinwook). The show is set to premiere in December on tvN and will also be available for streaming on Netflix.

Sengwoo: Third-ranked in Produce X 101 and eventual leader of X1, Seungwoo was one of the two members of Play M Entertainment boy group VICTON to join the Produce X 101, the other being Byungchan. It was actually Byungchan who started off the show in high ranking, but towards the end of the show, fans were treated to Seungwoo’s display of talent and leadership skills. Moreover, Byungchan pulled out of the show in the finale due an injury, which left Seungwoo the be the sole recipient of Alice’s (the name of VICTON’s fanbase) love and support. 

But when X1 was dissolved after only six months since their debut, Han held a solo fan meeting and returned to VICTON, where he participated in the group’s EP Continuous, which was released in March. Seungwoo and Byungchan’s exposure in Produce X 101 proved to be beneficial for the group, as it was at that time the highest charting VICTON album, peaking at #2 and selling over 95,000 copies. 

From April 14, 2020, he started a new career venture as a DJ with his groupmate Seungsik as they co-hosted the radio show Blanket Kick, which airs on Naver’s streaming app Naver NOW. Four months later, Seungwoo finally made his solo debut with the EP Fame and the single Sacrifice, which he wrote the lyrics for. 30,000 copies of the EP were sold on the first say and peaked at number 2 in the Gaon Album Chart. The EP would go on to sell more than 80,000 copies to date. Seungwoo’s acting debut also came via the web drama Love #Hashtag, which premiered in April 2021 and co-starred AOA’s Hyejung.  In June, he released his second EP Fade, with the single See You Again. See You Again is his first song that charted in Gaon’s Digital Chart. Then, he announced his enlistment for mandatory military service to start in July. So, his groupmate Heochan took over his DJ duties in Blanket Kick and he is the first member of both Victon and X1 to enter the military. He is set to be discharged in late January 2023. 

Hyeongjun and Minhee: Ranking 4th and 10th respectively, Starship Entertainment’s Hyeongjun and Minhee were announced to debut in a new boy group with their two labelmates who also participated in PDX101, Jungmo and Wonjin. Cravity, which debuted in April (three months after X1’s official disbandment), had the reputation of being 2020’s “Monster Rookies” as they were the first group to debut PDX101 members (VICTON is not considered since they already debuted before Byungchan and Seungwoo joined the show). They became the first rookie artists of the pandemic year to debut on the Billboard K-pop Hot 100 while also earned numerous awards including “New Artist of the Year” at the 12th Melon Music Awards, “Best of Next” at the 2020 Mnet Asian Music Awards and “Rookie Award” in the 4th Soribada Awards.

People did cast doubts on Minhee who was nowhere at the top 12 of PDX101 before the final episode, but once he was grouped together with Hyengjun and the other members to form Cravity (an amalgamation of the words “creativity” and “gravity”), it seems all those doubts have been set aside. The group has proven to be very successful, in line with other Starship groups such as SISTAR, Monsta X, and WJSN. All their albums, which include three EPs and one full album, have sold more than 110,000 copies. Their latest release, The Awakening: Written in the Stars, is their the full-length album released in August and peaked at #3 in Gaon’s Album Chart and has sold more than 164,000 copies. 

Seungyoun aka Woodz: Prior to joining PDX101, Cho Seungyoun already started building his music career, having joined the group UNIQ in 2014 before joining the fifth season of the rap competition show Show Me the Money. While his groupmates in UNIQ opted to diversify their careers by taking on acting jobs, Seungyoun remained steadfast in developing his career in music. After successfully claiming a spot in X1, he actually thought his career as a “mainstream pop” idol would finally take off, but alas, fate had other plans. 

After X1’s disbandment, Seungyoun took six months to finally launch his solo career as a solo artist. Taking Woodz as his artistic nom de guerre, his released Equal, his first EP on June 29, 2020, with the lead single Love Me Harder. His first official comeback as Woodz was done close to five months after Equal with Woops! being released on November 17, with the title track Bump Bump. His second comeback was launched on March 15, with the single album Set and the title track Feel Like. Finally, his third EP Only Lovers Left was released on October 5 and featured the double title tracks Kiss of Fire and Waiting. He co-produced and co-wrote three songs in English for the international fans as well as to leap himself globally and with this album, he achieved his first win as a soloist on The Show.

Dongpyo: The center of the PDX101’s Pick Me stage, Dongpyo has gone back to DSP Media, his agency. For the rest of 2020, it seemed that DSP was cooking something in the form of a group and alas,  on February 5, 2021, Dongpyo was revealed as the fourth member of a new group, MIRAE. MIRAE debuted on March 17 with their first mini album Killa. The group’s name is also the Korean word for future, as DSP believes that they will be the leaders of K-pop in the future. 

Dongpyo’s group has shown promise so far, with their first two comebacks, Killa and Splash, selling 30,000+ and close to 50,000 units, respectively.

Hangyul and Dohyun: The two trainees from MBK who debuted in X1 also started their career outside it together as they formed the duo H&D in April of 2020. The duo released one more special album in September before getting integrated into the Pocketdol Studio’s (an MBK subsidiary) newest boy group, BAE173, which debuted in November the same years with a mini-album Intersection : Spark.  The group’s follow-up EP was released on April 8, 2021, entitled Intersection: Trace and its lead single Loved You. The EPs sold close to 19,000 and more than 21,000 copies, respectively. 

Junho: Following the success of Eunbi and Chaewon as Woollim representatives in Produce 48, the company succeeded again in PDX101, when Junho, who many regarded as Infinite (which also happens to be a Woollim group) L’s lookalike, also took a spot in X1. It would be ten months after X1’s dissolution when Junho re-debuted, this time as a member of the company’s newest group DRIPPIN. Six of the seven DRIPPIN members joined PDX101 and the company added another trainee, Alex to the group when they debuted with the EP Boyager.   

Five months after their debut, the group released their second EP, A Better Tomorrow. Their three release have so far met considerable success, selling 52,000+, 47,000+, and 37,000+ copies, respectively. 

Eunsang: The X of X1, Eunsang chose to debut as a solo artist in August 2020 with the single album Beautiful Scar, the title track of which was a collaboration with Brand New Music labelmate and former WANNA ONE and current AB6IX member Park Woojin. In October 2020, Eunsang collaborated with former X1 groupmate Wooseok for the single Memories. Finally, he released his second single album on September 1, 2021, with its lead single Lemonade

Aside from singing, Eunsang has also embarked on an acting career, starring in the web drama Part-Time Melo with SF9’s Dawon and the drama Idol: The Coup, where he shares the screen with idols Hani (as in EXID Hani), Solbin (Laboum), Exy (WJSN), and Green (Redsquare). 

Looks like everyone from X1 has recovered beautifully since that mess of a scandal. Here’s hoping we can still see then reunite on stage in the future. 

Featured Image: Still from X1’s music video “Flash” on Youtube.

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Kpop Idols in Kdramas: Binge Watch These 2021 K-Dramas Featuring Your Favorite K-Idols

Are you looking for dramas to follow that happen to feature your favorite idols-turned-actors? Here are five of them, all of which generated quite a buzz last year for their stories and high-profile casts, including some very familiar personalities you may have seen on stage, singing and dancing before. 

Yumi’s Cells

Yumi (played by Goblin and The King: Eternal Monarch’s Kim Goeun) is an ordinary office worker whose inner mind workings are displayed using animation of the “cells” that represent her drives, thoughts, and emotions, as what you may have seen in the movie Inside Out. However, the cells that represent love in her mind are in a state of coma, as she has yet to recover from her last relationship which failed. This is where other of the drama’s characters, game developer Ku Woong (Ahn Bohyun), and her officemates  Ruby (Lee Yubi) and Seo Saei (Park Jihyun), come in to help in reviving Yumi’s love cells.

