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SEVENTEEN Challenges Gender Norms in ‘17 IS RIGHT HER’ Concept Photos

In the lead-up to their upcoming greatest hits album, 17 IS RIGHT HERE, K-pop powerhouse SEVENTEEN is breaking new ground, not only in their music but also in fashion and societal norms. The boys have created quite a stir by incorporating skirts into their concept photos. By doing so, SEVENTEEN is challenging traditional ideas about what is appropriate or expected for men to wear. That’s no small feat in a conservative country like South Korea.

The members who opted to wear skirts are Jeonghan, Jun, Mingyu, and The8. The concept photos for the new album involve SEVENTEEN revisiting iconic concepts and songs they did in the past. Jeonghan, the group’s second-eldest member, chose to embody “Super” from their SEVENTEEN 10th Mini Album FML. He wore a suit and varsity jacket to go with the skirt.

Jun went for a skirt that matched his statement shirt and the texture of his blazer, while Mingyu sported a skirt that matched the pattern and texture of his tartan suit. Finally, The8 portrayed their 2023 hit “God of Music.” He paired his skirt with a suit and jacket. Their sartorial choices has been met with enthusiasm from fans and netizens alike, who appreciate the group’s efforts to push the boundaries of gender-specific fashion. 

@ryjnna

the skirts gang 🙌🙌 #fyp #jeonghan #jun #mingyu #the8 #seventeen #seventeencomeback #17isrighthere

♬ original sound – 𓆩 ᴀ ᴅ ɪ ᴋ 𓆪

SEVENTEEN set themselves apart with the skirts

SEVENTEEN‘s decision to incorporate skirts into their wardrobe aligns with a growing trend in fashion where lines are becoming more and more blurry.

In a country known for its conservatism, especially regarding gender norms and presentation, SEVENTEEN’s approach can be seen as a progressive move that sparks discussions about gender identity and expression. This choice not only sets the group apart from their peers, but it also aligns with global conversations on diversity and inclusivity. It may even increase their appeal to international audiences who value such qualities.

By adopting such styles, the 13-member boy group not only showcases their unique artistic vision but also prompts a wider conversation within South Korea itself, potentially influencing perceptions and acceptance of non-traditional gender presentations in broader culture. – K-Pop News Writer

Featured Image: Talk about pushing the envelope! Nice work, boys. Source: X/@ShinAlthea96.

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IU Named Global Ambassador for Beauty Brand Estée Lauder

Estée Lauder has named South Korean celebrity IU as their first Korean global brand ambassador. Starting this month, IU will feature prominently in campaigns for Estée Lauder’s hero franchises. These include Advanced Night Repair and Double Wear.

IU joins the brand’s current roster of global ambassadors. This roster includes big names like Ana de Armas, Amanda Gorman, Bianca Brandolini D’Adda, Carolyn Murphy, Grace Elizabeth, Imaan Hammam, Karlie Kloss, Manushi Chhillar, and Yang Mi. The addition of IU to this list indicates Estée Lauder’s desire to strategically expand the brand’s reach into the Asian market and beyond.

Justin Boxford, Global Brand President of Estée Lauder, expressed his enthusiasm in a statement. He praised the “Love Wins All” hitmaker as one of the most influential artists of her era. “We’re excited to collaborate with such a talented and inspiring artist. Her popularity will allow us to connect with a new generation of consumers in Asia and around the world.”

 

Estee Lauder X IU | 밤은 끝이 아닌, 또 다른 시작

IU is the perfect brand ambassador

Kyumoon Lee, Senior Vice President and General Manager for Estée Lauder Asia Pacific, noted that IU is the perfect brand ambassador. “Over the past 16 years, IU has been a pioneer in every aspect of her career, inspiring fans around the world with her talent, passion, and dedication,” he said. He added that beyond her entertainment career, she’s a philanthropist who has a deep connection with her fans. These qualities resonate with what Estée Lauder is all about.

With a career spanning over 16 years, is one of the most popular and beloved artists in South Korea and across Asia. She has released six studio albums, nine EPs, and over 30 singles. Her influence extends far beyond her music career. The multi-hyphenate is also known for her roles in various movies and TV shows, such as Broker, Hotel del Luna, and My Mister. – K-Pop News Writer

Featured Image: Doesn’t she look stunning in the brand’s new campaign? Source: X/@IUteamstarcandy.

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G-Dragon’s Art Piece ‘Youth is Flower’ Pulled From Upcoming Auction

The decision to pull the mixed media art piece ‘Youth is Flower’ from the auctioning list has sparked curiosity and intrigue within the art world and among fans of the artist, G-Dragon. The BIGBANG leader has confirmed that it will no longer be up for auction.

G-Dragon Pulls Beloved Art Piece From Seoul Auction

Initially slated to be part of the ‘Contemporary Art Sale’ auction, the sudden withdrawal of the piece has raised questions about its origins and the circumstances surrounding its intended sale.

‘Youth is Flower’ held significant significance not only as an artwork but also as the first piece created by G-Dragon to be put up for auction. Given G-Dragon’s stature as a renowned artist and cultural icon, the prospect of acquiring one of his original creations generated considerable anticipation among collectors and enthusiasts alike.

However, the abrupt removal of the piece from the auction comes as a surprise, particularly since it was previously scheduled for sale. Galaxy Corporation, G-Dragon’s agency, clarified that the artist himself was not involved in the decision to auction the artwork and was unaware of the details surrounding its inclusion in the auction.

Who Put ‘Youth is Flower’ up for Auction?

The revelation raises intriguing questions about how ‘Youth is Flower’ came to be listed for auction without G-Dragon’s knowledge or consent. Speculation abounds regarding the motives behind its appearance in the auction and the identity of the individual or entity responsible for initiating its sale.

The artwork itself, created by G-Dragon in 2017 for the cafe ‘2017 Untitled’ at Jeju Shinhwa World, holds sentimental value for both the artist and his fans. Its sudden emergence on the auction block adds an unexpected twist to its narrative, casting a shadow of uncertainty over its future ownership and fate.

While the decision to withdraw ‘Youth is Flower’ from the auction may disappoint potential buyers eager to acquire a piece of G-Dragon’s artistic legacy, it underscores the importance of ethical and transparent practices in the art market. The incident serves as a reminder of the complexities involved in buying and selling artwork, especially when it comes to pieces associated with high-profile artists like G-Dragon.

As the mystery surrounding ‘Youth is Flower’ continues to unfold, one thing remains clear: the allure of G-Dragon’s artistry transcends mere commercial transactions, embodying a deeper connection between the artist, his creations, and his audience.

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EXO Baekhyun Confirmed as New Ambassador for BENCH Philippines

Filipino EXO-Ls have reason to celebrate as Baekhyun has been announced as the newest brand ambassador for BENCH Philippines, one of the country’s leading fashion companies.

Baekyun Revealed as New BENCH Philippines Ambassador

The exciting news was revealed through BENCH Philippines’ official social media channels, accompanied by a captivating video teaser of Baekhyun’s upcoming photoshoot.

Baekhyun’s collaboration with BENCH Philippines comes as a delightful surprise for fans, especially as it coincides with his highly anticipated return to the Philippines for the local leg of his “LONSDALEITE” concert tour. Scheduled to take place at the iconic Araneta Coliseum, the concert promises an unforgettable experience for fans eager to witness Baekhyun’s electrifying performances and captivating stage presence.

Joining the ranks of other esteemed Korean stars who have previously endorsed BENCH Philippines, including popular K-pop groups like ENHYPEN, ITZY, and Stray Kids, Baekhyun’s partnership with the renowned fashion brand further solidifies his influence and appeal not only in South Korea but also on the global stage.

Baekhyun’s journey in the world of K-pop began in 2012 when he debuted as a member of the legendary boy group EXO. With chart-topping hits such as “Ko Ko Bop” and “Love Shot,” EXO quickly rose to prominence, earning a dedicated fanbase worldwide. Baekhyun’s exceptional vocal prowess and charismatic stage presence contributed significantly to EXO’s success, establishing him as one of the industry’s most talented performers.