Idol appearance: SHINee’s Flaming Charisma Minho appears as one of Yumi’s colleagues, which she has feelings for, only to find out he has a girlfriend. 

Lost

As its title suggests, Lost is a drama about people who feel adrift. There’s a 40-year-old woman Bujong (played by actress Jeon Doyeon, known for being the first Korean to win Best Actress at Cannes in 2007) who works as a ghostwriter. Bujong feels she hasn’t achieved anything in her life and she doesn’t know if she is living an existence with any direction. On the other hand, there’s a 27-year-old man named Kangjae (played by Ryoo Joonyeol of Reply 1988 fame) who lives in constant fear that he might end up as a nobody.

Idol appearance: Apink’s visual Naeun plays one of Kanjae’s friends who also has to deal with her quarter-life crisis issues. Lost is Naeun’s first major project since leaving Apink’s agency Play M to sign with YG Entertainment.

One the Woman

https://youtu.be/Nct4RyMfWl8

Jo Yeonjoo (played by Miss Universe 2007 3rd runner-up-turned-actress Honey Lee) is a prosecutor who engages in questionable practices. A case she handled made her lose her memory, which somehow led her to live as Kang Mina, a daughter-in-law of a chaebol family, who also happens to look just like Yeonjoo. Meanwhile, there’s Han Seungwook (Lee Sangyoon) who is the son of the chaebol family and hasn’t gotten over his first love. But is sort of forced to be involved with his wife Mina, who he doesn’t know is already Yeongjoo.

Idol appearance: EXIDs Jeonghwa who plays Han Seongwook’s girlfriend and old lover who he abandoned for Kang Mina. She keeps her career as the representative announcer of the broadcasting company, conducting the 9 o’clock news despite being left for another woman. You can also see Weki Meki ‘s Doyeon playing the young Mina in flashback scenes. 

High Class

In the grand tradition of dramas such as The Penthouse: War in Life and Sky Castle, the show is about the hypocrisies hidden behind the perfect lives of the women who are part of the top 0.1 percent bracket of society. Song Yeoul (Cho Yeojeong, who gets to play an elite housewife again after her award-winning turn in Parasite) is framed for murdering her husband. Her supposed friends in her exclusive circle include Nam Jiseon (Kim Jisoo), who is the star among the mothers at the international school where the children of the elite go, Hwang Nayoon (Park Sejin), a single mother who is the only one friendly to Yeoul and Cha Doyeong (Gong Hyunjoo), an actress who is past her prime and is a disciple of Jiseon because she wants to be in the limelight.

Idol appearance: Former After School member Lee Gaeun (aka the Produce 48 contestant who was wrongly eliminated by the show producer’s manipulation) plays a teacher in the international school where the children of Yeoul’s children go. 

Dali and Cocky Prince

School dropout but keen moneymaker Jin Moohak (Kim Minjae) is part of a family that runs the global restaurant franchise firm Dondon F&B, a company that started out as a gamjatang (pork bone stew) restaurant. Kim Dal-Ri (Park Gyu-Young) is a visiting researcher at an art gallery and being the only child of a prestigious family is quite spoiled, so she is lacking in household chores. The two meet without knowing about each other’s backgrounds, with one being the son of an uneducated family with thriving wealth and the other being the daughter of a prestigious family whose fortunes are declining because the art gallery is going bankrupt. 

Idol appearance: Momolands Yeonwoo, a gallerist and the daughter of a National Assembly member. 

While waiting for your favorite actors to stage their comebacks on the small screen or streaming services, why don’t you try these five shows, that is if you weren’t able to catch them last year. All five have gotten a lot of thumbs-ups from viewers. So they won’t disappoint! Besides, since they’re already done, you don’t have to wait for weeks for binge-watching them. So, what are you waiting for? Get ready for k-drama marathons with these shows.  

Featured Image: Youtube screenshot from Dali and The Cocky Prince trailer

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SNSD’s I Got A Boy: 5 Things I Learned from One of Girls’ Generation’s Best Songs

Any day is always a great day to listen to Girls’ Generation, today, we will talk about five things I became sure of after listening to perhaps the group’s craziest song, I Got a Boy

Tifanny goes by Trouble. 

For a while, there had been a bit of a competition for the title of “Korea’s American Girlfriend” with Kara’s Nicole. But the dust has settled, there remains to be one and only American sweetheart in the Korean public’s eyes – that is Girls’ Generation’s Tiffany Hwang. Despite having been embroiled in a number of controversies throughout her career as a Girls’ Generation member, one of the three members of the TaeTiSeo unit, and a soloist, it cannot be denied that Koreans have had an on-and-off (but mostly on) romance with the San Francisco-born sweetheart. Many might have gotten turned off her dad tried using his daughter’s name to allegedly defraud some business associates, while some may still have a lot to say about the “non-apology” note Fany posted on Instagram after her “rising sun” (not the nightclub one, the Japanese Imperial Army emoticon one) scandal, but the fact is, Tiffany has risen above all of these scandals and has maintained her popularity even after she departed from SM Entertainment. 

This reminds me of when I see reaction videos of vloggers and reactors to the iconic song, I Got a Boy. After the exciting introduction rap brought to us by Sooyoung and Yuri (from Sooyoung’s iconic “‘’Ey yo, GG!” to Yuri’s observations on the mystery girl’s change of style and fashion sense), Tiffany segues to, “Hey, let me introduce myself,” much to the excitement of the viewing public, 

Then, we get, “Here… comes trouble… whoooooooooo! Ddara hae

And the girls go, “Oh, oh oh eh oh, oh oh eh oh”

And the reactors wonder. 

Wait, that was it?

So, who is she?

We thought she was gonna introduce herself.

Well, she actually did, but if you were waiting for “Sparkling brighter than all gems Fany Fany” intro with the matching iconic eye smile, then you are in for a small disappointment. That’s because our sweet American girl already introduced herself – as trouble! Yes, she introduced herself as a troublemaker, ready to wreck everybody’s initial impressions of her as the typical sweetheart who has an obsession with pink and gets away with everything with just a smile. 

Did Tiffany live up to that image after I Got A Boy was released, though? I mean, if you were to count those two scandals mentioned earlier, plus the fact that she did figure in a high profile romantic relationship with 2PM’s Nickhun in 2014, a year after the song was released, then we may conclude that uri Fany may have dipped her toes on some mischief. But we all know that if she gives even just one eye smile, everything is forgiven and all is well with our beloved American Girlfriend. 

When Jessica wants to bring it back to 140, bring it back to 140!

We cannot talk about the iconic song I Got a Boy and its equally iconic music video without mentioning that single icon line of the Ice Princess, Jessica: “Don’t stop! Let’s bring it back to 140”.  Any SONE (and even just casual listeners of Girls’ Generation songs) would be no strangers to Sica singing the meatier sections or so-called “killing parts” of the group’s songs. After all, Jessica,  along with Taeyeon, Tiffany, Seohyun, and Sunny, are one of the more important components of the “singing line” of the group.   Even though the group is composed of very talented vocalists, Sica has a distinct tone that is easily distinguishable and gives all GG songs she was part of a different twist. 