Baekhyun’s Bright Solo Career

In 2019, Baekhyun embarked on a new chapter in his career with the launch of his solo debut album “City Lights.” His solo endeavors garnered widespread acclaim, earning him numerous accolades, including the prestigious Best Male Artist prize at the Mnet Asian Music Awards (MAMA) consecutively from 2019 to 2021.

Baekhyun’s solo career showcased his versatility as an artist and further solidified his status as a prominent figure in the K-pop industry. He is currently set to reunite with EXO for the group’s 12th debut anniversary fan concert ‘2024 EXO FAN MEETING : ONE at the prestigious Incheon Yeongjongdo Inspire Arena on April 14, 2024.

As Baekhyun continues to captivate audiences with his exceptional talent and charm, his collaboration with BENCH Philippines is poised to further elevate his presence in the Philippines and strengthen his connection with Filipino fans. With his infectious energy and unwavering dedication to his craft, Baekhyun’s partnership with BENCH Philippines heralds an exciting new chapter in his illustrious career, promising an array of captivating projects and engagements to come.

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NCT Jeno Represents Ferragamo for Marie Claire Korea’s April Issue

Jeno is proving yet again why he was the perfect choice for Ferragamo. The NCT member, who also happens to be the brand’s first global male ambassador, looks cool and fierce in the new photos from Marie Claire Korea’s upcoming issue!

NCT’s Jeno Dons Ferragamo in Marie Claire Korea Photoshoot

The unveiling of Jeno’s stunning pictorial with Ferragamo in the upcoming April 2024 edition of Marie Claire Korea has sent waves of excitement through the fashion and K-pop communities. The captivating images showcase Jeno’s evolution as both an artist and a fashion icon, capturing his homme fatale charms with sophistication and elegance.

Since being appointed as Ferragamo’s first global male ambassador last year, Jeno has seamlessly embodied the essence of the luxury brand, effortlessly blending his distinct style with Ferragamo’s timeless aesthetic. Through his partnership with Ferragamo, Jeno has not only solidified his status as a rising fashion icon but has also expanded his influence globally.

In addition to his endeavors with Ferragamo, Jeno continues to captivate audiences as a member of NCT Dream, one of the most popular subunits of the renowned K-pop group NCT. As the group prepares for their highly anticipated comeback with the new album ‘DREAM ( )SCAPE,’ the release of group teasers has heightened anticipation among fans worldwide.

The new teaser photos showcase the boys’ undeniable charms and visuals, hinting at the concept and direction of their upcoming album. With their signature blend of catchy melodies, dynamic choreography, and charismatic performances, NCT Dream is poised to once again dominate the music charts and captivate audiences with their latest release.

Fans eagerly await the release of ‘DREAM ( )SCAPE’ on March 25 at 6 PM KST, eager to witness the next chapter in NCT Dream’s remarkable journey. As Jeno continues to shine both on and off the stage, his multifaceted talents and unwavering dedication continue to inspire fans around the world, solidifying his position as a true icon in the world of K-pop and fashion.

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NEWJEANS’ Danielle is New Celine Global Ambassador

Danielle has a new major endorsement. The NEWJEANS member has just been confirmed as the new Celine global ambassador.

Danielle of NEWJEANS is New Celine Global Ambassador

On March 22, the French brand’s official social media accounts confirmed that Danielle has been chosen as the new Celine global ambassador. They also shared a gorgeous photo of the NEWJEANS member.

The announcement of Danielle from NewJeans as the newest global ambassador for Celine has sparked excitement and anticipation among fans and fashion enthusiasts alike. Known for her distinctive style and captivating presence, Danielle’s collaboration with the French luxury brand is also expected to bring a fresh perspective and dynamic energy to the fashion world.

As a global ambassador for Celine, Danielle will have the opportunity to represent the renowned fashion house across various platforms and initiatives. Her influence and reach as a model and influencer also make her an ideal choice to embody the elegance and sophistication synonymous with the Celine brand.

Danielle’s Bright Future

Fans of Danielle and admirers of Celine’s timeless aesthetic are also eager to see the innovative collaborations and projects that will emerge from this partnership. With Danielle’s innate sense of style and Celine’s iconic designs, there is anticipation for the creation of captivating campaigns and inspiring content that will also resonate with audiences worldwide.

For Danielle, being appointed as the global ambassador represents a significant milestone in her career, marking her transition from a rising star to a leading figure in the fashion industry. Her journey from NewJeans to Celine also exemplifies the power of perseverance, talent, and dedication in achieving success in the competitive world of fashion.

As she embarks on this new chapter, Danielle’s fans are also eager to witness her continued growth and evolution as a model and influencer. With her unique charm and magnetic presence, she is also poised to leave an indelible mark on the world of fashion, captivating audiences and inspiring individuals to embrace their own sense of style and self-expression.

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Felix Struts His Stuff on the Louis Vuitton Fall/Winter 2024 Runway

When Stray KidsFelix participated in Louis Vuitton’s Paris Fashion Week show, he marked his official debut in the high fashion world. The event showcased the luxury brand’s ready-to-wear fall 2024 line and saw Felix don a distinctive ensemble. The K-pop idol wore furry white gloves, sleek white and silver pants, and a textured white turtleneck. He carried a gray handbag in one hand as he strutted down the runway. His blonde hair was a frosty shade of platinum, which matched the icy vibe of his outfit.

The show celebrated Nicolas Ghesquière’s tenth anniversary as the artistic director of women’s collections at Louis Vuitton. According to WWD, the “collection, while not exactly a greatest hits compilation, could be read as a distillation of his work at the house. There were futuristic takes on sportswear, like a graphic two-tone windbreaker with a curved zipper, or a silver flight suit with scarification marks.”

Felix at the Women’s Fall-Winter 2024 Show in Paris| LOUIS VUITTON

Meanwhile, Nicole Phelps of Vogue wrote, “The jackets heavily embroidered with metallic threads and embellished with cabochon stones recalled the frock coats of the Louis XVI collection for spring 2018 he presented in the medieval part of the Louvre. Sparkling skirts that bubbled below the knees seemed to be a callback to spring 2021, a pandemic-time show he staged without an audience. And the swirling asymmetric hems of the spectacular fringy evening numbers evoked the deconstructed scuba-suit dresses from his resort 2017 show in Rio.”

There were plenty of K-pop stars in the audience, including BLACKPINK’s Lisa, NewJeansHyein, and TWICE’s Nayeon. Hollywood celebrities Ana de Armas, Chloë Grace Moretz, and Sophie Turner were also seen checking out the brand’s offerings.

Louis Vuitton Fall-Winter 2024 Show | LOUIS VUITTON

Fashionable Felix

During a recent live broadcast on Instagram, Felix shared some behind-the-scenes tidbits from the show. “Nicholas prepared two large bouquets of flowers, and they were white. He prepared them for me before the show. He sent them to my waiting room, so I took a photo of them. It was sweet of him to send flowers, because in a sense it showed that he cared. He really wanted to cheer me on before the show.”

Felix also gave a shout-out to Squid Game star Jung Hoyeon, who opened the show and joined him onstage for the finale. “On the runway, Hoyeonnim took really good care of me and taught me quite a lot. I’m thankful to Hoyeonnim for teaching me how to walk on the runway. I received feedback and tips on how to do it, which was quite helpful.”

https://www.youtube.com/watch?v=MFSe5WEn2h0

[MULTI SUBS] 170324 StrayKids Felix Instagram live 스트레이키즈 필릭스 인스타라이브

Felix’s relationship with Louis Vuitton began in August 2023 when he was announced as a house ambassador. Ghesquière praised Felix for his “unique personality” and “audacious sense of style.” Prior to his Paris Fashion Week appearance, he attended Ghesquière’s 2024 cruise show for Vuitton. Ghesquière also styled Felix for the Lollapalooza music festival in Paris.

Fashionable Felix wasn’t the only member of Stray Kids who participated in fashion-related events last month. I.N. went to the Alexander McQueen show while Seungmin attended a Loewe event. Finally, Hyunjin was seen at the Versace show in Milan, where he posed for photos with actress Anne Hathaway. – K-Pop News Writer

Featured Image: When Felix walked the runway, he drove 4.4 million USD in earned media value (EMV) for Louis Vuitton. Source: X/@voguebusiness.