But of all the memorable parts Jessica has in just about every Girls’ Generation song, no other line can perhaps top the legendary line that is, “Don’t stop! Let’s bring it back to 140”. That’s because not only is the line very memorably delivered by the other SF-born GG member, it also has two different meanings that make it significant to the song. When Sica says,”Don’t stop, let’s bring it back to 140″, she may mean the portion of the song at 1:40, or at the first minute and 40 seconds, which is the first time the chorus “I got a boy 멋진! I got a boy 착한! I got a boy handsome boy 내 맘 다 가져간” is sung. Well, actually, if we’re being very technical about it, the song at the 1 minute 40 second-mark is still the final seconds of the dance break between when Tiffany / Trouble says, “‘Ey yo stop, let me put down it another way” and the fabled chorus. Try it when listening to the actual mp3 file on iTunes or Spotify, and not the music video, because the latter contains an intro skit where the girls are dolling up when an unidentified boy suddenly rings their doorbell, making the start of the chorus around 30+ seconds off 1:40. 

Another thing “Don’t stop! Let’s bring it back to 140” is the beats per minute of the chorus starting from “I got a boy 멋진”. So, yes, the chorus is at 140 bpm, which also gives a nod to the different beat patterns of the songs. One second, we hear the girls describing this boy as a man who can also be adorable once he does his aegyo, the next second we hear Hyoyeon rap / reminding the girls, “We have to guard what we have to guard! Don’t forget this until the day you own all of his heart”. (오우! 절대로 안되지! 우리, 지킬 건 지키자! 그의 맘을 모두 가질 때까지이건 절대로 잊어버리지 말라고!) As this was the era when SM loved experimenting on their talents (particularly SHINee and f(x)), it was high time SNSD also got more sophisticated with their songs, and I Got a Boy with its eclectic structure and various musical genres rolled into this one song, was definitely a move in the right direction. Thus when Jessica wants to go back to 140, as in 140 bpm, she wants the beat up again from the more relaxed and less frantic bridge. 

But make no mistake; despite the song’s changes in beat patterns, it is definitely high-energy through and through.  

“I Got a Boy” is really a mash-up song. 

The point earlier about I Got a Boy being this weird mash-up of various genres that during the time, was quite revolutionary, may indeed be true. Nowadays, we regard K-pop as this explosion of sounds that you couldn’t really quite put your finger on when it comes to its genre. I mean, even if you listen to what starts off as a melodramatic ballad, like for example Be2st’s Fiction, you’d suddenly be a bit taken aback by a verse done in rap. While these final shifts and BPM switches are already commonplace these days, it wasn’t quite radical before. That was, until SM Entertainment really pushed a ton of experimental sounds on their artists. 

K-pop observers noted that SM started pushing the envelope with their idol groups by making them sound experimental. Thus, f(x) sounded different when in their successive releases after Nu ABO –  Pinocchio, Hot Summer, and Electric Shock. Then, the company took a step further with SHINee’s Sherlock, the first song that sounded like they were two songs that were combined. Well, actually, Sherlock is a combination of two songs, Lock and Clue, which is why the third song’s complete title is Sherlock (Clue+Note)

These releases by the two SM groups proved to be very successful, which in turn cranked up the pressure for Girl’s Generation. While the group was having their reign as the country’s representative girl group, competition from 2NE1, Kara, and T-Ara made the concepts presented by the girls of SM a tad too… safe. Even their labelmates f(x) has taken the “let’s make more exciting music” memo seriously. It was time for SNSD to sink their teeth into more challenging material after their US debut with The Boys in 2012. 

Thus, in an interview with Billboard Magazine, IGAB’s songwriter Sarah Lundbäck about SM and the listening public, “They were so smart. ‘[People] get bored, you need to keep the interest up.’ They said they really wanted to make the song into a musical feel, in the storyline. Because they really wanted the song to be about a girl that meets a boy and all her friends are telling her, like, ‘You’re an idiot. What can you see in this boy? He’s not good for you,’ and she’s like ‘Well, I got a boy.’”

So, there you have it. The song isn’t necessarily a mash-up of two or more songs but rather a conversation among girls that as we all know, can get frantic and go through a roller coaster of moods from giggly to serious to a full-fledged Sex and the City episode or a pajama party. Another way of looking at it (yes, that’s a pun on Fany’s other English line, “let me put it another way”) is that the song pretty much reflected the eclectic tastes of the listening public in the 2010s. Years before people wait for the beat to drop, they were treated to these songs that seem to reflect multiple personalities. This was also pretty much an accurate reflection of our shortened attention spans. One minute, people were on Myspace, the next they were on Facebook, then Twitter, then Snapchat. The song also jumps from one genre to another and with those differences successfully keeps the attention of then a new generation of K-pop fans. 

Even the members of the group have expressed how they loved the song through the years. It is known that members like Taeyeon and Sooyoung are quite vocal in their distaste for some songs they had, especially during the early part of their career (read: Kissing You), but it seems that all members had only good things to say about IGAB. Talking about the beginnings of the IGAB era, Tiffany said, “We had discussed that we wanted to do something more challenging. This felt like it was it because I had never heard anything like it yet. The song is a song that keeps giving.” 

Overall, “I Got a Boy” showed the world that a little ingenuity coupled with the freedom to produce songs that are not bound by the limits of genre and concepts can result in something revolutionary and definitive for artists. With IGAB, Girls’ Generation was saved from being regarded as a group that was too conventional and only stuck to the same good girl concept. “I think it was the first of its kind,” says Tiffany about the song. 

Sunny makes it all about her hair

We have to admit, when it comes to individual members, Sunny gets the shorter (pun intended) end of the stick. Arguably, even the “least popular” member of the group, Hyoyeom, will always make everything about her dance breaks and killer rap parts. When it comes to singing ability, she is at the top half of the members. However, compared to TaeTiSeo and Sica, she still ends up in the middle. When it comes to dancing ability, the four “non-singers” have the edge over her. With her klutziness and oftentimes poor memory when it comes to choreography, Sunny also got the ire of the SONEs who feel she never took things seriously. As the earlier pun suggested, when it comes to height, Sunny is also first in line – when the order is from shortest to tallest. Haters always bring up her being an “uncle’s girl” as the only reason for her presence in the group. 

Thus, Sunny always compensates by being the best sense when it comes to fan service and entertaining. If there is one thing Sunny is at the top of vis-a-vis her members in Girls’ Generation, that would be her “variety show” skills. She always comes up with the funniest one-liners and most entertaining personas when the group guested in variety shows. As early as Hello Baby, Sunny has always been regarded as having the best personality that even baby Kyungsan had the most fun and calm (no tantrums when umma Sunny was around) interactions with her and she was often voted the best mom by her members. Which reminded me of his tantrums every time Fany approached him. Poor Fany! But I digress. 

For the I Got a Boy music video, Sunny used her hair to its fullest extent, attracting attention when the other members had the spotlight. In terms of lines, as usual, Taeyeon had the most (as usual), Fany and Sica made their mark with English killer lines, and the others took the cake with memorable raps. So, what’s a girl like Sunny gonna do? Make her hair a focal point!

Actually, throughout the video, all the girls sport various hair colors to complement the various moods and shifts of the song. However, our girl Sunny takes it to the next level with her trademark short hair – that alone actually makes her quite noticeable already, even if she is never the center of any SNSD video.  With colored short hair that, throughout the video, looks different from the others who stuck with shades of red and orange, really made Sunny a standout in group shots. 

First, she had pink streaks on blonde hair, then blue streaks on fuchsia hair, then the aqua blue and blonde combo that really made her a standout, then the hot pink streaks on pink hair, and finally, the orange wig. It wasn’t really clearly shown as only TaeTiSeo and Yuri were focused during that part, which otherwise, would have been iconic as it has Sunny in long hair, – definitely a rare treat, although it did not give her a distinct image as she had to rely more on winks and aegyo expressions in music videos for songs such as Oh (where she was in pigtails), Gee (long brown hair), Genie (shaggy black hair). 

Thus, when she came out with that distinct pageboy cut in The Boys, our girl ran away with it. Finally, another thing to easily remember Sunny with! And when IGAB had the girls go crazy with hair color, Sunny took a step further by being the only one veering away from reddish hues. 