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BLACKPINK’s Jisoo Becomes New Face of Fashion Brand Self-Portrait

BLACKPINK’s Jisoo is the new face of self-portrait, a London-based fashion brand known for its contemporary and elegant designs. The brand announced its partnership with the K-pop star earlier this month by unveiling a new campaign, which generated 2.7 million USD in media value within 48 hours of the announcement. In the photos shot by photographer Yoon Jiyong, Jisoo wears pieces from self-portrait’s Spring/Summer 2024 collection. 

The photos are, in a word, dazzling. One of them features Jisoo in a glittery pink halter dress with black trim and a flower detail. Her makeup—glossy lips and a touch of eyeshadow—matches her dress. In another photo, Jisoo slipped into an orange and pink rhinestone ruched minidress. Her straight, long, dark hair is blown back, making her look every inch a pop star.

@mrselfportrait

JISOO Introducing the latest face of self-portrait. #240306 #selfportraitwithJisoo #jisoo #jisooblackpink #blackpink #blackpinkjisoo #jisoo_sooyaa

♬ original sound – MrSelfPortrait

This partnership with self-portrait marks a series of firsts for the BLACKPINK member. She represents Alo and Dior, but this is her first contemporary fashion campaign. By definition, a contemporary fashion campaign refers to a marketing initiative that promotes modern fashion brands, focusing on current trends and styles. It differentiates from traditional luxury or specialized sectors, emphasizing fashion that’s accessible and appeals to current consumer preferences.

Alo and Dior represent different sectors within fashion: Alo does premium activewear, and Dior focuses on luxury fashion. They aren’t typically categorized under contemporary fashion, which often refers to modern, trend-forward labels that bridge the gap between high-end luxury and everyday wear, like self-portrait. This distinction highlights the varied nature of Jisoo’s endorsements across different fashion tiers.

@mrselfportrait

self-portrait with Jisoo, Chance Street E1, London #selfportraitwithJisoo #jisoo #jisooblackpink #blackpink #blackpinkjisoo

♬ Dance You Outta My Head – Cat Janice

A deeper connection between Jisoo and the brand

Jisoo’s work with self-portrait also marks her first collaboration since launching her own company, Blissoo. Furthermore, Jisoo is the first musician to become a face for self-portrait, joining the ranks of models like Bella Hadid, Emily Ratajkowski, Gigi Hadid, and Irina Shayk, who have previously worked with the brand.

Han Chong, the founder and creative director of self-portrait, explained what led to this partnership with Jisoo, “Music has always played an important part in my life; it has been a universal language that has been a companion to me since I was very young, bonding me to communities from all around the world. Musicians quickly became a great source of inspiration for me as a designer—through their costumes, their chameleonic evolutions, and mesmerizing performances. I’ve therefore always wanted to work with an artist who could transmit the values we hold at self-portrait and who represents the women we connect with globally.”

@mrselfportrait

self-portrait with Jisoo, London Underground. #selfportraitwithJisoo #jisoo #jisooblackpink #blackpink #blackpinkjisoo

♬ Hurts Me (Alone At Prom) – Tory Lanez

Jisoo’s relationship with self-portrait isn’t new. She has been spotted wearing the brand’s designs on several occasions. However, this formal partnership signifies a deeper connection between the star and the brand. Chong sees the campaign with Jisoo as a natural and official next step in their relationship, describing her as an inspiring role model and a great source of inspiration.

“This is just the beginning,” he says excitedly. – K-Pop News Writer

Featured Image: Jisoo killed it, didn’t she? Source: X/@hypebae.

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Stray Kids’ Hyunjin Is Milan Fashion Week’s Top Influencer

On February 29, 2024, Stray KidsHyunjin made headlines by securing the top spot on the Most Visible Influencers by Estimated Media Value (EMV) list during Milan Fashion Week. Remarkably, he achieved this significant digital milestone with just one Instagram post. 

This feat was highlighted by Lefty, an influencer marketing platform known for optimizing strategy and automating workflows. STAYs were thrilled, because the other celebrities on the list engaged with their brands through multiple posts, ranging from two to 25 times.