The dancing queen chooses violence. 

Hyoyeon, the group’s main dancer, has always been a feisty one. Not one to mince too many words or care much about the preservation of her “idol image,” she was always one of the more outspoken, and thus, misinterpreted idols in all of K-pop. From the start when the girls were still trainees, she considered herself a leading candidate for a spot in SNSD. Thus, after their debut, when the girls’ positions and standing (read: popularity) started to take shape, not only was Hyo disappointed that she was only considered the main dancer (which was not as popular as the leader and main vocal Taeyeon or visual center Yoona), she received a lot of flak for her look as many actually considered her the group’s “ugly member”. 

The years went on and Hyo was tagged as being the more physically domineering member, having been seen playfully hitting her members and answering “sassy” responses to questions when the group would guest in variety programs. Later, it was also revealed that Hyo was the first member to have a boyfriend (hidden, of course) and that she figured in a situation with the police after someone reported her as displaying suicidal behavior as she was jokingly “falling off a building”. This only furthered her reputation’s decline since it was later found that the reporter of the incident was actually her boyfriend. Although there was no assault, he only reported what happened since he was genuinely scared that Hyo might be do something.

And if there is one video that proves that Hyo is indeed one of a kind even among the members of Girls’ Generation, I Got A Boy would be it.   As you can see in the video, all the girls interacted in a rather flirty and innocent fashion with the mysterious man. 

Get this: Throughout the video, all eight girls had some cute and heart-fluttering interactions with the same guy. Center Yoona has tea (or coffee) with the mystery guy. Aqua-haired Sunny has her nails painted pink by the guy. Yuri squeals in delight as she gets a teddy bear from the faceless mystery guy. Sooyoung answers the phone and gets giddy as it is assumed that she is talking with the guy without a face, only to answer the phone seconds later to see him there already. Tiffany gets her lips wiped as she eats ice cream in an expected teenybopper fashion. Taeyeon can be seen feeding her boy cotton candy. Sica can be seen holding her breath as the boy’s hands suddenly inches toward hers. In true k-drama fashion, mystery guy gets on his knee to tie the undone shoelaces of maknae Seohyun. 

And we get Hyo pointing at her watch (product placement alert!), indicating that he is late for their date, and goes ahead and smacks him, as expected of our Dancing Queen. 

I Got A Boy eventually went on to become a commercial success, shooting straight to number 1 in the Gaon Singles Charts when it was released on New Year’s Day, 2013. It won six music show trophies and YouTube’s Video of the Year, beating the likes of Psy and Justin Bieber. Say what you will about how crazy this song is, but listening to I Got a Boy will always be a good idea.

Featured Image:  Screengrab from Girls’ Generation “I Got A Boy”  Youtube music video

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16+ Stellar Idol Musical Actors Who Tried Their Hands in Theater

Idols have spent anywhere from months to years honing their skills in singing, dancing, and acting—so it’s no surprise that they would be great in many other entertainment fields, including theater. Their amazing stage presence not only light up concert venues; they dazzle on musical stages as well! 

Here are 16 (and more!) idols who have found equal success as musical actors: 

Kyuhyun (Super Junior

Kyuhyun debuted in 2006 as the maknae and one of the main vocalists of 2nd generation legend Super Junior. He is one of the best active idol vocalists, so it’s no surprise that his voice would also captivate musical fans. 

He made his musical theater debut in 2010 with The Three Musketeers. He was next cast as Frank Abagnale, Jr. in the Korean production of Catch Me If You Can. In 2013, he reprised his roles in re-runs of both musicals. Kyuhyun took on roles in Moon Embracing the Sun, Singin’ in the Rain, The Days, Robin Hood, Werther, and Mozart! from 2014 to 2016, before taking a break to fulfill his mandatory military service. 

Upon completing his military duty, Kyuhyun resumed his musical career with The Man Who Laughs in 2020. He was cast in the main role as Gwynplaine, alternating with EXO’s Suho. In the same year, he reprised his role in Werther

In 2021, Kyuhyun starred in the musical Phantom. He recently capped his performances as Victor Frankenstein in Frankenstein, where he starred alongside VIXX’s Leo. 

Watch Kyuhyun as he performs one of the songs from the musical in this live clip: 

 

Ryeowook (Super Junior) 

Just like his fellow SJ member, Ryeowook has been active both as an idol and as a musical actor. He made his musical theater debut in 2011’s Temptation of Wolves. The idol next took on the role of Troy Bolton in the Korean stage adaptation of High School Musical in 2013. Since then, Ryeowook has starred in several more productions—Goddess is Watching, Agatha, and The Curious Incident of the Dog in the Night-Time—before enlisting in the military in 2016. 

Ryeowook jumped right back into his idol and musical actor career after being discharged from the military in 2018. He was cast in Flaming Sonata, Around Thirty, and Mary Shelley. His most recent musical is Fan Letter

Leo (VIXX)

VIXX’s soft-spoken main vocalist, Leo, may look shy and reserved, but once the concert lights come on, he transforms into a powerhouse performer. The same happens whenever he’s on the musical stage.

Leo began his musical career in 2014 with the musical adaptation of the K-drama Full House. Since 2016, he has used his real name, Jung Taek Woon, when being credited in stage productions. Leo starred in five more musicals—Mata Hari, Monte Cristo, The Last Kiss, Elisabeth, and Marie Antoinette—all before his military enlistment in 2019. 

In 2021, he took on the dual role of Henri Dupre and Frankenstein’s monster in the musical Frankenstein. The musical completed its run in early 2022. 

Ken (VIXX) 

VIXX’s “cute main vocal” Ken is one of the most active idol musical actors. He made his musical debut in the Korean adaptation of the musical Chess in 2015. Ken continued to show off his powerful vocals when he took on the lead roles in Cinderella, Boys Over Flowers The Musical, Hamlet, Titanic, Iron Mask, Jack the Ripper, Mefisto, Dracula, and Sherlock Holmes The Musical: The Lost Children. 

His amazing talent and stage presence did not go unnoticed. In 2018, Ken won the Male Rookie of the Year award from the 12th Daegu International Musical Festival for his performance in the musical Hamlet

Ken took a break from his idol and musical activities when he enlisted in the military in 2020. Upon his discharge, he was immediately cast as Arthur in Xcalibur. He recently wrapped up his performances in March 2022. 

Suho (EXO

EXO’s leader is more than just an idol; he’s also a movie and television actor, as well as a musical actor. Suho made his theater debut in the 2015 hologram musical School OZ. He then took on the role of Crown Prince Rudolf in 2017’s The Last Kiss. In 2018, Suho was cast as Gwynplaine in The Man Who Laughs; he reprised his role in the 2020 run. 

Suho completed his mandatory military service as a public service worker in February 2022. Will we see more of musical actor Suho soon? We sure hope so! 

See Suho’s performance in the press call for The Man Who Laughs

Xiumin (EXO)

EXO’s oldest hyung, Xiumin, first got a taste of musical theater when he starred alongside Suho in School OZ. But he hit his stride in musicals when he starred in the army musicals Return: The Promise of That Day and Return in 2019 and 2020. 

Post-military service, Xiumin was cast as Orpheus in the 2021 production of Hadestown. 

But it seems that there really is no shortage of talent in EXO, as there are also other musical actors among the members! D.O was in the same army musical as Xiumin, Chen performed in the Korean adaptation of In the Heights, and Baekhyun starred in Singin’ in the Rain. Finally, Chanyeol led the cast in another army musical, Meissa’s Song!  

Jo Kwon (2AM)  

Singer, actor, and television host Jo Kwon is also a bona fide musical star. He made his theater debut as King Herod in the 2013 run of Jesus Christ Superstar. The following year, he took on a daring role in Priscilla, Queen of the Desert. He also starred in Chess, On A Starry Night, and Shinheung Military Academy

Jo Kwon’s latest musical appearance was in 2020’s Everybody’s Talking About Jamie. Watch his performance in the musical’s press call: 

 

Luna (f(x)) 

(f(x))’s Luna debuted as a musical actress in 2011 as Elle Woods in the Korean adaptation of Legally Blonde. She has since starred in several more Korean productions of Coyote Ugly, High School Musical, School OZ, In the Heights, Rebecca, The Last Kiss, Gone With the Wind, and Mamma Mia

Luna also won a rookie award for her role in the musical Rebecca at the 12th Daegu International Musical Festival. Her most recent musical was the 2020-2021 run of The Days. She will make her Broadway debut in the new musical KPOP in late 2022. 

Yoseob (Highlight) 

Highlight’s main vocalist Yoseob also shines in musical theater, and has starred in eight productions so far. He debuted in 2011’s Gwanghamun Sonata. Following his first musical, he was casted in Joseph and the Amazing Technicolor Dreamcoat, Full House, Zorro, Robin Hood, Cinderella, and Those Days

Yoseob’s latest musical is the 2021-2022 run of Something Rotten

Seohyun (Girls’ Generation) 

For Girls’ Generation’s maknae Seohyun, a career in musical theater was inevitable. She graduated with a major in theater acting from Dongguk University in 2014, and in that same year, was cast in Moon Embracing the Sun. She went on to star in the stage adaptations of Gone With the Wind and Mamma Mia

Seohyun is also active as a film and television actress. Her most recent movies include the Netflix film Love and Leashes and Holy Night: Demon Hunters. She is also set to star in the upcoming KBS drama Jinx’s Lover

Seohyun isn’t the only Girls’ Generation member to grace the musical theater stage. Her TTS sub-unit member, Tiffany, is also a musical actress! Tiffany starred in the 2011-2012 run of Fame and the 2021 run of Chicago. Former member Jessica also dabbled in musical theater, starring in the 2009-2010 and 2012-2013 runs of Legally Blonde

Junsu (JYJ)

JYJ’s Kim Junsu is another idol and musical powerhouse. Junsu is a much sought after musical actor, who is also nicknamed “the ticket power” because his musical performance dates sell out in minutes. 

He starred in his first musical Mozart! in 2010, and has since reprised his roles in the production’s subsequent runs. He has also starred in multiple runs of Elisabeth, Dracula, Death Note, Dorian Gray, and Xcalibur

His outstanding performances also earned him numerous awards in Korea. 

Check out Kim Junsu’s performance in this brief clip from Xcalibur (2021 run): 

 

Sandeul (B1A4)

B1A4’s main vocalist Sandeul is another accomplished idol musical actor. He made his theater debut in 2012 in Brother Were Brave. Since then, the idol has starred in eight more musicals: The Thousandth Man, All Shook Up, Cinderella, The Three Musketeers, Thirty Something, Iron Mask, Sherlock Holmes: The Missing Children, and 1976 Harlan County

Sunggyu (Infinite)  

Infinite’s leader and main vocalist Sunggyu made his musical debut in Gwanghamun Sonata in 2012. His succeeding musicals include Vampire, In the Heights, All Shook Up, Amadeus, and Kinky Boots

Sunggyu also starred in two army musicals: Shinheung Military School and Return: The Promise of the Day. He continues to be active as a musical actor until the present. His most recent production was the 2022 run of Xcalibur

Changsub (BTOB) 

BTOB’s lead singer Changsub began his musical career in 2017 in the musical adaptation of Boys Over Flowers. Changsub also starred in Napoleon, Edgar Allan Poe, and Dogfight. 2018’s Iron Mask marked his final musical appearance before military enlistment. 

In 2021, Changsub starred in three musicals: The Last Empress, Marie Antoinette, and Darwin Young’s Origin of Evil. 

Bada (S.E.S) 

The first generation idol is one of the first to make their debut in musical theater. Bada made her debut in The Peppermint in 2003. Her next musical appearance was in 2007’s Tell Me on a Sunday. From 2007, she starred in eight more stage productions: Notre-Dame de Paris, 200 Pounds Beauty, Broadway on 42nd Street, Legally Blonde, Mozart!, The Scarlet Pimpernel, Carmen, and Gone with the Wind

Ock Joo Hyun (Fin K.L.) 

Ock Joo Hyun is another first generation idol who also makes waves in musical theater. She debuted in 2005 in the first Korean-language production of Aida in 2005, followed by the first Korean production of Chicago in 2007. 

She is now more well-known as a musical actress, and remains very popular in the Korean musical scene. She has appeared in multiple productions of Aida, Chicago, The Count of Monte Cristo, Elisabeth, Rebecca, The Last Kiss, Mata Hari, and Wicked. Ock Joo Hyun also won multiple awards for her musical theater performances. 

Bonus: There are also two more idols who have taken their first steps into musical theater! Former 2NE1 member Dara starred in the musical adaptation of the tvN drama Another Oh Hae Young in 2020. And, NCT member Doyoung took on the lead role in the 2021 run of Marie Antoinette

There are more idols who are great musical talents, and it’s always great to see them explore new ways to hone their craft. 

Which idol musical actor is your favorite? 

Featured Image: Kpop superstar Kyuhun stars in Frankenstein the Musical, along with VIXX’s Leo. Photo: SM Entertainment
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Who Are the Best Kpop Dancers?

Months ago, the inclusion of IZ*ONE Chaeyeon in the hit reality dancing competition Street Woman Fighter as a member of a dance crew was a hot topic among netizens. Many opined that her inclusion was a disservice to many dancers who breathe, eat, sleep, and live dancing their entire lives while she only has to perform “idol dancing.” In relation to that point, many even questioned her skills in dancing, pointing out that even though Chaeyeon is indeed a skilled dancer, her skill levels are nowhere near the level of the professional dancers participating in the show. 

Moreover, show also earned additional flak for having NCT’s Taeyeong act as one of the judges of the show. People questioned what Taeyeong’s qualifications are to judge the competition, knowing that he’s part of a group that hasn’t even been around for ten years. Just like Chaeyeon, both are recognized as very capable dancers in the idol standard, but are definitely out of their depth when it comes to interacting with the legitimate dancers. 

But before everybody hates on idols classifying themselves as dancers, there are a select few who may have been and still are active in the pop music scene. They are recognized even by professional dancers as having skills at par with them. Here are six widely-recognized dancers who just happen to be idols, too. 

Rain

Even as an auditionee to various entertainment agencies, Rain already tried to present his skills as both a dancer and singer. Unfortunately, he had to face countless rejections because he did not conform to the flower boy image that was then (and still actually is) the preferred standard for hopefuls to be accepted into the Korean entertainment industry. He was once quoted as saying that he failed to make it in auditions because he does not have double eyelids. Eventually, JYP Entertainment recruited him, where he trained and also was a backup dancer for the company’s acts. 

Although the company included Jing Jihoon in a boy band called Fanclub in 1998, he eventually debuted as a solo act a couple of years later, as the group disbanded after releasing two albums. It was then that he was introduced as Rain who released the album Bad Guy to moderate success. His second album, How to Avoid the Sun, did not suffer the sophomore slump, allowing him to release his third album It’s Raining, which became his breakthrough album as it topped Korean music charts and allowed Rain to embark on a concert tour in eight Asian countries. 