As a global brand ambassador for Versace, Hyunjin’s presence brought significant attention to the luxury brand. According to Lefty, the week ended with a total EMV of 149 million USD. Versace’s global brand ambassador emerged as the event’s most influential figure, with that one post from Hyunjin generating an astounding 4.02 million USD in EMV and an impressive 37.4% engagement rate. These numbers underscore the K-pop idol’s unparalleled influence and proves that Versace did the right thing by partnering with him.

@skzeditroom

Congrats to @Versace for having Hwang Hyunjin #HyunjinxVersace #Hyunjin #Versace #mfw24 #HyunjinxVersaceFW24 #hyunjinedit #hwanghyunjin #milanfashionweek #versacefw24 #현진 #straykids

♬ 락 (樂) LALALALA – Stray Kids

Hyunjin is making waves in fashion

Versace itself reaped substantial benefits from this partnership, becoming the top brand of Milan Fashion Week with an EMV of 19.9 million USD. This success was largely due to its association with Hyunjin. His role as Versace’s global brand ambassador, starting on July 20, 2023, was historic. He became the first K-pop industry icon to represent the Italian luxury brand in such a capacity.

Meanwhile, as Hyunjin makes waves in fashion, his group, Stray Kids, continues to do so in music. They laid out all their plans for the year, including their fourth fan meeting, through their STEP OUT 2024 video. They’re also set to perform at Italy’s I-Days Milano music festival on July 12, 2024. They will perform in front of 80,000 spectators, becoming the first fourth-generation male K-pop act to headline this big event. – K-Pop News Writer

Featured Image: No other celebrity’s impact came close to Hyunjin’s. He’s truly in a league of his own. Source: X/@ElleMenThailand.

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Sakura Adds Personal Touch to LE SSERAFIM’s ‘M Countdown’ Stage

LE SSERAFIM’s Sakura has not only dazzled fans with her performance skills but also with her adeptness at crocheting, transforming her hobby into stunning accessories and stage outfits. She took up crocheting last year, finding it the perfect activity to occupy her during downtime in waiting rooms. She became so good at it that she even crafted hats for TWICE’s Mina, Sana, and Momo. Each hat took her about three to four hours to complete, showcasing her dedication and focus. She also made a special present for someone’s dog.

What else has Sakura made?

Sakura’s focus is evident in how she once spent five continuous hours crocheting on a flight to the US without any distractions. Her dedication was highlighted last week when she revealed that she had crocheted her top for a Music Bank performance of LE SSERAFIM’s new single, “Easy.” (It’s the title track of their third mini album.)

‘EASY'(LE SSERAFIM SAKURA Fancam) @뮤직뱅크(Music Bank) 240223

The top, which she made with various crochet techniques to incorporate the song’s title into its design, impressed fans. Many said it looked professionally made. When Sakura posted photos of herself wearing it on Instagram, they showered her with comments and likes, praising her craftsmanship and fashion sense.

The admiration for Sakura’s crocheting talent also extended to LE SSERAFIM’s “Smart” performance on M Countdown, where each member appeared in beautifully crocheted tops and skirts, complete with matching accessories. Initially, fans believed Sakura had crafted every piece. It was later clarified, however, that she had made only some of the items. 

‘최초 공개’ LE SSERAFIM – Smart #엠카운트다운 EP.831 | Mnet 240229 방송

Sakura later shared pictures of the pieces she did make, further showcasing her talent and adding a personal touch to LE SSERAFIM’s stage. 

Dedication can lead to proficiency

The ability to use one’s artistic vision to create something from nothing is both challenging and rewarding. Crocheting involves mastering various stitches and techniques. Beginners typically start with simpler projects, such as scarves or dishcloths, to become acquainted with the yarn and hook. The fact that Sakura can now produce items that she and others can wear indicates she has reached at least an intermediate, if not advanced, level. This skill, like any, has a learning curve. Despite that, Sakura’s rapid advancement in crafting complex items within a year demonstrates that dedication can lead to proficiency.

Sakura’s contributions to the group’s aesthetics highlight her creativity and dedication. This endeared her even more to fans around the world. – K-Pop News Writer

Featured Image: Sakura made her skirt and Kazuha’s headband. Amazing, right? Source: X/@sserasainte.

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