From the start of his solo career, Rain’s songs have constantly been in the R&B genre, which was heavily popular worldwide in the 2000s with the movement being led by artists such as Michael Jackson, Usher, and Justin Timberlake, which served as Rain’s influences. Thus, Rain tweaked the genre to suit his style and allow him to utilize his top-notch dancing skills. Even as he shifted later in his career to more hip-hop-sounding songs, the public has already long accepted that Rain will still make dance a major component of his music. And yes, he may release the most self-indulgent material such as his highly criticized GANG (which somehow saw a resurgence in popularity during the early part of the pandemic), but nobody can deny that 1) any Rain song lets you feel the urge to dance 2) Rain is a good singer, an above-average actor, and an awesome dancer. 

BoA

Dancing is a common talent among the Kwon siblings, which is what made BoA’s brother audition for SM Entertainment. As with a lot of chance success stories pop idols anywhere in the world, BoA was in the auditions only to accompany her brother who wanted to join the company with his break dancing skills. However, it was the sister who ended up getting signed by the company before audition day ended, and the rest, as they say, is history.   

That BoA was also a pan-East Asian star may have also contributed to her reputation as a formidable dancer. Two years after she debuted in Korea to moderate success, she was sent to Japan to establish a singing career there. At age 16, she may have already been trained in the Japanese language, but of course, the level of comfort she may have had with the language upon her arrival in a new country may not have been that high. But of course, since SM Entertainment placed a lot of confidence behind her Japanese debut, she had to present the best of her talents, which ultimately is dancing. The same thing happened when she tried expanding her career in countries such as China, Singapore, and Taiwan. She may not be a native Chinese speaker (in fact, she only recorded Chinese songs without her knowing the l language), but anybody can instantly recognize her superior dancing skills the moment they watch her perform.

And these awe-inspiring dancing skills are what really propelled BoA (and everyone on this article, come to think of it) to international stardom. Save for Taeyang who has a lot of involvement in the composition of his songs and is also known for his strong vocal skills, our dancers here, especially BoA and Rain, do have iconic songs – for K-pop’s queen, there’s Atlantis Princess, Hurricane Venus, Only One, Who are You, but more than them being recognized for their amazing vocal abilities like, for example, Taeyeon, Ailee, or Lee Hi, people remember BoA’s songs and more importantly, the unforgettable choreographies tied to them. And that’s quite an indication that BoA is indeed, not just an idol who is good at dancing, but a dancer who happens to have released several hit pop songs.       

Taemin

SHINee is the perfect boy group. You had members who had superior vocal skills in Jonghyun (RIP) and Onew, a very able rapper who’s also the group’s visual center in Minho, all-around entertainer Key, and the holder of the title “golden” maknae before BTS’ Jungkook, Taemin. And since we’re on the topic of main dancers, let’s talk about Taemin, who from his debut, was already considered a top dancer. And he debuted at 14. So, yes, this is a case of a dance prodigy debuting as an idol. 

There are a number of factors that set him apart from many of the others that are also considered as excellent dancers. First is his experience in the industry. He has close to 15 years in the industry, which may not be as long as BoA and Rain, but then considering that he’s the first on our list who is a member of a group, then that is indeed a feat. His length of experience in the industry may have contributed to his smooth and precise dancing style, which is distinctly Taemin and pretty much identifiable even if viewers can only see his shadow. 

You may argue, well what about dancers like Eunhyuk of Super Junior and Younho of TVXQ? They’ve been in the business longer than Taemin. This is where the other factor about Taemin’s abilities springs up. Even if Eunhyuk and Younho have been in the music industry longer than Taemin, and some may even argue that the two may be more skilled in the technicalities of dance,  Taemin, as mentioned earlier, has somehow used his years in the industry to develop his own distinct style of dancing, which is quite different from the rest, even from the most established idol dancers who we have already mentioned, such as BoA and Rain.

That style is tied with his initiative of incorporating elements of contemporary dance and his frequent use of androgynous fashion and heavy make-up. He popularized this starting 2017 with his single Move, where he dressed in androgynous fashion. But more than his appearance on the video, the choreography also reflected a blurring of what is commonly considered as “masculine” or “macho” choreography performed by male idols and the more “feminine” choreography characterized by more slinky moves usually associated to female idols. And it worked, as more people found Taemin’s style captivating rather than a turn-off. Moving forward in his career, he has made this androgynous style his trademark. 

Hyoyeon

What’s a girl got to do when she’s the main dancer of the Nation’s Girl Group? Prove your skills to everyone, obviously.  Among the main dancers on this list, it was Hyoyeon who, from the start of her career, was pushed into overdrive by SM Entertainment as a main dancer. To be fair to the company, all members were pushed in their roles for easy recognition by the public right from the start of their careers. So, as early as their debut, people already knew that, for example, Tiffany was the American girlfriend, Yoona was the center, Taeyeon was the main vocalist, and Hyoyeon was the main dancer. If that still wasn’t obvious for anyone, they gave her a full 15-second dance break in the music video of their debut track Into the New World. Obviously, after watching that video, the public was only too ready to recognize Hyo’s dancing skills. And if that still wasn’t enough, the group recorded a pre-release song Dancing Queen ahead of their I Got a Boy comeback, a Korean cover of British singer Duffy’s smash hit, Mercy. Ironically, Hyoyeon only had one line in the song and also had minimal exposure on the music video.

Actually, Hyo has had a very diverse career. She may not have become an actress, which is the most popular side job for any idol, but she went on to become a legit DJ and a skier! But back to being a dancer, her dancing skills have made her a mainstay in various dancing shows and competitions such as the second season of the Korean version of Dancing with the Stars, where she placed second with her partner Kim Hyungsuk); Dancing 9 in 2014; Hit the Stage, where she ranked number 1 in the ninth episode; and Good Girl in 2020. 

Hoya

Here is another idol who is recognized throughout the entertainment industry as a top dancer: Lee Howon, formerly known as INFINITE’s Hoya. Even before getting into the idol world as a member of one of the 2nd gen’s most popular groups, Hoya was already dead set on entering the entertainment industry with his dancing skills. When he was still supposed to attend middle school, he would cut class and instead go to dance studios, practice dance routines, and check out other dancers to possibly be part of a dance crew. 

He eventually joined a dance crew and auditioned for different entertainment agencies such as JYP (you can see a lot of videos of Hoya auditioning with his crew on YouTube). Although his crew unfortunately didn’t pass these auditions, he eventually entered JYP as a trainee, although he left the company and auditioned for the reality program SuperStar K, while Woollim Entertainment was already calling him after they found out that he had left JYP. As soon as he failed to qualify in the next round of SuperStar K, he trained with Woollim and later accepted a spot in the company’s first idol group, INFINITE. 

Like Hyo, Hoya has also displayed his dancing skills in reality shows. Hoya was Hyoyeon’s castmate in 2016’s Hit the Stage, where he appeared from Episodes 1 to 4 and ranked first in the final episode he appeared in. He was also the dance coach of a teen dance crew in 2018’s Dancing High, which was won by the team he mentored. 

Minzy

Finally, we have legendary group 2NE1’s maknae and main dancer Minzy. Dancing is in Minzy’s blood, having renowned folk dancer Gong Okjin as her gradnmother. When she was young, she moved to Gwangju with her family, but then her mother brought Minzy and her sister back to Seoul while traveling between Seoul and Gwangju to work with Minzy’s father. It was then when she participated in many dance contests and competitions and was recognized for her talents as she won various awards. She then went, as 2010s language goes, viral with a video of her at a dance competition in Gwangju, where many people who watched it immediately recognized her dancing abilities. This video somehow found its way to the hompage of YG Entertainment, which prompted then-CEO Yang Hyun-suk to contact and recruit her (who was then only in sixth grade) to join the agency.  She then debuted with 2NE1 in May 2009 at only 15 years old.

Minzy’s love for the craft of dancing was further solidified when in October 2015, while 2NE1 was on hiatus, Minzy founded her own dance studio (not connected to YG) named the “Millennium Dance Academy.” The Seoul-based studio is very much active with various artists, including Hyoyeon (Punk Right Now), GFriend (Sunrise), and Billie (Siyoon is an alumnae of the academy). 

It is safe to say that there are idols that indeed can reach the levels of dancers when it comes to dancing. Although it may be true that idols may need more to beef up their dancer cred, the idols on this list prove that it can be done with a lot of hard work, appreciation for the craft, and connections to the dancing world.  

Featured Image:  Minzy Official Twitter

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Which 4th Generation Kpop Girl Group Will Take Over the Scene?

Curious to know which among the 4th generation girl groups will dominate the K-pop scene? We are placing our bets on four:

aespa

What we know so far: Scary aespa has incurred a plethora of emotions from both fans and anti-fans.  All of their tracks have made it to the top of the country’s music charts, and that’s despite them having only been in the business for just over more than a year. Yes, aespa debuted in November 2020 and has had only five songs and one EP in their discography. But all of these songs have charted pretty well, starting from Black Mamba, their debut track, and Next Level and Savage, both of which have significantly benefited from social media viral trends. That hook and choreography of Next Level is what marketer’s dreams are made of. Everyone in the music industry just knows that palm flipping move – very reminiscent of TWICE’s “Shy Shy Shy” choreography.

And again, they’ve only been in existence for just more than a year. 

How will they slay: As expected, SM Entertainment has once again delivered in terms of the quality of their rookie group’s output. This is not to say that the company becomes lax when it comes to giving high-quality songs and productions to their existing groups, as can be seen in the great songs Super Junior, SHINee, Red Velvet, and NCT continue to release up to now. However, as with any other company, SM really puts extra effort when it comes to the releases of their rookie groups, and it shows in the very strong releases aespa has had so far. And coming from a company that is well-known for producing songs that do not compromise on quality, aespa so far does not disappoint, and if this continues, they are quite assured of being household names in the very near future. So there, a combination of being an SM group and the high quality of releases that follow is more than sufficient reason for the group to be slaying.

Another factor that will assure them of success that’s also related to them being SM talents is the premium exposure they have had even as rookies. Everybody can agree that in this field, five rookies with the same concept and the same quality of songs, the group that will be debuted by either SM, YG, JYP, or BigHit will always have an edge. Not just because of their agency’s name recall but because being from these agencies allows the groups to be exposed to other opportunities that the other rookies from smaller agencies wouldn’t even dare to imagine. As soon as they debuted, aespa became the brand ambassador for the French luxury brand Givenchy. That gives them so much free publicity not only in Korea but in international markets where the French brand is present. And that is definitely not something a mom-and-pop small-time talent agency can do for its talents, particularly rookie groups that haven’t contributed much to their bank.  

Alas, we have to talk about the individual members. Giselle is part Japanese and Ningning is Chinese, so that already gives the group a huge advantage in overseas markets. Even if China continues its “ban” on K-pop and other foreign cultural influences, Chinese people will not think twice about supporting their countrymen who are trying to make a name for themselves in a field that is internationally popular such as K-pop. 

What could make their star fall: Nothing much, except one thing: If SM Entertainment continues to push the idea of the avatars and KWANGYA. It is no secret that people, even SM talents themselves, find the idea of aespa’s avatars downright creepy and unnecessary. I mean, the four members are enough for people to go gaga over the group, so this concept of them having doppelgangers that live in this wilderness or dimension or whatever it is called KWANGYA is just something a tad too extra. The idea didn’t explode (in terms of popularity) with NCT and sure as hell it won’t with aespa. Even TVXQ’s Changmin has also had a brush with KWANGYA in his solo release, DEVIL. Anyhoo, let me channel the ultimate mean girl Regina George and suggest to SM to stop trying to make ‘KWANGYA’ happen, it’s NOT going to happen!

But then SM is also known to drop concepts and events like they never happened in the first place. Remember Super Junior ‘05? Remember all the sub-units of Super JuniorM, T, KRY, H, and D&E? (well, KRY and D&E are still active, but the rest are practically dead) Remember the push for ballads and songs with slower beats to beef up the Velvet discography of RV? Trust SM to drop anything like a hot potato once they realize something is not working to their advantage.    

 

StayC

What we know so far: StayC is one of those refreshing stories of success in the Korean music industry that come as a bit of a surprise to even casual observers of K-pop, mainly because of the circumstances that the group was in. For one, the group is under a relatively unknown entertainment company, High Up Music. Although the company is associated with mega-successful producer Black Eyed Pisung, it is never an indication that the company will be super successful (e.g., Brave Entertainment which currently only has Grave Girls to present as successful in its 14-year existence). Secondly, they debuted in November 2020, while the world was still in the throes of the COVID-19 pandemic. At that time, we have been living in COVID times for more than eight months and a number of K-pop acts had already done fairly well considering the situation, but then debuting a girl group was a completely different matter. Alas, High Up took the risk and gambled, and things paid off pretty well.

How will they slay: So far, they have slayed since their debut, with the EP Star to a Young Culture peaking the charts at number 6 and selling over 70,000 copies, a very strong number for any debuting group, be it a boy group or a girl group. Their follow-up album Staydom, released close to five months after their debut album may have only reached #9 in the Gaon Album Chart, but sold more than 105,000 copies, which is absolutely more albums than most groups can only hope for in their dreams. Not only that, but their single ASAP, reached number 9 in the digital chart, cementing the group’s success on both digital and album sales. And they did with only two releases!

The group’s next two EPs only solidified StayC‘s position as a monster rookie, as Stereotype, released in September last year and Young-Luv.com, released last February, peaked on the album charts at numbers 2 and 1 and sold more than 179,000 and 212,000 copies respectively. Those are really some impressive figures not just for amateur groups, but for Korean pop acts in general. 

During their debut, it may also have helped that two of the members (who happen to have similar names) were no strangers to the public. Sieun was already popular prior to the group’s debut as the daughter of veteran singer Park Namjung and a teen actress. She was already seen in her appearances in dramas such as the Korean remake of The Good Wife, Queen for Seven Days, and The Crowned Clown. Her acting skills were even recognized as she bagged the Youth Acting Award in 2018 SBS Drama Awards for her role in Still 17, where she played the young Seori, the show’s female protagonist (the adult version was played by Mr. Queen‘s Shin Hyesun). 

Another actress prior to the group’s debut and was already known to the public is Seeun. Her acting credits prior to joining StayC include Circle and The Guardians. Prior to joining High Up Entertainment, Seeun also trained in Plan A Entertainment, which means had she not left the agency, she would have been a member of a group we will talk about later instead of being in StayC.  

https://twitter.com/YOONLOOKSS/status/1523815286449008642?s=20&t=elEja4kWEA4P2cgvqRlRKA

What could make their star fall: All StayC members are good at singing, good in rapping, good in dancing, which is great considering that we are past the era of groups with members that are just there for display. But that may also be the problem for StayC. So far, Sieun is the one being pushed as the group’s main vocalist and sometimes-center because she may be the most popular. But listening to their songs, you can’t really recognize Sieun’s vocals as superior and standing out from the rest. For easy “identifiability”, groups usually employ the positions for fans to easily point out which member is which. StayC is so popular, but somehow we still have to consult Google to know which member is which. This, we cannot say is the same with aespa.

Itzy

What we know so far: Definitely one of the top contenders for the title “leaders of the 4th Gen,” Itzy has continued the tradition of excellence by JYP Entertainment when it comes to producing girl groups. With the sterling track record of Wonder Girls, miss A, and TWICE, Itzy was destined for success. And if anything else, Itzy’s also a testament to the loyalty of one Lee Chaeryeong. Imagine not getting into TWICE because you and your sister got eliminated in Sixteen, the show that brought together the group. All eliminated contestants started leaving JYP after being told to go back to the training room. Even after her sister left the company, she remained. Her loyalty paid off when she and four other girls were selected to make up the group Itzy, which also has its share of high-profile quitters, allegedly including IOI center Somi, who opted to leave JYP (and thus defaulting her chances of being included in Itzy) for a solo career with the Black Label, a YG subsidiary.

Anyway, as the group is a JYP group, they were off to an inevitably phenomenal start when they debuted on February 12, 2019, with the single album, It’z Different, led by the single Dalla Dalla. The group brushed off rookie jitters as it scored one of the biggest Billboard debuts for a new K-pop act in years, with their song entering at number three and peaking at number two on the World Digital Song Sales chart. The music video surpassed 17.1 million views within 24 hours of its release and broke the record for the most viewed K-pop debut music video within 24 hours. After only eight days since their debut, Itzy received their first music show win on M Countdown, breaking the record for the fastest time for a girl group to achieve their first music show win. The song went on to win nine more music show trophies while the music video became the fastest K-pop debut music video to reach 100 million views on YouTube at the time.

Five months later, the group’s first EP, It’z Icy, was released and met critical and commercial success anew, as it peaked at number three on the Gaon Album Chart. Icy, the EP’s lead single won 12 music show #1s, including a triple crown on Show Champion. As expected, by the end of the year, the group won numerous rookie of the year awards, including the Best New Female Artist awards at the 2019 Melon Music Awards and the 2019 Mnet Asian Music Awards. The music videos for Dalla Dalla and Icy placed on the list of South Korea’s most popular music videos on YouTube at numbers two and seven, respectively.

How will they slay: Itzy has, for three years, proven how hard JYP girl groups slap at their peak. The sales figures for their EPs look like they’re from a veteran girl group. The interest of the fans in the five members is also quite evenly distributed and no one is made to feel they’re less popular or less talented than the others. There’s also the viral choreography that most of the time serves as a passport to the success of 4th gen groups. From the finger crowns that have been through several variations for each Itzy release to the iconic shoulder dance of Ryujin, it’s safe to say that the girls have engrained themselves in Korean pop culture.

What could make their star fall: The JYP disease. This condition differs between girl and boy groups. For boy groups, it’s just being dropped when Asiansoul JYP doesn’t really like the songs the group comes up with (e.g., JB’s songs). For girl groups, it’s where the company abandons everything and treats all other talents like yesterday’s newspaper to focus all energies and resources for the favored rookie group.

This is what happened to Wonder Girls when miss A emerged, which was eventually replaced by TWICE, which has now taken a back seat for Itzy. And now that Nmixx has been introduced to the public, we can only watch and brace ourselves as it projected that Itzy will start its slow and steady decline. Basing on the group’s last two releases, the much maligned (Mafia) In the Morning and Loco, which only managed to chart at numbers 10 and 26, respectively, we can say that the decline may already be starting.

(G)-IDLE

What we know so far: At last, we go to the “pioneers” of the 4th generation of girl groups, (G)I-dle. After the “success” of the Cube trainees’ exposure in Produce 101 (success in quotes because even though the two Cube trainees didn’t qualify for the project group IOI, Kwon Eunbin and Jeon Soyeon did generate a lot of buzz and were recognized as very talented contestants),   the company decided to add Eunbin to the lineup of CLC, an underperforming group under the company. As for the more successful Soyeon, the company gave her a solo single release and allowing her to join project releases like Wow Thing with Seulgi, SinB, and her PD101 castmate Chungha and Unpretty Rapstar, which added to her credentials as a legit rapper. Finally, in 2018, she was introduced as the leader of Cube Entertainment’s new girl group, (G)I-dle, with Miyeon (a former YG trainee who was reportedly supposed to be a member of Blackpink), Minnie, Soojin, Shuhua and Yuqi. 

How will they slay: From the get-go, the group slayed as (G)I-dle released Latata on May 2 of that year. Latata‘s music video exceeded 5.9 million views within the first week, and the EP debuted at number 13 on the Gaon Album Chart issued on May 10. One week after release, “Latata” debuted at number 35 on Gaon Digital Chart on May 17.(G)I-dle received their first-ever music show win on SBS MTV’s The Show on May 22, solidifying the success of the debut.

On August 14, (G)I-dle’s first digital single Hann (Alone) was released. Within 24 hours, the music video surpassed 4.9 million views on YouTube. The song topped domestic music charts including Bugs, Genie and Olleh Music on August 16 and peaked at number two on the Billboard World Digital Song Sales chart. The following week, (G)I-dle received their first music show win for the song on Show Champion on August 29.

Throughout the rest of 2018, (G)I-dle won several rookie awards at major Korean year-end music award shows, including the Asia Artist Awards, Gaon Chart Music Awards, Genie Music Awards, Golden Disc Awards, Korea Popular Music Awards and Melon Music Awards. 

In 2019, they participated in the first season of Queendom, which pitted them against more experienced artists and groups such as Mamamoo, AOA, Park Bom, and Oh My Girl. They may have only ended up in third place, but their performances and releases from the show garnered a lot of attention, acclaim, and even sales.  The group’s success went on despite the pandemic and just in March, the group finally had their long-awaited comeback with their first full-length studio album I Never Die and the lead single, Tomboy dominating the charts and earning them a rare PAK (perfect all-kill).

Finally, (G)I-dle slaying is quite inevitable, considering they have established a reputation of being directly involved in the creation of their music. Soyeon particularly has helped write and produce a majority of the group’s songs, and Minnie and Yuqi have also co-written numerous album tracks. With all the highlights of just one year that since extended to their second, third, and fourth year, (G)I-dle have since been considered one of the most successful South Korean girl groups from outside of the “big three” record labels. This also rehabilitated Cube’s slightly damaged reputation after the not-so-lustrous career of CLC, which as of 2021, was verified by the members as being a “discontinued” group.

What could make their star fall: We are talking about Cube Entertainment, the company that Be2st, 4Minute, HyunA, and e-Dawn left because of poor treatment. The company has a reputation of producing very successful groups that they eventually mismanage (as seen in 4Minute and Be2st) or artists that they leave out in the darkness when push comes to shove . So, when eagle-eyed fans saw Soyeon having the business card of someone from Psy’s P.Nation during one of her live sessions, people started speculating that (G)I-dle might be on their way to CLC-dom. But then, Soyeon has produced songs for other artists, so it might be that she was just exploring collab opportunities with P.Nation artists.

But then, last year, it was announced that Soojin would temporarily halt all activities following allegations of bullying by former classmates. On August 14, Cube Entertainment announced that Soojin had officially withdrawn from (G)I-dle, though she will remain under the same agency. In March this year, Cube Entertainment announced that they have officially terminated Soojin’s contract after police investigations concluded that the accusers were not guilty of spreading false information. With Cube’s characteristically lackadaisical handling of the Soojin “scandal”, we can safely conclude that should there be any scandals among the remaining (G)I-dle members in the future, we should expect the same treatment from the company. So, really, it shouldn’t come as a surprise if the group will disband in the future.   

By how things are unfolding, it does look like these four groups are following in the long line of girl groups whom went on to become the leaders of their own generations – S.E.S., Fin. K.L, and Baby Vox for the first generation, SNSD, SISTAR, 2NE1, Wonder Girls, and Apink for the 2nd gen, and Blackpink, TWICE, Red Velvet, and MAMAMOO for the third generation. It would be interesting to see how these monster groups will reign in the years to come.  

Featured Image: Itzy Official Twitter

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